Investigating Employee Loyalty and Commitment Impact on Walmart

This project investigates the impact of employee loyalty and commitment on the growth and success of Walmart. It begins with an introduction to employee loyalty and commitment, defining it as the dedication of workers to an organization's success. The project outlines the research aim to identify the effectiveness of employee loyalty and commitment in enhancing business growth, with objectives including developing basic knowledge, determining the impact on Walmart's growth, and evaluating ways to improve loyalty. The background provides an overview of Walmart as a multinational retail corporation. Research questions focus on understanding employee loyalty, its impact on Walmart, and effective improvement strategies. The literature review explores existing research on these questions, covering definitions of employee loyalty, its impact on organizational performance, and strategies such as career growth opportunities and feedback collection. The proposed methodology details the research philosophy (positivism), approach (deductive), strategy (survey), choice (mono method, quantitative), data collection (primary and secondary), sampling (non-probability), and data analysis (frequency distribution analysis). The reflection essay discusses the learning experience from the module, and finally, the timescale and resources required for the project are outlined. This assignment is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments.

Research
An investigation into the impact of employee
loyalty and commitment on the growth and
success of Walmart

Contents
Task 1: Project proposal..................................................................................................................3
Introduction..................................................................................................................................3
Aim and Objectives of the project...............................................................................................3
Background..................................................................................................................................3
Research questions.......................................................................................................................4
Literature review..........................................................................................................................4
Proposed Methodology................................................................................................................6
Proposed Analysis.......................................................................................................................7
Task 2a: Reflection essay................................................................................................................9
Task 2b: Timescale and resources.................................................................................................10
REFERENCES..............................................................................................................................12

Task 1: Project proposal
Introduction
Employee loyalty is defined as workers who are devoted to the organisational success and
growth. A loyal employee is satisfying or happy to work for the business in proper manner.
Therefore, employee loyalty and commitment are important and significant for the success of
company. Along with this, loyal employees’ helps business in attainment of their competitive
advantages as well as facilitate in attracting more customers within minimum time period
(Krajcsák, 2019). The loyalty of workers plays a vital role in increasing the profit, growth and
sale of Organisation. It is essential to create a well-developed and executed loyalty programmes
that helps in attracting new customers, driving profit, reducing turnover and retaining existing
employees and customer.
Aim and Objectives of the project
Research aim: To identify the effectiveness of employee loyalty and commitment in enhancing
business growth and success: A study on Walmart
Research objectives:
 To develop basic knowledge regarding the employee loyalty and commitment
 To determine the impact of impact of employee loyalty and commitment on the growth
and success of Walmart
 To evaluate the ways that would be used by Walmart for improving employee loyalty and
commitment
Background
Walmart is one of the American multinational retail corporations. It majorly operates and
works a chain of supercentres and hypermarkets, grocery stores, discount department stores from
the United States. The headquarters is located in Bentonville, Arkansas, United States. The
founder of Walmart is Sam Walton. The corporation has large number of employees and its
strength is over 2, 300, 000 in the year 2021 (Yu and et. al., 2019). Walmart is also largest and
greatest in terms of revenue. It is also known as the largest private employer in the whole world.
It is a publicly traded family-owned corporation because it is controlled and managed by Walton
family.

Research questions
 What is the knowledge regarding employee loyalty and commitment?
 What is the impact of employee loyalty and commitment on the growth and success of
Walmart?
 What are the effective ways that would be used by Walmart for improving employee
loyalty and commitment?
Literature review
Literature review is the process followed by researcher for collecting secondary data from
number of sources. These sources are articles, books, magazines, publication research and many
more. All these are essential sources because with the help of these, researcher can easily
accomplish aim and objectives through research questions (Yao, Qiu and Wei, 2019). These
questions are defined as below;
What is the knowledge regarding employee loyalty and commitment?
According to Yu (2019), Employee loyalty is a set of emotions which is showed by staff
as they feel attached to their current organisation. The loyalty of employee is important for
Company in order to gain success and achieve competitive advantage. When staffs are loyal
towards firm they feel happy while working and give their best potential ability to achieve the
goals and objectives of business. The loyal employees are dedicated and have respect for their
corporation. Employee commitment generally adds value to Organisation which includes the
proactive support, awareness of quality, determination and high productivity. Walmart must
focus on keeping staff committed towards their work by taking genuine interest in employees,
inspire them and provide a path for getting success and growth in personal and professional life.
What is the impact of employee loyalty and commitment on the growth and success of Walmart?
As per the viewpoint of Jehanzeb and Mohanty (2018), employee loyalty and
commitment creates a huge impact on the growth and success of Walmart. Employee loyalty and
commitment helps in encouraging them to do their best work due to which organisation achieves
great success in Market. There are various factors which helps in increasing the loyalty of
customer towards the brand. Walmart must focus on providing training and development
opportunities, job security and promotion to their staff so that they can gain loyalty of staff. It is
important for company to provide training and development benefits to their employees in order
to improve their skills and knowledge. The training and development opportunities helps in

