Importance of Employee Motivation and Productivity at Next plc

This dissertation investigates the crucial role of employee motivation in enhancing organizational productivity, focusing on a case study of Next plc. The research begins with an introduction, outlining the background of the study, the rationale, research aims and objectives, research questions, and the structure of the dissertation. A comprehensive literature review explores the significance of employee motivation in the workplace, its impact on productivity, issues faced by Next plc in motivating staff, and strategies for long-term employee retention. The methodology section details the research approach, including the use of positivism philosophy, a deductive approach, and questionnaires for data collection. The study then presents data analysis and interpretation, utilizing frequency distribution analysis and MS Excel for graphical representations. The discussion section integrates secondary research to explain the findings. The conclusion summarizes the research and provides recommendations. The appendix includes the questionnaire used. The study aims to examine employee motivation's impact on organizational productivity, providing valuable insights for businesses like Next plc.

BUSINESS RESEARCH
DISSERTATION

Executive Summary
Main purpose of this dissertation is to examine the importance of employee motivation
and its impact on organizational productivity. This is a main purpose and in order to accomplish
this purpose, researcher used number of activities that were effective in completion of research
project successfully. Introduction is a primary activity of this dissertation that helped researcher
in development of research aim and objectives, identification of issues, identification of literature
gap etc. This information was supported researcher in carrying out of other activity. Literature
review is an another activity of dissertation that was done with the use of secondary sources such
as magazines, articles, books, publication research etc. All these are main resources that were
supported researcher by providing secondary data. This section also helped researcher to fulfill
missing data or research gap by using research questions. Research methodology is another
important part of dissertation that was completed by investigator by using positivism philosophy,
deductive approach, questionnaire etc. All these methods helped investigator in achievement of
research aim and objectives easily. Data analyses and interpretation was useful activity that was
completed by investigator by using frequency distribution analysis as an analytical tool. Ms-
excel software was also followed by investigator for making graphs according to the each
question present in questionnaire. Conclusion and recommendations are another activity that was
done by describing entire data about the research activities in short and clear manner. This
section proof as research aim and objectives are attained by researcher.

Table of Contents
Executive Summary ....................................................................................................................................2
INTRODUCTION...........................................................................................................................................4
Background of Research.........................................................................................................................4
Background of Organisation...................................................................................................................4
Rationale of Research.............................................................................................................................4
Research Aim..........................................................................................................................................5
Research Objectives...............................................................................................................................5
Research Questions................................................................................................................................5
Research gap: ........................................................................................................................................5
Structure of dissertation.........................................................................................................................6
LITERATURE REVIEW....................................................................................................................................8
Does employee motivation important for the workplace?.....................................................................8
Impact of employee motivation on the organisational productivity.....................................................10
Issues faced by Next plc in motivating the staff members at workplace..............................................11
Ways through which company can motivate its staff members so that they can sustain for long time
period...................................................................................................................................................12
RESEARCH METHODOLOGY.......................................................................................................................14
DATA ANAYSIS AND INTERPRETATION......................................................................................................18
Discussion .................................................................................................................................................25
Conclusion and Recommendation ............................................................................................................28
Introduction..........................................................................................................................................28
Reflection and alternative research methodology ....................................................................................31
Appendix ..................................................................................................................................................36
QUESTIONNAIRE...................................................................................................................................36

Title: An investigation on importance of employee motivation and its impact on organisational
productivity.
INTRODUCTION
Background of Research
Employee motivation explains how a worker is dedicated to the job, how it is loyal to
company's goals and also how motivated they feel in work. Employment motivation may be
foreign or innate, indicating that the motivating factors of an employee that derive from
internally or externally. The motivated employee would like to work well for company to be
honoured, acknowledged and financially rewarded. The effects of job motivation go further than
simply making staff happy at work and improve staff morality (Aboelmaged, 2018). Motivated
employees remain concentrated to work more efficiently to accomplish the targets and gain their
recompenses and recognition. In enhancing the efficiency of the company motivation plays
significant role. In order to achieve success, motivated workers may help bring a company up to
next level. Motivated workers are more fulfilled, creative and efficient, thus inspiring success of
company to continue to effectively work to increase the performance of its employees. In fact, a
high degree of motivation contributes to a demonstrated decrease in absence and sales. Managers
should follow fundamental strategies to enhance morale in workplace and maximize their
workers' dedication to company objectives. Managers should provide staff with proper, specific
aim of achieving and understand hard work to meet these objectives in order to ensure that
employees feel capable and appreciative.
Background of Organisation
Next plc is British multinational footwear, clothing and the home products retailer. This
has more than 700 stores in United Kingdom. This was established in year 1864 by Joseph
Hepworth in Leeds. This organisation provides the training to its staff members so that their
skills can be enhanced and they can sustain at workplace for longer period of time. It appraises
the performance of employees and also gives them rewards (Anitha, 2016).
Rationale of Research
The current investigation is related to examine the importance of employee motivation
and its impact on organisational productivity. Motivation is necessary for the success of

company. It increases the employee’s performance as well as productivity of firm. Learner
conducts investigation in personal and professional context. In personal context, learner
enhanced its skills and personal understanding about the specific subject area. In professional
context, learner examined the benefits of employee motivation to organisation and the different
factors which motivate the staff members. Through this, abilities and analytical skills of a learner
can be enhanced in order to conducting an investigation in the future (Carsrud and et. al., 2017).
Research Aim
The aim of the study is “To examine the importance of employee motivation and its
impact on organisational productivity.” A study on Next plc.
Research Objectives
• To examine the significance of employee motivation at workplace.
• To determine the impact of employee motivation on the organisational productivity.
• To identify issues faced by Next plc in motivating the staff members at workplace.
• Recommend ways through which company can motivate its staff members so that they
can sustain for long time period.
Research Questions
 Does employee motivation important for the workplace?
 How does the employee motivation affect the productivity of company?
 Which issues Next plc faced in motivating employees at workplace?
 What are the recommendations to company to motivate the employees to retain them
longer?
Research gap:
Research gap is the missing of insufficient data regarding the topic. Within a current
investigation main research gap is importance of employee motivation and its impact on
organizational productivity. In previous investigation, there was information available about the
significance of employee motivation but there were insufficient or lack of information about the
impact of employee motivation on organizational productivity. This is a main gap and in order to

