Ades Cash & Carry: CSR, Employee Engagement, and Sustainability

This report delves into the realm of Corporate Social Responsibility (CSR) and its significant impact on employee engagement and sustainable development, using Ades Cash & Carry as a case study. It begins by establishing the aims, objectives, and timeframes for the project, focusing on how CSR initiatives can foster employee engagement and contribute to the organization's long-term sustainability. The research process includes a comprehensive project management plan divided into initiation, planning, execution, monitoring, and closure phases. The report incorporates both quantitative and qualitative data analysis, including surveys and stakeholder interviews, to assess the effectiveness of current employee engagement programs and identify areas for improvement. The findings highlight the importance of integrating CSR into the business structure to enhance employee productivity, satisfaction, and organizational success. Recommendations are provided to address issues and optimize employee engagement strategies for sustainable growth and competitive advantage within Ades Cash & Carry.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
LO 1: Establishing aims, objectives, and timeframes (P1, P2, & P3).............................................1
Task 2...............................................................................................................................................7
LO2 Conduct small- scale research, information gathering and data collection, generating
knowledge to support the project as specified above: (P4).............................................................7
Task 3 ............................................................................................................................................13
LO3 Presenting the data collected and communicating recommendations based on conclusions
drawn from the findings made (P5, P6).........................................................................................13
LO 4: Reflection on undertaking the assignment..........................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
The term corporate social responsibility refers to the myriad business practices that
involves the initiatives which falls for the benefit of the society. It helps in maintaining the
balance between the ecosystem and the economy of the country. In addition to that, it helps in
the growth of the nation and in relevcance to that; it helps in the upliftment of the organization.
In other words it can also mentioned a typology of ethical framework that aids or assists in the
promotion of an entity. A business corporate social responsibility constitutes a wide range of
tactics, which ranges from rendering a company’s portion to the charity to implementing a more
greener and environmental friendly atmosphere. In this report, the corporate social responsibility
is elaborated vividly and the importance of its usage in the attainment of sustainability and
competitive advantage is explored. A complete research process is adopted and the data analysis
is analyzed in detail in this report. In addition to that, the recommendations are also suggested to
mitigate the various issues that have cropped up in this report.
Task 1
LO 1: Establishing aims, objectives, and timeframes (P1, P2, & P3)
Corporate Social Responsibility is an age old concept in United Kingdom. This concept
of CSR was first established in 19th century in Britain as opined by Heagney (2016). CSR scope
was widened when corporate objectives were introduced with social responsibilities and due to
this inclusion organization has a responsibility towards environment, employees, and social
economic structure. Globalization also helped in highlighting the importance of corporate social
responsibilities. The term CSR has very wide and complex meanings. According to Jeong, Bae
and Jeong (2015, p.832) generally when corporate or business organizations have a aim for
welfare of the society then such activities is called CSR. By attaining CSR an organization
achieves its balance in economy, environment, and social imperatives.
Sustainable development concept is based on organizational system thinking. Sustainable
developments have various meanings. For determining sustainable development there are few
things that needs to be focused on, such as, meeting needs, ethical values, environmental, social,
and economic, human rights, cooperation. Corporate social responsibility focuses on social and
environmental relationships, stakeholder approach, ethical behaviors, and volunteering.
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For our scenario of employee engagement to achieve long term sustainable development
we have taken Ades cash and carry whole sale retailer. This organization is based in UK and its
yearly turnover is 4 million to 7 million. It has almost 115 permanent employees and 40
temporary employees in their retail business. For efficient employee engagement there should be
sustainability in corporate social responsibility in their business structure. Employee engagement
concept is believed that inspire employees to increase their productivity and profitability of the
firm. This in return helps corporate to be work friendly and individuals to be better responsible
citizens. According to Kelley et al. (2016) sustainability in business provides integrated lifestyle
values with satisfaction in work. As majority of annual spending of organization or corporate are
on employee improvement thus employee engagement has a huge impact on corporate economic
bottom line. In Ades current employee engagement programs requires many volunteers for
adopting sustainability plans. Such as establishing of green teams which will plan for earth day
events, and establishing sustainable practices in the organization. Generally many organizations
implements sustainable activities without proper strategies and thus lack in maintaining efficient
employee engagement. There are various aims that are required to achieve to maintain employee
engagement in a organization, such as, to understand the value of employee engagement in Ades.
In addition to that, also to analyze sustainable development of Ades, to understand the value of
employee engagement towards sustainable growth, to analyze the different factors related to
employee engagement. It also helps to find the objectives of social responsibilities of Ades
regarding employee engagement, and to find out the interrelationship between efficient employee
engagement and sustainable development.
The objective of sustainable development is to encourage organizations to preserve and
conserve resources. For sustainable employee engagement in requires maintaining a social and
economic stability in the organization. For proper employee engagement a company needs
approach towards proper workplace by maintaining proper conditions to its employees, and
which is committed to organizational objectives and values as opined by Snyder (2014). Efficient
and proper employee engagement enhances organizational success and also enhance employees
well being. The various objectives that Ades needs to follow to attain employee management are
such as objectives to meet sustainable growth through employee engagement, how different
factors of employee engagement related to sustainability does, how social responsibility helps its
2

