Employee Retention Strategies at British Airways: A Research Project

This research project investigates the ways in which policies and codes of conduct against discrimination in the workplace contribute to employee retention, using British Airways as a case study. The project begins with an introduction outlining the significance of these policies in today's competitive business environment and establishes the research aim, objectives, and questions. The methodology section details the use of primary and secondary research, considering factors like cost, access, and ethical considerations, particularly emphasizing informed consent and data security. Data analysis is performed through thematic analysis of survey responses, presented in frequency tables and charts. The findings reveal that the majority of respondents believe anti-discrimination policies are effective for employee retention. The questionnaire explores perceptions of equality, diversity, and the impact of various policies and codes. The conclusion summarizes the key findings, and recommendations are provided to enhance employee retention at British Airways. The reflection section discusses the implemented methodology and personal experiences, along with suggestions for future growth. References are included to support the research.

Research Project

Table of Contents
Research Title: ................................................................................................................................1
Introduction .....................................................................................................................................1
Methodological Contribution ..........................................................................................................2
Primary and secondary research through applying suitable methods for a business research
project that consider cost, access and ethical consideration...................................................2
Data Analysis ..................................................................................................................................3
Appropriate Analytical tools to analyse research findings and data......................................3
Findings and Interpretation .............................................................................................................6
Conclusion and Recommendation ................................................................................................22
Conclusion ...........................................................................................................................22
Recommendation .................................................................................................................23
Reflection ......................................................................................................................................24
References......................................................................................................................................27

Research Title:
In what ways do policies and codes of conduct against discrimination at workforce
lead to employee retention: The case of British Airways.
Introduction
The project into actual practical action is encompasses over analysing the ways through
which policies and codes of conduct in against discrimination at workplace lead to employee
retention. Therefore, in modern and competitive era businesses are significantly focuses on
enhancing the transaction of the organisation via implementing suitable policies and code of
conduct to execute suitable business operations to attain growth and success (Egels-Zandén,
2014). Thus, In this present project the evaluation is mainly encompasses over the study of
British Airways, thus it is a large flag carrier airline of the United Kingdom, thus the firm is in
operation at international unwavering and has its leading recognition over implementing
effective policies and codes of conduct in against of discrimination at workplace that leads to
employee retention (Abbasi, 2015). Therefore, the study initiates to conduct a small scale
research in which analysis is being developed via the assistance of developing survey in which
questionnaire has been prepared to conduct detailed analysis to drawn valid and reliable results
(Stewart and et. al., 2011). In addition to this, conclusion and recommendations are drawn over
the outcome of the research, thus reflection has been provided over the implemented
methodology and the personal experience has also been shared to describe the future growth
which can be implemented by the execution of this existing project (Mosadeghrad, Ferlie and
Rosenberg, 2011).
Research Aim:
To examine the ways through which policies and codes of conduct in against
discrimination at workplace lead to employee retention. A case study on British Airways.
Research Objectives:
 To critically develop knowledge regarding the concept of equality and diversity in
the context of business.
 To effectively identify the suitable policies and code of conduct in against of
discrimination are implemented at workplace.
 To determine the ways by that policies and code of conduct in against discrimination
leads employee retention within British Airways.
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 To articulate the impact of implementing policies and code of conducts in against of
discrimination over the retention of employees within British Airways.
Research Questions
 What is the concept of equality and diversity in the context of business?
 What are the suitable policies and code of conduct in against of discrimination are
implemented at workplace?
 What are the key ways by that policies and code of conduct in against discrimination
leads employee retention within British Airways?
 To articulate the impact of implementing policies and code of conducts in against of
discrimination over the retention of employees within British Airways?