eliminate or fulfill this missing information, researcher will use research questions in literature
review section. As it will help investigator in achievement of research aim and completion of
dissertation systematically (Christ and et. al., 2016).
Structure of dissertation
This is defined as a crucial structure for defining elements of a chapter by a researcher.
This will provide full descriptions of each chapter that will help an investigator recognize it and
perform analysis in a comprehensive and timely manner.
Introduction- This provides first chapter with full research information. This chapter
outlines research history, study summary, research priorities, research goals / questions etc. For a
researcher, it is therefore essential to do this chapter more effectively and more systematically.
Literature review- This refers to important and key research aspect that will allow a
researcher in previous research to recognize gaps and conflicts. All priorities are discussed in this
chapter in a more meaningful way. Under this, secondary sources have been used in this part by
consisting different sources such as books, internet sources, journals and magazines (Conrad,
Ghosh and Isaacson, 2015).
Research methodology- It also contains numerous systems for gathering reliable and
accurate data on subject. This chapter addresses in greater detail the research methods of the
project. The key element of this section is data sampling, data analysis, data collection, research
philosophy, time horizon, research methods, validity and reliability of research, ethical concern,
restriction of research, etc.
Data analysis and Interpretation- Analyzing the data is completed using theme analysis.
The analysis is carried out. Each and every research study issue will be discussed with different
themes. It will therefore enable a researcher to examine respondents' comprehensive answers to
topic (Curado, Henriques and Ribeiro, 2015).
Discussion- Under this section, discussion is based on the secondary method. It explains
the findings based on the secondary sources.

Conclusion and Recommendations- This provides as a final chapter a review of the
whole inquiry. Study targets and goals are more efficiently and important by researcher in this
section. A company will be given various ideas about how to address issues in the questionnaire.
Reflection and Alternative methodology- It is related to providing the overall experience
during conducting an investigation. There will be mention about the different methods which
used in performing a research (Esteban-Lloret and et. al., 2018).

LITERATURE REVIEW
Literature review is explained as a detailed overview of the previous analysis of the topic.
The method of validating, synthesizing and identifying the existing collection, as well as
completing the work produced through practicing, academics and researchers is systemic,
reproducible, explicit and effective. In addition, only a list of key references should be included
in a literature review. This is also a review of the key source data and allows an investigator to
collect detailed and accurate information on the subject. Identifying what is understood about an
area of study is the key aim of a literature review. The aim of the literature review involves the
establishment of the information on the subject, conducting assessments of prior study to avoid
repetition and crediting other researchers (Fernet and et. al., 2015). The section enables a
researcher recognize inconsistencies, namely research gaps and methodological differences in
past studies. Investigator will be effective in evaluating additional requirements; research. The
literature review is thus important in order to examine the connection between work and its
contribution to particular topic of study. There have been secondary sources used such as books,
articles and journals to collect the information about importance of employee motivation and its
impact on organisational productivity.
Does employee motivation important for the workplace?
As per viewpoint Sonia Kukreja (2020) Motivation drives individuals to do so in order to
accomplish their purpose. No guidance or instruction is required for the motivated individual. It
is just going to work as it wants. For instance, when an individual has a motivation get the
promotions, they will work successfully to receive promotion. Motivation of employees is
important to the success of an organization. This is the lack of consistency, energy and
motivation that employees of a company play each day. Otherwise, businesses will suffer
reduced productivity, less production rates and the business will possibly also fall below
substantial targets. Although employee motivation is not always simple, this is something that
employee managers have to maintain and regulate. Retaining and enhancing employee morale
can be challenge for businesses because not every job can attract and inspire those that have to
do it. Organizations must also strive to figure out how to keep their workers motivated. The
progress of every company largely depends on its workers. Irrespective of the tactics of an
organization or the marketing expertise of the responsible individual, a company cannot be built

on a secure basis without even a hard work and committed workforce. It is important to keep
employees motivated as they are highly efficient employees that help to accomplish business
objectives. Motivation is the internal feeling that doesn't force staff to stay. The inner emotions,
like want, wish, expectations, etc. have specific impact on human nature. Other than this, there is
some Significance of the employee motivation in an organisation mention below:
Improve employee performance- This motivation increases workers' productivity levels,
which ensures that they continue doing the job at best with less waste of time and money, since
motivated employees will use money to best of their capacity. The motivation fills gap among
work capacity and work desire and readiness continues to increase efficiency (Ganesh, 2016).
Attaining organisational objectives- Motivated workers often aspire to attain
organizational objective and devote their great attempts to accomplishment of the goals
objective, since only if they can accomplish their individual aim in order to achieve organisation.
All workers contribute in one way to their accomplishments.
Assure reactive workforce- A significant characteristic of a productive company is
adjusting to changing market environments. An organization needs extensive employees' loyalty
and engagement in context to be reacting to alter easily and also continue
to organisational activities smoothly. It decreases the time of the company to changes. In fact this
enables the organization to adapt effectively to changing requirements.
Facilitates direction- Management is an essential management role and constitutes one of
core functions. Motivation is essential part of the course as described earlier. In order to lead or
initiate a project as per a plan formulated, staff must work with loyalty and commitment heartily.
The management process is therefore effective only if the workers move in direction decided by
manager and motivated workforce is needed (Jiang and Probst, 2015).
Enhance productivity- Process of motivation means enhance in employee productivity.
Motivation suits employee’s needs and therefore offers an incentive to work as hard as he can. A
successful worker is able to make more sacrifices to change the company than a discouraged
worker.

