Research and Analysis Project: Employee Motivation in the Workplace
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This report, titled "Research & Analysis Project: Employee Motivation in the Workplace," presents a comprehensive analysis of factors impacting employee motivation. The project aims to assess monetary and non-monetary factors influencing employee motivation, understand its significance in retaining employees, examine how motivation affects organizational performance, and recommend strategies to enhance employee motivation and overall organizational function. The research employs both primary and secondary data collection methods, including surveys and literature reviews, focusing on the context of Thomas Cook. The report delves into the rationale behind the study, the research questions, and the methodologies used, providing insights into the impact of motivation on work performance and organizational development. The findings are analyzed to draw conclusions and offer recommendations for improving employee motivation and organizational effectiveness. This research is a valuable contribution to the field of management and human resources.

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Table of Contents
TOPIC..............................................................................................................................................1
SECTION 1: RAP ...........................................................................................................................1
Overview.....................................................................................................................................1
Project objectives........................................................................................................................2
Research questions......................................................................................................................2
Rationale.....................................................................................................................................2
Information gathering..................................................................................................................3
Monetary and non-monetary factors of impacting motivation of employee...............................4
RESEARCH METHODOLOGY.....................................................................................................7
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS...............................10
Data Analysis............................................................................................................................10
Theme 1: Total number of years you have been working for Thomas Cook...........................10
Findings and Discussion ..........................................................................................................17
Conclusion.....................................................................................................................................19
Recommendations..........................................................................................................................21
Skills and Learning statement .......................................................................................................23
1. Reflection on Learning from meeting with my mentor .......................................................23
2. Achievement of the RAP research objectives.......................................................................25
3.Demonstration of my interpersonal and communication skills during the project work.......26
4 Reflection on how undertaking the RAP helped you in your accountancy studies and/or
current employment role...........................................................................................................27
REFERENCES..............................................................................................................................29
TOPIC..............................................................................................................................................1
SECTION 1: RAP ...........................................................................................................................1
Overview.....................................................................................................................................1
Project objectives........................................................................................................................2
Research questions......................................................................................................................2
Rationale.....................................................................................................................................2
Information gathering..................................................................................................................3
Monetary and non-monetary factors of impacting motivation of employee...............................4
RESEARCH METHODOLOGY.....................................................................................................7
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS...............................10
Data Analysis............................................................................................................................10
Theme 1: Total number of years you have been working for Thomas Cook...........................10
Findings and Discussion ..........................................................................................................17
Conclusion.....................................................................................................................................19
Recommendations..........................................................................................................................21
Skills and Learning statement .......................................................................................................23
1. Reflection on Learning from meeting with my mentor .......................................................23
2. Achievement of the RAP research objectives.......................................................................25
3.Demonstration of my interpersonal and communication skills during the project work.......26
4 Reflection on how undertaking the RAP helped you in your accountancy studies and/or
current employment role...........................................................................................................27
REFERENCES..............................................................................................................................29

TOPIC
“A critical review of key factors or indicators in the motivation of employees in an organisation”
SECTION 1: RAP
Overview
Motivation is considered as one of most significant aspect for every business firm because
it allows to accomplish objectives in desired manner. By having an effective consideration of
such measures the issues can be resolved so that goals and objectives can be accomplished.
Motivation is estimated as the blend of interior and outside components that effects the want and
vitality face to face to proceed with the activity. In other angle, it is a component that assumes a
key part in change of responsibility while playing out the characterized part. It likewise upgrades
assurance of the individual to work in viable way with the goal that objectives can be proficient
in proper way (Manzoor, 2012). Number of business associations is thinking about it as a basic
factor since it helps in achieving different fiscal and non-financial advantages that can lead
business to noteworthy level of accomplishment. It is fundamental for business associations to
guarantee that they are giving better fulfilment to representatives with the goal that their
assurance can be moved forward. Ebb and flow explore proposition will be intended to break
down the effect of inspiration on work execution. Inspiration assumes a key part in achievement
of hierarchical objectives so it is noteworthy for business firms to think about it as basic factor in
the present focused condition. There are different elements that effect the inspiration level of the
individual and effect the general improvement of working environment (Yidong and Xinxin,
2013).
By having an effective consideration of motivation factors the issues in terms of
sustainability can be resolved. Understanding motivation among members allows to have better
performance because it also assist in framing better policies. Through motivation theories the
issues in terms of sustainability can be resolved. It has been noticed that motivation within
organisation also improves the workplace productivity. It assist in meeting goals and objectives
and ensure that long term sustainability can be advanced. In order to have effective
accomplishment of the framed aim, it is necessary for members to have application of objectives.