business to grow, and what is the interrelationship between employee engagement and
sustainable development of Ades’s corporate social responsibilities.
Project management plan for Ades employee engagement can be divided into five phases. These
phases are as follows:
Initiation of the research: In this part we define goal of the research in a broad level.
This part generally starts with various businesses cases of employee engagement. In this
structure we get to know whether the research is feasible and whether it can be undertaken. If
research is doable then it needs to be done in this stage only. Stakeholders of this research have
to do their diligence so to start the research. In this stage for employee engagement, project
manager needs to produce research charter and research initiation.
Planning of research: In this stage we focuses on research management and developing
road map of the research so that everyone can follow that path. According to Aartsengel and
Kurtoglu (2013) this part begins with setting up of goals. There are two methods of setting up a
goal, which are S.M.A.R.T. and CLEAR. S.M.A.R.T refers to specific, measurable, achievable,
realistic and timely approach. As opined by Kerzner (2013) to set specific goal for employee
engagement we need to follow some questions such as who are related to this employee
engagement and why it is related. It also helps to measure the different criteria that is required
for attaining the goal, to see important goals and how to achieve such goals, realistic willingness
to work towards employee engagement, and timeframe of achieving employee engagement. Here
in our case of Ades, we require meetings and communication with various employees in the
organization, management bodies and their attitude towards employee sustainability. According
to Martinelli and Milosevic (2016) for C.L.E.A.R method we need collaborate engagement of
employees and higher management to work together, emotionally it should affect employee’s
passion, appreciable of breaking bigger goals into smaller task so that it can be achieved,
refinable to handle all situations and be flexible enough to attain employee engagement. In this
section, scope of the research is being defined and research management plan is formed. It
includes cost, quality, time, communication, scope, resources and risks involved in the project. A
general baseline is needed to determine the research is on correct path or not. Roles and
responsibilities are defined and also everyone’s accountability. A work break down schedule is
created for visual representation that identifies different scopes of the research as opined by
Olson (2014). Communication plan is important as this research requires intensive interviewing
3

of employees and management members. There is also requirement of risk assessment plan
which identifies all the foreseeable risks involved in employee engagement.
Execution of research: According to Urban (2016) this section we get various
deliverables and often it happens during these sections, like meetings and reports, performance
updates, etc. This phase includes development teams, feedback system, resource assignment,
status meetings, and modification in research plan.
Monitoring the performance of research: It involves measurement of project
performance and progression to ensure that all things are aligned according to research plan.
Project manager uses key performance indicators to examine a research progression as opined by
Snyder (2014). Generally KPI include research objectives, deliverables quality, tracking of cost,
and performance.
Research closure: Completion of research is represented in this phase. During this phase
valuable team workers are appreciat6ed and project manager organizes small events after
completion of effective employee engagement.
Work Breakdown Structure
WORK BREAKDOWN STRUCTURE DIAGRAM
TEMPLATE
PROJECT
TITLE
Managing
successful
business
project
COMPANY
NAME
Ades Retail
and Wholesale
PROJECT
MANAGER
DATE :
21.03.2017
PROJECT
MANAGING SUCCESSFUL BUSINESS
PROJECT
4

