Marketing Employability: Skills for a Changing Business World

This essay provides a comprehensive overview of employability skills essential for a marketing career. It defines employability and differentiates between hard and soft skills, highlighting their importance from both employer and graduate perspectives. The essay discusses key marketing skills such as communication, creativity, problem-solving, adaptability, time management, market research, data analysis, and teamwork. It also examines how the evolving business world, driven by technological advancements, impacts the skills required for marketing professionals, emphasizing the need for graduates to adapt to digital transformation and increased competition. The essay concludes by underscoring the significance of academic language skills and the role of continuous learning in achieving career success in the dynamic field of marketing.

Essay and
Presentation

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
A description of employability....................................................................................................3
A discussion about the employability skills needed for marketing career. ................................4
A discussion about how the world of business is changing and the effect of those changes on
the skills that graduates will need...............................................................................................5
TASK...............................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals:....................................................................................................................7
Online .........................................................................................................................................7

INTRODUCTION
Academic language and skills may be defined as the oral, written, visual and auditory
language which is vary important to learn in a very effective manner not in schools but also in
academic programs(Ornellas, Falkner and Stålbrandt, 2019). It is very important for an
individual to learn and achieve fluency in these language and skills. Basically these languages
and skills are used in books, tests, class room assignment and lessons. Employability may be
defines as the ability of an individual to obtain the new employment or gain initial employment
when required. The following essay is going to give information on the employability skills
required in the marketing along with the description on employability. This essay also covers a
discussion on how the world of business is changing and their effects on the employability skills
which is required by the marketer.
MAIN BODY
A description of employability
Employability skills are also known as transferable skills which is required by an individual to
make themselves employable. Employers of the company wants some different skills apart from
the technical understanding and good subject knowledge from an employees. Basically
employability totally depends on the skills, knowledge and attitudes of an individual, how they
effectively use the asset and present these assets in front of the employers of the company.
Hard skills are also known as technical skills or job specific skills which is totally relevant to
the each position of the company. In simple terms for each position of an organisation the
management of the company requires unique hard skills list. For example like, it is very
important for an accountant to know how to reconcile the bank statements of the business
organisation, this knowledge is totally worthless or unnecessary for the developer of the
company. This knowledge is very important for an accountant matter how much they are
experience, but developing and creating budgets and reports for the company is a skill which is
generally not required in a junior accountant(Cotronei-Baird, 2020) .
Soft skills are the characteristics of an individual which is totally related to the personalities.
Some of the soft skills is like to be see by the manager or employer within their employees
whether these skills are related to the position of the company or their expertise. For example

like if the employer of the company value the collaboration within the company then they recruit
those employees who are not only a grate team leader but also communicate with other team
members in a very effective manner. On the other hand, skills like communication skill,
presentation skill and relationship building skills is very important for an individual who are
performing the role of salesman or marketer but these skills are to totally irrelevant for an
individual who are going to perform an engineers role. Along with this leadership skills are
important for those individual who wants to mange a team or group.
Employers of the company value the employability skills and from their point of view it very
important for them because this not only indicates them how the employees or workforce of the
company communicate and behave with each other but this also indicate them how employees
handle the customers of the company(Griffiths and et .al., 2018). Along with this, this also helps
them in identifying hoe the employees of an organisation handle their success, performance and
job role.
Students/graduates also values the employability skills and from their perspective it is very
important for them because these skills not only help them in improving their performance but
also help them in minimizing the errors during the assignment or in the class. This skills also
promote the collaboration with in a team and also help them in effectively perform their role in a
very effective manner.
A discussion about the employability skills needed for marketing career.
Marketing may be define as those set of activities and set of rules which are used by an
organisation in order to increase the brand awareness and communication with the customers in
a very effective manner. This not only help in increasing the sales of the company but also help
in increasing the profits. Following are the skills which are required to develop a career in
marketing as follows:-
Communication skills is being considered as one of the most importance skill which is required
by an individual to develop their career in marketing. This skill is basically related to developing
relationship and communication with the customers. It is very important for an individual to
effectively express the benefits of goods and services to the audience in a very clear and
engaged manner. This result in increasing the brad awareness of the companies product in the
competitive market. Along with this creativity and problem solving skill is also very important
for a marketer. With the help of this skill a marketer can easily solve the problem of the