With an assistance of members the research problem can be addressed in more effective manner
(Cherian and Jacob, 2013). Through having a gathering of information and analysis according to
1
“A critical review of key factors or indicators in the motivation of employees in an organisation”
SECTION 1: RAP
Overview
Motivation is considered as one of most significant aspect for every business firm because
it allows to accomplish objectives in desired manner. By having an effective consideration of
such measures the issues can be resolved so that goals and objectives can be accomplished.
Motivation is estimated as the blend of interior and outside components that effects the want and
vitality face to face to proceed with the activity. In other angle, it is a component that assumes a
key part in change of responsibility while playing out the characterized part. It likewise upgrades
assurance of the individual to work in viable way with the goal that objectives can be proficient
in proper way (Manzoor, 2012). Number of business associations is thinking about it as a basic
factor since it helps in achieving different fiscal and non-financial advantages that can lead
business to noteworthy level of accomplishment. It is fundamental for business associations to
guarantee that they are giving better fulfilment to representatives with the goal that their
assurance can be moved forward. Ebb and flow explore proposition will be intended to break
down the effect of inspiration on work execution. Inspiration assumes a key part in achievement
of hierarchical objectives so it is noteworthy for business firms to think about it as basic factor in
the present focused condition. There are different elements that effect the inspiration level of the
individual and effect the general improvement of working environment (Yidong and Xinxin,
2013).
By having an effective consideration of motivation factors the issues in terms of
sustainability can be resolved. Understanding motivation among members allows to have better
performance because it also assist in framing better policies. Through motivation theories the
issues in terms of sustainability can be resolved. It has been noticed that motivation within
organisation also improves the workplace productivity. It assist in meeting goals and objectives
and ensure that long term sustainability can be advanced. In order to have effective
accomplishment of the framed aim, it is necessary for members to have application of objectives.
With an assistance of members the research problem can be addressed in more effective manner
(Cherian and Jacob, 2013). Through having a gathering of information and analysis according to
1
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designed objectives the overall understanding of practice can be advanced in critical manner. It
assist in meeting objectives and ensure that standards are being well maintained.
Project objectives
To assess the monetary and non-monetary factors which makes impact motivation of
employees in an organisation.
To understand the importance of motivation to retain employees within organization
To examine motivation factors which impacts the performance of organisation
To recommend ways that improves motivation of employees and advances overall
working of organisation.
Research questions
What kind of monetary and non-monetary factors impacts the motivation of employees in
an organisation?
How significant is motivation to retain employees within organization?
How motivation factors impacts the performance of organisation?
What key methods are to improve motivation of employees and advances overall working
of organisation?
Rationale
In modern era, number of businesses are focused towards application of diverse
motivational theories in order to have effective development of morale standards. By having an
understanding about such norms the issues can be resolved which are faced by companies in
regard to motivation. There are not very many scientists, who have directed the examination on
inspiration yet they have not talked about the components of inspiration and their effect on work
execution. Because of this, the analyst who is a piece of present investigation has chosen to lead
an examination on the worry subject. This exploration will be founded on estimating inspiration
of the workers inside association. In this regard the Thomas Cook is being considered as an
association for the present examination (Diefendorff and Chandler, 2011). The method of
reasoning behind the determination of this movement firm is that it is one of driving visit and
travel Company on the planet. Association assumes a key part being developed of movement and
tourism area. It is critical to comprehend the part of inspiration as it has coordinate connection
with the development of the business firm. This exploration will make an essential measure of
commitment in writing also. With a help of the discoveries, the administration of business
2
assist in meeting objectives and ensure that standards are being well maintained.
Project objectives
To assess the monetary and non-monetary factors which makes impact motivation of
employees in an organisation.
To understand the importance of motivation to retain employees within organization
To examine motivation factors which impacts the performance of organisation
To recommend ways that improves motivation of employees and advances overall
working of organisation.
Research questions
What kind of monetary and non-monetary factors impacts the motivation of employees in
an organisation?
How significant is motivation to retain employees within organization?
How motivation factors impacts the performance of organisation?
What key methods are to improve motivation of employees and advances overall working
of organisation?