Impact of employee motivation on the organisational productivity
On the basis of Abdi Muse Ali Geelmaale (2020) Motivation is an essential element for
an individual to achieve their own individual objectives. Motivation is shown to be factor
contributing to employee happiness within an organization. It also motivates a individual to
extend and exploit information. Motivated workers can improve productivity and enable an
organization in achieving higher production levels. The final outcome of company based on its
employees' enthusiasm for their jobs and the commitment they display. In increasing employee
productivity and efficiency, motivation plays an important role. The motivation of the workers is
strongly related to employee engagement, efficiency and earnings. An organisation should
recognize that its employees that require training are its best employees. Each worker does have
its own motivating factors which motivate them to function properly. On the other hand, in
particular, motivational strategies with monetary rewards have a stronger effect on efficiency and
organizational effectiveness. Thus, in order to get maximum output from employees, it is
necessary to promote and develop the motivating factors in businesses. Employee motivation has
always been a central problem for managers. Organizational Unmotivated employees are likely
to spend little or no effort in their jobs, avoid the workplace as much as possible, exit the
organization if given the opportunity and produce low quality work. A non-motivated employee
at work and this negatively impact on the organisational productivity because they will leave the
organisation. People probably use time at desk to surf internet or even find another job. On the
other hand, employees who feel motivated to work are likely to be persistent, creative and
productive, turning out high quality work that they willingly undertake.
Top-managing should take individual actions into consideration in designing the
organizational framework and the implementation of management styles and philosophies to
ensure employee career growth. It is highly important because success level of any company
primarily depends on how morals of workers are improved by motivating factors that in turn
contribute to higher success for workers. It is also likely, as management of company needs to
raise wage package including healthcare services, housing and other benefits, to attract or inspire
workers of a company. Therefore, motivation became a challenge for company to inspire its
workers to achieve a higher productivity level (Jyoti and Dev, 2015.).

Issues faced by Next plc in motivating the staff members at workplace
According to opinion of Jonathan Lister (2020), Motivating and motivating workers will
lead to moral development, decrease absenteeism and build a more efficient and competitive
activity. There are many demotivating methods which can negatively affect business, while
various factors motivate different types of people. Realizing and correcting such problems in
many ways can help company improve. The workforce is one of big factors that motivate a
difficult job. The staff is part of the organization with different expectations. All workers have
various convictions, attitudes, values, experiences and ideas. But the various forms of motivation
for diversified workforce are not known to all companies or are not aware as well as clear.
Motivational problems throughout work can be attributed both to supervisors and to ground
workers. Motivation problems vary from weak resources to accomplish goals and objectives to
clear lack of manager appreciation. Changing business motivational climate requires paying
attention to establish brand root cause of the issue that affects workers. There are some issues
mainly faced through company in motivating employees in organization mention below:
Unclear Expectations - A manager of Next plc who may not establish clear workplace
standards or receives contradictory reviews causes environments at workplace where there may
be issues with motivation. Staff members are confused and therefore unable to accomplish
measurable targets when a manager may not offer indicators of acceptable results or failures by
carrying out a clear work evaluation. An absence of sufficient reviews and expectations of
success will send a message that a manager is not involved in job results. This can compound
motivational problems and intensify the downturn in manufacturing (Kanfer, Frese and Johnson,
2017).
Lack of the adequate material- Lisa McQuerrey (2020) stated that
inadequate equipment may create motivational problems for workers to carry out completed
tasks. Staff of Next plc feels underrated by not providing sufficient assets to attain steady
productivity as regards management. The failure to obtain increased equipment can exacerbate
the problem and damage the employees ' motivation. This is evince that workers understand
essence of these activities as well as what it takes to accomplish them according to
organization’s expectations by having the requisite tools to accomplish the job.

Lack of employee’s reward- Employees want to see rewarded success that goes beyond
organizational expectations. An absence of a rewarding system with sales bonus or monthly
recognition can develop motivational problem at workplace because staff believe that high
worker growth is guaranteed by management and ownership. It can be the case when workers
believe that the pay scale becomes less and not in line with what manager wants in terms of job
and efficiency. Discouraged employees are reduced in motivation to compensate to perceived
lack of competitive pay and poor unemployment (Kim, Henderson and Eom, 2015).
Personal business investment- An employee is motivated and also attains higher level
of production by showing genuine commitment to their views about company by manager. It
improves workers mentality and allows them to contribute to growth by enhancing employment
efficiency. A manager of Next plc which does not value views of employee will risk building a
culture in which the staff has not the mental influence on the success of the company outside the
pay check. Staff member works as hard to gather a wage check and to prevent disciplinary
assessment (Leitner, Strauss and Stummer, 2016).
Ways through which company can motivate its staff members so that they can sustain for long
time period
On the basis of Justin Osborne (2017) Each manager find it difficult occasionally to keep
staff engaged, but good managers understand that the motivation of employees is critical to
victory overall. Although there is not the way to assure that staff will remain committed and
motivated, certain specific and efficient technologies can have major, lasting impact on
achievement and productivity at work when implemented.
Open communication- Next plc requires fostering clear communication to retain
employee motivation. No one likes to work under a manager that dominates monitors or
intimidates. If manager are interested in the work of workers, manager can obviously have
questions, concerns or suggestions. It is necessary for the manager to encourage open
communication through demonstrating that genuinely care about workers. Launching an open
door policy to make the workers feel secure and build clear lines of communication. If manager
actually get an open door policy then they should schedule frequent workplace meetings for
employees (Lemmon and Wayne, 2015).

Improve work environment- The development of even a positive work environment is
among best ways to inspire and involve the workers. It means creating an environment which
focuses instead on stiff structures on management tools and techniques. Although this technique
is typically used through software developers, this can be used in company under the principles
that regulate it. By working on projects that produce results rapidly and effectively, manager are
able to leverage this innate inclination. The creation of a rapid environment will inspire and
excite staff and therefore keep them committed and satisfied in long term. Fostering innovative
thinking is relevant. This will keep motivate the employees if they are motivated to be creative
and take chances while making mistakes. If manager do not fear failure, workers will
undoubtedly be confident and produce work that separates from rivalry.
Provide incentives- The provision of rewards when staff meet or exceed their objectives
has been one of best ways of satisfying and enjoying their jobs. They obviously feel inspired
when workers get engaged in jobs. Job fun is a way to inspire workplace. Company can do this
by applying gaming concepts to common tasks in order to maintain a better competition and to
generate enthusiasm in workplace. Although not all companies can gamify vital business, simple
stuff, like bingo for salesmen, can help them feel like playing. The compensation of hard-
working workers would inspire them to do better. Staff members will obtain other bonuses
except money. Through honoring their achievements and granting them certificates that grow
their business in long term, employers will reward workers. Those who will search for ways to
incentivize if reward staff members (Lin and et. al., 2018).
Trainings staff- The motivation of employees is a vital aspect of development. For
years, no one wants that job, without any potential hope for success. It is therefore necessary to
constantly train workers. Staff members want to build and strengthen essential competences that
help them meet their long-term objectives. The development of a training organizational culture
would boost the efficiency of workers, and result in higher sales and income.
Better Leadership- Expand employees motivational set by six leadership measures to
promote confidence and thoughts of safety at work while reducing anxieties, tensions and
cynisma. Begin with honest communication with the each staff member of team, have to know
staff and allow them to meet and infuse own positivity and vision into team.

