Investigating Employee Motivation's Role in Organizational Success

This dissertation investigates the significance of employee motivation in enhancing organizational performance, focusing on the British supermarket chain ASDA. The study employs a quantitative research method, utilizing a survey approach to gather primary data through questionnaires. The research aims to analyze the relationship between employee motivation and organizational success, examining various motivational strategies and their effects on staff performance, productivity, and retention. The findings highlight a positive correlation between employee motivation and organizational performance, emphasizing the importance of factors like recognition and empowerment. The dissertation includes a comprehensive literature review, detailed methodology, and discussion of findings, along with recommendations for ASDA to improve employee motivation and overall organizational outcomes. The study also considers ethical implications and suggests areas for further research.

Dissertation

ABSTRACT
The present investigation is concerned with Importance of employee motivation on
organizational performance. Employee motivation is necessary in enhancing the organisation
performance. The aim of current research is to analyse the importance of employee motivation
on organizational performance. There has been survey method considered with quantitative
research method. Using this method is helpful in determine importance of employee motivation
and different ways to motivating staff members within an organisation. Present research is based
on the primary research. In this, questionnaire has been developed to answer research questions
in detailed manner. For analyse the collected data, there has been thematic analysis method
considered in which themes, tables and graphs are created with proper interpretations in detailed
manner. It helps in provide the reliable and valid research outcomes. Findings stated that there is
a positive relation between the employee motivation and organisational performance. Enhancing
the motivation level of employee is helpful in enhance their performance level and sustain them
at workplace for longer time period. This helps in enhance the productivity and reputation of
company. In this investigation, discussion has been based on the literature review that meet with
the research objectives.

Table of Contents
ABSTRACT.....................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................5
1.1 Background to research topic...........................................................................................5
1.2 Background to research organization...............................................................................5
1.3 Research rationale............................................................................................................6
1.4 Research question (s)........................................................................................................6
1.5 Research aims and objectives...........................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
2.1 Introduction of literature review.......................................................................................8
2.2 Main body with heading and sub-headings......................................................................8
2.3 Conclusion of Literature review.....................................................................................13
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................14
3.1 Research process............................................................................................................14
3.2 Research approach..........................................................................................................15
3.3 Research strategy............................................................................................................16
3.4 Research methodology...................................................................................................16
3.5 Research instrument.......................................................................................................17
3.6 Sampling.........................................................................................................................17
3.7 Ethical considerations.....................................................................................................17
CHAPTER 4: FINDINGS.............................................................................................................18
CHAPTER 5: DISCUSSION.........................................................................................................33
CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................35
6.1 Conclusion......................................................................................................................35
6.2 Recommendations..........................................................................................................36
6.3 Implications for further research....................................................................................36

REFERENCES..............................................................................................................................37
APPENDICES...............................................................................................................................40

TITLE: Importance of employee motivation on organizational performance.
CHAPTER 1: INTRODUCTION
1.1 Background to research topic
Motivation can be thought as willingness to expend the energy to attain reward or
objectives. It inspires person for putting in efforts towards achieving organizational objectives.
Employee motivation is explained as commitment, energy level and creativity that staff member
brings to company on daily basis. Motivated staff members are necessary to success of company
as they are productive at workplace. The employee motivation is energy and desire that makes
the people interest continually as well as committed to job (AbdiMohamud, Ibrahim and
Hussein, 2017). It is important for an organization because it makes the improvement in
performance level of staff members and productive. Motivated employees are stay focused and
work productively to meet with the set objectives and obtain rewards they seek. It helps in
enhanced work quality and also productivity that can minimize the company cost. In the present
working environment, company need the motivated staff members and this is the responsibility
of a company to make such kind of policies which can improve performance level of employees.
Company should know strategies to motivate staff members or judge behaviors, emotions and
feelings. In order to motivate the staff members at workplace, it is necessary for company to
understand they how motivation works. Company find out the various ways to motivate
employees for an instance performance appraisal, provide positive working environment, clear
communication and others. Employee motivation helps in improve the performance level of
organization as all staff members can able to work effectively and focus on attaining the set
objectives within given period of time. There is a positive relationship among the employee
motivation and organizational performance. Factors like recognition and empowerment enhance
the employee motivation. If recognition and empowerment of staff members is enhanced, then
their motivation for doing work will have improved and also make improvement in performance
level of staff members (Aguenza and Som, 2018).