PHASE
RESEAR
CH PREP
PLANN
ING
DEVELOP
MENT
FINAL
PREP
RELEAS
E
TASK
Solution
Vision
Cost
Analysi
s
Change
Management
System
Testing
Activate
Design
and
Staffing
Risk
Assess
ment
Operations Stress
Testing
Closing
Analysis
Other Task Technol
ogy
Beta Testing Release
Prep
Other
Task
Other Task Training Other Task Other Task Other
Task
Other Task Other
Task
Other Task Other Task Other
Task
Other Task Other
Task
Other Task Other Task Other
Task
Other Task Other
Task
Other Task Other Task Other
Task
5

Gnatt Chart
Activities week 1
to 2
Week 3
to 8
Week 9
to 13
Week 14
to 18
Week
19 to
21
Week
22 to
23
Wee
k 24
Cost of
each
activit
y
Research selection 345
Data Collection 480
Planning 260
Existing literatures
are reviewed
550
Development of
research plan
375
Choosing research
techniques
760
Primary collection of
data
550
Collection of Analysis 920
Findings 640
Conclusion and
recommendation
1150
Development of 220
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rough overdraft of
the project
Submission 170
Total cost of the
project
642
0
Cost of the project:
In order to complete the current project there are different costs and expenses incur at
each and every activity. At the time of selecting research cost will be there which is worth of 345
GBP. Moreover, when the management going to collect primary information and data as well as
derive finding from then cost worth of 550 GBP and 640 GBP respectively will be there.
Furthermore, to complete the whole project total cost incurred which is worth of 6420 GBP.
Time of the project:
As per the above prepared Gantt chart total required with Ades company to carry current
research and complete the project will be 24 weeks or 6 months. Further, approximate half year
will be needed for this project.
Scope of the project:
The current report and project is prepared to derive and analyse impact of the CSR
activities on the company. Moreover, it has basically three scope and concepts which are such as
CSR initiatives, Competitive advantages as well as sustainable objectives.
Communication in the project:
In order to complete the current research and project there is project manager assigned by
the Ades company who take care about the overall plan. Under the manager, team leaders are
assigned and recruited who give guidance to their subordinates and team members.
Task 2
LO2 Conduct small- scale research, information gathering and data
collection, generating knowledge to support the project as specified above:
(P4)
PART A: QUANTITATIVE DATA ANALYSIS
Q1: How actively do you take part in the development of the organisation?
7

Factors Total
participants
Number of
respondents
Percentage of
respondents (%)
Highly active 40 5 13
Active 40 15 37
Neutral 40 10 25
In active 40 8 20
Highly inactive 40 2 5
Table 1: active part in development of organization
Figure 1: active part in development of organization
Analysis and interpretation
From the above mentioned figures it can be found that employees of the chosen firm
taking part or involve in the company's growth up to which level. It can be assessed that from
total 40 employees there are 13% are highly active and participate in business development up to
the higher extent. When looking at the very high proportion like 37% then it can be found that 15
workers among total 40 of the firm are active in order to take participation in organisation
development. Moreover, there are very fewer employees like 8 and 2 between 40 are not taking
part in the business development.
Q2: Does the managers in your organisation engages you in deciding the organisational
policies?
Factors Total
participants
Number of
respondents
Percentage of
respondents (%)
Yes 40 25 63%
No 40 15 37%
Table 2: Engagement In Organizational Policy
Figure 2: Engagement In Organizational Policy
Analysis and interpretation
8