RESEARCH METHODOLOGY
Research methodology is identified as key process for collecting data for accurate
business decisions through researcher. Methodology can include research on publications,
surveys, interviews and several other relevant research technologies. This can contain both
historical and current information on subject. Furthermore, research methodology incorporates
general model under which the process or operation is generated to collect accurate and relevant
data or research knowledge. This gives detailed and exact description of research procedures
used during study. A researcher describes in section how appropriate and essential data are
available to resolve the various research aims and questions. Various methods would be required
through a researcher to gather data on the importance of employee motivation and its impact on
organizational productivity (Mayfield and Mayfield, 2017). In doing research methodology,
research onion has been used. The researchers use this to understand research methodology for
research as an effective framework. The researcher uses research onion that allows a researcher
to evaluate the best way to gather valid and realistic study data. There are different components
involved in the research onion mention below:
Research philosophy- A philosophy of research is characterized as collection of values and
beliefs concerning the reality under study. Assumptions developed in field of research provide
adequate rationale for the way under which research is conducted. There are generally three
kinds, pragmatists, interpretivism and positivists, of research philosophy. This is the essential
aspects of philosophy that consistently helps researchers conduct their research activities. It
mostly defines how a researcher reflects on research as well as its specific field. This is belief in
methods of collection, analysis and exploitation of information and data. Source, existence and
information creation for specific topic and field is discussed. While the concept of gaining
information is part of a research activity under which researchers participate in information.
Justification- Researcher has been used the positivism philosophy because this is a key
approach in which researchers collect data from various respondents. They can thus easily collect
appropriate and reliable research information in order to draw valid outcome. Through this
philosophy of research, researchers analyze the different actions and opinions on specific
research issue, which contribute directly to expanding chances of successful as well as reliable
research in its totality (Omar, Nawawi and Salin, 2016).

Research approach- It establishes as just an effective process as well as plan a variety of broad
assumptions for an elaborate method of collecting, interpreting and analyzing data. This is
therefore based mainly on the nature of study problem. Inductive or deductive approach can be
seen as a type of approach to data analyzes used among researchers in their analysis of reliable
information on the subject.
Justification- The deductive approach is appropriate for analysis of accurate information
on the importance of employee motivation and its impact on organisational productivity because
an investigator is capable of working with probabilities by using this approach. The reason
behind choosing this approach is to help a researcher collect accurate and valid data concerning
the subject. It provides an important approach used through an investigator to collect reliable
study-related knowledge. This method was specifically designed to establish a hypothesis based
on current theories and to draw up a best plan for testing such hypotheses.
Research choice- The research onion framework's next layer is referred to as research choice.
The use of quantitative and qualitative method is used in a mixed process. These are known as
the best way to help researchers gather accurate information and data about subject (Oncioiu and
et. al., 2018).
Justification- Quantitative and qualitative research is therefore regarded as essential
method of study to assist a researcher in collecting accurate and correct data about the
subject. Quantitative research choice is more relevant and suitable for researchers to determine
importance of employee motivation and its impact on organisational productivity. This helps the
researcher to classify area of higher risk within such a limited time span without any extra
expense, mainly because of the option of Quantitative research choice. This is also helps a
researcher gather relevant information on subject.
Research strategy- This introduces step – by – step as well as effective action plan that
gives guidance to researchers' initiatives and opinions and enables them to methodically and then
on time organize research activities to produce more accurate and comprehensive reports. The
research strategy includes surveys, case studies, action research, interview, observation etc. All
of those are key kinds of research strategies, which help a researcher more efficiently and
reliably conduct through research activity.

Justification- All kinds of research strategies discussed above are important, but
investigators has been used the survey to collect reliable information on importance of employee
motivation and its impact on organisational productivity. In order to improve effectiveness
within such a given time period, survey is vital for a researcher. These will help a researcher with
reliable or systematic further study (Piehler, King, Burmann and Xiong, 2016).
Time horizon- It is important to determine the exact time taken to complete research
activities. The time frame would be more crucial for a researcher. Gantt chart is known to be a
form of bar chart to assist a researcher defines time to begin and end investigation.
Data collection- The collection of data is compilation and evaluation process in a defined
system of information on dependent variable, enabling users to answer relevant questions and
analyze results. It is most important field of a research since it provides systematic guideline for
collecting valid and adequate information. The analysis of data allows an individual or company
to answer specific questions, assess outcomes and forecast potential and patterns for the future.
The primary and secondary are two different methods of the data collection. Primary research is
carried out by surveys, since both qualitative and quantitative methods are used for gathering
useful information. Consequently, qualitative research is carried out through interviews which
cover research purposes and objectives (Sanders, Yang and Li, 2017).
Justification- The primary concern in this research was the primary data or information
collection, as the subject under review has been further published. The data collection, generally
for the purpose of solving research problems, is presented as data or knowledge created by
researchers first hand through direct experience or efforts. This recognizes raw first hand details.
Primary method of data collection is useful since reliable data are taken from field straight away.
The respondents should specifically draw the figures and evidence through using this method.
Sampling- As efficient method of selecting a portion of population, sampling introduces it. A
population is often defined as a broad community of people studying in a field of research. The
researcher selects a particular segment of the population instead of the whole population for
analysis. This makes every research work useful for investigator and controllable. As group, the
sample presents data in project or a selected population for analysis and monitoring. Sample is a