1.2 Background to research organization
ASDA is British supermarket chain and headquarter is in Leeds, England. This firm was
founded in year 1949 when Asquith family merged retail business with Associated Dairies
company of the Yorkshire. ASDA offers the financial services and mobile phone provider that
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uses EE network. Other than this, ASDA firm provides the general merchandise products, foods
and clothing’s. It became second largest chain in United Kingdom next with Tesco organization.
The main focus of ASDA organization is to provide the high quality of services so that their
needs can be satisfied. This company conducted the focus groups in order to find out what
matters to employee. ASDA used feedback in order to develop the colleague pledges of the
respect, opportunities and fairness at the workplace. This company conducts the training
programs for its staff members to improve the performance level of staff members and lead to
change in the specific skills, behavior and attitudes. If the employee performance will be better
than this will help in enhancing the organizational performance and its productivity level at
marketplace (Aithal and Kumar, 2016).
1.3 Research rationale
The present investigation is related to analyse the importance of employee motivation on
organizational performance. Employee motivation is related to level of commitment and energy
that workers of an organisation. Conducting the present investigation help an investigator in the
personal and professional context. In the personal context, the understanding of a learner
regarding employee motivation and organisation functions in detailed manner. This helps a
learner to get the knowledge regarding the related concepts in detailed manner. In the
professional context, researcher can be aware about getting the information regarding the
employee motivation. In this present business environment, employee motivation is one of the
main factor. It directly impacts on organisational performance (Al Khajeh, 2018). Conducting
the present investigation is helpful for learner to find out the ways to motivate staff members and
the factors affecting on the employee motivation within an organisation.
1.4 Research question (s)
The research question is defined as the question that research project is sets out to be answer.
Selecting research question is necessary component of qualitative and quantitative investigation.
The research question takes beyond simple facts regarding importance of employee motivation
on organizational performance (Al Mehrzi and Singh, 2016). This is an inquiry into particular
problem or issue.
 What is employee motivation in context to organization?
 What is the importance of employee motivation on performance of ASDA organization?
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 What are various ways through which ASDA company can enhance employee
motivation?
 What are the different factors affecting on employee motivation in ASDA organization?
1.5 Research aims and objectives
Aim
The research aim is express an intention of research study. This summarise in single
sentence what to attain at end of an investigation. aim should be phrased and specific in such a
manner that this is possible to determine when this has been attained.
The aim of this study is “To analyse the importance of employee motivation on
organizational performance.” A study on ASDA.
Objectives
The research objectives explain what to be expect to attain through project. The research
objectives are expresses on the lay terms and directed as much to client as to an investigator. The
research objectives related to specific subject area mention below:
 To understand the concept of employee motivation in context to organization.
 To analyze the importance of employee motivation on performance of ASDA
organization.
 To determine the different ways through which ASDA company can enhance employee
motivation.
 To identify the different factors affecting on employee motivation in ASDA
organization.
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of literature review
Literature review analyses and discusses the published information in specific subject area.
This is more than summary of sources, this has organizational pattern that combines synthesis
and summary both. It provides solid background for conducting an investigation. The main
purpose of literature review is to gain the understanding of existing investigation to specific
subject area (Beltrán-Martín and Bou-Llusar, 2018). Conducting literature review is helpful in
develop knowledge in area. The literature review is basically conducted on analyses the
importance of employee motivation on organizational performance. To collect the information in
literature review, there has been secondary method of data collection considered. Information has
been collected by using the different sources for an instance articles, scholars, journals and
others.
