Ways to Motivate Employees: A Study of Hilton Hotel During COVID-19

This report investigates employee motivation within the context of the business, focusing specifically on Hilton Hotel during the COVID-19 pandemic. It examines the conceptual framework of employee motivation, highlighting its importance, especially during challenging times. The report explores the need for employee motivation within Hilton Hotel, considering the impact of the pandemic on employee safety and productivity. It articulates the impact of motivation on employee performance, both positive and negative, and identifies effective strategies for leaders to implement, such as training and development programs, to enhance employee performance and engagement. The research methodology includes data collection and findings, leading to recommendations and conclusions regarding employee motivation in the hospitality industry during crisis situations. The report also includes a comprehensive literature review, drawing on various sources to support its findings.

Contents
Introduction......................................................................................................................................2
Literature Review............................................................................................................................3
Concept of employee motivation in the context of business.......................................................4
Need of employee motivation within Hilton Hotel during the out break of COVID 19.............5
Impact of motivation over the developing performance of employees.......................................5
Ways that are effectively be implement by the leaders to develop the performance of
employees within Hilton Hotel....................................................................................................6
RESEARCH METHODOLOGY....................................................................................................7
Data Collection and Findings..........................................................................................................5
Recommendation and Conclusion.................................................................................................16
REFERENCES..............................................................................................................................20
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Title: The ways through which a business leader can motivate employees during the
pandemic of COVID 19.
Introduction
In the time of a global pandemic, every business organization focus on their workforce
and their performance because it may assist in making them able to perform their task activities
in an effective manner. Due to COVID-19, it is crucial for company to motivate their workers as
they are the main asset for business organization. Overall success of company is highly depend
over its employees so that it is significant for leader to boost their morale and also encourage
them towards the company goals and objectives. With the assistance of this, employees can
easily perform their job responsibility in the pandemic situation. Moreover, building a stronger
communicate system is also help in keeping workers connected from each other. Leader also
encourage their team members to share their views and issues that they faced at the time of
pandemic situation with their leader (Alghazo and Al-Anazi, 2016). It may support in developing
a positive connection between tram members that contributes in enhancing higher productivity
level at working area. By providing better motivation, company can easily attain their targets in
an effective way and also established their competitive image at market place during pandemic
situation. This research is focus on Hilton hotel, is a multinational brand and also face issues
during the COVID-19 pandemic situation in relation to employee motivation and their
productivity as well. This study help in determining the ways by which company can easily
motivate their workers so that they give their best for attainment of predetermined targets in an
effective way.
Research aim
“To access the potential ways through which a business leader can motivate employees
during the pandemic of COVID 19”. A study on Hilton Hotel.
Research objectives
 To critically understand the conceptual framework of employee motivation in the context
of business.
 To determine the need of employee motivation within Hilton Hotel during the out break
of COVID 19.
 To articulate the impact of motivation over the developing performance of employees.
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 To identify the ways that are effectively be implement by the leaders to develop the
performance of employees within Hilton Hotel.
Research questions
 What is the concept of employee motivation in the context of business.
 To determine the need of employee motivation within Hilton Hotel during the out break
of COVID 19.
 To articulate the impact of motivation over the developing performance of employees.
 To identify the ways that are effectively be implement by the leaders to develop the
performance of employees within Hilton Hotel.
Rationale of the research
The main reason behind undertaking this research is to evaluate the ways by which a
business leader can motivate their employees in COVID- 19 pandemic situation. This research
also help investigator to enhance their skills and knowledge towards the research topic. With the
use of this investigation, researcher can easily take right decision and also draw a valid
conclusion at the end of the investigation. In addition to this, the overall scope of current
investigation is wide as it explore researcher abilities to understand the primary purpose. This is
also beneficial in improving the possibilities to reducing the negative aspects and at the same
time also increase reliability of entire research activities (Battaglio Jr and French, 2016).