Rationale
In modern era, number of businesses are focused towards application of diverse
motivational theories in order to have effective development of morale standards. By having an
understanding about such norms the issues can be resolved which are faced by companies in
regard to motivation. There are not very many scientists, who have directed the examination on
inspiration yet they have not talked about the components of inspiration and their effect on work
execution. Because of this, the analyst who is a piece of present investigation has chosen to lead
an examination on the worry subject. This exploration will be founded on estimating inspiration
of the workers inside association. In this regard the Thomas Cook is being considered as an
association for the present examination (Diefendorff and Chandler, 2011). The method of
reasoning behind the determination of this movement firm is that it is one of driving visit and
travel Company on the planet. Association assumes a key part being developed of movement and
tourism area. It is critical to comprehend the part of inspiration as it has coordinate connection
with the development of the business firm. This exploration will make an essential measure of
commitment in writing also. With a help of the discoveries, the administration of business
2
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association can without much of a stretch plan its human asset rehearses. It will aid powerful
advancement of workforce and leads business to noteworthy level of accomplishment. In the
present aggressive market of movement and tourism industry, it is fundamental for the
organizations to fulfil their representative's desires all things considered. It will likewise upgrade
the inspiration level and incite them to work in more compelling way (Anderfuhren-Biget, 2010).
The key thought process of the investigation will be to examine the effect of inspiration on work
execution and hierarchical improvement. It will encourage in assessment of key factors that
effects the inspiration level among representatives. In this regard, Thomas Cook PLC and its
work culture will be considered as a basic perspective.
In addition to this, it can be said that by having an effective development of key measures
in regard to motivation the issues can be resolved. It has been witnessed that long term
opportunities in terms of sustainability can be attained effectively with a promotion of
motivation. However, previous studies has not presented information in regard to various
elements which are associated with the motivation. Along with this, it has been noticed that
consideration of key measures in regard to motivation factors is also essential. It has also
enhanced the tendency to understand the factors which are associated with the factors which
impacts the motivation to great context.
Information gathering
In order to have effective development of process for information gathering the practice
need to be advanced with a support of diverse tools. It has been noticed that by having an
application of key measures the issues in terms of information gathering can be resolved.
Considering the subjective piece of the examination, the data social occasion will similarly be
refined in subjective nature. There are two different kinds of methods that will be used by the
expert to gather information. Basic and assistant research procedures both will be gotten to
accomplish objectives. Data gathering procedures acknowledge a basic place in every
investigation. This deduces researcher needs to use suitable strategies for social occasion data in
order to achieve the focuses and focuses of research. Basic system includes assembling direct
information (Badke, 2012). This is new information which the master assembles himself for the
examination suddenly. The data is amassed by the examiner especially with the true objective of
research. Basic data gathering strategies include surveys, reviews, interviews, focus social affairs
et cetera. These help with getting point by point viewpoints of the respondents. The present
3
advancement of workforce and leads business to noteworthy level of accomplishment. In the
present aggressive market of movement and tourism industry, it is fundamental for the
organizations to fulfil their representative's desires all things considered. It will likewise upgrade
the inspiration level and incite them to work in more compelling way (Anderfuhren-Biget, 2010).
The key thought process of the investigation will be to examine the effect of inspiration on work
execution and hierarchical improvement. It will encourage in assessment of key factors that
effects the inspiration level among representatives. In this regard, Thomas Cook PLC and its
work culture will be considered as a basic perspective.
In addition to this, it can be said that by having an effective development of key measures
in regard to motivation the issues can be resolved. It has been witnessed that long term
opportunities in terms of sustainability can be attained effectively with a promotion of
motivation. However, previous studies has not presented information in regard to various
elements which are associated with the motivation. Along with this, it has been noticed that
consideration of key measures in regard to motivation factors is also essential. It has also
enhanced the tendency to understand the factors which are associated with the factors which
impacts the motivation to great context.
Information gathering
In order to have effective development of process for information gathering the practice
need to be advanced with a support of diverse tools. It has been noticed that by having an
application of key measures the issues in terms of information gathering can be resolved.
Considering the subjective piece of the examination, the data social occasion will similarly be
refined in subjective nature. There are two different kinds of methods that will be used by the
expert to gather information. Basic and assistant research procedures both will be gotten to
accomplish objectives. Data gathering procedures acknowledge a basic place in every
investigation. This deduces researcher needs to use suitable strategies for social occasion data in
order to achieve the focuses and focuses of research. Basic system includes assembling direct
information (Badke, 2012). This is new information which the master assembles himself for the
examination suddenly. The data is amassed by the examiner especially with the true objective of
research. Basic data gathering strategies include surveys, reviews, interviews, focus social affairs
et cetera. These help with getting point by point viewpoints of the respondents. The present
3

research intends to examine purposes behind specialist motivational components, both basic data
amassing methods got include review questionnaire. This methodology for basic data gathering
has been suitable reasoning about the geographical impediment. It outfitted the respondents with
opportunity to fill the study at their pace.
