This report analyzes the impact of employee motivation on job performance at ASDA Plc UK. The research aims to understand the significance of employee motivation, evaluate methods for improving morale, and analyze the relationship between employee motivation and organizational performance. The methodology includes an inductive approach, utilizing questionnaires and secondary sources like books and articles. Data analysis employs a qualitative method, framing themes from employee responses. Key findings indicate that most respondents are within the 25-35 and 45-55 age groups, with the majority having 2-4 years of experience at ASDA. Respondents support shared decision-making and believe motivation techniques positively affect performance. There is a strong correlation between employee motivation and business success, with motivation identified as a primary factor affecting employee performance. The study concludes that employee motivation is crucial for performance improvement and that involving employees in decision-making is important. References include works on intersectionality theory, service-learning methodology, and ethical leadership.