Research Report: Employee Engagement for Unilever's Business Growth

This research project investigates the role of employee engagement in the international business expansion of Unilever. The study aims to understand employee participation and its importance for globalization. The research includes a literature review on the concepts of employee participation and globalization, highlighting strategies to improve workforce engagement, such as flexible working hours and social activities. The research employs a descriptive research design using a deductive approach and simple random sampling, with a sample size of 10 managers from Unilever. The limitations include potential conflicts and time constraints. The report concludes with recommendations for future research and a schedule of work outlining the project timeline. The project is based on the provided assignment brief which requires the application of research methodology principles and presentation of findings via a written report.

Research Project

Cover Content
• INTRODUCTION
• RESEARCH BACKGROUND AND QUESTIONS
• LITERATURE REVIEW
• RESEARCH METHODS
• LIMITATIONS AND RECOMMENDATIONS FOR FUTURE
RESEARCH
• SCHEDULE OF WORK

Introduction
Employees are the individuals who are working in organization with the help of
which organization can get positive impact because of understanding and
analyzing changes in appropriate manner. Unilever is considered for conducting
this study. This association deals in retail sector and serving in different parts of
country.

Research Aim
To understand the role of employees engagement in expanding business at international
level. A study on Unilever.

Research Objective
 To study the basic concept of employees participation and globalization of business.
 To understand the importance of employees participation for globalization of
Unilever.
 To determine the strategies with which workforce participation can be improved at
Unilever.

LITERATURE REVIEW
Basic concept of employees participation and globalization of business
In words of Chitra Reddy, 2019 Employees participation refers to the way in which
workforce is engaged in decision making and actively participate in operations of
organization Employees work on the behalf of organization and represent in front of
consumers, so their involvement is important.s

Contd...
Importance of employees participation for globalization of Unilever
As per Brittni Brown, 2019 When work force is engaged in conducting operations, then
there is use of new and innovative style which can be used for better performance. There is
proper and relevant information about consumer's feedback which employees are actively
performing their assigned roles and responsibilities. Hence work force participation is
important which association wants to operate at international level.

Contd...
Strategies with which workforce participation can be improved at Unilever
As per Sampson Quain, 2019 In order to improve and increase employees
participation, there are some strategies such as flexible working hours, family policies,
social activities, etc. with which employees are satisfied and they also try best to get best.

RESEARCH METHODS
Research design
For this study researcher will use descriptive research design which is one of the
most effective because it provides complete and specific information. If there is use of
some technique, then it is easy to get its justification.
Research approach
Deductive approach is used because this focus on broad aspects of employee
participation earlier and then focus on narrow aspects,. Hence it easy to make research
understandable.

Contd...
Sampling techniques
Simple random sampling technique is used because this provides better options for
understanding perception of respondents.
Sample size
10 managers from Unilever re selected for collecting primary information.

LIMITATIONS AND RECOMMENDATIONS
FOR FUTURE RESEARCH
While conducting this study, researcher face problem which affects research outcome such
as conflict in view of team mates, lack of time problem arise in collecting primary
information. These are the issues which arise while conducting study due to which
researcher miss the deadline for completing study.

SCHEDULE OF WORK
There are many activities which has to be performed by researcher for conducting
study such as introduction, setting aims and objectives, approval of proposal, etc.
which will be completed within specified time. This investigation will be performed
within estimated time of 14 weeks.