Secondary methodology for data collection is another system that is used as a piece of
social event data for an investigation. Discretionary data contains information that has been
dispersed in various examinations. Thusly, it contains data that has been used by various
scientists in their works (Bernard, 2012). Likewise, helper data is also called as second hand
contraption. The present work on delegate motivation and causes utilized distinctive for getting
discretionary data. Circulated articles and books of various specialists have been used. As needs
be, the theory used works of various makers related to specialist motivation and diverse
components related to it. Discretionary data was in like manner gotten from online articles, sites,
government reports, censuses et cetera. In the present theory, survey has been used as an
instrument for get-together information from basic sources. The survey contains close completed
request (Burns, 2008). These request have been used as they are less requesting and speedier for
the respondents to answer them. In like manner, with these request, it is less requesting for the
pro to take a gander at the fitting reactions of different respondents. Specifically, it is less
requesting to code and furthermore quantifiably dismember the fitting reactions of close
completed request. By having a consideration of secondary sources the collection of information
can be taken into account in desired manner. With an effective consideration of key measures the
overall practice can be advanced in critical manner which will assist in meeting objectives and
lead to impressive data collection.
LITERATURE REVIEW
Monetary and non-monetary factors of impacting motivation of employee
Motivation is that part or force which is helping and enabling the person to achieve their
set targets and in their growth or development that is overall as introduced by Lazaroiu, (2015).
Motivation is at that time of person when they are desiring or wanting that they must be
attempting to achieve that which would thus be based on their actions. During or at particular
time when a person starts doing something just in order to achieve their goals and objectives set
and the motion or factor whether inside or outside is instructing them to do is called to as
motivation. So it is required that this motivation should be there into every person in order to
4
amassing methods got include review questionnaire. This methodology for basic data gathering
has been suitable reasoning about the geographical impediment. It outfitted the respondents with
opportunity to fill the study at their pace.
Secondary methodology for data collection is another system that is used as a piece of
social event data for an investigation. Discretionary data contains information that has been
dispersed in various examinations. Thusly, it contains data that has been used by various
scientists in their works (Bernard, 2012). Likewise, helper data is also called as second hand
contraption. The present work on delegate motivation and causes utilized distinctive for getting
discretionary data. Circulated articles and books of various specialists have been used. As needs
be, the theory used works of various makers related to specialist motivation and diverse
components related to it. Discretionary data was in like manner gotten from online articles, sites,
government reports, censuses et cetera. In the present theory, survey has been used as an
instrument for get-together information from basic sources. The survey contains close completed
request (Burns, 2008). These request have been used as they are less requesting and speedier for
the respondents to answer them. In like manner, with these request, it is less requesting for the
pro to take a gander at the fitting reactions of different respondents. Specifically, it is less
requesting to code and furthermore quantifiably dismember the fitting reactions of close
completed request. By having a consideration of secondary sources the collection of information
can be taken into account in desired manner. With an effective consideration of key measures the
overall practice can be advanced in critical manner which will assist in meeting objectives and
lead to impressive data collection.
LITERATURE REVIEW
Monetary and non-monetary factors of impacting motivation of employee
Motivation is that part or force which is helping and enabling the person to achieve their
set targets and in their growth or development that is overall as introduced by Lazaroiu, (2015).
Motivation is at that time of person when they are desiring or wanting that they must be
attempting to achieve that which would thus be based on their actions. During or at particular
time when a person starts doing something just in order to achieve their goals and objectives set
and the motion or factor whether inside or outside is instructing them to do is called to as
motivation. So it is required that this motivation should be there into every person in order to
4
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achieve their targets and goals of life. Most particularly this needs to be there into employees
who are working not only to attain their professional but also their personal goals which would
be only limited to themselves. Thus, it would also be regarded to as manipulating part of person
when they are acting or performing their working into set or desired way out.
Facer Jr, Inoue and Zigarmi, (2014) once included that employees who are working never
could be regarded to as liability for company as they are assets in form of human resource for
company. They are one who not only put their efforts but their time, intelligence, forces and
sometimes physical strength into company in which they are working. It is not the managers, or
owner of organisation which are making business successful but employees are the one who are
growing and developing company. So it is very important that company is making its efforts to
motivate employees who are not only performing well but to them who are not. As both of them
would be resourceful for business and they are doing something in way of achieving targets and
objective as well. Kauppila, (2018) also argued that motivation is that factor which is either
intrinsic or extrinsic but it could never to impose in forceful manner onto employees.
