Employee Motivation: Performance Appraisals at Crowne Plaza Hotel

This research project investigates the significance of performance appraisal systems in boosting employee motivation within the hospitality industry, with a specific focus on Crowne Plaza Hotel. The report begins with an overview of the research, outlining the factors influencing project selection, research aims, and objectives, including the production of a research project specification and a time scale. It proceeds to a literature review providing critical analysis, followed by a detailed explanation of the research methodology and data analysis, which incorporates survey results on employee perceptions regarding performance appraisal schemes, their impact on motivation, and the frequency of appraisals. The data analysis section presents the findings from the survey, exploring themes such as the helpfulness of performance appraisals in enhancing motivation, different appraisal schemes used, the main objectives of performance appraisals, the frequency of appraisals, performance appraisal techniques, the importance of appraisals, and the preferred approaches to performance appraisal. The report concludes with recommendations, suggesting that managers involve staff in decision-making, provide training, and offer feedback to improve employee performance continuously. References to relevant literature are also included.

RESEARCH PROJECT

Table of Contents
TITLE .............................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Overview of the research......................................................................................................3
1.2 Factors that contribute to the process of research project selection.....................................3
1.4 Research aim & objectives....................................................................................................3
1.4 Produce a research project specification...............................................................................4
1.5 Time scale.............................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
1.3 Critical analysis.....................................................................................................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................20
5.1 Conclusion...........................................................................................................................20
5.2 Recommendations...............................................................................................................20
REFERENCES..............................................................................................................................21
.......................................................................................................................................................23

TITLE
To ascertain the importance of performance appraisals system for increasing employee
motivation in hospitality industry. A case study on Crowne Plaza hotel.
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
Performance appraisals plays a vital role in motivating and encouraging employees to do
any task or activity at workplace. Its a systematic evaluation of employees' performance and to
recognise their abilities for future growth and development of business organisations. The
present assignment is based upon the impact of performance appraisals systems on employee
motivation (Manzoor, 2012). Crowne Plaza hotel is the chosen organisation in this present
assignment; its a UK based leading hospitality organisation which provides accommodations and
hotel services to people. The prime objective of the company is to attain and retain its employees
by giving them maximum job satisfaction. Along with this, business associations acquire several
performance appraisal techniques in order to provide staff members a big picture of their
performance and decide their pays on the basis of same. Every year highly performed employees
get appraised in respect of salary as well as designation; it improves employee motivation and
retain them for long run.
1.2 Factors that contribute to the process of research project selection
There are several factors which contributes in selection research project selection. As due
to competitive aura, every firm wants to attain and retain its employees for long term and also
improving their performance level. It helps in increasing production level and supports to gain
high competitive edge.
1.4 Research aim & objectives
Research Aim - To ascertain the importance of performance appraisals system for
increasing employee motivation in hospitality industry.
Research objectives: -
 To identify the significance of performance appraisals within working environment.
 To explore main methods or approaches of performance appraisals system in Crown
Plaza Hotel.

 To study about the impact of performance appraisals upon employees motivation.
1.4 Produce a research project specification
 Introduction – It is an initial stage of research project which signifies the theme on which
entire project report is based upon.
 Literature review – Its a theoretical framework that involves viewpoints of various
authors thus to arrive at better conclusion.
 Research methodology – It encompasses several methods and techniques which are going
to used in completion of research project.
 Data collection – Data is collected from various sources, i.e. primary and secondary.
 Data analysis – In this, gathered information is evaluated by considering a group of
people.
 Recommendations and conclusion – At this time, researcher is required to give certain
suggestions thus to make an effective strategy.
1.5 Time scale
Activities/ weeks 1 2 3 4 5 6 7 8 9 10 11 12
Research proposal
Determining research aims
and objectives
Prepare research questions
Literature review
Research methodology
Questionnaire
Data analysis
Conclusion
Recommendations
Final submission

