Employee Engagement Impact on Business Performance: Research Proposal

This research proposal investigates the significance of employee engagement in improving business performance, focusing on Marks and Spencer. It outlines the aim to examine the importance of employee engagement, along with objectives to ascertain its impact, determine challenges faced by companies, and recommend strategies. The research questions explore the concept of employee engagement, its impact on business performance, challenges in employee management, and best practices at Marks and Spencer. The proposal includes a literature review referencing studies on employee engagement and its effects on business outcomes, including staff turnover, productivity, and revenue. The methodology section details a qualitative research approach with an inductive research design and an interpretivism philosophy. Data will be collected using both primary and secondary methods, including questionnaires and the selection of books and articles. A simple random sampling method will be used with 20 employees. Data analysis will be conducted using thematic data analysis. A Gantt chart is included to outline the project timeline. The research proposal also includes a section on research ethics and a list of references.

RESEARCH PROPOSAL

Section One: Title, objective, responsibilities
Title: “ Investigate the significance of employee engagement for improving business
performance”
Aim and objectives:
Aim: “To examine the importance of employee engagement with regards to improving the business
performance : A study on Marks and Spencer”
Objectives:
 To examine the key idea of employee engagement
 To ascertain the impact of employee engagement for enhancing business performance
 To determine the challenges face by company while managing employees.
 To recommend the best strategy for managing employee within a firm.
Research Question
 What do you realize by the idea of employee engagement?
 What is the impact of employee engagement for enhancing business performance?
 What are the challenges face by company while managing employees?
 What are the best strategies used by Marks and Spencer while managing employee within a
firm?
Rationale
Rationale: The main idea behind selecting the specific topic is such that researcher may have
their personal involvement to study in the special study so that it will help to enhance the
knowledge related to employee engagement. Also, with the help of the current study,
researcher gain good knowledge and raise the interpersonal skills which in turn assist to attain

their career plans as well.
Literature Review
In the view of Alagarsamy, Mehrolia and Aranha (2020) employee engagement is a method
through which employee of a firm feel passionate about their jobs. So engaging employees is a
crucial for retaining valuable talent and consider the best way to satisfy employees.
Al-Jabri (2020) share their views that employee engagement is create direct impact upon
business performance because it help to reduce the staff turnover and improve productivity of
an employee which in turn direct affect performance level of a company. Turner (2020) stated
that through employee engagement, employees are motivated and keep happy which in turn
helps to sustain the strong relationship between employees and a company.
According to Coral and Bansal (2020) through effective employee engagement strategies,
company increase revenue and lower down the absenteeism among employees which in turn
help to amended the action of worker and business. Also, if employees are happy then they
also put their best efforts in order to attract range of customer towards it which directly creates
positive impact upon business sales (Gupta and Sharma, 2016).
Alvi and et.al., (2020) explain that there are many challenges which company faces while
engaging employee such that different communication styles which affect the results in
negative manner. Also a lack of effective communication hinder's the team efficiency and also
affect the employee's level of trust among each other and this in turn affect the business
performance. On the other side, Doshi (2020) argued that changes in the employee needs is
also consider another challenge for the company and this in turn not help to managing
employees. Further, it also leads to creates conflict between management and employees which
creates hurdles and affect the overall performance of a business in negative manner.
Activities are attached in last page

Milestone one: __________Literature Review _______
Target date: ________23/07/2020_____________
Milestone two: _______________Research Methodology
Target date : _______14/08/2020_______________
Gantt Chart
Attached below
RM
Research types: In the actual study, investigator will chooses qualitative type in which scholar
collected the data through an open ended and conversational communication. Using this
method, researcher will able to determine importance of employee engagement for enhancing
business performance.
Research approach: for the study, researcher will chooses inductive research approach which is
begin with an measurement and also apply different theories related to employee engagement
in order to accomplish the specify purpose.
Research philosophy: Researcher will chooses Interpretivism philosophy in which the views of
selected sample are interpreted in better manner so that it is easy to examine the importance of
applying various employee engagement strategy in order to enhance the business performance.
Data collection: For the study, both primary and secondary methods will chooses such that for
secondary research, different books and articles are selected which are published from last five
years (Zheng and et.al., 2018). On the other side, under primary research, questionnaire is
designed in which researcher asked question relate to employee engagement so that it may aid
to perform the business in better mode.
Sampling: Here, investigator will chooses simple random sampling method in which 20
employees of Marks and Spencer will selected. Such that through this method, researcher will
easily accomplish the aim and answer the research question as well (Abadie and et.al., 2020).
Data analysis: Thematic data analysis will chooses under qualitative study in which graphical
representation is done that will help to interpret the views of respondents in better manner.
Through this type, researcher is also able to conduct the study in precise manner and this in

turn help to accomplish the define aim in specified tenure.

Gantt Chart:
Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Selecting
topic
Developing
aim and
objectives
Outlining
the proposal
Literature
review
Research
methodolog
ies
Formatting
Submitting
proposal
Modificatio
n as per
feedback
and
completed
the proposal

REFERENCES
Books and Journals
Abadie, A. and et.al., 2020. Sampling‐Based versus Design‐Based Uncertainty in Regression
Analysis. Econometrica. 88(1). pp.265-296.
Al-Jabri, I. M., 2020. Investigating the Mediating Role of Knowledge Sharing on Employee
Engagement: Evidence from a Developing Nation. International Journal of Human
Capital and Information Technology Professionals (IJHCITP). 11(1). pp.47-63.
Alagarsamy, S., Mehrolia, S. and Aranha, R. H., 2020. The Mediating Effect of Employee
Engagement: How Employee Psychological Empowerment Impacts the Employee
Satisfaction? A Study of Maldivian Tourism Sector. Global Business Review,
p.0972150920915315.
Alvi, A. K. and et.al., 2020. Relationship between Organizational Benefits and Employee Job
Engagement. European Online Journal of Natural and Social Sciences. 9(2). pp.pp-
339.
Coral, B. and Bansal, D., 2020. Employee Engagement-A Comparative Analysis of
Managerial and Non-Managerial Employees in The Private Sector Banks. Studies in
Indian Place Names.40(60). pp.3160-3165.
Doshi, V., 2020. Increasing Employee Engagement through Corporate Volunteering. Studies
in Indian Place Names. 40(74). pp.1566-1574.
Gupta, N. and Sharma, V., 2016. Exploring employee engagement—A way to better business
performance. Global Business Review. 17(3_suppl). pp.45S-63S.
Zheng, F. and et.al., 2018. Crowdsourcing methods for data collection in geophysics: State of
the art, issues, and future directions. Reviews of Geophysics. 56(4). pp.698-740.

Research Ethics approval form