Analyzing Employee Motivation and Engagement Strategies at DLH Courier

This report examines the employee motivation and engagement strategies implemented by DLH Courier to enhance its performance in a competitive business environment. The report explores how DLH focuses on employee satisfaction to gain a competitive edge, emphasizing the use of motivational techniques and employee engagement tools. It analyzes the application of Maslow's need hierarchy theory, detailing how DLH addresses physiological, safety, love/belonging, esteem, and self-actualization needs to foster loyalty and commitment. Furthermore, the report highlights various employee engagement techniques adopted by DLH, including developing sound business principles, creating common goals, implementing effective leadership, providing training, and conducting orientation programs. The conclusion underscores the importance of these strategies in retaining employees and improving overall productivity within the company. The report also includes references to academic sources that support the analysis.

Academic research and
writing

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In the present hyper competitive and global economy, it becomes a mandatory aspect for
each and every organisation to gain competitive edge in the new international economies. For
this, nowadays the companies are laying their significant concern over their key employees and
are trying to reduce their staff turnover by maintaining exotic employee engagement and
motivational techniques in an effective way (Pak, Luo and Yang, 2015). With this context, the
present report focuses on the fascinating motivational and engagement techniques undertaken by
DLH courier firms to enhance its production and performance in the tough trading business
environment.
MAIN BODY
With a view to beat its tough line of core competitors and achieve higher economies of
scale, DLH focuses on maintaining effective and high quality production within standard time
frame. For this the company lays its major concern over satisfying the employees in a significant
way. Doing this would benefit the organisation to gain premium and best quality way
impressively.
In this context, DLH emphasizes on developing attractive employee engagement
techniques in addition with strong and positive motivational methods. Employee engagement
simply refers to the criteria of satisfying the employee within the workplace so that he can
effectively contribute towards the success of the organisation in an impressive way.
Motivational techniques on the other hand reflects the positive approach of gaining employee job
satisfaction significantly (Hafiza and et.al., 2011). It helps to boost the morale and commitment
level of employees which allows the company to gain high results from its workforce.
With this reference, DLH seeks to undertake Maslow's need hierarchy theory to gain high
sense of loyalty, trust and commitment from its core employees towards organisation's success. It
also focuses on implementing various employee engagement tools in an effective way.
By implementing Maslow's need hierarchy theory, DLH lays its concern over satisfying
the crucial needs and demands of its vital employees within the organisational structure
impressively (Mackelprang, Jayaram and Xu, 2012). Here the company emphasises on closely
accomplishing the demands starting from lower level needs to higher level needs as depicted in
the following diagram-
1

From the above diagram it can be said that the company tends to accomplish the needs in
the following manner- Physiological needs- DLH provides its employees with all the basic facilities of food,
shelter, water and clothes in an appropriate way. All these assist the employees to gain
lower level of satisfaction impressively. Safety needs- The company renders its employees with all the safety and security
measures by providing them with suitable insurance covers relating to health and
property.
2
Illustration 1: Maslow's need hierarchy theory
(Source : Gravells, 2010)

 Love/Belonging needs- The concerned organisation provides a positive and friendly
atmosphere by incorporating essential norms and conducting social gatherings in a
systematic manner. This helps the individual employee to gain love and belongingness
impressively (Importance of Motivation, 2013). Esteem needs- In order to fulfil the esteem needs of its workforce, DLH emphasizes on
providing attractive incentives and remuneration schemes along with non-monetary
incentives which enables the employees to gain recognition and status in the company as
well as society in an effective manner.
 Self- actualization needs- These needs refers in gaining exclusive morale, creativity and
innovation in own's work. With a view to accomplish such needs, the mention firm
renders its eligible and potential employees with exotic promotional schemes along with
transfer mechanism to achieve the leading heights of success in individual's life
impressively.
Apart from such motivational tool, DLH also undertakes to implement attractive
employee engagement techniques in order to retain the best and potential employee within the
workplace and reduce the overall staff turnover significantly. With regard to such context, the
various employee engagement techniques adopted by DLH are listed below-
 Developing a sound business principle in the eyes of its employees.
 Creating common set of goals for its overall workforce.
 Implementing effective leadership and managerial functions to provide expert guidance
and continuous mentoring.
 Explaining the core purpose, value and process to its individual employee.
 Undertaking effective and knowledgable training sessions to enhance the skills and
competencies of its entire workforce towards the company's goal (Gravells, 2010).
 Conducting regular and appropriate orientation programmes to develop the personality,
behaviour and attitude of its employees in a significant way.
 Gaining strong recognition of its individual employee and measuring their level of
performance.
CONCLUSION
Last but not the least, it can be concluded that in order to maintain its competitive edge in
the international economy, DLH significantly makes use of fascinating motivational theories
3

along with impressive employee engagement techniques. This benefits the company to retain its
employees and increase its overall productivity in the tough corporate business world.
REFERENCES
Books and Journals
4

Pak, Y. S., Luo, H. and Yang, Y., 2015. Organizational Change and Employee Satisfaction in the
Post Cross-border M&A Integration in Korea. 44(6). pp.1661-1684.
Mackelprang, A.W., Jayaram, J. and Xu, K., 2012. The influence of types of training on service
system performance in mass service and service shop operations. International Journal of
Production Economics. 138(1). pp.183-194.
Gravells, A., 2010. Delivering Employability Skills in the Lifelong Learning Sector. SAGA.
Hafiza and et.al, 2011. Relationship between rewards and employee‟ s Motivation in the non-
profit organizations of Pakistan.Business Intelligence Journal,4(2), pp.327-334
Online
Importance of Motivation. 2013. [Online]. Available Through:
<http://www.managementstudyguide.com/importance_of_motivation.htm>. [Accessed on 6th
May, 2016].
5