2.2 Main body with heading and sub-headings
Concept of Employee motivation in context to organization
On the basis of John Dudovskiy (2021) it has been stated that employee motivation is
explained as the commitment and enthusiasm that a staff member brings to a company on daily
basis. This is all about engage employee feels in the tandem to objectives of an organization. The
motivation is dynamic organizational behavior that received high attention from the management
thinkers in all over the world. Main objective of an organization is to enhance the productivity
level and reputation of an organization. The motivation enhances trust of staff members within
an organization. Staff members feel more appreciated and work with increased enthusiasm that
leads to better loyalty as well as productivity. This has been stated that motivated staff member is
productive for company. Attention is necessary from organizational management in order to see
that staff members of company remains motivated. Management that attain success in this
assures better performance of business (Bhatti and et. al., 2016). The motivation of staff
members is at all the level is necessary function of the management. The employee motivation
leads to safe and healthy practices within an organization. Staff members concentrate on job
more, put efforts and do not waste time in the non- productive activities. They enjoy job and get
happiness feeling as well as satisfaction while working on job. It results into more attention of
staff members towards work that leads to make improvement in output and work quality. The
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motivated staff members produce goal directed behavior with own generator. Motivating the
employees is helpful in enhance the job satisfaction rate as well as performance level of staff
members. From this, they can able to focus on attaining the objectives and also sustain them at
workplace for longer time period. Other than this, employee motivation impact on the
performance level of an organization. It is necessary for the company to consider different forces
for an instance personal, structural and social forces when impacting staff members for better
output. At the time of attempting towards increasing motivation level of employees, satisfaction
lied on gaining from task or activities itself. Leader plays a necessary role in enhancing the
motivation level of employees within an organization. If leader wants to develop trust around
company and make staff members to perform work effectively, they need the motivation. There
should be reciprocal cooperation among the leader and staff members to achieve the high
morality and motivation. The high skill manpower is to be motivated through job with better skill
variety, task level and determine the task. The less skilled employee is not aware of factors as
indicated through them. The employee can be intrinsically and extrinsically motivated in order to
perform particular task. Both the motivation strengthens to the each other but some of the times
an intrinsic motivation is reduced through the extrinsic motivator (Chowhan, 2016). All people
are not motivated similarly, some are extrinsically motivated and other are the intrinsically
motivated. The motivated staff members are happier with working lives and have goal that they
are working. The staff members are likely to be miss the work without better reason as they are
feel to delay progress. In context to employee motivation, it is helpful in reduce the employee
turnover costs. The motivated staff members are likely to be stay on role as they can able to see
effects of work and feel that there is ongoing difference that can make in an organization. It can
have led to minimum training and recruitment costs for an organization as minimize the
employee churn.
Importance of employee motivation on performance of ASDA organization
On the basis of viewpoint Roselle Rogers (2021) it has been stated that employee
motivation is key to success of an organization. This is level of the commitment energy and drive
that employees bring to role each day. Motivation plays an essential factor and assures the staff
members remains active and they contribute better towards attain the organizational objectives.
High level of employee motivation leads to the minimum employee turnover. Higher employee
motivation leads to the better employee engagement as well as productivity (Ciobanu,
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Androniceanu and Lazaroiu, 2019). The motivated staff members look proactively for the new
solutions in order to eliminate challenges and attain objectives. The management should assure
to provide the positive working environment to staff members so that they can work effectively,
focus on attaining the set objectives and sustain at workplace for longer time period. The
motivation is effective in assure to make the employee active so that they can able to contribute
towards success of an organization. Other than this, employee incentive programs are easiest
way to be incentivize workforce. The main focus of ASDA company is to find out the effective
ways to motivate employees so that they can able to perform in better manner. Enhancing the
employee motivation is helpful in improving their performance level along with the organization.
It is not necessary that each program to be monetary basis it should have the limited budgets.
Staff members are motivated more when they are rewarded as well as recognized for their better
work. Other than this, importance of the employee motivation on ASDA performance mention
below:
Improve efficiency level of staff- Level of employee or subordinate does not only base on
abilities and qualification. For getting the better performance of staff members, gap among
willingness and ability has to be filled that aids in improving subordinate’s performance. On the
other hand, it is necessary to understand that employee efficiency is not to be restricted o skills
and qualification. If ASDA company wishes to make proper utilisation of capital and drive
results, then this is essential to strike perfect balance among employee capabilities and
willingness to be work. This kind of balance can assist amp up employee’s efficiency and make
them to be feel motivated (Diamantidis and Chatzoglou, 2019).
Leads to employee stability- The workforce stability is necessary from the perspective of
goodwill and reputation concern. Staff members in ASDA company can loyal to company when
they have participation feelings in management. Efficiency and skills of staff members will
always beneficial to staff members. It will lead to better public image at market that will attract
qualified and attractive people into concern (Furlich, 2016).
