Employee Engagement Strategies and Business Case: A Sainsbury's Report

This report delves into the critical role of employee engagement in organizational success, examining its business case and the strategies employed to foster it. The report uses Sainsbury's as a case study to illustrate how organizations evaluate current engagement levels through surveys and questionnaires, linking engagement scores to business metrics. It explores various approaches to enhance employee engagement, including training programs, rewards, and creating a positive work environment. The report highlights the benefits of high employee engagement, such as increased productivity, employee satisfaction, and retention, while also acknowledging potential negative impacts of disengaged employees. Furthermore, the report analyses the ways in which organizations evaluate current levels of employee's engagement and ways in which the they could enhance their employee's engagement as well.

Leading, Managing
and Developing People

Contents
Employee Engagement is increasingly regarded as critical to organisational success....................3
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Evaluate the business case for encouraging higher level of employee’s engagement.................3
Ways in which organisation might seek to evaluate the current levels of employee’s
engagement..................................................................................................................................6
Ways in which organisation might seek to enhance current level of employee’s engagement...7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Employee Engagement is increasingly regarded as critical to organisational
success.
INTRODUCTION
Employees are referring to the one of the important resources of the organisation. Now at
the global level there is a competition in talent war and every organisation want to ensure that
their employees should be the best and they try to attract best talent towards their organisation.
Retaining employees in the company is not so easy, so for retaining best talents employees
should be motivated and developed accordingly (Ansu-Mensah, and et.al., 2021). their needs
should be followed by the managers as well. there can be various challenges faced by manager of
a company to ensure that their employees reports should be physically and mentally fit. This
means that company should ensure that their employees are being engaged with each other and
contribute positively in the business activities and towards the organisational goals and
objectives. The organisation in this report is taken as. This essay includes the business case of a
company Sainsbury who is more focusing on their employee’s engagement programmes and
their effectiveness. This report includes the business case for encouraging the higher level of
employee engagement, ways in which the organisation is evaluating the current level of
employee engagement and was in which the they could enhance their employee’s engagement as
well. in the organisation.
Main body
Evaluate the business case for encouraging higher level of employee’s engagement
Employee’s engagement is the process of working together towards the achievement of
organisational goals. Employee’s engagement is nowadays increasing in the organisation for the
growth and successful completion of the objectives. Managers of a company should have to
work towards the employee’s togetherness and their engagement so that they could share their
beliefs and values with each other and engage with them (Eicher, 2021). this helps them in
reducing their conflicts and developing their skills and engage and with other people. managers
of a company should provide training and development programs and performance appraisal
programs to enhance employee’s togetherness and develop their learnings. It is important to have
increase in employee’s engagement process because it brings together all the employees and

employees will more focused towards work on their task. In the recent study it is research that
increasing in employee’s engagement leads to impact on the organisational performance. If the
employee’s engagement is good in the organisation, then there is a positive culture in the
environment and company could gain more profits. On the other hand, if there is bad employees’
engagement at the workplace then there could be negative working environment and there could
be reduction in organisational profits as well. so, there is a link between performance of
employees and organisation.
Employee’s engagement can be described as the relationship between organisation and
the members of the organisation (Garnett, and et.al., 2021). It can be said that a well engaged
employees is the one who is fully enthusiastic towards his work and also undertake positive
actions in the future so that organisation reputation can be maintained. the organisation which is
having higher employee engagement has the ability to perform various task and competitive
actions and gain competitive advantage in the market and among competitors. The organisation
which is taken for this business case is Sainsbury. as it is the third largest supermarket chain of
UK. which is having 1000 stores in various locations. Working very hard to build and maintain
their employees’ relationships in the organisation. In context of Sainsbury, they are completing
internal survey form. that is Talkback which they can measure employee’s engagement with the
business and how they can link between highly engage stores and their performance. Then there's
every member should have to complete that survey. at least once in a year and they have to
complete it on rolling basis in every quarter so that they could analyse and keep check on
temperature and any of the issues that is being faced employees in the organisation (EVIDENCE
CASE STUDY: SAINSBURY’S, 2021). this is done by the manager so that could do check on
the employee’s performance and the issue being faced by them. Further, they are allowing
employees to put sufficient data that could be reserved in meaningful task and act them as a
feedback. Sainsbury is continuously focusing on that feedback and engagement scores have they
could feel that they could do more and they are understanding the impact of this on business
performance (Hadlington, Binder, and Stanulewicz, 2021). company is looking into two things
that is analysing pattern of engagement and business metrics to see whether it is a sign of
correlation.
On the other hand, they are tracking all the other information to see whether there are any
other factors that can impact this pattern for example that is store size. This provide the company