CHAPTER 2: LITERATURE REVIEW
1.3 Critical analysis
To identify the significance of performance appraisals within working environment
According to Kehoe and Wright, (2013) there are several performance appraisals
techniques which must acquired by business organisations to motivate and inspire employees.
Performance feedback: Many of workers are very much interested in knowing that how
they are doing their work within the company as well as how they can improve more for future.
Effective feedback aid in improving workers future performance. It provides motivation as well
as satisfaction to workers.
Transfers: It is very helpful for taking the decisions of transfers. It consists changes in
job duties as well as it is necessary to identify the workers who can take these duties.
Layoff decisions: It is an better way of taking a decisions of layoff. Workers are asked to
layoff, if requirements arises. If employee having a no appraisal, then there are chances that
employees who is best within divisions my be laid off.
Career development: In this, organisation enable supervisors to counsel as well as coach
workers for developing their career as well.
Human resource planning: In this process of performance appraisal it aid in planning of
HR. Current as well as accurate appraisal data of some workers aid management in taking proper
decisions for future employing. Without knowledge they are capable for transferred, demoted,
promoted, terminated or laid off, management is not able to make employment future plans.
To evaluate various performance appraisal techniques used through Crown Plaza hotel
With the viewpoint of Daley, (2012) performance appraisal is refer to measure as well as
evaluate its workers achievements as well as behaviours. It is an review of workers by their
managers where they evaluate the performance weakness as well as strength are find out. It
provides the workers opportunity to reflect their responsibilities. It is also evaluating the

particulars behaviour, personality, attitude and job profile stability. Some of performance
appraisal methods are given in detail below:
 Assessment centre method: Main aim of this approach is to analyse the applicants within
social conditions. It is very useful for assessing supervisors, who deals with managers,
peers and subordinate for daily enterprise. It aid managers to understand the individual
and workers capacity within social settings.
 Behaviourally anchored rating scale: In this modern era, this techniques is recently
developed. It is claimed that this approach is one of more equitable strategy as compared
to other methods. It is more costly than others but it mainly guarantees effectiveness as
well as precision.
 Critical incident technique: It is mainly same to the essay evaluation approach. It consists
in making statements which describes both reactions negatively and positively as well to
motivate worker at their working environment. It is not used only for performance
appraisal but also used in interviews of jobs.
 Essay evaluation: This approach is an effective as well as affordable manner of
appraising workers mainly in starting of business. It is less structured as well as provides
the opportunity of appraisal to explore as well as describe shortcomings of workers that
require to be worked. It is far less typical to do comparison with others approach.
Impact of performance appraisals upon employees motivation.
Motivation can be given to employees through many ways because it plays an essential
role when it comes to hit targets of companies. Crown Plaza Café is doing business at domestic
level it is required for them to develop products and services right on time according to needs
and requirements of customers.
It is mandatory for Crown Plaza Café to keep on serve their employees with many
befitting policies and in context to this, performance appraisals of staff employees can be
considered as the best type of strategy that may aid them in attaining goals and objectives right
on time. With the help of this, employees of this café can be filled with full of motivation. This
can only be done if their employees will keep on delivering high performance on a regular basis.
Through this only targets can get attained in much effective and efficient manner. When an
employee sees his goals clearly defined, his performance challenges identified and career
development solutions in place to help advance his career, the effect is to motivate the staff

members. Through this it has also been located that, motivation can be delivered to other
members as well and through this, they start performing really very well.
CHAPTER 3: RESEARCH METHODOLOGY
It is the procedure used to determine the valid information about research topic. This
study is done to check the reason of problem occurrence. It involves different methods for
gathering information to achieve valid conclusion. Researcher is required to opt the correct
method for their research for conclusion.
Types of investigation
Researcher uses different methods for gathering information. Researcher have to collect
relevant data for achieving desired result. Investigation includes two methods which are
quantitative as well as qualitative research. Quantitative investigation is done the basis of
mathematical values & statistical data whereas Qualitative investigation refers to quality of data
required to complete the research.
Research Philosophy
It is the pattern through which researcher collect the data to achieve positive result.
Research philosophy is further divided into two types such as positivism & interpretive. In this
research researcher has opted interpretive way to gather information as it provides relevant data
with positive outcome.
Research Approaches
It is the methodology which reflects which kind of data should be selected for research. It
supports to researcher to find relevant outcome in appropriate way. There are three types of
approaches Pragmatic, quantitative & qualitative research approach.
Research design
It refers the plan of action made to resolve the plan . It includes objective, time, method
& cost of whole research.
Data Sampling
This phase of research includes no. of respondents which are selected for the
investigation. It consist of two types such as probabilistic & non probabilistic. In context to this
report 40 respondents are used as sample of non probabilistic.

