Employee Engagement and Business Performance: M&S Project

This project report examines the importance of employee engagement in enhancing business performance, using Marks and Spencer (M&S) as a case study. The research aims to understand employee engagement's impact on business outcomes, identify management challenges, and propose effective strategies. The methodology includes a qualitative research approach with interpretivism, utilizing primary and secondary data collected through random sampling of 20 M&S managers. Data analysis employs a thematic approach, revealing high employee satisfaction, M&S managers' involvement in decision-making, and the positive correlation between employee engagement and business performance. The study concludes that employee engagement strategies improve business performance and brand image. Recommendations include offering incentives, gathering employee feedback, and recruiting a diverse workforce. References include relevant academic sources on employee engagement and organizational performance.

Project Research

Introduction
 To stay competitive within a business environment, it is necessary for the
company to keep engaging employees so that they feel motivated and
satisfied.
 In the same way, the current study will also help to shed a light upon
employee engagement and its importance for the business. The chosen firm
for this report is Marks and Spencer (M&S) which is top international firm
who have a range of employees

Aim & Objective
Aim
“To examine the importance of employee engagement with regards to
improving the business performance: A study on Marks and Spencer”
Research Objectives
• To examine the key idea of employee engagement
• To ascertain the impact of employee engagement for enhancing business
performance
• To determine the challenges face by company while managing employees.
• To recommend the best strategy for managing employee within a firm

Research Methodology
Particulars Methodology
Research Methods Qualitative Research Method
Research Philosophy Interpretivism Research Philosophy
Data Collection Primary And Secondary Data
Collection
Sampling Random sampling method where 20
managers of Marks and Spencer
Data Analysis Thematic Data Analysis

Data Analysis
Theme 1: Employees are working so
longs Theme 2: Employees are satisfied
with the working environment
More than
two years
More than
one years
More than
three years
Recently
joined
0
2
4
6
8
10
12 11
5
2 2
Respondents
15
5
Respondents
Yes No

Continue
Theme 3: Company develop
employee engagement strategies
Theme 4: Employee engagement
have direct impact upon business
performance
14
6
Respondents
Yes No
16
4
Respondents
Yes No

Continue
Theme 5: Management team of
M&S is transparent
Theme 6: Strategies for employee
motivation
Strongly
agreed
Agreed Disagreed Strongly
disagreed
0
2
4
6
8
10
12
11
4 3 2
Respondents
12
8
Respondents
Yes No

Continue
Theme 7: Company involve
employees for decision making
process
Theme 8: Challenges which
company face to managing
employees
12
7
1
Respondents
Yes No Don't know
Communication error
Conflicts
Managing performance
All of these
0
1
2
3
4
5
6
7
8
5 4 3
8
Respondents

Conclusion
 By summing up above PPT it has been concluded that employee
engagement plays an important role such that from data findings, it has
been concluded that employee are highly satisfied with the business
environment.
 Also, study concluded that manager of M&S are also involve in their
decision making process so that they feel important.
 Overall, study concluded that if employee engagements strategies are
perform within a company then the chances of business performance is
increases and this in turn leads to sustain the brand image of the company
as well.

Recommendations
 From the above, it is recommended to the business that they should offer
incentive and other rewards system to their employees which in turn leads
to improve the overall business performance.
 Further, it is also suggested to the company that proper feedback should be
collected in order to determine the views of employees.
 Moreover, it is also recommended to the business that by recruiting diverse
workforce, company is able to manage the entire working environment
such that with different workers, company is able to get different ideas and
this in turn leads to attain the define aim in specific tenure.

References
 Adekoya, O.D. and et.al., 2019. Significance of employee engagement and
individual well-being on organisational performance in
Nigeria. _International Journal of Science and Management Studies. 2(5).
pp.35-47.
 Bailey, C., 2016. Employee engagement: do practitioners care what
academics have to say–And should they?. Human Resource Management
Review, p.100589.
 Barmore, H. R., 2019. Exploring Employee Engagement Strategies from
the Employee Perspective: A Case Study (Doctoral dissertation, Walden
University).
 Basheer, M.F. and et.al., 2019. Factors effecting Employee Loyalty through
Mediating role of Employee Engagement: Evidence from PROTON
Automotive Industry, Malaysia. Journal of Managerial Sciences. 13(2).
 Chandni, S. and Rahman, Z., 2020. Customer engagement and employee
engagement: systematic review and future directions. The Service
Industries Journal, pp.1-28.