Research Project on Employee Demotivation in Hotel Hillton & Resorts

This research project focuses on employee demotivation within Hotel Hillton & Resorts, a prominent brand in the hospitality sector. The study aims to identify specific issues causing demotivation, such as overtime, and to propose corrective measures to enhance employee motivation and align individual goals with organizational objectives. The research employs a qualitative research method, including an inductive approach and positivism philosophy, to analyze employee perspectives and uncover the root causes of dissatisfaction. The project outlines a detailed research methodology, including the rationale, aims, objectives, timeline, and data analysis techniques. The literature review explores themes such as identifying problems, implementing corrective actions, and enhancing employee motivation. The project seeks to improve employee satisfaction, increase productivity, and achieve organizational goals by addressing issues that affect employee morale and performance. The research also emphasizes the importance of training programs, attractive offers, and fostering positive employee-superior relationships to create a motivated workforce.

RESEARCH PROJECT

TABLE OF CONTENTS
OVERVIEW........................................................................................................................................................3
RATIONALE......................................................................................................................................................3
AIMS ..................................................................................................................................................................4
OBJECTIVES.....................................................................................................................................................4
TIMELINE..........................................................................................................................................................4
RESEARCH METHODOLOGY........................................................................................................................4
LITERATURE REVIEW....................................................................................................................................6
REFERENCES....................................................................................................................................................9

OVERVIEW
The research proposal is based on the specific area of the business of tourism sector
where problem or issues can be identified in order to resolving the issue by using effective
tools and techniques(Al Yousuf, Taylor and Taylor, 2015). The report will help in identifying the
issues so that they can be eliminated by talking corrective measures in order to achieve the
organisational objectives and goals.
The research project is based on the Hotel Hillton & Resorts which is the company
under service industry and is global brand of the full services hotels and resort. Hotel Hillton
is the flagship brand of the American Multinational hospitality company(Aragon-Correa,
Martin-Tapia, Torre-Ruiz, 2015). The company having 570 number of locations where they are
expanded their business by providing the services to those particular areas.
RATIONALE
The reason behind choosing the topic is to resolve the issues which employees are
facing in order top help them by taking them out from nay dissatisfaction and it also leads in
increasing motivation of the employees so that they work in according to the direction of the
achieving organisational goals and objectives.
The reason behind choosing this topic is also fore identifying, analysing the issues and
problems by effective research so that by appropriate allocation of resources and taking
corrective actions by using different techniques might helps them in improving the
motivation skill of the employees and also leads in achievement of organisational goal in
addition with improving profitability.
Thus, highly motivated employees are only the people who are responsible for
implementation of the planned activities into the organisation efficiently(Brown, Thomas and
Bosselman,2015). Hence, with the help of motivated employees and effectively managing of
the resources will result in achievement of goals and objectives.

AIMS
To ascertain and identify the issues for employees demotivation in Hotel Hillton & resorts of
hospitality sector
OBJECTIVES
 To identify the specific problem and issue in hospitality organisation
 To eliminate the issues by taking corrective measures
 To enhance employee motivation towards achievement of organisational goals.
TIMELINE
RESEARCH METHODOLOGY
Research method
Research Methods re considered to be the systematic plans set for conducting the
research. This is the process which is generally used to collect the essential information
related to the specific field and data which helps in making effective and efficient decisions.
There is generally two types of research that is quantitative research and qualitative
research(Dogru, T and et.al., 2019). Quantitative research is the research which includes
the systematic investigation of a phenomenon by collecting and gathering the quantifiable
data and also by performing the statistical, computational and mathematical techniques.
Whereas qualitative research is the research which is generally used top uncover the trends in
opinions and thoughts to study deeply about the problem.
The research is done by using the qualitative research method in order to ascertain the
issue for the reason of demotivation among employees(Jones,Hillier and Comfort, 2016). The
qualitative research helps in finding the problems by deeply analysing the thoughts and views
of employees.
Research Approaches
It is the procedure which consist of different steps of different broad assumptions for
the detailed method of the data collection, analysis and also the interpretation. There are

generally two types of research approaches that is inductive research approach and deductive
research approach. Inductive approach is the approach in which new theory is being
generated which emerge from the data(Lim, 2016). It does not involve hypothesis formulation.
These are generally associated with the qualitative research whereas deductive approach is
the approach which begins with the hypothesis and it is aimed at testing of the theory.
Deductive approach are mostly associated with the quantitative approach. In this research
inductive approach will be used as it will considerer the qualitative data for ascertaining the
issue for employees demotivation.
Research Design
Research design will help to understand and define the type of the study that is
descriptive or experimental is chosen by the researcher. This can also be defined as the
framework of the techniques and methods which is chosen or selected by the researcher in
order to combine the different components of research(Lopes, 2016). There is generally two
types of research design that is descriptive and experimental. Descriptive is the type of
research design in which research is solely describe the issue or situation of their study's the
theory which involves gathering of data, analysing and presenting of data in order to describe
them efficiently.
Research Philosophy
It is the belief for the way in which the data is being gathered, analysed and used by the
researcher. There are generally two types of research philosophies that are positivism ans
interpretation(Metaxas, Chatzoglou and Koulouriotis, 2019). Positivism is the type of philosophy
which focuses on only the facts or the factual knowledge which can be gained through
observations with inclusion of the measurement.
Whereas Interpretivism is the type which involve the researcher to make interpretation
from the elements of the study tat us Interpretivism helps in integrating the human interest
into the study(Metaxas, Chatzoglou and Koulouriotis, 2019). The researcher will use the positivism