Data Collection
This methodology includes the way through which researcher gathers the data to find the
relevant result or conclusion.
Ethical consideration
This refers to ethical responsibility of the researcher towards its customers or respondent
that the information collected from them is highly confidential and will not be used for any other
purpose apart from research.
CHAPTER 4: DATA ANALYSIS
Data analysis refers to interpret the gathered data from various sources. Under this research, data
is collected through an investigator from primary and secondary sources. There are 40
respondents are selected by researcher to gather accurate and relevant data about specific
research topic.
QUESTIONNAIRE
Name:
Age:
Gender:
Address:
Contact details:
Q1) Is performance appraisal helpful in enhance motivation of Crowne Plaza hotel
employees?
a) Yes
b) No
Q2) What are different performance appraisal schemes used to hotel for appraise
performance of employees?
a) 360-Degree Appraisal
b) Project Evaluation Review
c) Employee Self-Assessment
Q3) What are main objective of performance appraisal?
a) Determine training and development
b) Helpful in promotional decisions

c) Personal growth of employees
Q4) How rapidly performance appraisal is carried out in hotel?
a) In 6 months
b) Every 9 months
c) In 1 year
Q5) What are different performance appraisal techniques to measure employees
performance?
a) Essay evaluation
b) Rating scale
c) Assessment Centre Method
Q6) Are you agreed that it is essential to conduct performance appraisal in hotel?
a) Yes
b) NO
Q7) What is main importance of performance appraisal in an organisation?
a) Enhance communication
b) Motivate employees
c) Encourage improvement and good work
Q8) Which approach of performance appraisal is more effective?
a) Traditional approach
b) Modern approach
Q9) Is performance appraisal helpful in retain employees at workplace for long period of
time?
a) Yes
b) No
Q10) To recommend some other way through which employees can be motivated.
THEME 1: Performance appraisal helpful in enhance motivation
Q1) Is performance appraisal helpful in
enhance motivation of Crowne Plaza hotel
employees?
Frequency

Yes 26
No 14
Interpretation: There are 40 respondents selected through an investigation to get some
information related to research topic. There are 26 respondents which said that performance
appraisal is helpful in increase employee motivation at workplace. But 14 respondents are not
agree with this given statement.
THEME 2: Different performance appraisal schemes
Q2) What are different performance
appraisal schemes used to hotel for appraise
performance of employees?
Frequency
360-Degree Appraisal 18
Project Evaluation Review 14
Employee Self-Assessment 8
Yes No
0
5
10
15
20
25
30 26
14 Column B

Interpretation: There are various performance appraisal schemes which adopted through firm to
measure their performance. There are 18 respondents which said that 360-Degree Appraisal is
more beneficial scheme. On the basis of 14 respondents, performance evaluation review is more
effective to appraise performance. But 8 people are agree with an option of Employee Self-
Assessment.
THEME 3: Main objective of performance appraisal
Q3) What are main objective of
performance appraisal?
Frequency
Determine training and development 18
Helpful in promotional decisions 12
Personal growth of employees 10
360-Degree Appraisal
Project Evaluation Review
Employee Self-Assessment
0
2
4
6
8
10
12
14
16
18
Column B

Interpretation: Behind performance appraisal, there are many different objectives. According to
opinion of 18 respondents, main objective of performance appraisal is to identify the training and
development. 12 respondents said that promotional appraisal is helpful in take the promotion
related decisions in better manner. On the basis of 10 people, it is helpful in personal
development of workers in an organisation.
THEME 4: Rapidly performance appraisal is carried out in hotel
Q4) How rapidly performance appraisal of
staff members is carried out in hotel?
Frequency
In 6 months 19
Every 9 months 15
In 1 year 6
18
12
10
Determine training and
development
Helpful in promotional
decisions
Personal growth of employees