The current theme is talking about involving the employees by managers in order to
frame, select as well as decide new policies of organisation. From the respondents taken from
employees of the Ades retail company it has can be assessed that, 63% employees are giving
answer in positive manner. Further, they said that entity involves them in order to decide rules,
regulations and policies of the firm. As per the views of 37% respondents it can be visualised
that managers are engaging as well as involving the employees for taking decisions of making
and deciding several kinds of organisational policies are regulations.
Q3: Does the management address your demands before initiating change?
Factors Total
participants
Number of
respondents
Percentage of
respondents
Yes 40 25 62%
Neutral 40 5 13%
No 40 10 25%
Table 3: Whether management address employee demands before change
Figure 3: Whether management address employee demands before change
Analysis and interpretation
The present discussed and analysed theme of the research shows about implementing the
demand of employees while making changes at the workplace of Ades business entity. There are
total 25 employees between the 40 respondents giving response in the positive ways and saying
that the managers of the retail firm always involve and address their demands and requirements
at the time of making and initiating changes within workplace. Apart from this, 13% employee
are at the condition of neutral where they giving response neither yes nor not. Moreover, when
looking at the negative response that 25% employees among total 40 are there. As per such 25%
respondents it has been analysed that managers are not addressing their requirements and
demands at the time of making changes and taking business initiations.
9

Q4: What is the key initiative taken by the organisation to motivate you within the
organisation?
Factors Total
participants
Number of
respondents
Percentage of
respondents (%)
Communication 40 8 20
Monetary Rewards 40 10 25
Conflict mitigation 40 6 15
Appraisal 40 12 30
Responsibility 40 4 10
Table 4: Motivational Factors
Figure 4: Motivational Factors
Analysis and interpretation
In the company there are several kinds of steps as well as initiations are taken by the
managers in order to motivate their employees. When the employees are highly motivated then
they will be able to become more efficient which is sign of increasing business productivity in
the industry. By the Ades retail and wholesale company different initiatives are taken to motivate
its employees up to the higher extent. As per the 20% employees it can be said that Ades firm
uses better communication methods and techniques for motivating their workforce. According to
the 25% and 15% of 40 respondents it can be ascertained that, company take step for motivating
are like provide monetary rewards and conflict mitigation method respectively. Moreover, 12
and 4 employees from total 40 sample data the Ades business entity uses appraisal method and
responsibilities respectively which helps to motivate them.
Q5: How satisfied are you of the sustainable policies of the organisation?
Factors Total
participants
Number of
respondents
Percentage of
respondents
Highly satisfied 40 8 20%
satisfied 40 12 30%
Neutral 40 6 15%
10

