Social Media's Impact: Enhancing University Graduate Employability

This report discusses the potential of social media in enhancing the employability of university graduates. It highlights how platforms like LinkedIn, Twitter, and job search sites such as Naukri.com and Indeed.com can be leveraged for professional networking, showcasing skills, and accessing job opportunities. The report emphasizes the importance of creating a professional online presence, engaging with industry influencers, and staying updated with business news and job postings. It concludes that social media offers a 24/7 opportunity for graduates to improve their experience and career prospects, making it an indispensable tool for job seekers.

Running Head: Work and Employability 1
EMPLOYABILITY REPORT WORK SAMPLE
Topic: “Discuss how the use of social media could enhance your employability
when you graduate from University.”

Work and Employability 2
Introduction
Employability is simply about getting the next job. It is about the capability to develop and
succeed a satisfying career. Social media is becoming progressively more important to pursuit for
prospective jobs and make networks with other people. It is a great platform for showcase the
capabilities and talents (Benson, Morgan & Filippaios, 2014). In the following, an effort has been
made to discuss the utilization of social media to boost the employability.
Use of Social Media to develop the employability
Social media offer an equal opportunity to unite with one another, build and develop the
professional network. It also aids in getting knowledge about the enterprise and job profile and
hinders the probabilities of attaining the dream job. Social media means job hunting has advanced
beyond posting resumes to organizations and waiting for a response. Prospective candidates can
now display their employability beyond a resume or reference, using pictures and video to stand
out in their selected field (Purvis, Rodger & Beckingham, 2016).
LinkedIn can be very supportive for the prospective employees as it generates a
professional profile in public domain to advance job opportunities. After graduate from
University, employees can create a profile on LinkedIn, which will aid in identifying the business
worldwide, which is suitable. It helps in follow the key influencers in the selected sector. It aids in
making connections and increasing the network. It provides an easy method to keep in touch with
your network and publish your proficiency. It provides several opportunities as compared to it
links to hundreds of individual and reliant on the scale of social interaction, it shapes a great
contact list through which personnel are informed about the new chances in the horizon (Barnes,
Green & de Hoyos, 2015).
Since the arrival of social networking job sites such as Naukri.com, Monster.com,
Indeed.com, CarrerBuilder.com helps in examining job boards, company career sites, relations,
and other sources of job placements. In this job sites personnel just have to upload a resume and
get a modified resume link to share with organization. Social media is an outstanding way to show
off your personality. A CV is an efficient demonstration of experience, whereas social media can
bring to life with pictures and videos (Mowbray, Hall, Raeside, & Robertson, 2017).
Twitter also delivers an outstanding opportunity for schmoozing and job hunting.
Employees can get instant access to business news and expansions. Employee also follow
businesses and search for jobs. Many businesses will have a Twitter profile specially for
promotion of job opportunities. Social media has boosted drastically and provide full support and
recognition to employee’s abilities, skills and capabilities. Social media and networks have
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immensely improved the capability for employees to improve their experience which also
contributes a head start for employment. It can help employees to enrich employability 24/7 as it
has extensive range of prospects available on it. It will help in shaping their career and future
prospects. So, employees have to be reliable on social media across all job profiles which will
enhance employability (Novakovich, Miah & Shaw, 2017).
Conclusion
The exponential development of social media in recent years has transformed the way
towards offline to online media which has provide enormous benefits to employees to enrich
employability. Employees can use social media to tap the network and employment opportunity.
Employees can generate employment through various online portal like naukri.com, indeed.com
which can boost up their career.
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References
Barnes, S. A., Green, A., & de Hoyos, M. (2015). Crowdsourcing and work: individual factors and
circumstances influencing employability. New Technology, Work and Employment, 30(1),
16-31
Benson, V., Morgan, S., & Filippaios, F. (2014). Social career management: Social media and
employability skills gap. Computers in Human Behavior, 30, 519-525
Mowbray, J., Hall, H., Raeside, R., & Robertson, P. (2017). The role of networking and social
media tools during job search: an information behaviour perspective. Information
Research, 22(1)
Novakovich, J., Miah, S., & Shaw, S. (2017). Designing curriculum to shape professional social
media skills and identity in virtual communities of practice. Computers & Education, 104,
65-90
Purvis, A., Rodger, H., & Beckingham, S. (2016). Engagement or distraction: The use of social
media for learning in higher education. Student Engagement and Experience Journal, 5(1)
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