customer which came in the way of purchasing the products of the organisation. Thinking out of
the box and finding the new ways for doing something is being considered as a trademarks for a
successful marketing professional. In addition to this a marketer can easily tackle all the
problems by thinking from new angles(Chand, Kumar and Mittal, 2019) . As the market is very
dynamic in nature and it is very important for a marketer to adopt the different practices, tools
and standard in a very effective manner. This skills within the marketer helps the company to
stand in the market for a long period of time. Time management skills is also being considered
as the most important skill for a marketer. As the targets which are set by the management for
the marketing teams is very time consuming. It is very important for the marketer to complete
their work within the set deadlines. To develop the effective campaigns and for the formulation
of the strategies, market research is very important. So the market research skills is also being
considered as the most important skills for a marketer. Research which are conduct by a marketer
could be done in many ways like looking the competitors market, their areas of developing the
campaigns, learning more about the companies product as well as the competitors products,
developing relations and contacts in a specific industry. Along with this marketers is able to
calculate their calculate their success and ROI of their efforts in the fields. Without
measurement a marketer cannot become professional in the marketing field. So the data analysis
and analytics play a very important for the marketer(Nugraha and et .al., 2020) . Comfortably
analyse the data, generate various sources of data, understand and use these data for future
planing and actions is being considered as the most important role of a marketer. Marketing is
all about team work and it is very important for a marketer to have a team management skills
within them. Marketers who are experts in their fields works with the different department of
company which comprises sales, IT and many more in a very effective manner. This helps them
in formulating the strategies in a very proper manner. To manage internal communication and
collaboration within a group this skill is very much needed.
A discussion about how the world of business is changing and the effect of those changes on the
skills that graduates will need.
In the 21 st century graduates is going to operated all the business functions of the company
which have no boundaries and transforming and changing on continuously bases. The way of
operating the different activities and the way of doing the business has been changed because of
the transformation in technology. Due to this digital transformation has came in each and every

industry and those who are not cope up with this not be able to stand in the market for a long
period of time. Many types of employment opportunities like app developer, cloud computing,
social media manager and many more has been developing because of the technology
transformation in different business sectors. Competition has been been increased not only for
the business but also for the employees. As a result way of doing the business has also been
changed(Wickam, 2018).
As the technology has been expanded in a very rapid manner. Due to this marketers can easily
and effectively analyse the market data which help them in increasing the customer base for the
company. With the use of new machinery and technology they are able to complete their set
targets and campaigns with in the set time limit.
TASK
CONCLUSION
From the above essay it has been concluded that academic language skills plays a very
important role not only in a student life but also in employees life. Without these skills they
cannot achieve a successful position in his/her life. This essay concluded the definition of soft
skills and hard skills with the examples. This essay also concluded the importance of
employability skills from the employers point of views as well as from the student or graduate
perspectives. Afterwords this report concluded the employability skills like communication, data
analytics, research skills, time management skills, adoption and many more skills which are
required to develop a career in marketing. In the end this report concluded the changes in the
business world and their effects in the employability skills of marketer.

REFERENCES:
Books and Journals:
Ornellas, A., Falkner, K. and Stålbrandt, E.E., 2019. Enhancing graduates’ employability skills
through authentic learning approaches. Higher education, skills and work-based
learning.
Cotronei-Baird, V.S., 2020. Academic hindrances in the integration of employability skills
development in teaching and assessment practice. Higher Education. 79(2). pp.203-223.
Griffiths, D.A and et .al., 2018. Transitioning student identity and sense of place: future
possibilities for assessment and development of student employability skills. Studies in
Higher Education .43(5). pp.891-913.
Chand, P.K., Kumar, A.S. and Mittal, A., 2019. Emotional intelligence and its relationship to
employability skills and employer satisfaction with fresh engineering
graduates. International Journal for Quality Research. 13(3).
Nugraha, H.D and et .al., 2020. Employability Skills in Technical Vocational Education and
Training (TVET). INVOTEC. 16(1). pp.1-10.
Wickam, M.J., 2018. Using service-learning to enhance employability skills in graduate business
capstones: A dissertation overview. Journal of Higher Education Outreach and
Engagement .22(1). pp.163-174.