Unsatisfied 40 10 25%
Highly unsatisfied 40 4 10%
Table 5: Employee Satisfaction
Figure 5: Employee Satisfaction
Analysis and interpretation
The Ades retail business organisation uses several numbers of sustainable policies and
[the current theme shows level of satisfaction of the employees from such kind of policies and
regulations. It can be found that only 20% employees among total 40 are highly satisfied from
the adopted sustainable policies like CSR activities. Apart from this, 30% are only satisfied from
those policies which are used by Ades firm in order to sustain in the whole retail sector. It can be
found that 15% employees are at the neutral position who are neither satisfied nor dissatisfied
from the policies for sustaining in the industry used by the entity. When talking about the
unsatisfied and highly unsatisfied then there are 25% and 10% employees respectively giving
response on the sustainable rules and policies of Ades company.
Part B: QUALITATIVE DATA ANALYSIS
Q1: Do you think employee engagement influences the performance?
Manager 1 Manager 2 Manager 3
“Yes, more the employees
are engaged in development
of the organisation higher
will be the effectiveness of
selected policies and
procedures. Feedback from
the employees will allow the
organisation to evaluate the
selected policies and
procedures”
“Employee engagement
enhances the development of
more customised services for
the customers. Participation
of the employees in the
development brings the
direct feedback from the
customers in the production
process.”
“Excessive importance to the
employees many a time
reduces the importance and
authority of the mangers
within the organisation. thus
the contribution of the
employees must be regulated
by the managers”
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Q2: What are the steps taken by your organisation to enhance employee engagement?
Manager 1 Manager 2 Manager 3
“feedback channel
developed by our
organisation is designed to
allow the employees to
provide the valuable
information related to
designing of specific product
line”
“The managers at Ades have
taken the initiative to
provide a healthy and
productive work
environment. The
contribution of the
employees are addressed by
the managers in the
organisation”
“Online sites have been
designed by the organisation
that have a major role to
play in the process of
employee engagement.
However the online forum
are of a little use when the
employee lack the basis
minimum skills”
Q3: how much do you think has the employee engagement affected organisation
performance?
Manager 1 Manager 2 Manager 3
“Feedback from the
employees has allowed the
organisation to design a
most customised product
range to satisfy the
customers. Moreover
additional initiative on the
part of the managers has
allowed them to evaluate
their present product
range.”
“Mitigation of the conflicts
of the employees and
addressing of the internal
issues have led to a higher
participation among the
employees. Employees at
Ades feel that they rate
valued within the
organisation and take active
part in developing the
organisational policies.”
“employee in many instances
are identified to provide bias
form of recommendations
and have do not include the
actual demands of the
customers, thus in spite of
using the feedback of the
employee the organisation in
many of the case have failed
to change the production
process.”
Q4: what challenges have you faced to enhance employee engagement within your
organisation?
Manager 1 Manager 2 Manager 3
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“Differences in the demands
of the employee have led the
need of development of a
more inclusive process that
is based on the actual
demands of the employees
and their changing
preferences.”
“Being a retail store the
organisation has to serve a
number of customers who
have varied preferences.
Thus catering of specific
demands requires specific
skills among the employees.
The same policies to engage
may not be applicable to all
the employees.”
“Higher engagement of the
employees in the
organisation many a times is
faced by the hindrance of the
initiative of the managers in
including the employees in
the organisational policies.
The lack of managerial
insistence aggravates the gap
among the employees and
the organisation.”
Q5: what recommendations can you suggest to enhance employee engagement?
Manager 1 Manager 2 Manager 3
“Specific demands of the
employees within the
organisation have to be
realised by the managers.
Mitigation of the specific
demands enhances employee
motivation and participation
of the employees in the
organisation.”
“The managers in the
organisation have to analyse
the actual contribution of
the employee within the
organisational process. The
employee contributing more
in the development of the
organisation needs be
addressed effectively within
the organisation.”
“The managers within the
organisation must be able to
evaluate the feedback of the
employee. Only the most
effective information are to
be taken into account to
enhance the effectiveness of
the selected process.”
Task 3
13

LO3 Presenting the data collected and communicating recommendations
based on conclusions drawn from the findings made (P5, P6)
Ades as a retail organization has to cater number of different customers who have varied
different demands. Thus, the sustainability of the organization is aimed at providing the
customers with a high quality service at the same time maintaining the long term goals of the
organization. The long-term goals of the organization can be achieved if the employees within
the organization are effective realizing the actual demands of the customers and provide the
effective feedback to the manages to design the most effective product range. The analysis of the
data has shown that the managers in Ades have a contrasting view on the matters of the
engagement of the employees in the organizational process. One of the managers has pointed out
that effective feedback system from the employees enhances the chances of the managers to
realize the actual demands of the customers. The manager’s further points out that the employees
also have gained a direct knowledge of the preferences of the customers thus the feedback gained
from the employees is effective in enhancing the preference of the organization among the
customers. However, on the other hand another manager is of the view that excessive
engagement of the employee in the organization reduces the authority of the managers in the
organization.
Ades as an organization has taken a number of initiative to enhance the employees
engagement the most important policy taken by the organization is a well structured feedback
channel that is effective in realizing the actual demands of the employees within the
organization. The manages have further pointed out the fact that the perspective of the
employees in many cases are biased that further reduces the effectiveness of the selected process.
the managers implementing the policy of employee engagement in the organization has however
faced a number of challenges in implementing the policies. The most immediate challenge that
the managers face is the differences in the demands of the employees in the organization. Same
policies of monetary reward appraisal cannot engage the employees within the organization. The
mangers have to design most effective reward and engagement system that can be designed
within the organization. The challengers of the engagement policy selected by the organization
has also includes the lack on the part of the managers to address the contribution of the
employees. The lack on the part of the manager to include the employees reduces the motivation
14

