Employee Motivation and Job Performance: A Study on Asda Plc, UK

This report investigates the impact of employee motivation on job performance within Asda Plc in the UK. The study aims to understand the significance of employee motivation, identify methods for enhancing it within Asda, and establish the link between motivation and job performance. Utilizing an inductive approach with both primary (questionnaires) and secondary data (books, journals), the research employs a descriptive design and purposive sampling of five managers. Qualitative data analysis reveals key themes, including the age and experience distribution of respondents, the adoption of shared decision-making for motivation, the positive impact of motivation tactics on job performance, and the link between employee motivation and organizational success. The report concludes that motivation is a key element affecting employee job performance and recommends that Asda's management continue to analyze and enhance motivational strategies to improve business operations. Desklib offers a platform for students to access this and similar solved assignments.

To identify the impact of employee motivation
on job performance: A study on Asda plc
TASK 4

Background
 The main purpose of conducting this study will be “To
analyse/identify the impact of employee motivation on job
performance” in context of Asda. This involves the activities of
addressing the ways through which the motivation level among
the employees will be improvised. The reason of addressing the
factors and ways of motivation is to create a base for employees
working in Asda Plc to ascertain the possible chances of
attaining profits in the future which will improve their lifestyle
and ability to fulfil the personal needs. In addition to this,
companies like Asda Plc creates customer loyalty by investing
funds on marketing and branding rather than getting help of
employee motivational factors. However, motivation levels
affects both characteristics working environment and customer
satisfaction which will eventually assist the organisation in
gaining values, cognition and attachment from the employees
and management.

Aim and objectives
Research Aim:
 To identify the impact of employee motivation on
job performance: A study on Asda plc UK
Research Objectives:
To understand the significance of employee motivation
within workplace
To identify the ways of enhancing employee motivation
within Asda
To understand link between employee motivation and job
performance
To recommend the effective ways through which Asda can
enhance its employee motivation

Research methodology
Approach: Inductive
Data collection: Primary (Questionnaire), Secondary
(Books, journals)
Design: Descriptive
Sampling: 5 managers through purposive sampling
Data analysis: Qualitative (Thematic)

Theme 1: Majority of the respondents lies under age group
of 25-35 years and 45-55 years

Theme 2: Majority of experienced gained by working in
Asda is between 2 to 4 years

Theme 3: Majority of the respondents adopts the sharing of decision making
process for motivating the employees of Asda

Theme 4: Majority of respondents agreed that use of motivation tactics
has positive impact on employee's job performance

Theme 5: High number of respondents agreed that employee motivation
is linked with the success of organisation

Theme 6: Motivation is the key element that affect the job performance of an
employee

Theme 7: Majority of the respondents agreed that motivation is the only technique that
boost up the employee performance

Conclusion
Considering the entire information gained from the
research and their approaches, it is clearly evidenced
that motivation is the main key element which
supports the organisation in creating a link between
motivation and job performance of their employees.
The experienced managers of Asda Plc is employed
within the organisation for more than 3 years, which
defines that they are suitable and appropriate for the
research and helpful in achieving better results