This theory was at initial time studied and practiced only into social and psychological
part but now it is emerging as important task which management or human resource department
of company need to perform. This emphasise was made in 19th and 20th century into company
especially on human resource department to motivate and make their efforts to achieve targets of
company. In the study Ahmad and et.al., (2014) included that there are mainly two types of
factors which are forcing or motivating employees like that of intrinsic that are internal and
extrinsic like external factors. The presence or absence of both the factors would be meaning and
making employee to work in a set or pre direction leading them to achievement of targets.
Intrinsic motivating factors are those that could be linked up with non-monetary elements
that are encouraging them to work and attain the targets. These are the desire or instinct of
human or employees that are coming from inside and aimed at achieving their own targets for
personal growth. On the other hand extrinsic factor would be related to money or other monetary
benefits like that of bonus, salary increment, compensation and profit sharing as well. Kiruja and
Mukuru, (2018) said that these external factors are generally driven by third party and depended
upon the performance and efforts of employees. The extrinsic factor would be leading to many
achievement rather than only growth or target achievement which are like that of job
management, leadership and job satisfaction as well. All these noted factors are thus leading to
5
who are working not only to attain their professional but also their personal goals which would
be only limited to themselves. Thus, it would also be regarded to as manipulating part of person
when they are acting or performing their working into set or desired way out.
Facer Jr, Inoue and Zigarmi, (2014) once included that employees who are working never
could be regarded to as liability for company as they are assets in form of human resource for
company. They are one who not only put their efforts but their time, intelligence, forces and
sometimes physical strength into company in which they are working. It is not the managers, or
owner of organisation which are making business successful but employees are the one who are
growing and developing company. So it is very important that company is making its efforts to
motivate employees who are not only performing well but to them who are not. As both of them
would be resourceful for business and they are doing something in way of achieving targets and
objective as well. Kauppila, (2018) also argued that motivation is that factor which is either
intrinsic or extrinsic but it could never to impose in forceful manner onto employees.
This theory was at initial time studied and practiced only into social and psychological
part but now it is emerging as important task which management or human resource department
of company need to perform. This emphasise was made in 19th and 20th century into company
especially on human resource department to motivate and make their efforts to achieve targets of
company. In the study Ahmad and et.al., (2014) included that there are mainly two types of
factors which are forcing or motivating employees like that of intrinsic that are internal and
extrinsic like external factors. The presence or absence of both the factors would be meaning and
making employee to work in a set or pre direction leading them to achievement of targets.
Intrinsic motivating factors are those that could be linked up with non-monetary elements
that are encouraging them to work and attain the targets. These are the desire or instinct of
human or employees that are coming from inside and aimed at achieving their own targets for
personal growth. On the other hand extrinsic factor would be related to money or other monetary
benefits like that of bonus, salary increment, compensation and profit sharing as well. Kiruja and
Mukuru, (2018) said that these external factors are generally driven by third party and depended
upon the performance and efforts of employees. The extrinsic factor would be leading to many
achievement rather than only growth or target achievement which are like that of job
management, leadership and job satisfaction as well. All these noted factors are thus leading to
5
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motivation of employees towards the action or better performance is also many times considered
to be as good and including factor (Sanyal and Biswas, 2014). Both these factors are leading to
motivation of employees are they then perform in good and effective manner on company which
is helping to contribute into profits.
There are many included theories which are focusing on motivation and its impact or
several factors encouraging employees. One of the most important theory which evolved into
basic and important theory of motivation named after scholar and researcher Victor H. Vroom in
year 1964. As per Miner, (2015) in the before theories of motivation main focus was only onto
internal needs and all resulting efforts to fulfil them. On other hand Expectancy theory that was
propounded by Vroom lays stress majorly on three factors like performance, efforts and outcome
all of them are arising from motivation only. The performance that of employees in company
would be centred on individual factors similar to knowledge, skills, qualification, experience and
abilities of employees to work. Into this theory which is leading for the motivation of employees
and impacting their performance and growth development there are some variables used.
All three variable which are used are focusing on both monetary and non-monetary
factors expectancy, instrumentality and valence. In this expectancy is relied on having right and
correct form of resource including material, tools, machines and human as resource and it is
important to have right skills in doing the job as well. On the same hand supervisors of firm
should be supporting for their employees in getting right type of job (Bakker and Demerouti,
2014Sandhu and et.al., 2017). While instrumentality is based on outcome that too it must be
valuable and then getting reward or recognition in respect to that accomplishment of goals. This
is mainly all kind of monetary rewards which employees are receiving from their seniors and
higher level management like that of commission, incentives, bonuses, etc. In order to enhance
the motivation of the employees working in the organisation it is essential for the managers to
focus on their needs, wants and expectations. Olafsen and et.al., (2015) said that motivations of
employees is greatly influenced by the monetary benefits provided to them by the organisations.
