Employability Skills: Roles, Requirements, and Opportunities

This report provides a comprehensive analysis of employability skills essential for a store manager, focusing on the coffee industry. It critically examines required skills, knowledge, and qualifications, supported by primary and secondary data collection methods including surveys. The report delves into career opportunities and progression within the industry, analyzing various roles and their requirements, including qualifications, skills (communication, multitasking, interpersonal, IT, time management), and knowledge. It also explores different organizational types (franchises, non-profits, companies) and their operational approaches. The report highlights career paths such as coffee roasters and professional cuppers, offering insights into job market health and concluding with a summary of key findings. The analysis draws on data from Costa, Starbucks, and Caff'e Nero, offering comparative insights into their operational practices and employee requirements. This report is designed to provide a detailed overview of the employability skills needed in the coffee industry and the career paths available.

Employability skills

Table of Contents
1. INTRODUCTION ......................................................................................................................1
2. OVERVIEW OF THE CARRER AREA....................................................................................1
3. ROLE REQUIREMENTS...........................................................................................................1
4. TYPES OF THE ORGANIZATION...........................................................................................7
5. CAREER OPPORTUNITIES/PROGRESSION.........................................................................8
6. WHO WOULD THE JOB HOLDER BE DEALING WITH.....................................................9
7. HOW HEALTHY IS THE JOB MARKET...............................................................................10
8. CONCLUSION..........................................................................................................................11
9. REFERENCES..........................................................................................................................12
10.BIBLIOGRAPHY.....................................................................................................................13
11. APPENDIX..............................................................................................................................14

1. INTRODUCTION
Employability skills depicts the essential skills which are necessary for being successful
in the job. These skills enable the employees to get the work done with the effective
management of the various key roles which they perform in order to accomplish the various
objectives of the organization. This report critically examine the various skills, knowledge and
the qualifications which are required to be present in the store manger in order to carry out the
various operations of the organization . With the help of the primary and secondary data
collection all the career opportunities which are present in the industry can be critically analysed
with the help of the survey methods such as questionnaires and many more. This helps to
identify the various aspects which are present in market to make the job effective.
2. OVERVIEW OF THE CARRER AREA
As the area for the growth and expansion with the help of the effective employability
skills is very wide. It include all the areas in which the individual can pursue their career in order
to accomplish the various objectives and enhance their performance by adopting the particular
area of their interest (Shepelev and et.al., 2015.). The sales and marketing area has greater scope
which indicates the various skills which the employee need to inherit in themselves in order to
perform the various role which is assigned to them . Sales and marketing area indicate the
various process through which the needs and the demand of the consumer are meet and it also
analyzes the various personal and the professional attribute which the store manager has to
inherit in them to reach the persuade prospect to attain the professional aspects with the help of
the employability skills such as interpersonal, communication and leadership skills and many
more. The various aspects influence the work scenario in which the person perform the various
operations in order to carry out it in an effective and in an efficient manner. The career area
reflects the key qualities which the person inherit in them.
3. ROLE REQUIREMENTS
There are various role which are to be performed by the person who is employed in the industry
to carry out the various operation in order to meet the customer need by serving them as per their
specification and their necessities ((Hadar, Soffer and Kenzi, 2014).). They require the various
skills in order to perform the role which is assigned to them.
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Role
requirem
ents
Secondary data Primary data
Costa
Primary data
Starbucks
Primary data
Caff'e Nero
Qualificat
ion
 The person
should hold the
Bachelor degree
in business
administration
to carry out the
various
operations.
 They can also
have the
Master's degree
to carry out the
various
operations.
 They can have
the diploma
related to any
module which
enhance their
performance.
 Some of the
employees
have the
Bachelor's
degree and
certain have
master's
degree to
carry out the
operations.
 The
employees
has the
diploma of
marketing in
Costa.
All the
employees who
are employed in
the various
branches of
Starbucks hold
the Master's
degree of
marketing in
Starbucks.
All the employees
have the
bachelor's degree
to carry out the
operations. They
may also have the
diploma related to
the specific
category which
proves beneficial
to them in their
functioning in
Caffe' Nero.
Skills  Communication
skills to
communicate
with the
employees.
 Multitasking
skills that can be
 The
employees
inherit the
multitasking
skills to carry
out the
various
 Employe
es inherit
the
proper
time
managem
ent skills
 The
employees
have the
proper
time
manageme
nt skills to
2

