Evaluating Employability Skills in Event Management: A Report

This report evaluates the student's employability skills developed through an event management coursework. It explores the importance of sector knowledge, particularly networking within the commercial event management industry, and how it facilitates effective communication, stakeholder management, and commercial success. The report reflects on the student's experiences at fundraising and music events, highlighting the need for improved communication and networking skills. Furthermore, it examines how business management contributes to developing essential skills such as managerial, time management, and decision-making skills. The student outlines additional qualifications, including leadership and linguistic certificates, and explains their rationale for enhancing communication and leadership abilities. The report describes the desired job of event executive, the required skills, and demonstrates these skills through the CV, LinkedIn profile, and STAR method interview responses. The student reflects on personal learning and the challenges encountered, emphasizing the importance of adaptability and professional growth in the field of event management.

Running head: EMPLOYABILITY SKILL
Employability Skill
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Introduction:................................................................................................................................2
2. Discussion:...................................................................................................................................2
2.1 Know your sector.......................................................................................................................2
2.2 Know your sector.......................................................................................................................3
2.3 Let them know you....................................................................................................................5
Reference List:.................................................................................................................................8
Appendix:......................................................................................................................................10

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1. Introduction:
Event management is my coursework and being the student of event management I
would be able to gain in-depth knowledge and experience on how to conduct various events. In
this very specific study, I have focused to evaluate the effectiveness of this particular coursework
that enabled me to develop my future career. I have mentioned the current job specifications with
which I can develop my path of career. While evaluating my experience I would get to know the
way of improvement for enhancing my career in this field.
2. Discussion:
2.1 Know your sector
 How can networking helps you in becoming more commercially aware of your sector
In the commercial sector especially in the event management industry an individual has
to learn on how the build effective communication with public for widening the area of network.
The role of an efficient event organizer is to make effective co-ordination with public, to make
proper stakeholder analysis, to convey the message of event to proper destination and to deliver
the quote for building an effective public relation (Jones and Jones 2014). These particular
activities can be successful only when an event organizer would be able to maintain a proper and
effective relationship with the stakeholders.
In order to make an event successful many eminent personalities has to be present for
delivering effective speeches. The event organizers have to convince the sponsors as well for
making the entire event effectively (Lindell 2013). However, in order to make people understand

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about the significance of event an individual should have that much of effective communication
skill so that eminent personalities get easily convinced for attending the event. As a result, the
entire effort of the event would be commercially successful. Public relation skill and managerial
skill are the two primary competencies that a successful event organizer should have for being
associated in this field.
 Reflect on the networking experiences you have attended
At my educational career of event management, I have attended two significant events
that include one fund raising event and one music event. The primary objective of that particular
fund raising event was to raise sufficient amount of money for contributing an orphanage so that
orphan children can maintain their education and extracurricular activities. In this very specific
charity event I had to take part a small role of stage coordinator. I had to guide the guests and
community leaders for reaching the event destination. While giving them a proper direction on
how to reach the stage I had to face immense communication barrier while interacting with them.
In this situation, I had realized my area of network for building public relation would have to
widen so that I can build an effective communication with the eminent personalities.
In the second event that is music event, I had to play the role of an event coordinator,
which took place at my institution. It was a complete commercial event where large number of
eminent singers gave amazing performance. However, while playing the role of an event
coordinator I has to face innumerable difficulties for convincing the community leaders, singing
stars due to the lack of professional skill and competency.
2.2 Know your sector
How Business Management helps develop the skills for the desired career

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Business management helped me immensely in developing my managerial skill, time
management skill and decision-making skill. People belonging to various cultural backgrounds
and attitudes are associated with a business event (Eggins and Slade 2012). Therefore, as a
business coordinator the individual should have proper skill and competency for dealing with the
people of different cultural backgrounds and attitudes equally. In addition, in order to maintain
the entire flow of event, business management personality should have efficiency in
technological skill and competency. As a result, the entire flow of work can be maintained in a
systematic way.
Analysis of a professional qualification and explanation of the rationale
Apart from my primary coursework, I have maintained two additional courses for
enhancing my career more effectively. I did one course on leadership and one certificate on
linguistic so that my accent and communication skill did not become a major barrier while
interacting with the participants. Leadership skill is highly important for making a proper balance
among the entire flow of work. With the help of an effective leadership skill, I can share
necessary information with my teammates. As a result, both the service providers and the service
users can get equal benefits and facilities after following a proper leadership at the workplace.
The primary reason of achieving these two certificate courses alongside my event
coursework is developing my communication skill as well as leadership skill. These two
competencies are inseparably related to event management (Bladen et al. 2012). If an individual
does not become a good communicator, the individual would not be able to coordinate the entire
event program successfully. In addition, for maintaining an effective team rapport

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implementation of effective leadership style is highly significant. As a result, I have decided to
opt these two courses alongside event management course.
Plan to acquire these recognized professional qualifications and how it helps in clearing
interviews
I personally believe that only a course work in event management may not be effective
for clearing various interviews. In order to get special preferences from human resource manager
of an organization I should have additional qualification and competency for drawing their
attention. However, I have decided to make an additional course on leadership and linguistic so
that I do not have to face difficulties in communicating with the eminent personalities
effectively. At the same time, with the help of an effective leadership skill I would not have to
face effective challenges in controlling the performance of team members. However, before
hiring me as a professional, I should grab those two additional skills in order to get first
preferences.
2.3 Let them know you
Description of the current job and the specification for the job
I have applied for the post of event executive in a reputed business firm. The role of an
event executive is to make effective deal with clients regarding the arrangement of events. I
would have to work under event manager. By following the instruction of event manager, I
would have to communicate stakeholders, the eminent personalities invited for this event,
internal employees who are associated with the event and so on.

