Research Project: Employee Motivation and Productivity at Caffe Nero

This research project investigates the impact of employee motivation on productivity, using Caffe Nero as a case study. The project begins with an introduction to the topic, followed by an outline of the research aims and objectives, including understanding the significance of motivation, identifying existing practices at Caffe Nero, assessing how motivation contributes to productivity, and recommending ways to increase employee motivation. Task 1 formulates the research specification, identifying factors influencing project selection and reviewing key references. Task 2 outlines the resources required and details the research investigation, including data collection through questionnaires. Task 3 focuses on suitable evaluation methods, using thematic analysis to interpret data on employee demographics, management interest, types of rewards, satisfaction with incentives, and motivating factors. Finally, the project concludes with recommendations based on the findings. The research utilizes both qualitative and quantitative methods, analyzing data from employee questionnaires and providing insights into the relationship between motivation and productivity within Caffe Nero.

RESEARCH
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Formulate and record possible research project outline specification..................................2
1.2 Identify the factors that contribute to process of research project selection.........................3
1.3 Undertake a critical review of key references.......................................................................3
1.4 Research project specification...............................................................................................4
1.5 Appropriate plan and procedure for agreed research specification (Gantt chart) (100)........5
TASK 2............................................................................................................................................5
2.1 Resources which required in the research ............................................................................5
2.2 Research investigation on the basis of determined specification and process......................6
2.3 Record as well as data collate...............................................................................................7
TASK 3............................................................................................................................................9
3.1 Suitable evaluation methods for research.............................................................................9
3.2 Interpretation as well as analysis of data...............................................................................9
3.3 Conclusion and Recommendations.....................................................................................15
TASK 4..........................................................................................................................................16
4.1 Covered in power point presentation..................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................19
Appendix 1: Questionnaire.......................................................................................................19
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INTRODUCTION
Motivation plays a major role in the gaining the employee productivity. It further helps
increase the commitment level of employees' with the company. It allows the management of an
organisation to meet the company goal (Olafsen and et. al., 2015). Motivated employees ensures
entities to achieve the desired outputs. Employee Motivation and productivity are highly
correlated with each other. In this research, this relationship will be analysed and findings will be
drawn. In the present research, the significance of employee motivation in increasing the work
productivity will be understand. Besides this, the practices adopted by the selected entity will
also be discussed in this report. In addition to this, this study will also suggest some effective
ways in which the chosen entity can increase the employee motivation.
The present research revolves around a coffee store, Caffe Nero Ltd. headquartered in
London, UK. For the selected company, the influence of motivated employees' on their
productivity is analysed.
TASK 1
1.1 Formulate and record possible research project outline specification
Background of study
Productivity of employees crucially depends on the level of commitment with the entity.
This earnestness comes when a worker is motivated towards the job role.
Aim of research: The aim of conducting this research is "To study the importance of motivation
on the work productivity of employees in the organisation s- A case study on Caffe Nero."
Objectives of research
 To understand the significance of motivation in increasing the work productivity of
employees.
 To identify the existing practices adopted by Caffe Nero for enhancing the motivation
level of their employees.
 To access the way in which a raised sense of motivation in employees contributes in the
productivity of Caffe Nero.
 To further recommend some effective ways in which Cafe Nero can lead to increase their
productivity with an increased level of motivation in the employees.
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1.2 Identify the factors that contribute to process of research project selection
The rationale behind conducting this research is to analyse the role of employee
motivation in their productivity at the Caffe Nero.
1.3 Undertake a critical review of key references
According to Ganta (2014), the importance of the motivation in the employees in
increasing their productivity is the most crucial demand of an effectively working organisation. It
may be noted that a successful business understands the importance of productivity. For the
selected firm, Caffe Nero it is mandatory to enhance the motivation of its workers. It will cause
positive impact upon the sales and profitability of the enterprises. It is because of the fact that
motivated employees will tend to deliver their best to the customers visiting the store (Cerasoli,
Nicklin, and Ford, 2014). This will enhance the satisfaction level of the employees from the
organisation and the work which will directly impact upon the productivity. This dedication of
the workers towards the entity will help in accomplishing the strategic goal in the stipulated
time-frame. Further, employees are investment in themselves and thus, when they will be
motivated then the company will face the worthwhile returns.
In addition to this, Osabiya, Babatunde (2015), explained that entities are required to
implement effective practices in the operations to increase the motivation level of the employees.
In context to Caffe Nero, there are various techniques that are being used. The human resource
management team maintains a high level of communication between the workers and the
managers so that the employees can state their issues directly to them (Certo, 2015). Further,
various activities are held in the premises promoting the healthy competition between the
workforce which encourages them to keep moving. The coffee store also provides achievement
point to the employees on the basis of their daily performance which acts as their appreciation
reward. In addition to this, organisation conducts training and development programmes
allowing employees to participate in the presentation, group discussions. The participation of the
workers in the decision-making process further helps in increasing their loyalty and trust.
Besides this, the Caffe Nero store gives equal opportunities to all the members present in the
premises which is strengthening the morale of the workers.
According to the views of Gillet and et. al. (2013), raised level of motivation in the
employees plays a major role in increasing the overall productivity of the entity. It has been
observed that the motivated workers feel more committed to the organisation which in turn
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influence them to put their best in the operations. Besides the, a motivated employee helps in
creating healthy environment of the organisation which influence the other workers to work
appropriately. In present context, as per the Caffe Nero, motivated employees will treat the
customers nicely. Consequent to this, the sales of the organisation will enhance and so will be the
profitability (Hameed, Ramzan, and Zubair, 2014). Along with this, the entity will also be able
to gain customer satisfaction, loyalty and retention which is beneficial for it. Thus, in this way,
employee motivation plays an important role in the effectiveness of a successful entity by
improving the overall operations.
As per the views of Curtis, Upchurch and Severt (2008), there are some needs and
expectations of the employees working in an organisation. Since every person demands for an
increased living standard and giving bets to their families and beloveds, Caffe Nero should also
emphasise on the extrinsic motivation needs of the workforce. There are various type of rewards
that the entity can render to its employees'. Some of them involves salary, fringe benefits,
promotion, contract of service, etc. However, it may be noted that it is not possible for the entity
to increase the salary of all the workers and hence, this can be done on performance basis
(Uzonna, 2013).This criterion will also influence all the workers to put their best in increasing
the productivity of the firm. It has been further recommended that the entity should increase the
motivation level of the employees by offering them retirements and medical plans. This will not
accomplish their expectation but also help in developing satisfaction from the company's
services.
1.4 Research project specification
As part of the research project specification aims and objectives are given below.
Aim of research: The aim of conducting this research is "To study the importance of motivation
on the work productivity of employees in the organisation s- A case study on Caffe Nero."
Objectives of research
 To understand the significance of motivation in increasing the work productivity of
employees.
 To identify the existing practices adopted by Caffe Nero for enhancing the motivation
level of their employees.
4