In order to accomplish the aim and objectives of the organisations it is really important for the
management to keep their employees motivated and satisfied. If management fails to fulfilled the
needs and expectations of employees, than they have to face high employee turnover,
absenteeism, high attrition rates, strikes, conflicts and disputes. For instance, many outsourcing
companies in order to fulfil their targets puts loads of pressure on employees which makes them
6
to be as good and including factor (Sanyal and Biswas, 2014). Both these factors are leading to
motivation of employees are they then perform in good and effective manner on company which
is helping to contribute into profits.
There are many included theories which are focusing on motivation and its impact or
several factors encouraging employees. One of the most important theory which evolved into
basic and important theory of motivation named after scholar and researcher Victor H. Vroom in
year 1964. As per Miner, (2015) in the before theories of motivation main focus was only onto
internal needs and all resulting efforts to fulfil them. On other hand Expectancy theory that was
propounded by Vroom lays stress majorly on three factors like performance, efforts and outcome
all of them are arising from motivation only. The performance that of employees in company
would be centred on individual factors similar to knowledge, skills, qualification, experience and
abilities of employees to work. Into this theory which is leading for the motivation of employees
and impacting their performance and growth development there are some variables used.
All three variable which are used are focusing on both monetary and non-monetary
factors expectancy, instrumentality and valence. In this expectancy is relied on having right and
correct form of resource including material, tools, machines and human as resource and it is
important to have right skills in doing the job as well. On the same hand supervisors of firm
should be supporting for their employees in getting right type of job (Bakker and Demerouti,
2014Sandhu and et.al., 2017). While instrumentality is based on outcome that too it must be
valuable and then getting reward or recognition in respect to that accomplishment of goals. This
is mainly all kind of monetary rewards which employees are receiving from their seniors and
higher level management like that of commission, incentives, bonuses, etc. In order to enhance
the motivation of the employees working in the organisation it is essential for the managers to
focus on their needs, wants and expectations. Olafsen and et.al., (2015) said that motivations of
employees is greatly influenced by the monetary benefits provided to them by the organisations.
In order to accomplish the aim and objectives of the organisations it is really important for the
management to keep their employees motivated and satisfied. If management fails to fulfilled the
needs and expectations of employees, than they have to face high employee turnover,
absenteeism, high attrition rates, strikes, conflicts and disputes. For instance, many outsourcing
companies in order to fulfil their targets puts loads of pressure on employees which makes them
6

frustrated and exasperated. This impacts on their reputation and employees tends to leave the
organisation.
RESEARCH METHODOLOGY
Research methodology is the framework of research study, in this section researcher will
describe the research methodologies used by him or her in order to accomplish the aim and
objectives of dissertation. In dissertation, researcher has to elaborate the types of research
methodologies used by him or her (Taylor, Bogdan and DeVault, 2015). The research
philosophy, research approach, research design and research strategies selected by him or her
and the process of data collection, analysis and sampling must be elaborated by him. In this
context, this part will help in elucidating the research methodologies used by researcher in order
to attain the aim and objectives of the research study.
Research Philosophy
Research philosophy deals with the source, nature and development of knowledge. In
simple terms, a research philosophy is belief about the ways in which data about a phenomenon
should be collected, analysed and used. Research philosophy has been classified into four types
which are positivism, realism, interpretivism and pragmatism. In order to attain the aim and
objectives of dissertation, it is important for researcher to selects appropriate research philosophy
(Mackey and Gass, 2015). In the present dissertation, in order to attain the aim and objectives of
research, researcher has used positivism research philosophy, Positivism research philosophy
helps in analysing the case study, theories and models associated with the research in effectively
and efficient manner and also provide assistance in collection and analysis of data (Billig and
Waterman, 2014). Thus, by using positivism research philosophy researcher was able to
accomplish the aim and objective of research study.
Research Approaches
Discussion of research approach is very important and essential. Research approach is a
plan and procedure that consists of the steps of broad assumptions to detailed method of data
collection, analysis and interpretation. It is therefore, based on the nature of the research problem
being addressed (Lewis, 2015). Research approach has been classified into two forms. These are
deductive and inductive research approach. Deductive research approach has been used by
researchers in order to testify the hypothesis or assumptions them made. Inductive research
approach has been used by the researchers in order to attain the research questions, As no
7
organisation.
RESEARCH METHODOLOGY
Research methodology is the framework of research study, in this section researcher will
describe the research methodologies used by him or her in order to accomplish the aim and
objectives of dissertation. In dissertation, researcher has to elaborate the types of research
methodologies used by him or her (Taylor, Bogdan and DeVault, 2015). The research
philosophy, research approach, research design and research strategies selected by him or her
and the process of data collection, analysis and sampling must be elaborated by him. In this
context, this part will help in elucidating the research methodologies used by researcher in order
to attain the aim and objectives of the research study.