population-wide representative to explain the findings. Probability and the non- probability are
two different methods of sampling. Both are effective in choosing the right sample size.
Justification- There has been probability sampling method used because this presents as
efficient sampling method whereby each member of a group as a whole has an established
probability of being selected in study. When an inherently homogenous population of sample is
present, each participant has option of being picked. This is also an efficient sampling technique,
which selects people randomly through setting certain selection process. Through using random
sampling method, there has been 50 sample size chosen (Sharafizad and Redmond, 2020).
Ethical Consideration
The ethical consideration is defined to be the most effective aspect in appropriate
execution of an investigation, thus, in the implementation of a research it is important for the
researcher to follow research ethics and norms in respect to managing the suitable flow of
activities without facing any kind of issue and challenges. In the execution of an investigation the
key obligation of the researcher is to follow the research ethics in respect to completion of the
work in suitable manner. In the context of this present analysis both primary and secondary
research are executed to analyses the area of determining the importance of employee motivation
and its impact on organizational productivity. Therefore, in the suitable execution of primary
research, the investigator needs to provide consent to their participation in relation to receiving
their concern regarding the project as well as investigator needs to ensure their participants about
the safety and security of their private information. Research also requires to ensure their
participants about the safety and security of their private data, as the participants are mainly
worried about the safety of their private information. In addition to this, the investigator also
ensure to not asking any questions that affects the morale and sentiments of the participants.
Furthermore, researcher also ensure to manage cost and capital in respect to guide the entire
project activity in suitable manner. For resolving the issue of time the investigator needs to
design a time scale in which activities are priorities as per the requirement of the task and
researcher also needs to manage cost for effective execution of activities in suitable manner.

DATA ANAYSIS AND INTERPRETATION
Data analysis introduces to the essential process of analyzing or evaluating information regarding
the topic. This process help researcher in analyzing of qualitative or quantitative information
through data analysis approaches which are deductive and inductive. Within an investigation,
deductive approach is suitable for researcher because it helps investigator in evaluating of
quantitative information in minimum period of time. Along with this, in order to analysis
quantitative information, there is requirement for using analytical tool. Frequency distribution
analysis is a best tool that will be used by investigator for analyzing quantitative information
within limited time period (Temminck, Mearns and Fruhen, 2015). In this tool, researcher will
require to making frequency distribution table and distributing entire table in single table. This
technique will support investigator in analyzing of quantitative information systematically. Ms-
Excel software has been followed by investigator for making graphs according to the each and
every questions. Therefore, both are important for investigator in achievement of research aim
and objectives in minimum time period.
Frequency Distribution analysis
Q1) Do you know about the employee motivation? Frequency
a) Yes 40
b) No 10
Q2) What is the importance of the employee motivation in an
organization?
Frequency
a) Enhance job satisfaction 15
b) Increase employee performance 10
c) Employee engagement 10
d) Increase organizational productivity 15
Q3) What are the different motivational factors which impact
employee motivation?
Frequency
a) Job security 12
b) Interesting work 18
c) Appreciation 10
d) Positive working environment 20
Q4) What is the positive influence of employee motivation on the
Next plc productivity?
Frequency
a) Attain organizational objectives 23
b) Employee sustainability 17
c) Reduce employee turnover 10
Q5) What is negative impact of the employee motivation on Frequency

productivity of company?
a) Minimize employee performance 15
b) Absenteeism 15
c) Increase employee turnover 20
Q6) Does monetary techniques are helpful in enhancing
motivational level of staff members?
Frequency
a) Yes 39
b) No 11
Q7) Which are the iissues faced by Next plc in motivating the staff
members at workplace?
Frequency
a) Limited resources 15
b) Poor leadership 20
c) Workplace Conflict 15
Q8) Which challenges faced by company not to motivating staff at
workplace?
Frequency
a) Inappropriate hires 10
b) Minimum professional development opportunities 18
c) No One-on-One Attention 22
Q9) Which effective ways company should used to motivate its staff
members so they can sustain for longer time?
Frequency
a) Provide training 25
b) Positive culture 10
c) Give rewards 15
Q10) What are the different motivational methods used by Next
plc to motivate employees?
Frequency
a) Empowerment 18
b) Creativity and Innovation 12
c) Learning 10
d) Quality of Life 10
Q11) Which type of training methods helps in enhancing employee
performance and motivate them?
Frequency
a) On the job training 28
b) Off the job training 22
THEME 1: Know about the employee motivation
Q1) Do you know about the employee motivation? Frequency

a) Yes 40
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency
Interpretation: It has been examined from the above mentioned information that there are 40
respondents and according to them they have understanding regarding the employee motivation.
It is necessary for the company to motivate employees so that their performance level can be
enhanced and employees can able to attend the set objectives within the given period of time.
There are 10 remaining respondents which are not agreeing with understanding regarding the
employee motivation at workplace.
THEME 2: Importance of employee motivation
Q2) What is the importance of the employee motivation in an
organization?
Frequency
a) Enhance job satisfaction 15
b) Increase employee performance 10
c) Employee engagement 10
d) Increase organizational productivity 15

a) Enhance job satisfaction
c) Employee engagement
0
2
4
6
8
10
12
14
16 15
10 10
15
Frequency
In
terpretation: As per opinion of 15 respondents that the main importance of employee
motivation is to enhance the job satisfaction level. If employees will be motivated at workplace
then they can enhance their job satisfaction level and also work in an organization by focusing on
achieving the aim and objective within the given period of time. On the basis of 10 respondents
that employee motivation is helpful in increasing the performance level of staff members as this
can help in increasing the employee’s performance and also sustain at workplace for longer
period of time. There are 10 respondents and they said that from the employee motivation the
employees are engaging at workplace and focus on performing their task and activities in an
effective manner. 15 respondents said that motivated employees are focus on increasing the
productivity of an organization in an effective manner.
THEME 3: Motivational factors which impact employee motivation
Q3) What are the different motivational factors which impact
employee motivation?
Frequency
a) Job security 12
b) Interesting work 18
c) Appreciation 10
d) Positive working environment 20

a) Job security
b) Interesting work
c) Appreciation
d) Positive working environment
0
2
4
6
8
10
12
14
16
18
20
12
18
10
20
Frequency
Interpretation: There are different motivational factors which influence on the motivation of
employees. On the basis of 12 respondents that job security is one of the main motivational
factors of employee motivation as in this the employees have the proper job security then they
will be motivated and sustain at workplace for long period of time. On the basis of 18
respondents that company should provide interesting work to employee so that they can work
and perform in a Better manner. There are 10 respondents and they said that company should
appreciate the performance level of staff members so that they can be motivated. There are 20
remaining respondents and according to them management should develop the positive
environment in which employees can able to work effectively and together in a group without
arising any kind of conflict.
THEME 4: Positive influence of employee motivation
Q4) What is the positive influence of employee motivation on the
Next plc productivity?
Frequency
a) Attain organizational objectives 23
b) Employee sustainability 17
c) Reduce employee turnover 10