type of philosophy for limiting the data collection and make interpretation in an objective
manner.
Research Sampling
Sampling is the process which involves the selection of group of people, items or objects
from larger population. The sample are considered to be the representative of the entire
population. There are different types of sampling method that may be probabilistic and non
probabilistic(Al Yousuf, Taylor and Taylor, 2015). Probabilistic sampling is the technique where
sample are taken from given population in random basis that is randomization is used that is
there is equal chance to all for being selected.
Non probabilistic is the technique where randomization is not used that is there
selection is based on some criteria and selection does not happen on randomly basis.
Researcher will us the probabilist technique for sampling purpose in the research study to
avoid the biasness and to ascertain the most reliable outcome
Data collection
Data Analysis it is the process of inspection, cleansing, transformation and modelling
of the data with the aim of obtaining the useful information which helps in aiding the
decision making. There are two technique of data analysis that is quantitative research and
qualitative research(Aragon-Correa, Martin-Tapia, Torre-Ruiz, 2015). Quantitative research is used
when the data is collected by using the SPSS software or spreadsheet while qualitative data is
used and analysed by thematic analysis. The researcher will use the qualitative technique of
data analysis.
LITERATURE REVIEW
Theme:1 Identifying the specific problem and issue in hospitality organisation
According to Al Yousuf, Taylor and Taylor,(2015) There are many issues which are faced
by the companies in the hospitality sector. They might include marketing, human resource,

employee motivation, customer satisfaction, employee productivity, etc. the objective of the
Hotel Hillton is to identify the specific area where the business is facing the problem due to
which they are not able to achieve their organisational goals and also affecting the
productivity and image of the company in long run. The overtime by employee during
weekends causes the reason for demotivation among employees and is considered to be the
issue for organisation
As per Lim (2016) Hotel Hillton are required to ascertain the key different areas and
adapt the feedbacks from the people in order to identify the problems and also preparing the
budget so that planned performance can be matched from the actual and the company can
able to find out the problem area through which they are facing the problem and which is also
responsible for affecting the entire business organisation.
Theme:2 Elimination of issues by taking corrective measures
Metaxas, Chatzoglou and Koulouriotis (2019) stated that Hotel Hillton is focusing on
eliminating the issue by taking corrective measures which help them, in eliminating the
problems and also leads the organisation in achievement of the organisational goals and
objectives. The issue in which they are facing the problem is required to analyse efficiently
for further interpretation of the data.
According to Lopes (2016) company needs to make effective training programs, events
which helps in motivating the employees and directs them to work towards the direction of
achieving the organisational goal efficiently and effectively. The training programmes by
using on the job and off the job training will also lead the employee satisfaction and solving
their issues is also the another solution for the problem faced by the employees and which is
directly affecting the organisational objectives and their fruitful activities. Providing
attractive offers and bonuses make them feel motivated to work on weekends also with full
efficiency and might help organisation in eliminating the issues.
Theme:3 Enhancement of employee motivation towards achievement of organisational goals.

Dogru, T and et.al (2019) stated that enhancing the employee motivation towards
achievement of organisational goal is not easy task and they can be motivated by integrating
their individual goals with the organisational goals. There are several reasons through which
employees get dissatisfied and are not able to work with full efficiency. for motivating the
employees .
In the view of Jones, Hillier and Comfort (2016) Hillton needs to focus on creating many
attractive opportunities for the employees in order to develop their knowledge and skills so
that they feel motivated and satisfied, they are required to set the performance development
plan which helps in improving the performance of the employees, addressing the employee
complaints and concern, offering the employee recognition and awards, fostering the
employee and superior relationships, etc. are some technique sand tools which can be use by
the organisation to foster the employee motivation which directly helps in achieving the
organisational goals Efficiently.

REFERENCES
Al Yousuf, M., Taylor, E. and Taylor, J., 2015. Developing a government strategy to meet international
standards of food safety across the hospitality industry. Worldwide Hospitality and Tourism Themes.
7(1). pp.4-16.
Aragon-Correa, J.A., Martin-Tapia, I. and de la Torre-Ruiz, J., 2015. Sustainability issues and hospitality and
tourism firms’ strategies: Analytical review and future directions. International Journal of
Contemporary Hospitality Management. 27(3). pp.498-522.
Brown, E.A., Thomas, N.J. and Bosselman, R.H., 2015. Are they leaving or staying: A qualitative analysis of
turnover issues for Generation Y hospitality employees with a hospitality education. International
Journal of Hospitality Management. 46,. pp.130-137.
Dogru, T and et.al., 2019. Employee earnings growth in the leisure and hospitality industry. Tourism
Management. 74. pp.1-11.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some personal
reflections on corporate challenges and research agendas. International Journal of Contemporary
Hospitality Management. 28(1). pp.36-67.
Lim, W.M., 2016. Creativity and sustainability in hospitality and tourism. Tourism Management
Perspectives.18,.pp.161-167.
Lopes, M., 2016. The hospitality industry (Doctoral dissertation).
Metaxas, I.N., Chatzoglou, P.D. and Koulouriotis, D.E., 2019. Proposing a new modus operandi for
sustainable business excellence: the case of Greek hospitality industry. Total Quality Management &
Business Excellenc.30(5-6).pp.499-524.
Zaitseva, N.A., Goncharova, I.V. and Androsenko, M.E., 2016. Necessity of changes in the system of
hospitality industry and tourism training in terms of import substitution. International Journal of
Economics and Financial Issues. 6(1). pp.288-293.