 To access the way in which a raised sense of motivation in employees contributes in the
productivity of Caffe Nero.
 To further recommend some effective ways in which Cafe Nero can lead to increase their
productivity with an increased level of motivation in the employees.
1.5 Appropriate plan and procedure for agreed research specification (Gantt chart) (100)
Sr
No.
List of activities Time-Frame (Weeks)
1 Research on the topic.
2 Setting of goals
3 Design and planning
4 Collection of data.
6 Performing literature Review
7 Selection of research
techniques
8 Collection of primary data
9 Data analysis and
Interpretation
10 Analysis of findings
11 Recommendations Obtained
12 Submission of Final report.
TASK 2
2.1 Resources which required in the research
In order to carry out any research project there are some resources which are required.
For conducting the present research, resources that are been used includes time, employees,
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human, finances, etc. in which human lead to support in order to collect data from respondents.
In addition to this, the data collection also requires the suitable software and technologies.
(Beckman, 2014). Hence, such kinds of resources are needed for make appropriate analysis.
2.2 Research investigation on the basis of determined specification and process
Research design: It is the blueprint of the study which is created at the starting of the research
and following which the further research is carried on. For completing the present research
report, descriptive design is used where main emphasise is given on the employee motivation
techniques that can enhance the productivity of Caffe Nero.
Research approach: There are two types of research approaches namely, inductive and
deductive. Out of them, the approach chosen for conducting the present research is inductive in
nature (Research Methodology, 2016). This is so because the work revolves around Caffe Nero
and the motivation of employees working there.
Research philosophy: Research philosophy is considered as the values and beliefs of the
researcher towards the application of the outcomes in the different context. For the present
research, philosophy selected is, interprevitism. Interpretivism is selected as the research
philosophy or conducting the present work. Besides this, positivism will be required as the
research data will also be analyse using quantitative tools.
Data collection: It is the most significant part of the research In this the data that has to be
analysed is collected using various sources. For the present report both the primary and the
secondary source has been used for gathering the information. Primary information has been
gathered from 50 employees through Questionnaire whereas secondary data has been taken from
various books, journals, articles and internet.
Data sampling: It is regarded as selecting the respondents from a range of population from
whom the data can be gathered. For the present research, probability sampling technique has
been used. For conducting the research, the data information ha been obtained from 50
employees.
Data analysis: There are two type of data analysation methods namely, qualitative and
quantitative. For conducting the present research Qualitative will be used to analyse the non-
numeric information.
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Ethical issues: It suggest the right and wrong while doing tasks of the research. The issues that
were faced in conducting this research is that sometimes the employees were not ready for
undergoing Questionnaire and thus, there views have been gathered from the third party
(Research Methodology, 2016).
Research Limitations: In order to conduct the present research, the major limitation is to gather
data from employees which is a large process. This activity further consumed a lot of time that
impacted upon the entire project work. Further, cost is another problem that raised while
conducting the undertaking.
2.3 Record as well as data collate.
Que. 1: Since how many years you have been working in the organisation?
Que. 1: Responses Respondents
0-2 years 19
2-5 years 11
5- 10 years 15
More than 10 years. 5
Que. 2: Is top management interested in enhancing the motivational level of employees?
Que. 2: Responses Respondents
Strongly Agree 8
Agree 12
Neutral 15
Disagree 10
Strongly Disagree 5
Que. 3: Which type of rewards motivates you?
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Que. 3: Responses Respondents
Intrinsic 22
Extrinsic 28
Que. 4: How far are you satisfied with the incentives provided by the Caffe Nero?
Que. 4: Responses Respondents
Highly Satisfied 12
Satisfied 20
Dissatisfied 8
Highly dissatisfied 10
Que. 5: Which of the following factors motivates you the most?
Que. 5: Responses Respondents
Salary increment 15
Promotion 20
Motivational Talk 5
Recognition 10
Que. 6: Do you think incentives will influence your productivity?
Que. 6: Responses Respondents
Yes 40
No 10
Que. 7: Does top management involves you in the decision-making process associated with
your departments?
8