Research Philosophy
Research philosophy deals with the source, nature and development of knowledge. In
simple terms, a research philosophy is belief about the ways in which data about a phenomenon
should be collected, analysed and used. Research philosophy has been classified into four types
which are positivism, realism, interpretivism and pragmatism. In order to attain the aim and
objectives of dissertation, it is important for researcher to selects appropriate research philosophy
(Mackey and Gass, 2015). In the present dissertation, in order to attain the aim and objectives of
research, researcher has used positivism research philosophy, Positivism research philosophy
helps in analysing the case study, theories and models associated with the research in effectively
and efficient manner and also provide assistance in collection and analysis of data (Billig and
Waterman, 2014). Thus, by using positivism research philosophy researcher was able to
accomplish the aim and objective of research study.
Research Approaches
Discussion of research approach is very important and essential. Research approach is a
plan and procedure that consists of the steps of broad assumptions to detailed method of data
collection, analysis and interpretation. It is therefore, based on the nature of the research problem
being addressed (Lewis, 2015). Research approach has been classified into two forms. These are
deductive and inductive research approach. Deductive research approach has been used by
researchers in order to testify the hypothesis or assumptions them made. Inductive research
approach has been used by the researchers in order to attain the research questions, As no
7
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hypothesis has been formulated in the research study, thus researcher will use inductive research
approach. Inductive research approach helps the researcher to attain the research questions
thoroughly and efficiently.
Research Design
Researchers have argued on precise definition of research design. Some researchers
believe that research design is the process of data collection and analysis while some researches
define the researchers defines research design as difference between qualitative and quantitative
research study (Flick, 2015). Research design is the process through which researcher attempts
the research questions. There are several types of research designs which have been used by
researchers in order to carry out the research study. In the present dissertation, researcher has
used descriptive research design. Through descriptive research design, researcher was able to
accomplish the aim and objectives of research study.
Research strategy
Research strategy is the plan devised by researcher in order to accomplish the aim and
objectives of the research. Research strategies are general plans which assist the researcher to
attain the aim and objective of the dissertation effectively and efficiently (Silverman, 2016).
There are two types of researches conducted by the researchers which are qualitative and
quantitative. In qualitative research, researcher analyse data which is collected through inquiry.
Quantitative research is the research which is used for analysing numerical data. In the present
research, the investigator has used mixed research method using both qualitative and quantitative
research study. Through this, researcher was able to attain the goals and objectives of the study
effectively and efficiently.
Data Collection
Data collection is the process through which researcher gathers vital and relevant
information. In research dissertation, data collection is very important and crucial process. There
are two sources where researcher can acquire relevant data and information. These are primary
and secondary sources (Ledford and Gast2018). To answer the research question of present
dissertation, the researcher has collected data from both primary and secondary sources. Primary
source of collection data is the process where researcher makes efforts to collect data all by him
or herself. There are numerous tools of collecting primary data. In the present study, researcher
has used questionnaire research instruments. The questionnaire has been provided to the
8
approach. Inductive research approach helps the researcher to attain the research questions
thoroughly and efficiently.
Research Design
Researchers have argued on precise definition of research design. Some researchers
believe that research design is the process of data collection and analysis while some researches
define the researchers defines research design as difference between qualitative and quantitative
research study (Flick, 2015). Research design is the process through which researcher attempts
the research questions. There are several types of research designs which have been used by
researchers in order to carry out the research study. In the present dissertation, researcher has
used descriptive research design. Through descriptive research design, researcher was able to
accomplish the aim and objectives of research study.
Research strategy
Research strategy is the plan devised by researcher in order to accomplish the aim and
objectives of the research. Research strategies are general plans which assist the researcher to
attain the aim and objective of the dissertation effectively and efficiently (Silverman, 2016).
There are two types of researches conducted by the researchers which are qualitative and
quantitative. In qualitative research, researcher analyse data which is collected through inquiry.
Quantitative research is the research which is used for analysing numerical data. In the present
research, the investigator has used mixed research method using both qualitative and quantitative
research study. Through this, researcher was able to attain the goals and objectives of the study
effectively and efficiently.
