University Employability Review & Final Report: HR6004

This report presents an Employability Review and Final Report, likely for a Business Development module, focusing on a case study of the LEGO Group. The report begins with a student's front sheet and table of contents, followed by an introduction that outlines LEGO's business objectives and the challenges it faces, such as declining sales. The core of the report involves an analysis of both the external and internal environments, utilizing the PESTLE framework to assess political, economic, social, technological, legal, and environmental factors impacting LEGO. The report then delves into the internal environment, examining the organization's structure, resources, and capabilities. It offers an overview of the organization, highlighting its positive attributes and proposing potential improvements. A critical evaluation of the suggested approach follows, leading to conclusions and recommendations. The report also includes a reflection on professional competency skills and addresses retrieval questions regarding the module's significance and the student's approach to the assignment. References are provided, demonstrating adherence to academic standards.

Employability Review
& Final Report

BUSINESS SCHOOL – Assessment 1 Feedback Front sheet
SECTION A:
(to be completed by the student)
Please complete Section A
Student Number:
Programme:(e.g. Business mangement)
Module Title: (e.g. Studying for Business) The Business Professional Seminar Group
Module Code: HR6004 Word Count 5178
I confirm that no part of this assignment, except where clearly quoted and referenced, has been copied from material
belonging to any other person e.g. from a book, handout, another student. I am aware that it is a breach of UEL
regulations to copy the work of another without clear acknowledgement and that attempting to do so renders me liable to
disciplinary proceedings.
SECTION B: (to be completed by the tutor marking assignment)
Assessment Criteria: Weighting Criteria based Feedback Mark
Achieved
Gathering of Data: Identification of
requisite information 30%
Supervisor
2nd Marker
Analysis of data and
conclusions/recommendations
Analysis and interpretation of data,
presented in a clear and logical manner.
Findings should be meaningful and
contribute to the literature and/or
business problem, address the research
question and objectives, leading to
relevant conclusions/ recommendation
30%
Supervisor
2nd Marker

Writing Skills and referencing
Structure and presentation, and
referencing must be in the Harvard style
– see cite them Right
20%
Supervisor
2nd Marker
Reflection on Professional
competency skills 20%
Supervisor
2nd Marker
TOTAL MARKS 100%
Good practice demonstrated:
Aspect to consider for improvement:
Tutor's Name:
Date Received:
PROVISIONAL
MARK

Employability Review
& Final Report

Table of Contents
BUSINESS SCHOOL – Assessment 1 Feedback Front sheet SECTION A:.................................2
INTRODUCTION...........................................................................................................................1
Analysis of external environment................................................................................................1
Analysis of internal environment.................................................................................................5
Overview of the organization......................................................................................................9
Positive features that can be suggested to LEGO......................................................................11
Critical evaluation of the benefits proposed approach..............................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
REFLECTION...............................................................................................................................19
Retrieval questions.........................................................................................................................21
1. Reason why it is needed to retrieve this module. Extent to reflect weakness that could
undermine success in graduate employment.............................................................................21
2. If you were asked why you failed this module in an interview, how would you respond?...21
3. In what way can this failure be turned into an advantage?....................................................22