in measuring and ensuring whether there is a high level of employee’s engagement in the
organisation. It helps them in creating positive and negative impacts on the employees as well.
Sainsbury is having various competitors like Tesco, marks and Spencer’s, Aldi etc. as these are
also working on the employee’s engagement programs so that they could enhance their
organisational performance and their productivity. Company is defining employment
engagement in some of the terms that is Needs satisfying approach- as employees’ engagement
can be refers to the need satisfying approach because it explains the needs and demands of
employees which could be satisfied by the managers to increase employee’s engagement at the
workplace. another is satisfaction engagement approach as in this survey on engagement shows
that coefficient of correlation is 0.91 with a job satisfaction. Hence this proves that engagement
of employees is related with job satisfaction. another approach is multidimensional- as it
highlights difference between organisational engagement and job engagement (Kalfoss, and
et.al., 2021). It is focusing on the role performance instead of identification of company. Further
company is investing enough to become a competitive in the market and achieve high level of
motivation so that they could develop better sustainability in the market. To achieve employee’s
engagement companies’ manager are motivating employees by providing them growth
opportunities and other benefits like rewards and recognition, training and development and
providing better culture so that they could enhance by this and retain for long time.
Some of the benefits that can be gained through employees’ engagement are Employee
satisfaction- as this is first benefit that can be gain by an organisation or the employees are
generally satisfied when they are engaging with each other and when they maintain relationship
with their employers as well. managers should have to be loyal and commitment to their
employees so that they could share any of their issues with them and manager could encourage
them to work towards an achievement of goals. other benefit that is Productivity- as when
employee engagement is high then their employees could be more motivated and they are being
more encourage to perform well in the organisation but this depends on the trust within the
organisation (Lins, Zotes, and Caiado, 2021). the increase in motivation results in increasing
performance of employees and this leads to increase in productivity of the company. And other
benefit that can be seen is Retention- as engaged employees possesses a lower risk of turnover
and that is why this results in employee retention and for the success of the organisation. if
employees are motivated and satisfied with the work, they are getting then they could not leave

the organisation is easily. other benefits can be gained through employees’ engagement is
Innovation- with having greater job satisfaction and employee engagement the productivity of
company increases. employers are encouraging employees to involve them in innovative ideas
and generate new ideas and this could enhance their productivity as well. Next is Profitability- if
these all points are maintained successfully in the organisation than this automatically results and
profitability of the company. on the other hand, there can be negative impact of hiring a
demotivated person or disengaged person as if candidate is not interested in working with the
organisation or not happy with the work which is assigned to him then this could be led to
conflict or motivating other employees also.
Ways in which organisation might seek to evaluate the current levels of employee’s engagement
Sainsbury is the biggest retailer company of UK (McKenna and Jeske, 2021). it is using
employee’s engagement techniques in very effective manner and encouraging them to build
organisational performance. companies helping them to communicate with each other and
conducting various other programs to engage with them. however, in the above business case
Sainsbury is continuously focusing on the employee engagement scores through their surveys
and questionnaires forms. They are conducting a survey every year and employees have to fill it
and mention their issues and they face any in the organisation. this helps them in linking between
the engagement and business matrix. The reason they found is that through this activity list of
member engagement is creating a positive and healthy impact on the sales of the company. they
are believing that this level of engagement is contributing up to 15% of the company on the year
growth. In the recent time company is analysing their employee’s performance by getting their
feedbacks through online social media platforms or they are getting reports on social corporate
shows that is providing them regular financial updates. conducting monthly customer survey
helps them in checking weekly as what is in the customer's mind and they tell all these reports to
their employees so that they also get to know about the customers trends and preferences and
their needs (Mochari-Greenberger, and Pande, 2021). companies working on the improvement in
their technologies which are being used by them and also working on their quality of work
(Employee engagement: the case of Sainsbury, 2021). There are some of the ways through which
company is making their employees engagement in the organisation as by this they could
identify their strength and the issues also they can build trust and understand what is going on
there at the workplace.

