BUS703: Factors Affecting Employee Dissatisfaction at Apple

This report, prepared for BUS703, presents a research proposal focused on employee motivation and leadership within Apple, UK. The background highlights the importance of workforce satisfaction and its impact on organizational success, emphasizing the role of leadership in driving employee performance and addressing dissatisfaction. The research aims to identify factors causing employee dissatisfaction, propose strategies for improvement, and analyze the role of leaders in enhancing employee satisfaction. The study uses a problem-definition approach, posing a central research question: "What are the factors that are causing the dissatisfaction among the employees and how to eradicate them?" The objectives include identifying dissatisfaction factors, reducing them, motivating employees to improve performance, and analyzing the leadership role. The report draws on theoretical frameworks like content, process, and motivational theories within the subject area of Human Resource Management. It reviews existing literature, including studies by Kaur (2013), Kian et al. (2014), Osabiya (2015), Yidong and Xinxin (2013), and Buble et al. (2014), to support its arguments and establish a foundation for further research.