INTRODUCTION
Companies set out their aim and objectives so that all the business operations can be
carried out in effective manner. With time, there are many organizations that have come up who
deliver customers with similar set of products and services. Main focus of the study is carried out
for LEGO which is well known for manufacturing of Lego brand toys which was founded in the
year 1932. There are certain set of issues that are faced issues related with declining sales. There
are various aspects that will be covered; it includes analysis of external and internal environment.
Further, it covers information regarding benefits of proposed approach.
Analysis of external environment
In order to identify various factors in external business environment Pestle analysis tool
can be used. It helps in identify various elements which may influence the functioning of various
business activities performed by LEGO group. Pestle analysis consist of 6 main areas as
mentioned below -
1. P – Political
2. E - Economic
3. S - Social
4. T - Technological
5. L- Legal
6. E- Environmental
LEGO Group is a family guaranteed toy manufacturing association with its basic
establishments Denmark. The Group for a significant long time has been noteworthy player in
toy delivering part on the planet. The Group is built up on thinking that cheers and advances
kids' life. Through their things, the Group has had the ability to play key duty on tyke's change
by delineating kid pleasant toys. For a significant long time, the Group has completely
guaranteed that hypothesis to make effective learning and achieved desired objective
(MARKETING THEORIES – PESTEL ANALYSIS. 2016) PESTLE examination incorporates its
hopes to choose internal and external perils and openings an affiliation has. Generally speaking,
these threats the affiliations faces it can't direct. This kind of examination uncovers each possible
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hazard. PESTLE examination incorporates six components: Social segments, political, fiscal,
mechanical, natural, and legitimate components. External examination:
Political:
The political elements highly affect working of every organization, fluctuating policies, and
legislation etc. influence business to change their business functions or operations. Remembering
the ultimate objective to enter the market successfully and without any issues, Lego must be
allowed of the political situation and distinctive issues related to the political part. There will be
various central focuses if the political condition changes that relate to the Lego Company's
exercises. Political environment in Denmark has been extremely imperative as a result of its
multi-party culture. Political collaboration have guaranteed government systems are organization
pleasant thus enabling it to striking affiliations like LEGO Group to get by on turbulent
budgetary conditions. Denmark has remained one of most lucrative and engaging spots to
contribute according to Economic Intelligence Unit. LEGO has benefited from these councils
welcoming hypothesis support courses of action (MARKETING THEORIES – PESTEL
ANALYSIS. 2016).
Economical:
Another factor which influences the functions of an organization is Economical, or
money related elements. Each and every organization is affected by the availability of money or
economical components such as inflation or deflation in the market economy etc. The Toy
enlightening industry is making and can be accepted to be monetarily relentless in the past
couple of years. The economy is improving extraordinary so the LEGO in like manner upgrade
their things to get the best for their customers. The business upgrades financial of the family unit
publicize and also the external market in wherever all through the world. For example, the US
publicize has colossal opportunities to LEGO and other toy association.
Money related issues like EU have allowed the get-together to offer their things across finished
European Union countries. This open entryway alone has given the Group inspiration to expand
its things on account of refinement on culture. Contrasting publicizing have helped the Group's
organization a chance to increment gigantic experience on organization. Lego Group has in like
manner misused lower evaluated exhibit. For example, the ordinary expenses of LEGO set since
in mid 1980's have remained tolerably stable differentiated and its adversaries. The Group has
picked to manufacture more ordinary assessed sets than exorbitant greater set to modify the
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trade. Besides, the Group has become basic licenses, which have empowered the Group to
broaden its district abroad. This move has been a significant lift to them since now they have
massive social event of customers than beforehand.
After 2004 burden the Group whereby are lost money and advancing offer, the LEGO
started to incorporate more shades and new frameworks. In the midst of this diversion period, the
Group could hack down age cost essentially and 80% of the suppliers. Still, it increases approved
sets to cushion the condition.
Social:
The social factors refer to various elements related to the society and social
responsibilities a company needs to consider while performing their business functions or
operations. LEGO Company is attempting to make and dispatch the things to the market and
guarantee that the gathering and open will recognize their things. The association in like manner
needs their organizations are in extraordinary
LEGO store up in 2006 it proclaimed that it would close down its plant in US following 70 years
of business. The association shed around 1200 vocations causing money related demolish. It
referred to the creating electronic gadget playing re-directions culture in US as of late. The
association was one of the last toy associations delivering kid toys in America. This factor
obliged out LEGO Group out market in light of the fact that the new examples were more
engaging than their toys. The association was constrained to move to Mexico since undertaking
cost was more affordable stood out from various territories. New York-based self-governing toy
inspector Chris Byrne observes that dynamic social culture has influenced kids to start playing
electronic music players and PC recreations than standard toys. Starting there the Group has
started contributing on kid-obliging toys to stop falling arrangements. Relationship with various
kind of customers in a couple of components of the overall population (Nicolae, 2018).
Technological:
The change in technology also has a huge impact on the functioning of an organization.
The technology is developing day by day which can help a business to develop efficiency and
perfection in the organizational operations if used properly. Technological advancement in the
market or external environment can affect the performance or profitability of every business or
organization, thus it is very essential for LEGO to ensure it is adopting innovative and new
technologies evolving to obtaining competitive advantages or increase its work efficiency or
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effectiveness. There observe was that, this new toy line would affect kids antagonistically. They
asked that Friends parts were platitude and aggravating especially to fat kids. A couple of
individuals asked that Friends required more racial average assortment. Some of them were
referred to stating that even to some degree darker individual would get-up-and-go up the
Friends. Each one of these components quiet and antagonistically affected Lego Group
improvement.
This is one basic power in the Toy business. Remembering the ultimate objective to have
new advancements and extraordinary thing, LEGO Company furthermore has and upgrading
new developments, in like manner this is the best way to deal with fight with various other strong
adversaries in the market. LEGO Company guarantees they are revived to what happening in the
occasion that to alter the movements.
Legal:
All together not to lose the customers welfare and the association name, the toy
manufacturing industry wouldn't care to risk by encroaching upon the laws in close-by or
widespread markets. By then, all the associations in the cited industry are guaranteeing that they
take after each one of the rules and laws of the market where their trades are working in. Caralyn
Costin dietary issues ace in Malibu started demand of urge toy making industry to stop Friends
continuation. In view of report released by EU and World Intellectual Property Organization
(WIPO) on fakes, the companies in the industry has partaken with other checked makers to
strengthen, fit, and maintain the counter phony laws. The Group has taken this move since
security against thing and Trademark copying its troublesome and exorbitant.
Environmental:
Lego association is attempting to make their things that they offer are exhibited to make
immaterial issues the earth. The association also familiar a couple of methods that point with
diminish poisons and make a respectable area. The association similarly put a gigantic measure
of trade out waste structure to guarantee nature near association's preparing plants.
Communication stages to promote their things. Customers are permitted to buy true blue LEGO
thing on the web on LEGO website. Web has upheld their publicizing systems since now they
can teach their customers when new things it is being appeared. This affiliation ordinarily
benefits the two customers and the Group since they have a chance to bestow particularly not at
all like days of yore.
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The development in like manner has encouraged portion organizations since now customers are
in a circumstance to use e-portion organizations. Today it doesn't have any kind of effect where
the customer is; so long, the customer can hold up under the cost of the thing, the Group can
send the thing to the customer.
These factors greatly influences the productivity and sales of the organisation. Lego's
management needs to focus on devising precise plans and strategies which helps them in
preventing negative effects of these factors. Robust policies and effective framework needs to be
establish in order to cease diminishing sales.
Common components
The above mentioned factors greatly affect organization functions of LEGO, each and
every factor equally influences the organization to change or modify its functions appropriately.
In order to perform various functions of the business effectively LEGO needs to consider and
analysis all the external factors to ensure it does not have any negative impact on the
performance of the company as well as gain competitive advantage n the market. LEGO Group
has denoted a course of action with World Wildlife Fund (WWF) to lessen as it fights to
diminish its carbon surges. The Group intends to lessen would emanation have the capacity to
make by its thing by 10%. It is engaging that the greater part of carbon release begins from
supply centers not from amassing plants. If the supply chains are, more mindful diminished
strategies the Group can without a doubt achieve its plans.