Que. 7: Responses Respondents
Always 10
Frequently 30
Never 10
TASK 3
3.1 Suitable evaluation methods for research.
There are two methods of data analysation, however for the present research the tool that
has been selected is Qualitative. It is because of the fact that the present undertaking revolves
around the determination of employee motivation for increasing the productivity of the Caffe
Nero. Further, themes have been formed representing the overall responses given by the
respondents. Moreover, this will help in achieving the aims and objectives and thus, research
questions can be answered easily.
3.2 Interpretation as well as analysis of data.
Thematic Analysis
Theme 1: Number of years, employees are working with the entity.
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Interpretation
From the present graph, it can be observed that there are 19 employees who started
working with the entity in last two years. Thus, entity have great opportunity to motivate these
employees for increasing the productivity. Further, there are 11 employees who have worked
between 2-5 years. In addition to this around 15 employees were obtained that have worked in
between 5 to 10 years. On the other hand, there were 5 such workers that are serving the firm
more than 10 years.
Theme 2: Number of employees that feel that the top management is interested in enhancing
the motivational level of employees
10
0-2 years
2-5 years
5- 10 years
More than 10 years.
0
2
4
6
8
10
12
14
16
18
20 19
11
15
5
Column B

Interpretation
From the questionnaire that has been conducted, it has been observed that the
organisation is required to improve the techniques for increasing the motivational level of
employees. Out of 50 employees, 8 strongly disagrees that the top level management are
interested in enhancing there motivation level. However, it has been identified that 8 strongly
agrees that the managers are interested in enhancing the motivation of employees. On the other
hand, 15 employees keeps neutral opinion regarding this and 12 agrees with the statement.
Theme 3: The type of rewards which motivates the employees.
11
8
12
15
10
5
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree