An Analysis of Employee Motivation and Company Performance

This research project investigates the impact of motivational factors on diversity within an organization, specifically using Patisserie Valerie as a case study. The report begins with an introduction highlighting the importance of employee motivation and its influence on company performance. It then presents a research rationale, literature review, and research methodology, covering research philosophies, approaches, data analysis, collection, sampling, and ethical considerations. The study aims to identify the magnitude of diversity, quantify motivational factors, recommend solutions, and manage costs. The literature review explores various dimensions of diversity, motivational strategies, and factors affecting employee motivation, such as monetary and non-monetary rewards, training, and company policies. The research methodology includes positivism and interpretive approaches, emphasizing the importance of employee needs and communication. The project's objectives are to analyze the impact of motivational factors on diversity and organizational goals, with a focus on identifying the magnitude of diversity, quantifying motivational factors, and recommending solutions. The report concludes with data analysis and interpretation, providing insights into the relationship between employee motivation, diversity, and company performance.

RESEARCH
PROJECT

TABLE OF CONTENTS
Summary..........................................................................................................................................1
Introduction......................................................................................................................................1
Research Rationale.................................................................................................................1
Literature Review...................................................................................................................4
Research Methodology....................................................................................................................6
Research Philosophies............................................................................................................6
Research Approach.................................................................................................................7
Data analysis.........................................................................................................................7
Data collection........................................................................................................................8
Sampling.................................................................................................................................8
Ethical consideration..............................................................................................................8
DATA ANALYSIS AND INTERPRETATION...........................................................................10
References......................................................................................................................................16
Books and Journals...............................................................................................................16

Summary
Employees motivation have coordinate association with execution of business and
workers. While administration give money related and non-fiscal reward to employees then they
will inspire and support for higher execution and profitability. With the assistance of
representative's motivation, organization can understand the significance of workers and give
them money related and non-fiscal advantages as indicated by their viability and execution. The
current study provides the significance of employee’s motivation and its impact on company
performance.
Introduction
With the assistance of representative's motivation, organization can understand the significance
of workers and give them money related and non-fiscal advantages as indicated by their viability
and execution (Idowu, 2017). In straightforward words, one might say that worker's motivation
is a procedure in which administration and higher expert of organization persuade, energize and
value representative's execution and the gratefulness considers as far as money related and non-
fiscal prizes. While administration acknowledge and perceive worker's execution then they spur
for give viable commitment inside the business and accomplish decided focus inside determined
time. Representative's motivation is one process by which staff can support and spur for higher
execution and productivity (Cerasoli, Nicklin and Ford, 2014). Today’s world is much more
diverse than before. All the major world’s metropolitan cities have diverse populations and
organisations draw workforce from this diverse population. London is no exception in this
regard and it has a vast majority of diverse population that gives it a cosmopolitan outlook.
Guardian (2015) quoting data from the 2011 Census mentions that London has 40% of the
population classified themselves as an ethnicity other than white, where 12% of the population
stated their religion to be Muslim and where 30% of the population holds a passport other than
British. This emphasis the importance of diversity. In this research, an effort would be made to
examine the Impact of motivational factors on diversities will be discussed in relation to achieve
the organisational objectives- A Case Study of Valerie Pastry Company
Research Rationale
The reason of employees’ motivation has been a vital from the perspective of effective business
management and being the point that the contribution of the employees is significant for the
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progress and development of the business. At the same time, this is another important reason to
be considered by the business towards meeting with ethical measures and responsibilities
towards their employees and the factor of employee motivation plays a very vital role here and
this research would seek to analyse the impact of employee motivation on job.
Significance of the study
With the assistance of representative's motivation, organization can understand the significance
of workers and give them money related and non-fiscal advantages as indicated by their viability
and execution (Idowu, 2017). In straightforward words, one might say that worker's motivation
is a procedure in which administration and higher expert of organization persuade, energize and
value representative's execution and the gratefulness considers as far as money related and non-
fiscal prizes. While administration acknowledge and perceive worker's execution then they spur
for give viable commitment inside the business and accomplish decided focus inside determined
time. Representative's motivation is one process by which staff can support and spur for higher
execution and productivity.
Research aims/objectives
i.e. the overall purpose of the study, should be clearly and concisely defined.
Aims:
This research project aimed at examining the impact of motivational factors on diversities to
achieve the organisational goals.
Objectives of this study are:
 To identify the magnitude of diversity at Patisserie
 To quantify motivational factors adopted by Patisserie Valerie
To maintain the highest standard of service and food giving to Patisserie Valerie more
criteria.
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 To manage and lead the store, work closely with Operations and the store team
 To recommend solutions to the problem of diversity
 Control wage costs, reduce waste and maximize margin in line with keeping food and
drink quality in a hygienic and safe environment in line with the Patisserie Valerie
standard.
Research question
i) Why employee motivation is important for the business and its employees?
ii) What are the methods adopted by the patisserie valerie company for the purpose to
motivate the employees?
iii) Whether the employee motivation is directly associated with the performance of the
business.
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Literature Review
When people think of diversity, they may think first of background and race, and then
gender; however, diversity is much bigger than that. In Workforce America! Managing Employee
Diversity as a Vital Resource, diversity is defined as “difference or those human qualities that are
different from our own and outside the groups to which we belong, yet present in other people
and groups.” Dimensions of diversity include, but are not limited to: age, background, ancestry,
gender, physical abilities/qualities, race, sexual orientation, educational background, geographic
location, income, marital status, military experience, religious beliefs, parental status, and work
experience (Lowden and Rosener 1991, 18-19).
The concept of employee motivation is to encourage the employees to perform improved in the
work place and at the same time the human resource managers of varied business organizations
are implementing number of motivational strategies for the employees in order to meet with the
organizational goals and objectives of the business (Fargo’s, 2000). There are extensive numbers
of studies conducted on the concept of employee motivation from different researchers from time
to time and in practically all the research studies this has been reflected that the factor of
employee motivation is used as the effective tool by the organizational managers to help improve
the performance of the employees and therefore, to enhance the overall productivity of the
business (Urošević and Milijić, 2012). The process of employee motivation is also known to be
the way to encourage the employees for the purpose to accomplish the objectives and targets of
the business and at the same time this has been further demonstrated by (Eskildsen, et al. 2004)
that motivating the employees is vital for the growth and development of the business and also
essential from the view of long term survival of the organization in the industry. If you show
your enthusiasm about the company’s goals, your employees will get aboard and work to achieve
those goals. Training young employees to change on to better opportunities is valued to you as
well because it enables you to build your company’s standing as a great place to work. Offer
employees constant reports on the effect their projects are having on the business so they know
their work makes a transformation.
According to the view of Gillet, Gagné Sauvagère and Fouquereau, (2013) within
business enterprise, employees plays a very significant role by which firm can address their
determined objective within a time. In the absence of human resource, firm cannot achieve its
objective and carry out their business activities in effective and efficient manner. It is very
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important for company to motivate and encourage its workforce in such manner through which
they can retain within company for long time. With the assistance of representative's motivation,
organization can understand the significance of workers and give them money related and non-
fiscal advantages as indicated by their viability and execution (Idowu, 2017). In straightforward
words, one might say that worker's motivation is a procedure in which administration and higher
expert of organization persuade, energize and value representative's execution and the
gratefulness considers as far as money related and non-fiscal prizes. While administration
acknowledge and perceive worker's execution then they spur for give viable commitment inside
the business and accomplish decided focus inside determined time. Representative's motivation
is one process by which staff can support and spur for higher execution and productivity.
According to the view of Gupta and Shaw, (2014) there are several factors that affect employee’s
motivation within the company. Monetary and non-monetary reward is one of the factor that can
influence employee’s motivation. Monetary reward is directly related to the financial rewards
such as incentive, fringe benefits, perquisites, bonus, compensation etc. While financial needs of
personnel are effectively fulfilled then they will motivate for higher performance and
productivity. It is a cash based reward which give monetary motivation to workers. While
organization gives money related reward then workers would more be able to spur an energize
for accomplish higher monetary advantage since it helps in enhancing their expectation for
everyday comforts and additionally satisfy their premise needs
According to the opinion of Lazaroiu, (2015) on monetary reward is another factor that can
affect employee’s motivation. In this includes recognition, appreciation, growth opportunity,
higher responsibility etc. In the contradicting view Malik, Butt and Choi, (2015) stated that
training and development is another factor that affect employee’s motivation. While company
provides opportunity to employees for training then they have chance to improve their skill,
ability, knowledge etc. With help f this method, employee’s motivation can enhance at
workplace. Mowday, Porter and Steers, (2013) stated that company policies, practices and
working condition is also responsible to affect employee’s motivation within the company. If
company have suitable policies, practices and working condition then workforce can easily carry
out their working in the company. For example, if firm have flexible working hour policy then
personnel's can easily carry out their work and manage their personal and professional life.
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Managing assorted variety is a progressing procedure of different gifts, capacities, capacities and
aptitudes among the people in the association or group. In other word, Diversity is the acts of
tending to and supporting various ways of life and individual qualities inside a group.
According to the view of Noe, Wilk, Mullen and Wanek, (2016) in order to motivate workforce
within company it is very important to manage diversity in an effective manner. While company
effectively manage the diversity among employees then they will motivate to perform in well
manner. Management should not discriminate with employees on the basis of their age, gender,
region, background etc. While company considers all employees in equal manner then there will
automatically promote the diversity at workplace.
In the opinion of Olafsen, Halvari, Forest and Deci, (2015) in order to implement
diversity among the workforce, company should assess employees needs and requirement
regarding working. Management should focus demand of workforce and provide facilities and
services accordingly. By conducting interview and survey, management can assess employee’s
requirement and deliver facilities accordingly. Company should recognize the actual problem of
company in front of employees so as they can able to know the actual requirement of firm
regarding working. Each and every aspect should discuss with employees so as they have an idea
to implement best practices. By communicating the problem of business with employees,
management can encourage them for best performance. With help of these practices, employees
feel important themselves and provide their best contribution to adhere the objective.
Research Methodology
In the entire research investigation, research methodology plays a very significant role for
address the objective. There are several methods includes in research methodology part such as
research approach, research philosophies, research design, research techniques, data analysis,
data collection etc (Pinder, 2014.). With help of these methods, scholar can easily analyze,
interpret and assess the information about the subject and find out the best solution of research
problem. In the present investigation, scholar have main aim is to examining the impact of
motivational factors on diversities to achieve the organizational goals with respect of Patisserie
Valerie. For attain this objective, scholar have considered following methods-
Research Philosophies
As a philosophy, positivism follows to the view that only “factual” information finished this
observation (the senses), including quantity, is trustworthy. Positivism depends on quantifiable
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observations that lead themselves to arithmetical analysis. Interviews and method to conduct
positivist research. Interpretive researchers believe that the reality to includes of people’s
subjective experiences of the external world (Yidong and Xinxin 2013). Ethnography, case study
and grounded theory are some methods of conducting interpretive research
Research Approach
Research Approach is another one of significant method in research methodology
through which effective solution can obtain. It allows to researcher in analyzing and assessing
information in effective manner and find out the best alternative solution of research problem. In
this aspect, researcher uses various theories and models for obtain solution. There are major two
kinds of research approach that is inductive and deductive. In the current study, researcher have
applied deductive research approach for examining the impact of motivational factors on
diversities to achieve the organizational goals.
Data analysis
Themes ascending from data would offer vision into current “learning to program”
subjects and see what is the important to student’s teacher’s administrators. After gathering the
data from various sources it is basic for scientist to analyze the same by utilizing distinctive
devices and systems. (Singh, 2010.) Notwithstanding, such techniques are known as information
examination instruments. It can be expressed as the procedure of translation of information that
aides in gathering suitable results and make last conclusion for the exploration. Here, subjective
research technique is being utilized which helps in dissecting the data and information. Here,
subjective research technique is being utilized which helps in breaking down the information
through embracing topical examination. Specialist embraces topical investigation with respect to
look at the subjective data and achieve wanted outcomes. Topical investigation is the most ideal
route through which subjective research study could be finished successfully. It comprises of
various subjects, graphical portrayal and outlines and diagrams
In the current study, researcher have applied thematic analysis under which graphs and
tables has been used to represent information. In addition to this, qualitative research technique
has been applied for examining the impact of motivational factors on diversities to achieve the
organizational goals with respect of Patisserie Valerie.