Analysis of internal environment
In order to analyse the internal environment of Lego, SWOT framework will be
used. The model is very useful for assessing the internal environment of the organisation.
In this context, the SWOT analysis is described below:
Strengths Weaknesses
 Strong Brand
 Valuable differentiated products
 Quality products
 Multidisciplinary teams
 Adequate financial resources
 Decreasing brand image
 Loss of focus on key business
 Indifferent cultural knowledge
 Easy to imitate
 Complex organisational structure
Opportunities Threats
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 Market Growth
 New technologies driven toys
 Sales to education industry
 Alliances in the entertainment industry
 Growth in emerging market
 Increase in computer games
 Increasing power of distributors
 Increased dependency rates
 Low cost competitors
 License market
Strengths: Lego has adequate brand image and reputation in the market. The company
believes in delivering quality and differentiate products to their target market which helps them
in enhancing customer base. Lego possess multidisciplinary team within their departments in
order to deal with complex problems effectively and efficiently and eventually they have
immense financial resources.
Weaknesses: The brand image of the organisation is decreasing due to lack of sustainable
production of products. Management further is losing their focus on key business which impacts
on their sales. They have lack of indifferent cultural knowledge which restricts diversity within
the organisation. Their products are easy to imitate and possess complex organisation structure.
This affects their profitability and productivity drastically.
Opportunities: Lego have immense opportunities to get grip in market environment.
They can utilise new and electronic technologies in order to enhance their toys which helps them
in gaining competitive advantages. They have further have opportunity to grow in emerging
market by selling products to education industry.
Threats: Increasing rates of computer and video games divert children from playing with
Lego blocks. Furthermore, increase in competition can be another factor which affects the
productivity and profitability of the company.
Competitive analysis
In order to make analysis of the external aspects, it is important for the business to make
sure that all the areas or focus groups should be analysed and proper consideration is made with
the help of which they can attain the desired goals and objectives. In order to determine the
internal environment there are proper focus that is made Porters five forces that are made
(Andersen, Kragh and Lettl, 2013). This is an effective tool that helps to consider the business to
identify their performance at internal environment. In Porter’s five forces there five elements that
are covered and they are as follows:
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Competitive rivalry: This is one of the strongest force for LEGO in porter’s five forces.
The concern for cited firm towards its competitors is low. Main reason of this due to limited
competitors. There are competitors, main firm that deliver similar type of products and services
are Mega Bloks, Playskool and My little Pony (Kristiansen and Rasmussen, 2014). All these
firms focus on contributing effectively towards the growth. However, the image developed by
the firm is so effective that they do not focus on the business operation of other companies. Apart
from this, the rate of switch in toy industry is low so it becomes favourable enough for the firm
to focus on the business operations in effective manner.
Substitutes: There is high impact of alternatives or substitute products on each and every
organisation such as Lego. (El Sawy, Kræmmergaard and Vinther, 2016). There are many new
entrants in the market providing same products with similar quality and price. It can negatively
affect profitability of the cited firm. Further, the focus is made by companies in which main
focus is made on delivering customers with innovations. In toy industry there is various type of
changes that has taken place in relation with technology and due to innovations that are made by
companies.
Bargaining power of buyers: This part has high influence on the cited firm. These suggest
the way through which these industries have created first rate relationship with this esteemed
customers. The rate on which cited firm sells its price is high and so that there are conditions in
which people fail to make purchase and shift on to other products (Frigo and Læssøe, 2012). In
this context, it is the responsibility of company to make sure that they are able to focus on the
areas in which development need to be made and the price that is taken from customers are
reduced.
Bargaining power of suppliers: This element also has high influence over cited firm.
LEGO has made sure that all their suppliers have high bargaining power (Smith, Lewis and
Tushman, 2016). There are not much of the suppliers with whom, cited firm deals with in this
context, they focus on developing strong relationship with their suppliers all the require materials
are received to them as per their needs.
New entrance: There are frequency changes that take place in relation with technology
and it becomes difficult for the business to cope up with others if they do not make regularly
update their technology (Shih, Shih and Chen, 2011). When these are done in effective manner,
then it enables to support the firm to grow and in attaining the desired goals and objectives.
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