Literature Review
This is one of the important section that provide detailed and in-depth evaluation on the
basis of specified research topic and area. Mainly, it provide theoretical framework to researcher
in which they can easily acquire valid and detailed analysis. Along with this, literature review is
also consider as a comprehensive summary that is based on the previous research topic that
contributes in providing in-depth data to researcher in order to attain positive and reliable
outcomes at the end of the investigation. It includes different sources of gathering content such
as books, journals, articles, magazines and many more. All these may assist in improving the
possibilities of accomplishing authentic results (De Vito and et. al., 2018). For better
understanding there are some research objectives on which different authors give their view
points to analysis the issues and actual gap exist within the current investigation:
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Concept of employee motivation in the context of business
According to Upasana Singh (2020) Every business organization need motivated
employees who are able and strive to work effectively as motivated workforce not only
contributes positively within the company but also reduce the overall cost. One of the main
advantage of employee motivation is that it bring creativity at working area and at the same time
also solve all the challenging issues within the company. In addition to this, employee motivation
define how committed an employees towards their job and feels with the company goals and
objectives. As motivation can be extrinsic or intrinsic, in this, motivating factors can come from
internal as well as external sources that used to motivate employees at working area towards
their set goals and objectives. Thus, it is crucial for manager of the company to focus on
employees and their performance because without motivation workers can not be able to attain
their targets in stipulated time frame. In addition to this, employee motivation is root for business
organization as overall success is also based on them (Fiaz, Su and Saqib, 2017). This is reason
that employee motivation can be defined as a employee attitude towards the working activities.
As it is desire and energy of employees that make them able to improve their interest and
commitment within the job activities. Proper motivation pushes employees to give their best
efforts for attainment their targets in allotted period of time.
Furthermore, motivated employees are always dedicated towards their job, work harder
and also produce more effective in order to achieve their goals. Overall, employee motivation
contributes in enhancing the quality work that contributes in developing the productivity level at
working area. If workers are not enough motivated the a business organization face various
issues as they won't be able to perform well and also fail in attaining their set goals in an
effective manner. Along with this, employee motivation also affects the employee engagement
because an engaged workers is emotionally and mentally committed towards the company
(Demircioglu and Chen, 2019). This commitment lead to influence their behaviour within the
business and at the same time their attitude is directly impact over the motivation towards the
allotted working activities. For motivating staff members, leader of company value them and
also treat them with the enough respect. This can be beneficial in keeping employee productive
and satisfied with the job roles and responsibilities at workplace. In context to this, professional
advancement is refers to the activity that motivate workers in which employees are highly
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motivated towards the work and leader also give appropriate opportunities to workers in order to
develop their career so that they get motivated.
Need of employee motivation within Hilton Hotel during the out break of COVID 19
According to Laura Koss-Feder (2020) Due to COVID-19 many hotels have face issue in
operating their business at market place as they are highly affected due to pandemic situation.
Motivation helps in enhancing the productivity of employees and also sustain them at workplace
for longer period of time. During the situation of COVID-19, employees think about the safety
and from this they impact negatively on the business. Regarding this, Hilton hotel provides all
the measures of safety to its staff members so that they can not face any safety issues at
workplace. In order to motivating the employees, HR manager should review the strategies in an
effective manner and also provide them the masks and sanitizers. The main focus of Hilton Hotel
to keep the social distancing among employees so that they can not make the physical contact
with each other and work safely (Graves and Sarkis, 2018). In Hilton hotel, housekeeping
departments are executing the additional measures like the touch points and public areas
frequently. Touchpoints are the things for an instance door handles and elevator buttons. Several
employees of housekeeping are wearing the gloves for work. In the food and beverage
department, managers scheduled the hand washing to employees and also changed food serving
protocols. In order to protect the staff members from COVID-19, hotels should have protective
equipments and also the cleaning supplies to hand consisting googles, disinfectant solutions, N95
respirator masks and the disposable gloves. These all the safety measures of company towards
employees develop the positive impact on their mindset and also motivate them to work towards
attaining organisational objectives and retain at workplace for longer period of time.
Impact of motivation over the developing performance of employees
As per opinion of Sampson Quain (2020) To make the business successful, staff members
should be feel valued. The effective way of attaining objectives is to motivating staff members
by different kinds of the incentives. In some of the cases, incentives should be monetary like
gifts or bonus for increasing employees performance. Those employees who are motivated aware
always of completion of objectives and leads their determination in attaining that aim. In
company, motivation impact performance of employees mainly those who have the minimum
skills. In regards to this, motivation has been key indicator of the productive performance of
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employees at workplace (Liewendahl and Heinonen, 2020). Other than this, there are some
positive and negative impact of motivation on developing employees performance:
Positive impact
Improve job performance- Motivated staff members are likely to be perform at high
standard than those who do not feel motivated. With the help of motivation, employees can able
to focus on give their better performance and also enhancing organisational productivity.
Improve job satisfaction- When employees are motivated through monetary and non-
monetary incentives then they tend to be feel empowered to perform their jobs at high level. This
helps them to be feel like they are more valuable part of firm that correlated to enhanced job
satisfaction level (Riyanto, Sutrisno and Ali, 2017).