Interpretation: It is necessary that firm should take review of employees in some or limited
time period. According to 19 respondents, Crowne Plaza hotel should take performance appraisal
in every 6 months. But there are 15 respondents and they said that in every 9 months, company
should take review.
THEME 5: Different performance appraisal techniques
Q5) What are different performance
appraisal techniques to measure employees
performance?
Frequency
Essay evaluation 17
Rating scale 12
Assessment Centre Method 11
19
15
6
In 6 months
Every 9 months
In 1 year

Interpretation: Performance appraisal techniques are of many different types. Every company
use various techniques to measure performance of each and every employee. On the basis of 17
respondents, essay evaluation is better technique. There are 12 respondents which are with rating
scale because under this manager can rive rating to every employee on the basis of their
performance in company but there are 11 respondent which said Assessment Centre Method is
much effective as comparison to others.
THEME 6: Essential to conduct performance appraisal in hotel
Q6) Are you agreed that it is essential to Frequency
Essay evaluation Rating scale Assessment Centre Method
0
2
4
6
8
10
12
14
16
18
Column B

conduct performance appraisal in hotel?
Yes 27
No 13
Yes No
0
5
10
15
20
25
30
Column B

Interpretation: With the help of performance appraisal, company can know about the
performance of each and every employee at workplace. There are 27 respondents and they said
that it is necessary for Crowne Plaza hotel to conduct the performance appraisal for every
employee. On the second that, 13 people are not agreed with this.
THEME 7: Importance of performance appraisal
Q7) What is main importance of
performance appraisal in an organisation?
Frequency
Enhance communication 20
Motivate employees 11
Encourage improvement and good work 9
Interpretation: There are many importance of performance appraisal which company achieved
from different ways. According to 20 respondents, main importance of performance appraisal is
20
11
9
Enhance communication
Motivate employees
Encourage improvement
and good work

to increase communication among all employee and also top management. There are 11
respondents which said that it helps in motivate staff members in an effective manner. But there
are 9 respondents which said that importance of performance appraisal is to encourage
improvement and good work of employees.
THEME 8: Approach of performance appraisal
Q8) Which approach of performance
appraisal is more effective?
Frequency
Traditional approach 15
Modern approach 25
Traditional approach Modern approach
0
5
10
15
20
25
15
25
Column B

Interpretation: There are two different approaches of performance appraisal and every firms
use different- different approaches. There are 15 respondents which said that traditional approach
is more beneficial and effective but according to 25 respondents modern approach gives more
benefit to company and appraise employees performance in better or effective manner.\
THEME 9: Performance appraisal helpful in retain employees at workplace
Q9) Is performance appraisal helpful in
retain employees at workplace for long
period of time?
Frequency
Yes 29
No 11

Interpretation: Organisations use different methods to retain staff members at workplace for
long period of time. On the basis of 29 respondents, through performance appraisal, staff
members can retain at workplace for long time period and they will also be loyal towards
company. On the other hand 11 respondents are not agree with this.
Yes No
0
5
10
15
20
25
30
29
11
Column B

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion
It has been conclusion from the above given report that performance appraisal is helpful
in increase motivation level of staff members in order to enhance their working performance.
Performance appraisal provides benefits to firm. In part of Literature review studied about the
various techniques of performance appraisal used through Crowne Plaza hotel. The manager of
this hotel appraise performance level of staff members in every 6 months to measure their
performance in an effective or better manner. Survey analysis responses that on the basis of
workers, performance appraisal in beneficial and also more effective. It is a better tools to
motivate employees and make improvement in their existing performance at workplace. If their
performance will be effective then they will work on achieving the set aims and objectives of
company with in specific period of time. Through this productivity and reputation of Crowne
Plaza hotel will be enhanced in an effective or efficient manner.
5.2 Recommendations
IT has been recommended from the above report that manager should include its staff
members in the process of decision making. Under this, various challenges has been determined
and also there is a requirement to manifest. Manager should spend its more time to develop staff
members, determine needs of training. Provide accurate feedback, give coaching to them. It will
be helpful in improve performance of employees on continuous basis. In addition to this, firm
can take feedback from employees on continuous basis to know about their needs, issues which
they face at workplace. For any kind of change, it is a responsibility of manager of Crowne Plaza
hotel to provide training of any changes which happen at workplace.

REFERENCES
Books and Journal
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