of the employees and reduces the productivity. It can also be mentioned that the conflict
mitigation on the part of the managers further enhances the effectiveness of the policies.
The analysis of the data collected from the employees have shown the fact the
employees of Ades consider the employee engagement policy of the organization effective. The
survey report has shown that the employees 37% of the employees take active part in designing
the organizational policies. The organization has further taken the initiative to engage nearly
62% the employee while initiating change. The initiative of the organization is a positive trait
that has enhanced the motivation of the employees in the working of the organizational process.
63% of the employees have accepted the fact that that the managements in the organization take
the initiative to engage them in the policy of organizational decision-making. However there are
37% the employees who have pointed out that they were excluded from the policy making
procedure. Thus the organization is pointed out to follow discrimination among the employees. It
can be further pointed out that 30% of the employees are satisfied with the policies of the
organization on the other hand there are nearly 25% of employees who are unsatisfied with the
polices. This mixed opinion have thus pointed out that there is a lack on the part of the
organization to implement the policies.
In order to carry out the research there are several kinds of methods, techniques as
well as tools are used by the scholar which are such as follows:
 Research Investigation- There are qualitative and quantitative two types of investigation
method available. At the current project, qualitative kind of method is taken into account
because the research is based on theory part where any statistical as well as mathematical
tools are not required to apply (Flick, 2015).
 Research Design- In order to conduct the research there is descriptive design is
undertaken by the researcher. When scholar have few and little knowledge about the
topic and going to analyse in depth then such design is seems better. In the current case,
same situation is there due to which descriptive is adopted.
 Research Approach- The research is started with basic concept and introduction of CSR
activities and end with very specific and depth. Therefore, inductive research approach is
seems suitable which is considered by the analyst (Gast and Ledford, 2014).
15

 Research Philosophy- At the present case study interpretivism research philosophy is
used by the scholar due to research based on the overall theory part. When scientific tools
are not required and needed to apply then selected philosophy seems highly effective.
 Data Collection- For gathering reliable data as well as information there are generally
primary and secondary two methods available with different sources. At the current
analysis, primary data are collected by undertaking the questionnaire source. Here
questionnaire are framed by the scholar and distribute among employees of the Ades
retail and wholesale company (Hunleth, 2011).
 Data Sampling- In order to take sample data simple random sampling method is used by
research where randomly respondents are chosen. Further, 40 employees are selected by
the scholar for carry out the research.
 Data Analysis- For analysing collected data as well as derive conclusion in the current
study, thematic analysis method is adopted by the researcher. In this, on the basis of
research questions themes are prepared and then analysis will be done (Mackey and Gass,
2015).
Recommendation On The Basis Of the Research Data Collected
The policies and strategies of the organization to engage the employees in the decision
making process has some loopholes that is restricting the organization to gain from the effective
participation of the employees. Ades as a retail organization has to address the specific needs of
the customers. Thus, the active participation of the employees in the process is highly needed.
The managers of Ades have the opinion that excessive involvement of the employees in the
organization reduces the managerial authority. This can be managed by a regular monitoring of
the data and the information that the employees provide. The employees in the organization
further have faced the scenario where there is biased data transferred. Thus to reduce the biasness
of the data collected there gas to be a properly train g of the employees. The more employees are
aware of the exact role higher will be the effectiveness of the recommendation made by them.
Higher effectiveness of the data collected from the employees will depend on the ability of the
managers to motivate the employees. The motivation of the employees depends on proper reward
and appraisal of the employees. However, the reward and the appraisal of the employees have to
be designed taking the demands of the customers into consideration. Change in the demands of
the long term goals of the organization changers the goals of the employees in the organization.
16