Negative impact
Create the workplace conflict- Its negative impact is that thus can develop the conflict at
workplace. This is the reason that staff members who do not receive similar motivation level
may feel be resentful towards who do. It arise the difficulty to employee and management to
provide equal motivation amount to each employee.
Employees focus on incentives solely- It is another negative impact as the employees
become focused to obtain the incentives which they feel be satisfied when reach at goal. Other
than this, staff members can fall into trap of wanting to get that the incentive is more focusing an
performing at high level to be please clients and customers (Howard and et. al., 2016).
Ways that are effectively be implement by the leaders to develop the performance of employees
within Hilton Hotel
As per opinion of Joshua Ho (2020) Leader is a person that guides and motivates an
employee to work in a right direction. Increasing the performance of staff members is main
factor for making business successful. The effective leaders should motivate subordinated. Other
than this, staff members which are empowered are satisfied from the high job satisfaction,
commitment to organisation and reduce the employee turnover rates. Other than this, vision
represents goal of leader that is mainly shared with team members (Huang and et. al., 2019). The
strong vision are motivating and related with the high performance of employees. There are
some effective ways given below which implemented through leaders to develop performance of
employees within Hilton Hotel:
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Training and Development Programs- Training is related to improving specific skills
and the capability of a person to performing the activities at workplace. Hilton hotel provides the
training to employees of different departments such as housekeeping, food and beverages and
others so that they can learn some thing new and also make improvement in their performance.
So, leaders of Hilton hotel can use the training and development programs to create the positive
impact and also improving employees performance (Kim and Beehr, 2018).
Encouraging team working- The main focus of a leader to motivate employees so that
they can work in a team. Encouraging the team working is necessary for leader so that they can
work collaboratively and this helps in reduce the chances of conflict. In order to encourage team
working, leader should provide the task to team so that the members can contribute equally
towards completing particular tasks within given period of time (Mamycheva and et. al., 2016).
Focus on Intrinsic rewards- Providing the rewards to employees helps in motivate them.
Intrinsic rewards is related to the job performance directly as task completion in successful
manner. High success rate then the higher will be intrinsic rewards rate one receives. This
develop persistent motivation and also mutual benefit to organisation and staff members both
they mainly served. So, leaders of Hilton hotel provides the intrinsic rewards to employees so
that they can be motivated and focus towards attaining the set objectives effectively.
Give positive feedback and reward to team- Leaders need to provide the feedback to
employees regarding their work so that they can know about their weak areas and focus on
improving them effectively (Kocman and Weber, 2018). Other than this, rewards play a main
role in motivating employees and also sustain at workplace. Therefore, providing the positive
feedback to team members help in enhance their performance level and focus on attaining the set
objectives within given time period.
RESEARCH METHODOLOGY
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Data collection: The process which is focused with collection, controlling, monitoring
and measurement of information of study is known as data collection. There are two different
methods that are used for the purpose of gathering the details for completion of study. These are
primary and secondary. Present study will be based upon primary data and questionnaire will be
used for collecting information. Secondary data will be used for completing the literature review
part for which journals, articles and different online websites will be used ( Kuranchie-Mensah
and Amponsah-Tawiah, 2016).
Data analysis: It could be defined as the process of modelling, cleaning and transforming
the information for finding answers for research questions. With the help of this process
conclusions for the research could be drawn. The data analysis technique which will be used for
analysing the gathered information for this research will be thematic analysis. It is a method
which is used for the purpose of assessing the qualitative information. It is mainly applied to the
set of texts like interviews or questionnaires. While using it researcher examines the information
to analyse the common themes such as patterns, ideas and topics. Different types of charts and
graphs are also formulated when this analysis is used to analyse data (Mahmood, Uddin and
Fan, 2019).
Research Philosophy: It is a way through which various research strategies are made and
thereafter utilised in order to pursuit the goals and objectives. Thus, with the help of this,
researcher tends to find out the solutions to a problem. Mainly a research philosophy are of two
kinds one is positivism: in which the research always sticks to the information that are factual
and most probably obtained through observation (Miao and et. al., 2018). Whereas the other one
i.e. interpretivism: it is based on philosophical idealism and uses the naturalistic approach for
analysing information. The concept is totally different from that of positivism as the information
gathered are dependent upon social sciences.
In order to this research, the researcher has used positivist philosophy because it will
assist the investigator in gathering the information which are logical and hence rational. This
approach has the tendency of explaining the human actions in a better manner.
Research Approach: When a research is being conducted, it includes a proper plan and
procedures that are made considering the broad assumptions. This further helps in regulating
various activities such as data collection, analysis and moreover interpretation (Motoi, 2017).