a) Attain organizational objectives
b) Employee sustainability
c) Reduce employee turnover
0
5
10
15
20
25 23
17
10 Frequency
Interpretation: As per opinion of 23 respondents that the positive impact of employee
motivation on productivity of Next PLC is to achieve in the organization objective. If employees
will be motivated then they will focus on achieving the set in an objective of an organization
effectively. There are 17 respondents and they said that from the employee motivation they can
able to sustain in an organization for longer period of time. 10 remaining respondents said that
from motivation employees are able to retain and workplace focus on organizational productivity
and this helps in minimizing the employee turnover rate.
THEME 5: Negative impact of the employee motivation
Q5) What is negative impact of the employee motivation on
productivity of company?
Frequency
a) Minimize employee performance 15
b) Absenteeism 15
c) Increase employee turnover 20

a) Minimize employee performance
b) Absenteeism
c) Increase employee turnover
0
2
4
6
8
10
12
14
16
18
20
15 15
20
Frequency
Interpretation: There are 15 respondents which said that the negative impact of employee
motivation on organizational productivity is to reduce the performance level of staff members. If
company does not motivate the employees then their performance can be reduced and they are
not able to perform in a better manner for achieving the aim and objective at workplace. 15
respondents said that if employees will get motivated then they will not come at workplace on
daily basis and enhance the absenteeism. This turns to reduce the productivity of company and
does not get the competitive benefits. There are 20 respondents and according to them the
demotivated employees are not sustained at workplace and it enhances the employee turnover
rate of an organization. In case, if the older employee leave the organization then company needs
to higher than you employees and this enhances the hiring fast and training cost of company.
THEME 6: Monetary techniques are helpful in enhancing motivation
Q6) Does monetary techniques are helpful in enhancing
motivational level of staff members?
Frequency
a) Yes 39
b) No 11

a) Yes b) No
0
5
10
15
20
25
30
35
40
39
11
Frequency
Interpretation: There are 39 respondents and according to them monetary techniques are
helpful in motivating the staff members at workplace. It is necessary to company to give the
bonus and also enhance their pay scale to employees and this will help in increasing their
motivation at workplace. There are 9 respondents which are not agreeing with the given
statement.
THEME 7: Issues faced by Next plc in motivation
Q7) Which are the issues faced by Next plc in motivating the staff
members at workplace?
Frequency
a) Limited resources 15
b) Poor leadership 20
c) Workplace Conflict 15

a) Limited resources b) Poor leadership c) Workplace Conflict
0
5
10
15
20
25
15
20
15
Frequency
Interpretation: On the basis of 15 respondents that the limited resources issue is mainly faced
by the Next PLC in order to motivating the employees in an organization. If the company has the
Limited sources or requirements to provide the training or also motivating employees and it
arisen the complexities at work place and company cannot able to motivate the employees. There
are 20 respondents and according to them the poor leadership develops the negative impact on
motivating employees. If leader is not able to deal with the employees in a better manner than the
conflict will be arisen at workplace and employees are not able to focus on their work. There are
15 respondents and according to them the workplace conflict is major issue arises at workplace
and it develops the negative impact and in motivating employees in an organization.
THEME 8: Challenges faced by company in motivating staff
Q8) Which challenges faced by company not to motivating staff at
workplace?
Frequency
a) Inappropriate hires 10
b) Minimum professional development opportunities 18
c) No One-on-One Attention 22

a) Inappropriate hires
b) Minimum professional development opportunities
c) No One-on-One Attention
0
5
10
15
20
25
10
18
22
Frequency
Interpretation: On the basis of 10 respondents that the main challenges faced through company
not to motivating the employees is to inappropriate hires. If company will hire the unqualified
and not professional employees at work was then it develops a negative impact on the
organization productivity. 18 respondents said that the minimum professional development
opportunities for the employees are not able to motivate them in an organization. There are 22
respondents and as per their opinion that there is no one to one attention or interaction is a major
issue. It is necessary for the management to make the face to face or one to one interaction with
the employee so that they can give their opinions and also tell about their issues they mainly face
at workplace.
THEME 9: Ways Company should used to motivate its staff
Q9) Which effective ways company should used to motivate its staff
members so they can sustain for longer time?
Frequency
a) Provide training 25
b) Positive culture 10
c) Give rewards 15

a) Provide training b) Positive culture c) Give rewards
0
5
10
15
20
25
25
10
15
Frequency
Interpretation: On the basis of 25 respondents that company should provide training to
employees so that they can be motivated and sustain at the workplace for longer time period for
the stock’s training is one of the effective way to increasing the employee skills and knowledge
so that they can able to perform effectively. There are 10 respondents and according to them,
company should develop the positive culture at workplace so the employees can work effectively
without facing any kind of issues. There are 15 respondents and they said that company should
give the rewards to the best performer employee so that they can be motivated.
THEME 10: Motivational methods used by Next plc
Q10) What are the different motivational methods used by Next plc
to motivate employees?
Frequency
a) Empowerment 18
b) Creativity and Innovation 12
c) Learning 10
d) Quality of Life 10

a) Empowerment
b) Creativity and Innovation
c) Learning
d) Quality of Life
0
2
4
6
8
10
12
14
16
18
18
12
10 10
Frequency
Interpretation: There are different motivational methods which Next PLC can be used to
motivating the staff members. On the basis of 18 respondents that there empowerment is one of
the effective motivational methods that company can be useful. On the basis of 12 respondents
that creativity and innovation is helpful in motivating the staff. 10 respondents said that
management should provide the learning session to employees so that they can learn something
new and effective. 10 respondents are agreeing with make the better quality of life.
THEME 11: Type of training methods helps in enhancing employee performance
Q11) Which type of training methods helps in enhancing employee
performance and motivate them?
Frequency
a) On the job training 28
b) Off the job training 22

a) On the job training b) Off the job training
0
5
10
15
20
25
30 28
22
Frequency
Interpretation: As per opinion of 28 respondents that company should provide the on the job
training to the Employees. In this, there is a trainer of company who are aware about the
employee’s skill and ability. On the basis of that trainer provide the training to them. There are
20 respondents and they said that company should provide to the off the job training to
employees because in this the training is belongs to outside and they can able to provide
something new knowledge and also abilities to them.