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The two most important skills that would require for achieving this job include decision-
making and communication skill (Lindenmayer et al. 2013). I should have proper efficiency in
communicating with the team members so that I can share necessary thoughts and ideas.
Include what skills the job requires and how your CV and LinkedIn profile demonstrate
the essential and desirable skills
In order to become an efficient event executive the primary skills that I need to grab
include communication skill, time-management skill, decision-making skill and managerial skill.
My CV and LinkedIn profile clearly demonstrates my educational backgrounds and additional
professional skills that I have gathered alongside doing the course. In addition, using star method
I have evaluated three interview questions I have faced at the interview session.
Q.1: What are the primary ways of conducting an event successfully
S (Situation) I had to conduct a charity event two years before. Here I was coordinating with
20 guests who joined in this event.
T (Task) My task at this event was to play the role of a stage coordinator. I had to direct
the guests along with providing them necessary facilities and benefits.
A (Action) I tried to make an effective communication with them in order to know their
needs and demands. I took the responsibility of dropping them at their home in
the end of event. At the time, I took an effective feedback from them.
R (Result) I got a good response from the guests who appreciated the concept of entire
event as well as the arrangement made for them.
Q.2: Do you have any personal experience in coordinating an event
S (Situation) Apart from charity event, I was the event coordinator of a music event occurred

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in my institution.
T (Task) My role was event coordinator who kept a constant control over the entire
process of event.
A (Action) I had convinced the renowned singer for giving a date as per their feasibility and
based on their feasibility I arranged the event venue, equipments, tickets along
with convincing community leaders for making it successful.
R (Result) I got positive response from the coordinators
Q.3: What are the challenges you have faced while conducting an event
S (Situation) I was the event coordinator of a music event occurred in my institution.
T (Task) I had to play the role of event coordinator who arranged the entire program.
A (Action) From singers to guests everyone had to convince. It was very much difficulties to
maintain effective communication with every one due to language and cultural
barrier.
R (Result) Still with the help of an effective leadership as well as professional skill I was
successful in overcoming challenges
Reflect on what you have learnt about yourself
While doing the coursework I have learnt on how to become an efficient event manager
for conduct an effective program successfully. I have gone though ample practical experience
while coordinating team members in an event. After getting an experience from the interview
session, I got to know how to overcome challenges faced at the workplace.

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Reference List:
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management: Planning and
managing effective communication campaigns (Vol. 10). Routledge.
Bladen, C., Kennell, J., Abson, E. and Wilde, N., 2012. Events management: An introduction.
Routledge.
Carey, J.M. and Smith, A.B.S., 2014. Event management system. U.S. Patent 8,744,882.
Eggins, S. and Slade, D., 2012. Clinical handover as an interactive event: Informational and
interactional communication strategies in effective shift-change handovers. Communication &
medicine, 9(3), p.215.
Jones, M.L. and Jones, M., 2014. Sustainable event management: A practical guide. Routledge.
Lindell, M.K., 2013. Emergency management. In Encyclopedia of natural hazards (pp. 263-271).
Springer Netherlands.
Lindenmayer, D.B., Piggott, M.P. and Wintle, B.A., 2013. Counting the books while the library
burns: why conservation monitoring programs need a plan for action. Frontiers in Ecology and
the Environment, 11(10), pp.549-555.
Samuels-Kalow, M.E., Stack, A.M. and Porter, S.C., 2012. Effective discharge communication
in the emergency department. Annals of emergency medicine, 60(2), pp.152-159.
Seys, D., Scott, S., Wu, A., Van Gerven, E., Vleugels, A., Euwema, M., Panella, M., Conway, J.,
Sermeus, W. and Vanhaecht, K., 2013. Supporting involved health care professionals (second

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victims) following an adverse health event: a literature review. International journal of nursing
studies, 50(5), pp.678-687.
Silvers, J.R., 2012. Professional event coordination (Vol. 62). John Wiley & Sons.

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Appendix:
1. Current Job Description:
Job Role:
Job Position: Event Executive
Job Type: Full Time
Necessary Job Responsibilities:
 Effective communication skill
 Managing and decision making skill
 Flexibility in work hour
 Strong working relationship
 Flexibility in working with diverse culture and backgrounds
2. Curriculum Vitae:
Vision and Objective:
I am looking for challenging career where there is a scope to widen my mental horizon,
power of imagination and passion, rigorous thinking and boundless curiosity, professional
skill and experience.
Personal Details
Name
Father’s Name
Present Address

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Contact No.
Email ID
EDUCATIONAL QUALIFICATION
Examination
Passed
Board/University Year of
Passing
Division/Class %of marks
Technical Qualification
Experience
1.
2