Enhance employee satisfaction- each firm require to assure the employee satisfaction as
it is an important factor that can lead towards progress. There are many ways by which
employees can be satisfied. The monetary plans bring desired outcomes and motivate staff
members at workplace. This is seen that in firms where there is no incentive plan, staff members
lack drive meet objectives they are focused to attain (Hitka, Kozubíková and Potkány, 2018).
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Need of hour is to assure promotion opportunities and non- monetary or monetary rewards for
achievers.
Improve employee performance- The motivation is helpful for staff members to work
hard, arrive on the time and focus on daily duties. This will help in enhance the productivity
level of staff members and high the business output. If the employee will be motivated, then they
will focus on attaining the objectives and make improvement in employee performance level. It
develops the positive impact on the growth and productivity of business (Kanyurhi and
Akonkwa, 2016).
Different ways through which ASDA company can enhance employee motivation
Melissa Sonntag (2021) stated that motivate the staff members is helpful in enhance the
performance level as well as productivity of an organisation. Manager in ASDA organisation
focus on motivated the staff members from time to time. There is not the single way to assure
that staff members will stay engaged as well as inspired. There are different ways given below
which can have the positive impact on motivation as well as productivity of staff members.
Motivating the staff members does not have to be more challenging to company (Kazimoto,
2016). There are some of the effective ways given below which help ASDA company to enhance
the motivation level of staff members within an organisation:
Foster the open communication- Having the open communication with employee is
necessary to maintaining the employee motivation. No employee wants to be work under boss as
employee feel the uncomfortable approaching. In order to this, it is necessary to applying the
effective communication with team will do the wonders for motivation level of employees within
an organisation (Koohang, Paliszkiewicz and Goluchowski, 2017).
Create agile working environment- The better powerful way to uphold motivation level
of staff members and engagement is through developing agile working environment. This
working environment is related to fast paced project management related technique that place the
value on the constant change and make adjustment over adhering rigid structure. this kind of
technique is sued in the software development principle behind this are effective in sector (Lee,
2018). The agile working environment is one of the effective way to enhance motivation level of
employees and sustain them at workplace for longer period of the time.
Encourage the workplace camaraderie- Manager should assure that staff members are
happy with those people who work with more necessary in order to keeping them motivated and
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on the task. Management can foster the positive relationship with management by team bonding
exercises whether this be beginning of day with staff meeting once in a month. Developing the
friendly working environment is helpful in making the positive communication among
management and staff members. This helps in develop the positive impact on the organisational
performance as well as productivity of an organisation (Madhukar and Sharma, 2017).
Make incentives use- Providing incentives or rewards are helpful for staff members to
attain objectives. It is one of the better way to make jobs fun and gratifying. ASDA company can
attain this by the gamification strategy that consists applying the gaming concepts to the ordinary
tasks in order to develop healthy competition. Rewarding the staff members which work hard to
motivate them to perform in better manner in next time. Management in ASDA can reward the
staff members through recognizing efforts as well as rewarding them with the certificated that
will help in progress in their careers ion long run (Mikkelsen, Jacobsen and Andersen, 2017).
Different factors affecting on employee motivation in ASDA organization
Gemma Chadwick (2021), employee motivation is enthusiasm a staff member brings to
workplace. Motivating the employees does not have to be more complex however this does need
balance of some factors. There are different factors given below to motivating staff members:
Reward and recognition- The recognition for the better work has limited shelf line. Praise
starts to lose impact if this is not accompanied through rewards. These both are the main factors
to motivate staff members in ASDA organisation. There are several ways to rewards staff
members such as cost and offer portfolio rewards (Nurun Nabi and Dip TM, 2017).
Work life balance- Providing the better work life balance nurture the staff members.
Motivated staff are likely to take the sick days, leave company and prepared to be work for the
long hours. It is necessary to assure that staff members are working effectively and combining
the work with activities which promote wellbeing and health (Obeidat, Mitchell and Bray, 2016).
Working environment- To motivate the staff members at workplace, it is necessary for an
organisation is to develop the positive working environment (Ogbonnaya and Valizade, 2018).
Related to the intangible environment, motivated staff member’s communication and value
engagement.
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