Discussion
This is another important and significant part of the dissertation because it support
investigator in discussing of secondary information about the topic. This will help researcher in
attainment of aim and objectives of the study. In this part, researcher will require to discuses
each objectives of research by making themes (Ugaddan and Park, 2017). There are some themes
according to the research objectives and questions that will be explained as below:
Theme 1: Employee motivation important for the workplace.
According to the above mentioned literarture review this has been duly determined that
employee motivation plays crucial role for an organisation that assist an entity to make
significant increase in overall productivity and performance level of employees. It has been
evaluated that, there are different type of ways through which an organisation can provide
motivation to employees. For example entity can motivate their employees by offering them
monetary benefits as well as non-monetary benefits. According to the evaluation, it has been
signified that, employement motivation facilitate an organisation to increase probability of entity
to fulfil their goals and objectives with great effeciency. Employee motivation is an essential
element for organisational workplace structure as it is having tendency to maximise loyalty of
employees towards company. Thus, it becomes essential for respective organisation to
continuously provide motivation to their employees in order to increase their morale and
workplace performance for company benefit (Wang and Hou, 2015).
Theme 2: Employee motivation affect the productivity of company.
According to the above secondary research evaluation, this has been identified that
employee motivation is having direct impact upon organization productivity. As this is being
determined that if employees within workplace structure are effectively motivated and encourage
then they accomplish their roles and responsibilities with more zeal and hard work. Employee
motivation is an critical aspect of an organization thus it is essential for an entity to motivate
individuals within their workplace structure on regular routine. As it not only allows respective
company to maximize overall productivity of their workplace structure but also facilitate them to

significantly increase their competitive edge in respective industrial sector (Yoon and et. al.,
2015).
Theme 3: Issues Next plc faced in motivating employees at workplace?
In order to enhance overall profitability and productivity of employees it is essential for
an organisation to ensure that their employees are motivated. However, there are some certain
form of issues can be arised or faced by Next plc in the process of offering motivation in their
wokrplace structure. For example poor leadership, no clear form of chain of command, unclear
job descriptions, lack of professional development opportunities, workplace conflict, lack of
confidence in company, ir-regular form of performance evaluations are some of the issues that
are having tendency to significantly create numerous form of issues and challenges among
respective company while in the process of offering motivation to employees in company
workplace structure (Anitha, 2016).
Theme 4: Recommendations to company to motivate the employees to retain them longer?
There are number of ways through which Next plc can offer motivation to their employees in
order to retain them for long duration of time. Mentioned below there are some certain
recommendations being provided to respective organization:
 Next Plc is recommended to provide advancements opportunities to each and every
employees, as if an employee see their future growth they can assure their existence in
company for long period of time.
 Respective entity is being duly recommended to effectively acknowledge achievements
of employees and further encourage them to better performance. It enhances sense of
motivation and belonging within employees towards company (Carsrud and et. al.,
2017).
 Next plc top management is recommended to implement effective and strong feedback
system, as it allow them to resolve issues and problems of employees in less time frame.
Thus, it has been evaluated that by undertaking all the above recommendations into
consideration Next Plc can offer effective form of motivation to their employees that will further

allow them to increase productivity and profitability of both employees and entity in best
effective manner.

Conclusion and Recommendation
Introduction
This is the final section of the research which is plays an imperative role in summarizing
the results of the investigation in effective manner, therefore, this section of the investigation is
mainly encompasses over generating valid and reliable outcome that are relay over the chosen
study area. This chapter mainly involves two sections that are effective in representing the results
of the project. Thus, in this researcher is able to summaries the results drawn through the way of
analysis. It is through this section that the researcher is able to identify valid course of action for
future. The chapter is recognized to be highly essential in nature since it renders overview of
entire research work to readers. Moreover, this section emphasizes on providing
recommendation to the organization into consideration. In this conclusion has been drawn over
the results of the analysis and than recommendations are supportive in [providing suitable
suggestions for the business to make suitable changes that would be effective for the business in
attaining significant growth and success.
Conclusion
From the detailed analysis of the project it has been concluded that, employee motivation
is a wider aspect which is effective in enhancing the skills and capability of employees at
workplace to enhance overall credibility and productivity of the business. Therefore, employee
motivation is determined to be the key recognition of the human resources department, thus in
the context of an organization, the human resource managements are liable in motivating
employees at workplace to enhance the overall performance of the business. Motivation is
defined as an inner state which causes an individual to behave in a manner which ensures the
accomplishment of some goals and objectives, therefore, it can also be elaborated as the state
which aids the people towards the intention of fulfilling felted desires. From the detailed analysis
of the project it has been concluded that, majority of participants are said that, it I important for
the businesses to motivate their employees for the purpose of enhancing productivity and
performance, therefore, high encouragement of employees may results in better productivity of
the entire business operations. The analysis of the study also stated that, within an organizational
premises the higher productivity is significantly encompasses over the motivation of the

employees and participants are providing there concern that, employee motivation creates
assorted importance like enhancing job satisfaction, increasing employees performance,
developing employee engagement and increasing over all business productivity. From the
evaluation of the project it has also been concluded that, in the competitive era businesses are
work for attaining their cited objectives and for this better employees performance is required so
the management of the business is concern over encouraging staff for better performance via
offering them incentives, compensations, extra rewards, better hike in position, effective
workplace opportunity and so on. However, these are the key aspects that are effectively be
implement by the businesses and its management to motivate employees at workplace. The study
has also stated that, organizations in today's scenario are concern over improvising their hiring
and provide on the job training to their employees for providing them significant training about
the operations held at the workplace and enhance the morale of employee working. As per the
detailed analysis of the study, it has also been determined that here are assorted challenges like
Inappropriate hires, Minimum professional development opportunities, No One-on-One
Attention and so on that are faces by the business for not motivating employees at workplace,
thus these are requires to be overcome by the business or its management to gain higher
advancement and growth. As per the opinion analysis of the participants it has also been
determined that, high motivation of employees may create results in developing the perormace
of the business and reduce absenteeism which helps the business in encoauging employees to
putting theire significant efforts in the growth and success of the bsuiness. The issue of
motivation has rapidly posed a wide issue to enterprises around the world mainly in the
manufacturing industries where high levels of productivity influences or play a vitale role in
determining the profitability, growth, development, stability and future success of an
organization. Therefore a business in a bid to attain higher achievement in assisting a
competitive edge over its rival as well as avoid a steady decline in the productivity levels of its
employees, must ensure members of the workforce are adequately motivated within
organsaition and gain satiafction at workplace. Thus, this helps in encouaging employees to
gain growth and success.
Recommendation
According to the study executed over the area of determining the importance of employee
motivation and its impact on organizational productivity, it has been recommended that, in the