Therefore, while selecting a research approach, researcher should have a proper knowledge about
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the nature of the problem that is to e addressed. Basically, there are two kinds of research
approach and these are deductive: in this, researcher tries to find out the answers which
appeared during the first phase of the research (Octaviannand, Pandjaitan and Kuswanto, 2017).
Moreover, it can be said that, in this approach researcher make up the mind regarding the
objectives that are needed to be included or rejected. Certainly, all the activity starts with
formulating a hypothesis which can further be considered for evaluating information regarding
fulfilling the aims and objectives. However, another kind of research approach is inductive: in
this approach first and foremost activity which is being done by the researcher is to gather
information that are respect to the chosen topic. Thus, observation is the basic action which is
being performed because it helps the researcher to have positive outcomes and consolidating this,
investigator can develop various kinds of theories in order to come to a conclusion.
With respect to this research, researcher has chosen deductive approach and the reason
being is, its nature of providing a large amount of information in limited period of time (Porter,
Riesenmy and Fields, 2016). Moreover, this approach has the tendency of gathering information
in a quantified form which can be further used in order to develop a relationship between various
variables and concepts.
Research Design: this approach helps researcher in ensuring whether the collected
information has the power of addressing the research problem effectively. While doing a
research certain kind of evidences are required so as to evaluate the problem and with the help of
the proper research design the issues can be resolved. Majorly there are three types of research
design descriptive: in this researcher mainly focusses on explaining the situation related to the
case study. The theory of descriptive research design focusses on gathering information,
analysing the same and presenting the collected data. Therefore, in-depth studying is not looked
after. Experimental: as the name suggest, activities require an experimental area and thus,
conducted inside a room with certain tools and technologies. It is majorly used for examining
cause and effect relationship between different variables according to the situation. Therefore,
experimental research design is highly practical and requires a close monitoring (Putra, Cho and
Liu, 2017). Exploratory: in this kind of research design, researcher, consider own thoughts and
ideas in order to explore the activities that have not been explored yet. Thus, this approach has
the propensity of getting information that has not been used by any of the researcher.
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Furthermore, in order to do this research, researcher has adopted exploratory research
design because with the help of inventory strategy and understanding about the problem can be
identified (Saether, 2019.Selvarajan, Singh and Solansky, 2018). Its uniqueness of providing
authentic information incline most of the researcher for choosing this research design.
Sampling: when a research is being done in order to have a statistical analysis the
process of sampling is carried out. In this a certain number of predetermined numbers of
observer are selected from the large number of populations. The ideas of doing this is to
eliminated the process of questioning each and every person prom the population. So, a subset of
people who represent the population are selected and further information are collected in order to
continue the research. Generally, there are two kinds of sampling one is probability sampling:
this method eradicates the process of biasness as it provides with equal chance of getting
selected. It is however being used while doing a quantitative research so that’s proper
representation of data can be done. Another one is non-probability sampling: in this samples
are collected on the basis of non- random criteria thus, there is a risk if sampling bias Shim and
(Faerman, 2017).
However, for doing this research, researcher has taken probability sampling into
consideration and that too random sampling. Therefore, with the help of random number
generators information can be collected hence, there will be no chance of manipulation of the
information.
Research Tool: As a research tool, researcher will undertake survey under which a set of
certain questions will be there along with the suitable options. Thus, based on these questions,
respondent can give the answers according to their suitability.
Research Ethics and Limitations: There are certain ethics that are applied in the
research and in order to make the research appropriate. Researcher has to follow these ethics like
keeping the information private and not letting the name of the respondent to be disclosed. Along
with this, limitations constrain the researcher for performing the activity in an effective manner.
Money and time are the two basic lamination that are faced by the researcher (Watson and et.
al.,2018). Hence, while doing this research both the factor was taken into consideration so that
research could be done properly.
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Data Collection and Findings
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have an appropriate understanding in relation to the conceptual framework of
employee motivation in context to business?
Yes
No
Q2) What do you think, the outbreak of COVID 19 has influences the performance of
employees within Hotel Industry?
Yes
No
Q3) According to you, it is required for the leaders of Hilton Hotel to motivate employees to
improvise the performance during the outbreak of COVID 19?
Yes
No
Q4) What do you think are the potential need for Hilton Hotel to motive employees?
Improvising operations
Better customer services
Increasing Profitability
Developing employee efficiency
Encouraging employee satisfaction
Q5) As per your perspective, in what manner, motivation influences the performance of
employees within Hilton Hotel?
Positive
Negative
Neutral
Q6) What do you think are the key role of leaders in the context of business?
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