learning new things due to which employees can gain more knowledge. Employee commitment
also plays an integral role in improving the growth and success of Walmart. The Commitment of
staff towards work helps in increasing the Organisational performance as they give their high
level productive outcomes. In order to influence the employee commitment, Walmart must
motivate, increase job involvement and improve the satisfaction level of staff while working in
Organisation.
What are the effective ways that would be used by Walmart for improving employee loyalty and
commitment?
As per the opinion of Septiani (2019), there are various ways through which Walmart can
improve employee commitment and loyalty. It is essential to implement the effective strategies
that can help in increasing the loyalty and commitment of staff towards the Organisation.
Develop Career growth opportunities is one of the ways through which Walmart can
increase the employee loyalty and commitment. Usually employees get attracted with the
company that provides opportunity to develop the career growth. Staff generally creates
connection to their position and organisation has to develop a way through which they can
improve the position.
Collect feedback is another way which can be used by Walmart in order to improve the
loyalty and commitment of employees. Managers and leaders must collect feedback from their
employees regarding the issues and challenges which they face while working in company. By
providing consistent feedback the communication between the employees and managers gets
opened.
Encourage team bonding is also a way through which Walmart can improve the
employee loyalty and commitment towards the brand. It is essential to develop a healthy and
positive relationship between employees so that they can collectively work together and focus on
common goal. Strong bond between the staff helps in encouraging the development of positive
working environment and increase the overall productivity of business. Walmart must focus on
organising team bonding activities in order to encourage team bonding.

Proposed Methodology
Research methodology is defined as the methodologies that assist in collecting and
analysing information with the motive of attaining defined objectives in systematic manner.
Some of the types of research methodologies are explained below with their appropriate
justification.
Research Philosophy: Research philosophy is defined as the set of beliefs that assists in
evaluation of information. There are three major types of philosophies that include:
epistemology, ontology and axiology (Pranitasari, 2020). In the current investigation,
investigator will select epistemology because it also has sub kinds that are positivism,
interpretivism and realism. Researcher will select positivism philosophy because it assists in
evaluating and analysing reliability of quantitative and statistical data.
Research Approach: Research approach is described as the procedure that help in
measuring and examining data to meet objectives in systematic way. Research approach is
majorly classified in two kinds that are: inductive approach and deductive approach. In the
current investigation, researcher will choose deductive approach because it considers checking
validity and accuracy of numerical facts, figures and data. The deductive approach analyses
information within short time duration.
Research Strategy: Research strategy is defined as the methodology that assists in
collecting apt data to attain defined goals and objectives. There are many types of strategies that
include: grounded theory, action research, survey, case study and many more (Dźwigoł and
Dźwigoł-Barosz, 2018). The researcher will show dependence on survey because it is effective
enough in collecting numeric and primary information. The primary reason of choosing survey is
it assists in accumulating required information directly from the source in a very short time
period.
Research Choice: Research choice refers to the methodology that helps in determining
what kind of information is required to be gathered. The choice is mainly distributed into three
kinds that are: mono method, mixed method and multi-mixed method. Investigator would take
mono method because there are two kinds under it. The two kinds are known as quantitative and
qualitative choice. The researcher will choose quantitative research choice because it is believed
that it majorly concentrates on collection of numeric and statistical information in a very short
time period.

Data Collection: Data collection is the methodology that accommodates in accumulating
reliable, valid and relevant information. It has two types that are called primary and secondary
data collection. Research will base upon whole research on primary as well as secondary data
collection. Primary data collection will help in collecting first hand and raw data directly from
the source and for this questionnaire will be formed (Zangirolami-Raimundo, Echeimberg and
Leone, 2018). On the other secondary data collection will help in using published and used
information and this type of data will be gathered from books, articles, journals, newspaper,
publications and many more.
Sampling: Sampling is the procedure of choosing certain number of representatives out
of whole population. Probability and non-probability are two types out of which investigator will
non-probability sampling because it allows selection of large respondents randomly. 40
employees will be selected from Walmart as respondents.
Data Analysis: Data analysis is the major part in conducting research because it helps in
identifying the validity and reliability of information. The research depends upon quantitative
research so frequency distribution analysis will be used by investigator to analyse information.
Proposed Analysis
Research analysis introduces to the essential process of evaluating collected data through
research analytical tool. It is an effective process of examine, cleansing, modelling and
transforming information with the purpose of discovering accurate data. One of the main purpose
of data analysis in current research is to show reliable and accurate data about the effectiveness
of employee loyalty and commitment in enhancing business growth and success. In addition, this
is the procedure of systematically using statistical tool to define, illustrate, recap, analysis and
condense data (Novikov and Novikov, 2019). This is the procedure of gathering and organising
information to draw valid conclusion. Within an investigation, quantitative data will be gathered
from questionnaire. In order to evaluation quantitative data, frequency distribution analysis will
be used as an analytical technique. Frequency distribution analysis is useful within quantitative
research because it not requires maximum time and cost as well as assist in gaming valid
outcomes. It is a representation in tabular or graphical format, which displays the accurate
number of respondents within an allotted time. With the help of this tool, researcher can easily
evaluate quantitative data. Along with this, Ms-Excel will be used for making graphs and tables.
These are dependents on the research questions and assist in achieving research aim and each

