The Effectiveness of Employee Engagement at Primark Report

This report, focusing on Primark, investigates the effectiveness of employee engagement on organizational productivity. It begins with a research proposal outlining the background, aims, objectives, and a critical review of the concept, examining employee engagement practices and their relationship to productivity. The report employs an inductive research approach with a descriptive research design and an interpretivism philosophy, utilizing both primary (questionnaire surveys) and secondary data collection methods. The implementation plan outlines the timeline for formulating aims, directing critical reviews, data aggregation, questionnaire processing, investigation techniques, and data examination, culminating in recommendations and final submission. The report then presents findings, analyzes data, and offers recommendations for enhancing employee engagement and, consequently, organizational productivity within Primark, addressing the significance of engaging employees in the fashion retail sector.