Methodological Contribution
Primary and secondary research through applying suitable methods for a business research
project that consider cost, access and ethical consideration
The suitable selection of methodology is the fundamental obligation of an investigator as
it leads the entire exploration in the suitable direction to fulfilling the requirement of the research
(Egels-Zandén and Lindholm, 2015). Thus, in this present investigation region, based on
examine the ways through which policies and codes of conduct in against discrimination at
workplace lead to employee retention, primary as well as secondary both the tools are applied
to draw valid and reliable outcome (Ghapanchi and Aurum, 2011). However, there are assorted
aspect which are required to be considered while executing primary and secondary research,
some are associated as under:
Cost: This defined to be the key considered area of a research, therefore, it is necessary for the
researcher is to manage cost and capital for the better execution of investigation operations.
However, in this existing research both primary an secondary research area executed to
collecting invaluable data and it is required to bring off suitable cost and capital for better
execution of research actions (Kaplan, Wiley and Maertz Jr, 2011). Some actions are cost
overwhelming in cause and proper amount of cash and capital is effective in managing suitable
flow of research.
Access: This is an another important term which is imperative in effective execution of
investigation, therefore, access of suitable sources are required to conduct information that are
specific and relevant to the study (Barak, 2016). However, in the current investigation work it is
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required for the researcher to take access from the company or the required sources from internet
to gather valuable information that assist in generating significant results (Elefant, 2011).
Researcher also needs to select the sources which are authentic in nature and valuable in
discussing the specific area in efficient way.
Ethical Consideration: In the execution of a research over a specific area or issue, it is
mandatory for the researcher to follow the investigation ethics which are efficient for an
investigation to be executed in the suitable direction so that chances of conflicts are reduced (SJ,
Cheruiyot and Maru, 2012). Therefore, as to considering the current project, primary research is
the key way to gather valuable information, thus the primary ethic for the investigator is to
provide consent to their participants for information them to take part in the research process and
receiving back their consent about the project. In addition to this, researcher also requires to
maintain security of the private information that are provided by the responsive, thus, individual
are mainly concern about lacking of their personal information. Furthermore, researcher needs to
manage time by implementing time scale for representing the completion of the project in
systematic manner in which suitable time for each task has been provided (Lee, Lee and Li,
2012).
Data Analysis
Appropriate Analytical tools to analyse research findings and data.
Data analysis is characterized to be the most significant region of an examination as it
refers as the technique of cleaning, changing and displaying data to find fitting information
for business dynamic (Tschopp, Grote and Gerber, 2014). Therefore, the primary concern of
executing data analysis to making suitable selection of useful data through information or taking
initiate decision which is encompasses over the information analysis (Hom And et. al., 2012).
For undertaking in existing investigation based on determining the ways through which
policies and codes of conduct in against discrimination at workplace lead to employee
retention, analysis is being developed through the significant assistance of survey, therefore,
in this the choice of questionnaire development is efficient in accumulation of wide range of
information (Vytopil, 2015). However, data analysis has been executed through applying the
approach of thematic analysis in which themes are generated over the considered area that
covers the aim and objectives of the research (DeCenzo, Robbins and Verhulst, 2016).
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Furthermore, the presentation of the information is relay over developing graphs, charts,
diagrams that are incorporated over the specified subject area. The analysis of this project is
based on primary investigation and the questionnaire regarding the specified area is
presented as below:
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have an appropriate apprehension in relation to the area of discrimination in the
context of business?
a. Yes
b. No
Q2) As per your individual concern it is essential for the businesses to manage equality and
diversity at workplace to gain growth and success?
a. Yes
b. No
Q3) According to you, policies and code of conduct in against of discrimination is effective for
the business to be implemented ?
a. Yes
b. No
Q4) As per your perspective, it is important for British Airways to implement effective policies
and code of conduct in against of discrimination to promote employee retention at workplace?
a. Yes
b. No
Q5) From your opinion, What suitable policies and norms in against of discrimination are
required to be implemented by the businesses at workplace?
a. Civil right act 1964
b. Equal pay 1963
c. Age discrimination in employment act of 1967
d. Anti harassment act
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Q6) According to your perception, what code of conducts are essential to be implemented
by the businesses in against of discrimination?