thus the long term well goal of the employees felicitating the well being of the employees further
decides the organizational policies.
It can be concluded from the current analysis and data that Ades business entity uses
several kinds of motivational steps and initiatives in order to motivate and make highly efficient
to their employees. It considered as a part of CSR activities up to certain extent because it
supports to society in their welfare up to certain extent. Further, the management of Ades is
highly required to take those kinds of corporate social responsibilities which create positive and
direct impact on the society as well as local community. The entity should provide financial
support to the educational institutions which help to them to take better education system.
Moreover, those people who suffering from diseases but due to very bad economic conditions
they not able to take treatments, to them it needs to provide medicines. Along with this, it
requires to give charity to the orphans in terms of monetary and non monetary items like books,
pen-pencil, cloths, food etc. Such kinds of CSR activities and strategies will lead to direct impact
on the society in highly positive manner. Therefore, it can attract more users which will be sign
of gain competitive advantages as well as sustain in the industry of retail.
LO 4: Reflection on undertaking the assignment
After thorough research of employee engagement regarding sustainable development we
can get various benefits for applying employee engagement in Ades organization. Employee
engagement helps to increase employees satisfaction as if the employees are engaged with
organization then their level of work satisfaction also increases as opined by Too and Weaver
(2014, p.1384). Satisfying employees plays a key role in having loyalty and commitment from
the employees towards their job. This helps in better customer handling from employees which
generates better customer satisfaction. By the help of employee engagement, employees help to
promotes organization’s goals, strategies and missions. Employee satisfaction increases
employee’s productivity and performance in their job. I have been notified that after introduction
of employee engagement Ades retail business have encountered good sale report. From this
factor we can conclude that employee’s productivity and satisfaction plays a major role in
achieving company’s growth. Efficiency of the employees also increased after employee
engagement and with this new retention, Ades have increased its workforce and promoted
qualified employees. Sustainable development in arranging employee engagement has also seen
a higher retention and recruitment process in Ades. Qualified and efficient employees are
17

retained in their workforce for increasing its business growth. Half of temporary staffs are now
directly under company’s payroll and have been converted into permanent employees. Employee
engagement has increased employees loyalty towards Ades and thus it has invested in success of
the company. Therefore, employees are far more engaged in their work and likely to be retained
in the company. Retail business generally requires high and qualified sales person thus efficient
employees are retained and promoted to improve profitability of the business. Employee
engagement has a close relationship with innovation. Generally engaged workforce brings higher
level of passion and interest in their work that often encourage innovation in the organization. In
Ades employee engagement has increased innovation as employees feels that they are involved
in managerial decisions and have a real stake in the organization. Employees try to create new
service opportunities, new products, and processes to increase company’s growth. Engagement
of employees and top management has lead to overall business growth. Employee engagement
also has a great affect in profitability of Ades. As more employee engaged in their company
there is chance of high rate profitability. As employees of Ades are engaged with their work thus
productivity and efficiency also increases which has a positive effect on Ades bottom line.
Employee engagement has helped Ades to reduce their operating cost in daily retail business.
Due to reduction of operating cost Ades has more retained earnings which can be distributed
among the employees according to their performance. This also helped Ades to be more efficient
and productive in their process.
From the present report of project management I am able to know about the Microsoft
Project software which will be supportive for me in the future. Before preparing the current
report I am not able to know about this software as well as how run this. But after prepare the
current report I am highly able to run as well as operate this particular software. Apart from this,
I cannot prepare the objectives in order to achieve specific goal. After doing the current study, as
of now I am able to make objectives after breaking to the aim of the company. Along with this, I
cannot apply the tools and methods of research in order to conduct the appropriate research. With
this present study I am able to resolve such all the problems and easily derive the conclusion of
findings.
CONCLUSION
Hitherto, the various applications of the corporate social responsibility are discussed in
detail with the research process and the data analysis authenticating it. The various loopholes that
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the organization faces are also discussed in detail and the various ways and a method of
mitigating it is also explained. It is also mentioned that the employee engagement is imperative
for the betterment of the organizational growth and performance. It will also help in the higher
satisfaction of the customers that in turn leads to achievement of the long-term goals. It will also
enhance the sustainability of the organization. The various engagement factors are also discussed
in this report depending on the performance of the employees.
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