The Role of Employee Communication in Organizational Success

Business communication is pivotal for organizational success, particularly when facilitated by social media platforms that enable extensive interaction and feedback. This proposal explores the hypothesis that effective employee communication significantly impacts organizational performance. Whi...Read More

Running head: BUSINESS COMMUNICATION
Business communication
Name of the student:
Name of the University:
Author note:

1BUSINESS COMMUNICATION
Table of Contents
Introduction:....................................................................................................................................2
Thesis or hypothesis:.......................................................................................................................2
Ideas to support thesis:.....................................................................................................................3
Context:............................................................................................................................................4
Outline:............................................................................................................................................5
References:......................................................................................................................................7

2BUSINESS COMMUNICATION
Introduction:
Business communication refers to the sharing of information amongst the organizational
employees and the other parties involved with the organization, which results in organizational
success. Social media provides various types of online communication options that enable the
users to participate in the communication process and give feedbacks. Social media enables an
organization to improve its interaction with the customers and save costs. Employee
communication is an important part of business as the internal communication among the
employees determines the organizational culture and productivity of an organization. The
businesses use social media in order to target a large number of customers as approaching the
customer individually is not possible for any organization. Business communication is also
useful in improving the relationships among the organizational employees (McFarland &
Ployhart, 2015). Business communication via social media is not only useful in improving
business to customer relationships but is also effective in improving business to business
relationships.
Thesis or hypothesis:
H0: Employee communication does not have any significant impact on the organizational
performance and success
H1: Employee communication has significant impact on the organizational performance and
success

3BUSINESS COMMUNICATION
Ideas to support thesis:
Bovee, Thill & Raina (2016), assessed the impact of employee communication on the
organizational performance and claimed that employee communication has a huge impact on the
organizational strategies of the organizations. The paper mentioned that there has been a recent
change in the trend as internet has gained huge popularity. More than 50% of the world
population has an access to internet and internet has become the backbone of more than 70% of
the organizations in the world (Jin, Liu & Austin, 2014). Social media has helped the
organizational employees to effectively interact with each other and create positive working
environment within the organization. On the contrary, many a times, improper use of the social
media platforms tend to hamper the performance of the organizations.
According to Jussila, Kärkkäinen & Aramo-Immonen (2014), the use of social media
enhances the relationship between the organizational employees as it enables them to develop
personal relationships with each other, which leads to effective employee communication within
the organizations. This tends to enhance the bonding between the organizational employees and
the team members, which also helps improving the team performance. The more is the mutual
understanding between the team members, the more becomes the efficiency of the organizations.
The most popular social media platforms such as Facebook and Twitter have helped the
organizational employees to come closer to each other. However, there have also been several
negative impacts of social media on the performance of the employees. Many a times, the
employees neglect the work while using social media. This has negative impacts on the
organizational performance (Vernuccio, 2014).
According to Aral, Dellarocas & Godes (2013), the changes in the technologies and the
use of social media by the organizations enable the employees to increase their knowledge

4BUSINESS COMMUNICATION
regarding the functioning of the organizations. It enables them to interfere in the necessary
activities and share their opinions. The shared ideas of the employees enable the organizations to
commence its activities accordingly. However, excessive interference of the employees in the
daily activities of the organizations, hamper the productivity and efficiency of the operations.
Therefore, it is necessary for the organizations to determine the level up to which the
organizations shall permit employee communication within an organization.
Context:
An organization where employee communication has been successful is Google Inc.
Google has been an excellent place to work in because of its excellent organizational culture.
The organization values the suggestions and opinions of the employees and ensures that there is
an excellent employee communication within the organization. This has enhanced both
employee- employee relationships as well as employee- employer relationships.

5BUSINESS COMMUNICATION
Figure 1: Impact of employee communication on growth of Google Inc.
(Source: Vernuccio, 2014)
Outline:
The proposal introduced employee communication in business context. Nowadays,
employee communication via social media platforms is an important part of the determining
organizational strategies and a tool used for enhancing the relationships between the
organizational employees. Social media has also been an effective instrument for enhancing the
relationships employee relationships, which has resulted in the overall efficiency of the
organizations (Schivinski & Dabrowski, 2016). However, social media has both positive and
negative impacts on the employee performance and efficiency. The proposal mentions the
possible hypothesis and the ideas that support the hypothesis. However, after analyzing the

6BUSINESS COMMUNICATION
impact of employee communication on the organizational performance, it can be mentioned that
the efficient use of employee communication has huge impact on the organizational
performance, which can be classified into both positive and negative impacts. The impact of
employee communication through social media on the employee performance depends upon the
extent up to which the organization uses social media and permits the use of social media within
the organization. The organizations must ensure that the social media has a positive impact on its
growth and performance. The organizations must ensure that the employees do not misuse social
media. The increase in the trend of using social media has a significant influence on the
performance of the employees and the team performance.
Employee communication has also been effective in improving business to business
relationships. Social media not only helps in improving the communication process between the
organizations and their customers but also enhances the communication process between the
organizational employees. Employee communication enables the organizations to learn about its
organizational efficiency and identify the ways in which the efficiency can be further increased.
Social media enables the employees to share their feedbacks with the organizations, which in
turn enables the organizations to take appropriate corrective actions. Social media has been an
effective tool for the organizations in gaining organizational efficiency. Social media marketing
is the most cost effective and economic way of increasing the brand awareness of the
organizations. The organizations are able to establish their business as an industry expert and
expand their professional network (Armstrong et al., 2015). The proposal mentions Google as the
most efficient organization in successfully using employee communication in enhancing the
organizational performance. Therefore, it can be concluded that social media plays a vital role in
enhancing the employee communication and the overall organizational performance.

7BUSINESS COMMUNICATION
References:
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue—social media and
business transformation: a framework for research. Information Systems Research, 24(1),
3-13.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Bovee, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Jin, Y., Liu, B. F., & Austin, L. L. (2014). Examining the role of social media in effective crisis
management: The effects of crisis origin, information form, and source on publics’ crisis
responses. Communication research, 41(1), 74-94.
Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in
business-to-business relationships of technology industry firms. Computers in Human
Behavior, 30, 606-613.
McFarland, L. A., & Ployhart, R. E. (2015). Social media: A contextual framework to guide
research and practice. Journal of Applied Psychology, 100(6), 1653.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer
perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.

8BUSINESS COMMUNICATION
Vernuccio, M. (2014). Communicating corporate brands through social media: An exploratory
study. International Journal of Business Communication, 51(3), 211-233.