Case Study Analysis of HRM Strategies at Genentech and Zappos

This case study examines the Human Resource Management (HRM) practices of Genentech and Zappos, focusing on employee benefits as a strategic tool. The analysis explores how these companies utilize benefits to motivate employees, foster work-life balance, and enhance long-term retention. The study highlights the importance of benefits in creating a positive work environment and examines the potential for adapting these strategies to other organizations. The case study also includes a discussion on the role of incentive benefits and their impact on employee satisfaction and organizational success. References are provided to support the analysis and findings, offering insights into the strategic importance of HRM in the modern corporate landscape.

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Human Resource
Management

Contents
Case Analysis and Answers.............................................................................................................3
1. Describe the importance of employee benefits as a strategic component of fulfilling the
goals of HRM at Genentech and Zappos?...................................................................................3
2. Explain how Genentech and Zappos use employee benefits as a motivating tool?................3
References........................................................................................................................................4
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Case Analysis and Answers
1. Describe the importance of employee benefits as a strategic component of fulfilling the goals
of HRM at Genentech and Zappos?
Answer:
In the corporate structure of business in today’s scenario, monetary and benefits are two very
effective forces that turn employee loyalty on a long-term basis (Lazaroiu, 2015). Offerings of
employee benefits at Genentech and Zappos not only act as strong motivator, but these
innovative strategic steps enable employees to keep work-life balance and follow their hobbies
while working is a great booster in productivity and long-term retention at organization.
2. Explain how Genentech and Zappos use employee benefits as a motivating tool?
Answer:
Genentech is a pharmaceutical organization that offers benefits that does not only support the
employees but also cover the necessities of family members of the working staff. The offerings
of cooked dinner meals, child care services, pet case and self-care post retirement are respectful
actions from organization, which acts as a great booster in long-term association.
With Zappos, an online retail shoe seller, that offers fun-time activities, enabling its employees
enjoy the time beyond working hours in the form of happy hours and pajama party lets the
employees enjoy their time as stress busters and happiness index builder (Porter, et al., 2016).
Bot these organizations show their respect to the employees in their own signatory way that lets
them build a strong work relationship with employees. This factor acts as a strong motivational
tool.
3. Do you believe the incentive benefits such as those offered at Genentech and Zappos can be
used in other organizations? Why or why not?
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Answer:
I believe that these incentive benefits used by either of these organizations may not be fitting into
the other professional arenas as the working environment with each organization may be
different (Lazaroiu, 2015). Therefore, the same methods might not be the right choices for
organizations wanting to enhance their work culture. But, given the case of these organizations,
both belong from different industrial sectors. Therefore, it is quite evident that with innovation in
benefits plan or employee support activities, customized arrangements can be used as motivating
tools for other organizations as well.
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References
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