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Data collection
For the purpose of this research, primary data is used as primary data is the data that the
researcher collects itself. It gives flexibility to tailor data according to the needs for the
researcher. It is however, expensive and time consuming to collect primary data. A sample of 60
employees would be taken. These workers are working with Patisserie Valerie for more than 4
years. Survey technique would be utilised to collect data and a questionnaire would be developed
that would be administered to the participants of the survey. Data would be analysed with the
help of simple statistical method in the Result section of the research. And literature case studies
are considered and merits of primary research are debated and advice is given on the use of
existing research data. You may not be fond of statistics, but the likely relevance of a
quantitative method should be considered and similarly, the idea of qualitative analysis and
showing your own research may yield valued data. The possibilities of using quantitative and
qualitative data are also discussed. Research is too mentioned to as an action research, and the
and fundamental research on sometimes called basic or pure research. systematic method of
studying realities in one’s chosen field of study. (Halvorsen, 1992) our so person’s world view is
the way they see and understand the world, especially about matters such as politics, philosophy
and religion. In (2007) and 2003 Morgan and Rossman Rollis find the models to shared
understanding and/or confidence systems that directly influences the type of knowledge being
required by the researcher and how they collect and understand the evidence.
In this study, researcher have selected primary data collection method through which fresh
information regarding subject can collect. Researcher have conducted survey for primary data
collection under which 60 employees of Patisserie Valerie have selected.
Sampling
Sampling is another one of the significant method in the research methodology by which
scholar can easily select some group of people from entire population. There are major two kinds
of sampling method that is probabilistic sampling and non-probabilistic sampling. In the current
study, researcher have used random sampling method under which 60 employees of Patisseries
Valerie organization have selected as sample size.
Ethical consideration
The ethical considerations should be top-of-mind for fundraisers in today’s environment.
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The researcher should consider the ethical consideration before conducting the research:
The researcher should not force participants to actively get engaged with the questionnaire.
The participant should have right to withdraw from the research when they want
The researcher should make sure the safety and confidentiality of the personal information of the
participants
The secondary data should not be reflecting the personal information of the participants
Planning Time line:
Between March 2018-June 2018
Research
Tasks
W
1
2 3 4 5 6 7 8 9 10 11 12
Research
Introduction
Research Aim
and
Objectives
Literature
Review
Methodology
Data
Collection
Data Analysis
Conclusion
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DATA ANALYSIS AND INTERPRETATION
In order to address the research objective, researcher have conducted survey for data collection.
Following are some findings related to subject-
Theme 1: Business unit motivate its employees
Is your business unit motivate its employees ? Frequency
Yes 55
No 5
Interpretation and analysis: The collected data it has been analyzed with findings where
patisserie Valerie motivates its workforce for gain effective results and profitability from
business. From 60 respondents, 55 respondents said yes that cited venture uses several
techniques and strategies for motivate its employees.
Theme 2: Patisserie Valerie manages the diversity among its workforce
Is Patisserie Valerie manage the diversity among
its workforce Frequency
Yes 56
No 4
Interpretation and analysis: This table has shown that several number of respondents have said
yes that Patisserie Valerie manages the diversity among its workforce. Outcome of primary data
result shows that through effective diversity management, company can easily motivate its
employees through which they can encourage for higher performance and productivity of
business. By manage the diversity, company encourage it employees so as they perform in
effective manner at workplace.
Theme 3: Method mostly used by patisserie Valerie for motivate its employees
Which method mostly used by patisserie Valerie
for motivate its employees ? Frequency
Managing diversity 35
Monetary and non-monetary rewards 20
Training and development 5
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