used to perform
various task at
the same time
(Rybak,
Shevtsova,
Talpalar,
Markin, Harris-
Warrick, . and
Kiehn 2014.).
 Interpersonal
skills to make
the healthy
environment to
carry out the
functioning.
 IT skills to deal
with the
technological
advancement
and make use of
it to enhance the
ir services
which they offer
to the
customers.
 Time
management
skills are
essential to
manage the time
and effectively
operations.
 They also
have inherit
the effective
communicati
on skills to
serve the
customer in
order to
retain them
for the long
run.
in order
to serve
customer
s of the
Starbucks
.
 They
have the
IT skills
which
they
inherit in
order to
use the
various
modules
related to
technolog
y which
are
present in
Starbucks
.
carry out
the
various
operations
and attain
it within
the
specific
duration.
 The
employees
should
have
effective
communic
ation
skills to
deal with
the
customer
who visit
their
coffee
shop and
serve
them with
the
purpose to
retain
them in
the long
3

deliver the
services to the
customers.
run.
Knowledg
e
 Knowledge of
customer
service
techniques in
order to deal
with the
customers(Hada
r, Soffer and
Kenzi, 2014).
 Store and motel
management to
effectively
manage the
inventories
which are
needed to carry
out the various
operations.
 Office
administration
to properly carry
out the various
functioning in
industry and
properly
administrating it
to identify the
flows.
 The senior
store
managers
exchange
their
knowledge
with store
manger in
order to carry
out the
various
operations in
an effective
and in an
efficient
manner.
 They store
manager uses
its
knowledge to
effectively
maintain all
the
inventories
which are
present in the
store by
keeping the
 The
employee
s adopt
the
various
new
technique
s to serve
the
customer
s so that
they are
satisfied
with the
offerings
made by
them
with the
help of
the
inventori
es which
are
supplied
to them.
 The store
manager
properly
 The store
manager
effectively
uses the
inventorie
s and
maintain
the record
of the
various
inventorie
s which
are
purchase
by them in
order to
serve the
customer
as per
their
specificati
on.
 They store
manager
at Caffe'
Nero also
effectively
monitor
4

record and
placing the
order to
avoid the
shortage of
the raw
material and
the various
inventories to
which are
necessary to
carry out the
various
operations in
Costa.
administe
r the
various
aspects in
order to
find the
needs
which are
required
to meet
the needs
of the
customer
s of
Starbucks
.
the
various
operations
in order to
avoid the
shortage
of the raw
material in
Caffe'
Nero.
Experienc
e
 Previous work
experience in
the same
industry which
will enhance
their work
performance(Ta
n and et.al.,
2014. ).
 The
employees
uses the past
experience to
effectively
implement
the changes
in order to
maintain the
flow of the
inventories in
Costa.
 The work
experienc
e help
them to
effectivel
y handle
and
maintain
the work
performa
nce to
maintain
the
proper
flow of
 They uses
their past
experience
s in order
to carry
out the
operation
by
properly
maintainin
g the
inventorie
s in Caffe'
Nero.
5

the
services
in
Starbucks
.
Critical analysis:
The primary data analysis dictates the various skills which the employees need to inherit in them
in order to maintain the inventories to effectively manage the stores in order to carry out the
various operations of the various coffee chains of the coffee industry in order to serve the
customer with the best experience.
4. TYPES OF THE ORGANIZATION
There are various types of organization whose functioning is same as the other who are operating
in the coffee industry. As the competition is expanding at the greater speed , there is a vast
expansion in the organization types (Pilon, 2015. ).. The organization are either tying up with
the other in order to generate maximum profits by serving the customer. With the expansion of
the various supply chain the businesses are expanding at a greater speed.
Secondary data Primary data
Costa
Primary data
Starbucks
Primary data
Caff'e Nero
 Franchises are the
firms which try to
expand the business
by implementing new
ideas. (Dunkin'
Donuts) (Pilon, 2015.
).
 Non-profit
organizations carry
out the various
operations in order to
 Costa is the
company
which is
operated by
the various
personnel in
order to carry
out the various
operations.
The store
manager are
 Starbuck
s is the
company
which
operates
in order
to serve
the
customer
in order
to have
 Caffe Nero
provide the
best quality to
the customer as
the store
manager keep a
specific check
in order to
maintain the
inventories.
6

