Research Report: Employee Engagement & Productivity at Primark

This report investigates the effectiveness of employee engagement on organizational productivity, focusing on a case study of Primark. It aims to determine the impact of engaging employees on the company's productivity by assessing the concept of employee engagement, studying Primark's engagement practices, evaluating the link between engagement and productivity, and determining the significance of engagement within the organization. The research employs a qualitative approach using primary data from questionnaires and secondary data from journals and online articles, analyzed through thematic analysis. Key themes include growth opportunities, employee empowerment, involvement in decision-making, recognition of effort, and various engagement practices. The report recommends that Primark managers focus on fostering an inclusive organizational culture, conducting regular meetings, and considering employee engagement's broader benefits, such as enhanced morale. The conclusion emphasizes the importance of employee engagement for organizational success in a competitive environment, highlighting its direct impact on productivity by ensuring employee commitment to organizational goals.

Research Project
TASK- 4

Introduction
“The Effectiveness of employee engagement
on the productivity of overall organization- a
study on Primark.”

Aims-
“To determine the effectiveness of engaging their
employees on the productivity of the organization- A
study on Primark.”
Objectives-
• To assess the concept of employee engagement on the
productivity of the organization.
• To study employee engagement practices adopted by Primark.
• To evaluate the link between employee engagement and
organizational productivity of Primark
• To evaluate the significance of engaging employees within the
activities of organization.

Research questions:
• What is the concept of employee engagement on the productivity
of the organization?
• What are the employee engagement practices is being used by the
organization?
• What is the link between employee engagement and productivity
of organization?
• What is the significance of employee engagement for the
organization?

Research Methodology
 Data collection methods-
Primary Sources: Questionnaire
Secondary sources: Journals, Books, Online articles etc.
 Representive sampling- Non-probablistics sampling
 Sample size- 25 employees of Primark

Contd..
 Research Approach- Qualitative Approach
 Research Design- Descriptive Design
 Research Philosophy- interpretivism
 Research Universe- Fashionable clothing industry

Data analysis
Thematic analysis

Theme 1: Senior executives in the Primark provides impressive growth opportunities to
their employees.
Yes
No
0 2 4 6 8 10 12 14 16 18 20
Does Senior executives in Primark provides you impressive growth opportunities?
Column B

Theme 2: Managers and superior authority empowers employees at the workplace.
Strongly agree Agree Neutral Disagree Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
10
5
2
8
0
Does managers or superior authority authorize you at the workplace?
Column B

Theme 3: Employees views and ideas are involved or entangled in the decision making
process of organization.
9
5
2
1
8
Are your views and ideas are involved or entangled in the decision making process of
organization?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: Top level personnel within the Primark recognize individual effort and
engagement.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0 1 2 3 4 5 6 7 8 9 10
Does top level personnel within the Primark recognize your effort and
engagement?
Column B

Theme 5: Different employee engagement practices are used by Primark.
Building teams
Empowering employees
Assigning mentors
Encouraging innovations
Taking feedback
0
1
2
3
4
5
6
What are employee engagement practices that are used by Primark?
Column B

Recommendations
With the help of summing the report it has been identified that there are certain
recommendations for the Primark manager so that they can easily engage their
employees within the workplace that would further benefit their overall
productivity. It has been recommended that there are different alternative options
and methods that is used by the cited firm for engaging their employees that is
enabling effective organizational culture so that employees can easily put forward
their views and ideas that further assists the company in taking effective
judgement or decisions. Along with this, it has been also recommended that
Primark must also focuses on conducting timely group meeting or individual staff
meeting so that they can more confidently and positively put forward their views
and opinion. With the help of individual meeting and gathering they can easily
allow their staff to build their level of confidence and boost their commitment
level towards the organization.

Justification for further areas
With the above certain recommendations there are also some
further consideration that need to be consider by the researcher
that is employee engagement not only benefit the productivity of
organization but it would also support in enhancing and boosting
their morale. Along with this, further study on the employee
engagement would also be drafted on the aviation industry or
hospitality industry.

Conclusion
From the above report it has been concluded that employee
engagement in order to succeed and sustain in the competitive
scenario it is essential for the organization to focus on the employee
engagement that will directly affect the organizational productivity.
Employee engagement ensure that employees are committed towards
the organizational goals and objectives that motivate them to direct
the organizational productivity in the effective manner.

Thank You