objective successfully. By using frequency distribution analysis technique, investigator can
easily obtain numerical and accurate data. This turn to impact in accomplishment of aim and
objectives through research questions. In this tool, data or graphs set are organised to display the
frequency of occurrence of each and every possible results of a repeatable information analysed
many times.

Task 2a: Reflection essay
I am grateful that I received this opportunity to conduct research on the topic of employee
loyalty and commitment. The present module is about the role of human resource management in
maintaining and managing employee commitment and loyalty. The module has covered areas
which clearly determines the impact of employee commitment and loyalty towards the growth
and success of the business. With the assistance of current module, I have learnt the concept of
employee commitment and loyalty and its importance in enhancing the growth and success of
business. I have also get to know about the way that an organisation could easily adopt to
increase employee loyalty and commitment towards the defined goals and objectives of business.
I have also come to know about the different research methodologies that could be easily used to
accumulate and analyse the information in effective and efficient manner. While doing this
module I have got to know that I have certain weaknesses and strengths (Ragab and Arisha,
2018). My strength includes that I am good in solving problems and my weaknesses include I am
ineffective in managing time. The biggest challenge faced while conducting the investigation is
dividing appropriate time in different activities of research. I have also observed that there are
some areas that could be improved in future that I should focus on developing and forming
project management plan. It facilitates in arranging and organising needed resources in
systematic manner so that while conducting module I would not face any challenge or issue.
Therefore, I feel happy that I got the opportunity to conduct investigation and this would also
help me in conducting research with more confidence in near future.

Task 2b: Timescale and resources
Timescale: Time is considering essential factor within a research because this help in
completing each activity within given time period. For timescale, Gantt chart is used by
researcher as it includes starting and ending dates of each activity systematically. Gantt chart is a
project management tool and assist researcher in managing time of the project. Therefore, Gantt
chart of the current study is mentioned as below;

Resources: This is also essential component in the research (Daniel, B., Kumar and Omar,
2018). There are various resources such as time, communication, cost etc. All these are main
resources that facilitate investigator in completing each activity in effective manner.

REFERENCES
Books and Journals
Daniel, B., Kumar, V. and Omar, N., 2018. Postgraduate conception of research methodology:
implications for learning and teaching. International Journal of Research & Method in
Education. 41(2). pp.220-236.
Dźwigoł, H. and Dźwigoł-Barosz, M., 2018. Scientific research methodology in management
sciences. Фінансово-кредитна діяльність: проблеми теорії та практики, 2(25),
pp.424-437.
Jehanzeb, K. and Mohanty, J., 2018. Impact of employee development on job satisfaction and
organizational commitment: person–organization fit as moderator. International Journal
of Training and Development, 22(3), pp.171-191.
Krajcsák, Z., 2019. Leadership strategies for enhancing employee commitment in TQM. Journal
of Management Development.
Novikov, A. M. and Novikov, D. A., 2019. Research methodology: From philosophy of science
to research design. CRC Press.
Pranitasari, D., 2020. THE INFLUENCE OF EFFECTIVE LEADERSHIP AND
ORGANIZATIONAL TRUST TO TEACHER’S WORK MOTIVATION AND
ORGANIZATIONAL COMMITMENT (S3).
Ragab, M. A. and Arisha, A., 2018. Research methodology in business: A starter’s
guide. Management and Organizational Studies. 5(1). pp.1-14.
Septiani, M. I., 2019. Loyalty, Organizational Commitment and Organizational Citizenship
Behavior for Employees. Loyalty, Organizational Commitment and Organizational
Citizenship Behavior for Employees. 43(1). pp.10-10.
Yao, T., Qiu, Q. and Wei, Y., 2019. Retaining hotel employees as internal customers: Effect of
organizational commitment on attitudinal and behavioral loyalty of
employees. International Journal of Hospitality Management. 76. pp.1-8.
Yu, Q and et. al., 2019. Enhancing firm performance through internal market orientation and
employee organizational commitment. The International Journal of Human Resource
Management. 30(6). pp.964-987.
Yu, Q. and et. al., 2019. Enhancing firm performance through internal market orientation and
employee organizational commitment. The International Journal of Human Resource
Management. 30(6). pp.964-987.
Zangirolami-Raimundo, J., Echeimberg, J. D. O. and Leone, C., 2018. Research methodology
topics: Cross-sectional studies. Journal of Human Growth and Development. 28(3).
pp.356-360.