Analyzing Employee Engagement Strategies at FedEx Corporation

This essay delves into the employee engagement strategies employed by FedEx Corporation, examining how these practices contribute to the company's competitiveness. It highlights four key strategies: the feedback action program, the 'people-service-profit' concept, the career growth program (LEAP), and the effective communication process. The feedback action program emphasizes gathering employee input and acting upon it, fostering a sense of value and improving motivation. The 'people-service-profit' concept prioritizes employee well-being, leading to enhanced customer service. The LEAP program offers career advancement opportunities, boosting employee performance. Finally, the communication process, including programs like SFA and open-door policies, manages grievances and facilitates effective information flow. The essay concludes that these diverse HR practices are crucial for FedEx in achieving its organizational goals and objectives. It discusses the benefits of employee engagement and highlights the importance of these strategies in fostering a motivated and productive workforce.

Running head: EMPLOYEE ENGAGEMENT
Employee engagement
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Introduction
Competitiveness of the contemporary business organizations are hugely depended on the
effectiveness and efficiency of their employees. This is due to the reason that in the highly
competitive business state of affairs, skills sets of the employees make the differences for the
organizations. Thus, it is also becoming important for the business organizations to initiate newer
strategies in order to enhance the effectiveness of the employees by means of engaging them in
their workplace (Anitha 2014). There are number of live instances emerged in the recent time
where the business organizations are staying ahead in the competition due to the high
engagement of their employees. This is due to the fact that the more will be the level of the
engagement of the employees; the more will be their motivation and productivity in the
organization (Alfes et al. 2013).
In the current time, one of the top most companies known for their effective human
resource practices is FedEx Corporation. High level of engagement of the employees is one of
the major competitiveness for FedEx in doing their business effectively. There are number of
strategies being initiated by them in engaging their employees. This essay will discuss about the
major four strategies practiced by them in engaging their employees.
Feedback action program
FedEx uses the concept of feedback action program in order to gain the feedback and
opinion of the employees. It is identified that FedEx conducts annual event for gaining feedback
from the side of the employees. This includes the problem and challenges being faced by the
employees in last one year and the areas that should be focused in order to enhance the
productivity for the next year. This strategy is having number of benefits for FedEx with one of

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the major benefits is the high level of employee involvement (Asumeng 2013). This is due to the
reason that gathering feedback from the employees and acting accordingly is creating the sense
of importance among the employees in their workplace. Managing the areas of improvement
identified by the employees for the next year is helping FedEx to enhance the level of motivation
of the employees. They are having the impression that their opinion is having value and
importance in the decision making process. This is leading to the high level of engagement
among the employees. On the other hand, this strategy is also helping FedEx to identify the root
cause problem from the employees and this is enabling them to have more efficient process in
place (Menguc et al. 2013). Thus, FedEx is having enhanced level of productivity and motivation
level among the employees along with having more efficient process.
Concept of people service and profit
This concept is initiated by FedEx from their primary stage of operation. According to
this concept, employees are being considered as the primary source of profit and thus they should
be taken care of. This philosophy is followed in the internal management of FedEx where
employees are given the maximum focus and importance. Employee oriented approach of FedEx
is helping in motivating the employees in their workplace and this is leading to the improvement
of the service to the customers (Gong, Zhou and Chang 2013). According to this concept, taking
proper care of the employees will lead to the enhanced level of motivation of the employees and
motivated employees will provide quality service to the customers. Therefore, FedEx is gaining
from high service quality of their employees. In addition, service quality of FedEx is one of the
distinctive factors for them over their competitors. It can be concluded that this engagement
strategy of FedEx is helping them to have employees with high level of motivation and morale in

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place. Furthermore, it is also helping them in staying ahead in the competition by means of
providing high quality service to the employees.
Career growth program for the employees
Another major employee engagement practice for FedEx is LEAP program. This stands
for leadership evaluation and awareness program. Under this initiative, employees from the low
level of the organizational hierarchy and non-managerial position are being given the opportunity
to move upward by portraying their better performance (Sarboini 2016). Thus, with the help of
this initiative, all the employees from the lower level of the organization are having the
opportunity to have promotion to the managerial levels. This is also motivating them to perform
better and engaging them in their workplace. On the other hand, this strategy is also helping
FedEx to have more options in selecting for the managerial positions. All the employees are
performing better in order to have career promotion and FedEx is leveraging the enhanced
performance of their employees in achieving their business objectives.
Effective communication process
Communication process is one of the major factors in managing the level of employee
engagement in the organization. FedEx is having unique communication process involving all
their internal stakeholders. Programs such as SFA program, open door policy and guaranteed fair
treatment procedure are initiated by FedEx for their employees. The major objective of these
programs is to manage the grievances of the employees in the organization in the best way
possible (Mishra 2015). In addition, these communication processes also help FedEx to get
connected with each and every internal stakeholder at any point of time. Thus, the more effective
will be the grievance management program, the more motivated and engaged will be the

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employees in their workplace. With the help of these programs, FedEx is being able to
effectively communicate with the employees regarding organizational decisions and identifying
the issues with them (Mishra, Boynton and Mishra 2014). This is further enhancing the
efficiency of the service delivery process of FedEx.
Conclusion
Thus, it can be concluded that the diverse human resource practices FedEx follows are
helping in engaging their employees in the workplace. In this essay it is also evaluated that about
how the enhanced level of employee engagement is helping FedEx in achieving their
organizational goals and objectives. There are four major employee engagement strategies
discussed in this essay and all these four strategies are having different set of utilities in
enhancing the engagement level of the employees.

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Reference
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