a. Developing trust and credibility
b. Encouraging respect at workplace
c. Open communication
d. Taking business trips
Q7) As per your opinion, what significant benefits are gained by British Airways via
implementing effective policies and code of conduct in against of discrimination?
a. Harmonious working Environment
b. Increase in profitability
c. Retention of employees
d. Decreasing turnover
Q8) From your view, which kind of impact does policies and code of conduct in against of
discrimination have over retention of employees at workplace?
a. Positive
b. Negative
c. Neutral
Q9) As per your perspective, what issues are faced by British Airways due to
discrimination at workplace?
a. Lower productivity
b. Harassment and discrimination
c. Lack of employee collaboration
d. Negative working Environment
Q10) According to you, what fitted ways can be opt by British Airways in against of
discrimination that may leads employee retention?
a. Implementing policies and code
b. Suitable discrimination training
c. Eliminating Mobbing and Bullying
d. Dealing with formal human rights complaints or applications
e. Grievance procedures under collective agreements
Q11) As per your perspective, the implemented codes and policies are proven to be
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effective for British Airways to retain employees for higher profitability?
a. Yes
b. No
Q12) According to your view, which stakeholder of British Airways are mainly pleased by
the implementation of policies and code of conduct in against of Discrimination at
workplace?
a. Shareholders
b. Employees
c. Customers
d. Suppliers
Q13) Provide suggestions to British Airways to enchaining the retention of employees at
workplace.
Findings and Interpretation
Frequency Table
Q1) Do you have an appropriate apprehension in relation to the area of
discrimination in the context of business?
Frequency
a. Yes 49
b. No 1
Q2) As per your individual concern it is essential for the businesses to manage
equality and diversity at workplace to gain growth and success?
Frequency
a. Yes 48
b. No 2
Q3) According to you, policies and code of conduct in against of discrimination is
effective for the business to be implemented ?
Frequency
a. Yes 46
b. No 4
Q4) As per your perspective, it is important for British Airways to implement Frequency
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effective policies and code of conduct in against of discrimination to promote
employee retention at workplace?
a. Yes 48
b. No 2
Q5) From your opinion, What suitable policies and norms in against of
discrimination are required to be implemented by the businesses at workplace?
Frequency
a. Civil right act 1964 15
b. Equal pay 1963 10
c. Age discrimination in employment act of 1967 15
d. Anti harassment act 10
Q6) According to your perception, what code of conducts are essential to be
implemented by the businesses in against of discrimination?
Frequency
a. Developing trust and credibility 12
b. Encouraging respect at workplace 15
c. Open communication 13
d. Taking business trips 10
Q7) As per your opinion, what significant benefits are gained by British
Airways via implementing effective policies and code of conduct in against of
discrimination?
Frequency
a. Harmonious working Environment 15
b. Increase in profitability 8
c. Retention of employees 18
d. Decreasing turnover 9
Q8) From your view, which kind of impact does policies and code of conduct
in against of discrimination have over retention of employees at workplace?
Frequency
a. Positive 43
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b. Negative 2
c. Neutral 5
Q9) As per your perspective, what issues are faced by British Airways due to
discrimination at workplace?
Frequency
a. Lower productivity 10
b. Harassment and discrimination 15
c. Lack of employee collaboration 10
d. Negative working Environment 15
Q10) According to you, what fitted ways can be opt by British Airways in
against of discrimination that may leads employee retention?
Frequency
a. Implementing policies and code 15
b. Suitable discrimination training 10
c. Eliminating Mobbing and Bullying 7
d. Dealing with formal human rights complaints or applications 8
e. Grievance procedures under collective agreements 10
Q11) As per your perspective, the implemented codes and policies are proven
to be effective for British Airways to retain employees for higher profitability?
Frequency
a. Yes 42
b. No 8
Q12) According to your view, which stakeholder of British Airways are mainly
pleased by the implementation of policies and code of conduct in against of
Discrimination at workplace?
Frequency
a. Shareholders 10
b. Employees 20
c. Customers 10
d. Suppliers 10
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