developing business scenario it is required for the businesses to motivate their employees
employees at workplace to gain growth and success. Therefore, in the study has been executed
over Next plc, thus it is a leading retail company which should have its concern over managing
workforce and encouraging them to enhance business performance. From the descriptive analysis
of the business performance it has been recommended to the Next plc to hire experienced
employees who are having significant capability to lead others in the direction of gaining growth
and success. However, as per the evaluation of the study it has also been suggested to the
business and its manege to implement effective motivational tool like empowerment, learning,
creativity and innovation, thus these are the best possible sources to encourage people at
workplace and enhance the overall operations of the business. As per the opinion analysis of the
participants it has been recommended to the business to provide on the job training to their
employees, therefore, it termed to be the most effective source which may in turns in creating
value for the business in guiding the employees in the direction of attain profitability and growth.
The descriptive analysis has also stated that, business should encourage creativity and innovative
at workplace, however, creativity helps the business in urging unique ideas which are effective in
terms of enhancing the productivity and innovation also helps the business in encouraging easy
working via the implementation of effective tools and technologies at workplace. For
encouraging motivation at workplace company should also provide awards and incentives to
their employees for their effective performance and also provide appreciation on their unique
working style, thus this would be effective for the business or its management to motivate other
for effective performance that are creating value for the business in gaining growth and success.

Reflection and alternative research methodology
Reflection
I am happy that I got an effective chance for doing research over an interesting topic i.e. An
investigation on importance of employee motivation and its impact on organizational productivity. This is
a main purpose or aim of this dissertation and in order to attain this aim I used different number of
activities. I followed literature review for collecting secondary information from various sources i.e
magazines, books, articles etc. This activity supported me by providing missing data that turn to helped
me in achievement of research aim. For completing research methodology section, I used number of
methods, techniques and tools. For this, I used questionnaire that was effective for me because this helped
in providence of quantitative and primary information. I also applied frequency distribution analysis for
analyzing quantitative information in less period of time. This was useful for me in attainment of research
aim and objectives easily. All these are effective methods for me while collecting and analyzing of valid
and reliable information.
By executing this dissertation, I improved my research skills and knowledge such as data
collection skills, data analysis skills, time management skills etc. All these skills were supported me in
completion of each activity of dissertation timely and systematically. Along with this, I also learned about
the significance of employee motivation over organizational productivity. Despite of this, I faced
certain issues or challenges while performing this investigation i.e insufficient time, improper or
unethical behavior from respondents side, lack of cost etc. All these are major challenges that
had direct impact on mine by reducing the level of confidence and performance. In order to
overcome these issues I tried my best. In order to overcome issue of time, I used Gantt chart. It is
a time management tool that supported me by providing actual information about the starting and
ending time research completion. I also followed each principles or values of research ethics that
helps me by reducing the impact of unethical behavior from respondents side. I achieved aim and
objectives of the research timely and effectively.

Alternative research methodology
There are different areas for doing further research which are: determination of
motivational techniques and its impact on employees performance, impact of motivation on
employee’s productivity and performance etc. All these are further area of the investigation that
will support investigator in executing of research effectively. In order to collect information
regarding these area, there is need for using an alternative research methodology. Interview is
consider alternative part of methodology that will be used by investigator for doing further
investigation. This is a tool of primary data collection that will assist researcher in achievement
of aim and objectives of study successfully. In this method, researcher will require to make some
open-ended questions and ask to the respondents. In this method, respondents are completely
free by providing their opinion and view regarding the topic. Interview is a tool that support
researcher in collecting of qualitative information within minimum time of time. Therefore,
interview is an essential part of alternative methodology for investigator to use and gather
accurate information easily. There are different advantages of using interview method of data
collection, including selection of suitable candidates, collection of primary data, time-saving,
less costly, sufficient information etc. All these are major advantages of using interview method
for researcher.

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Appendix
QUESTIONNAIRE
Q1) Do you know about the employee motivation?
a) Yes
b) No
Q2) What is the importance of the employee motivation in an organization?
a) Enhance job satisfaction
b) Increase employee performance
c) Employee engagement
d) Increase organizational productivity
Q3) What are the different motivational factors which impact employee motivation?
a) Job security
b) Interesting work
c) Appreciation
d) Positive working environment
Q4) What is the positive influence of employee motivation on the Next plc productivity?
a) Attain organizational objectives
b) Employee sustainability
c) Reduce employee turnover
Q5) What is negative impact of the employee motivation on productivity of company?
a) Minimize employee performance
b) Absenteeism
c) Increase employee turnover
Q6) Does monetary techniques are helpful in enhancing motivational level of staff

members?
a) Yes
b) No
Q7) Which are the iissues faced by Next plc in motivating the staff members at
workplace?
a) Limited resources
b) Poor leadership
c) Workplace Conflict
Q8) Which challenges faced by company not to motivating staff at workplace?
a) Inappropriate hires
b) Minimum professional development opportunities
c) No One-on-One Attention
Q9) Which effective ways company should used to motivate its staff members so they can
sustain for longer time?
a) Provide training
b) Positive culture
c) Give rewards
Q10) What are the different motivational methods used by Next plc to motivate
employees?
a) Empowerment
b) Creativity and Innovation
c) Learning
d) Quality of Life
Q11) Which type of training methods helps in enhancing employee performance and
motivate them?
a) On the job training
b) Off the job training
Q12) Recommend ways by which employees can enhance their capabilities and company

can gain competitive advantage.