These strategies are determining the engagement outcomes- as engagement outcome is
refers to the survey question that is being presented in front of employees to know their feelings
and behaviours of engaged employee. Company is trying to take feedback through them in every
year to stay connected with them and understanding what is the current position. Some of these
questions helps the managers in understanding about the perception about the organisation from
the point of view of employees. also, these items do not identify the specific actions but they
identify the targets and the achievement that should be maintained or should be improved at a
particular time period (Moskal, and et.al., 2021). another measurement can be done by any
managers is to identify what is important to the employees- as this is the method used by
Sainsbury managers to identify their employee’s satisfaction needs. as one of the engagement
drivers that can be used is survey questions to determine the levels of engagement of employees.
but after that there is a most commonly asking employees to rate their opinions about teamwork,
career development, individual pay, rewards and recognition, communication and change
management about career development. these rates are to be given by the employees according
to their opinion. These question shows that how employees are engaged with the organisation
and how they are being recognised by the managers. these drivers help them in understanding
about the impact of engagement and how they could improve that.
Next is developing a continuous listening strategy- as a regular survey could help the
organisations in knowing about the ups and downs that are being faced by employee’s
environment. researches show that the annual employee engagement survey is very better but the
preferences and behaviours of employees are changing over the time. As this results organisation
need to survey, take feedback more often and also, they have to work on capturing all the raising
voice of employees. as by using pulse survey company managers can get accurate reserves and
real-time feedback on any topic (Omar, and et.al., 2021). Also, there's help them in analysing
about the journey that employees face. these strategies are being used in Sainsbury to them in
taking smarter decisions and making better strategies against employees’ engagement and
towards their productivity as well.
Ways in which organisation might seek to enhance current level of employee’s engagement
Improvement in an employee engagement results in focus on the entire leadership team for
successful engagement of employees. managers of a company should have to do planning
because it would highly impact organisation performance and their profitability and retention. in

the current era managers of a Sainsbury using several techniques to enhance their employee’s
productivity and they are working for engagement of their employees. they are using various
techniques of employee engagement programs, various initiative to get real results. Techniques
used in the company is Modelling the core values and emphasis on the mission- a company's
core value and vision are the most important think for the employees to understand about. as this
is the one which can engage all the employees to speak about achievement of organisational
goals (Pring, 2021). It helps the company in holding every member and motivate them towards
team achievement of goals. then next is priority feedback – as feedback are the one which are
taken from the employees whether they are feeling good or not at the working environment. this
can be positive or negative. They have to fill the feedback form and this could influence their
level of engagement managers of Sainsbury are encouraging middle management to help them in
establishing regular review session of the employees and of the team as well. it's good help them
in improving in employee’s engagement within a team.
Sainsbury take a survey feedback within a year and they keep in mind that they should
work on these direct reports and make improvement in their sessions and training programs.
another employee engagement programmes that could be seen in current era is recognition of the
top performance and reward achievements- this is the most interesting and valuable motivation
technic or we can say enhancing technique to retain employees for long time in the organisation.
since after taking feedbacks managers of a company encouraging their employees who are
working hard towards the achievement of organisational goals. the HR department should have
to provide incentive programs to them. also, these rewards can be in the form of bonus vacation
trip etc. Next technique that can be used in Sainsbury is Communication- as it is the major role
that can help in employee motivation and engagement. communication is most necessary for the
managers and employees to take feedbacks and discuss about the operational requirements and
needs which are being needed by employees the communication can be in the form of intrinsic
motivation are extrinsic motivation (Schopf, Stouten, and Schaufeli, 2021). as the best
communicator will receive communication with among all the employees of the business so that
he could feel more motivated and belongingness. in addition, communication can also result in
discussing about the feedbacks and issues that are being faced by the employees. The intrinsic
motivation will help the employees in communicating better and boosting their performance as
well. Sainsbury is making use of communication as the regular mode of engagement so that there

could be boosted. Sainsbury is more focusing on their training and development sessions of the
employees so that they could enhance their knowledge and skills about the particular work which
is assigned to them. they are also involving them in innovative process or decision making
process which could feel them better and brings confidence in them. training is not only the
addition of the skills but also it enhances the productivity of the employees so that they could
work more effectively in the organisation and this will result in enhancement of the
organisational profitability and revenues (Sullivan, and et.al., 2021).
CONCLUSION
From the above it is been concluded on the aspect of employee engagement that it helps
the organisation in enhancing its success. The employee engagement can be in diverse in nature
but it is difficult to handle. In context of Sainsbury there are some of the benefits of employee
engagement are being discussed in the above essay. A business case is discussed as it is about
taking feedbacks to encourage employee’s engagement. it is concluded that organisation should
focus on their communication strategy, wages and promotion and leadership styles to enhance
employee engagement within a working environment. because it helps the employees in sharing
their ideas and views with each other and developing their skills as well. also, this may lead to
the profitability of the organisation.

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