serve people. (Dunn
Brothers Coffee).
 Companies are the
organizations which
operates to carry out
the various operations
for profit generation.
(Barista)
(Ingolfsson, ,
Tieleman, and
Marrink, 2015.).
the chief
aspects which
they deal in
order to
maintain the
proper
inventories
and serve the
customers.
 They carry out
their
operations in
order to
generate
profits.
the
greater
experien
ce. In
order to
accompli
sh it the
store
manager
ensure to
acquire
the best
raw
material
in order
to serve
them.
Critical analysis
The analysis depicts that the company operates in order to serve the customer as per their needs
and requirement and ensure that they generate maximum profits out of the servings which they
make to the customer in order to increase the customer experience.
5. CAREER OPPORTUNITIES/PROGRESSION
There is a very greater scope in the coffee industry as there are many career opportunities which
the individual can adopt in order to progress in the career which they opted and enhance their
qualities and skills by proper identification (Cho and et.al. 2014.). With the proper designing of
the career path they can tap the various opportunities which can enhance their career perspective.
Secondary data Primary data
Costa
Primary data
Starbucks
Primary data
Caff'e Nero
 To become  Costa offer  Starbucks  In Caffe' Nero
7

Coffee-roasters to
test the batches of
the beans (Dunn,
2014). .
 Becoming the
Professional
Cupper as per
their flavouring
ability (Protudjer
and et.al., 2015.).
the various
career
opportunities
to the store
manger to
grow in their
career by
introducing
various job
profiles.
adopts the
promotional
techniques to
enhance the
career
opportunities
for the store
manager so
that they can
enhance their
working
standard.
they adopt the
various
opportunities
to the store
manager to
become the
professional
Cupper to test
the raw
material which
is being used in
their company.
This lead to
progress in
their work
scenario.
Critical analysis
The primary data analysis shows that all the companies provide effective and efficient career
opportunities to their store manager in order to retain them for the long run an make the effective
use of the resources which they inherit to carry out the various operations.
6. WHO WOULD THE JOB HOLDER BE DEALING WITH
There are various personnel with which the job holder has to deal in order to carry out the
various operations of the company (Cho and Kelly, 2014.). They have to maintain and manage
the working with these personnels in order to ensure that the various operations are carried out in
an effective and efficient manner without any flows into it.
Secondary data Primary data
COSTA
Primary data
Starbucks
Primary data
Caff'e Nero
 Suppliers in order
to get the raw
 Costa store
manger
 They maintain
the effective
 They ensure
that properly
8

material.
 Production
manager to
produce the finish
goods.
 Employees to
serve the
customers.
ensure to
maintain an
effective
relation in
order to
deal with
the various
aspects of
the
customer as
per their
specificatio
n
relation in
order to
maintain the
proper flow of
raw material.
maintain the
inventories to
meet the
requirement of
the customers.
Critical analysis:
The primary data indicates that they are the essential element which help the company to serve
the objectives for which they are operating in the work environment.
7. HOW HEALTHY IS THE JOB MARKET
The job market depicts the various element which are essential to carry out the various
operations which are related to the job role (Pell, 2015.). The individual performs in order to
accomplish it to meet the need and the requirement of the customer by operating in the working
environmet which is provided to them.
Secondary data Primary data
COSTA
Primary data
Starbucks
Primary data
Caff'e Nero
 The market
provide the
healthy and
flexible work
environment(
 They provide
the flexible
work
environment in
order to ensure
 They adopt the
effective
technological
aspects in order
to make the
 They provide
the healthy
work
environment to
serve the
9

White,
2013. ) .
 Technological
advancement
to carry out the
various
operations.
that they meet
the
requirements.
functioning of
the store
manger more
effective.
customer by
effectively
maintaining the
inventories by
providinng the
requirement
details.
Critical Analysis:
The primary data analysis dictates the various aspects which influences the working of the store
manager of the various companies of the coffee industry. As peer the evaluation the environment
in enhanced to enhance the performance.
8. CONCLUSION
The various company of the coffee industry has the vast scope for the growth and development
of the individual in the industry. They ensure that the companies properly serve the customer as
per their specification.
10