Data Collection
Data collection is the process through which researcher gathers vital and relevant
information. In research dissertation, data collection is very important and crucial process. There
are two sources where researcher can acquire relevant data and information. These are primary
and secondary sources (Ledford and Gast2018). To answer the research question of present
dissertation, the researcher has collected data from both primary and secondary sources. Primary
source of collection data is the process where researcher makes efforts to collect data all by him
or herself. There are numerous tools of collecting primary data. In the present study, researcher
has used questionnaire research instruments. The questionnaire has been provided to the
8
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employees of Thomas Cook in order to assess their motivation level. The questionnaire consists
of close ended questions and has been provided to them by hand only. Researcher obtain
secondary data by analysing different books, journals and articles related with subject matter.
Sampling
Sampling is the process used in statistical analysis in which a predetermined number of
observations are taken from a larger population. As analysing large population is pragmatically
not possible for researcher thus, researcher prefer to take sample of population (Brinkmann,
2014). As the population was large researcher prefer to take a sample of 50 employees working
at Thomas Cook for the analysis purpose by using simple random sampling method. Simple
random sampling method is the purest and simplest form of sampling method of probability
sampling. It is easy as researcher randomly selects the participants of the study without
considering other aspects.
Data Analysis
Data analysis is the process through which researcher converts raw data into meaningful
information. In order to attain the aim and objectives of research it is essential for researcher to
analyse the collected data in appropriate and precise manner (Humphries, 2017). In this
dissertation, researcher has used thematic analysis in order to analyse the collected data.
Different themes have been formulated by researcher for each question and interpretation has
also been provided so that end users can comprehend it effectively and efficiently. With the help
of graphs and tables, researcher has conducted data analysis in effective and efficient manner.
Ethical Consideration
For dissertation perspective, ethical consideration is considered as the most important and
essential part of the research (Panneerselvam, 2014). In order to conduct the research in ethical
manner, the researcher has to follow certain rules, regulations and norms. In the present study,
the researcher has explained the motive of the study to the participants of the dissertation.
Furthermore, the researcher has respect the dignity of research participants and confidentiality
has been maintained by the researcher. Anonymity of individuals has been secured and no such
question has been asked in the questionnaire that impacts on their emotional sentiments. The
protection of privacy of research participants has been assured by the researcher. In this way, the
researcher maintained and followed the ethical norms that help in accomplishing the aim and
objective of research in ethical and efficient way.
9
of close ended questions and has been provided to them by hand only. Researcher obtain
secondary data by analysing different books, journals and articles related with subject matter.
Sampling
Sampling is the process used in statistical analysis in which a predetermined number of
observations are taken from a larger population. As analysing large population is pragmatically
not possible for researcher thus, researcher prefer to take sample of population (Brinkmann,
2014). As the population was large researcher prefer to take a sample of 50 employees working
at Thomas Cook for the analysis purpose by using simple random sampling method. Simple
random sampling method is the purest and simplest form of sampling method of probability
sampling. It is easy as researcher randomly selects the participants of the study without
considering other aspects.
Data Analysis
Data analysis is the process through which researcher converts raw data into meaningful
information. In order to attain the aim and objectives of research it is essential for researcher to
analyse the collected data in appropriate and precise manner (Humphries, 2017). In this
dissertation, researcher has used thematic analysis in order to analyse the collected data.
Different themes have been formulated by researcher for each question and interpretation has
also been provided so that end users can comprehend it effectively and efficiently. With the help
of graphs and tables, researcher has conducted data analysis in effective and efficient manner.
Ethical Consideration
For dissertation perspective, ethical consideration is considered as the most important and
essential part of the research (Panneerselvam, 2014). In order to conduct the research in ethical
manner, the researcher has to follow certain rules, regulations and norms. In the present study,
the researcher has explained the motive of the study to the participants of the dissertation.
Furthermore, the researcher has respect the dignity of research participants and confidentiality
has been maintained by the researcher. Anonymity of individuals has been secured and no such
question has been asked in the questionnaire that impacts on their emotional sentiments. The
protection of privacy of research participants has been assured by the researcher. In this way, the
researcher maintained and followed the ethical norms that help in accomplishing the aim and
objective of research in ethical and efficient way.
9

Research limitation
Every researcher faced one or many limitations in the process of research which act as an
obstruction to the study (Bauer, 2014). In the present dissertation, researcher has faced some
limitations which affects the effectiveness in the dissertation. In this context, the limitations
faced by the researcher is described below: Data Collection and analysis: Researcher faced limitation during the process of data
collection. There are several methods of data collection and researcher got confused
regarding precise method for collection of data.
Resistance of participants: Participants of the study which were employees of Thomas
Cook resist to participate in the study. Researcher faced difficulties in conveying them to
participate.
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS
Data Analysis
Theme 1: Total number of years you have been working for Thomas Cook
Since how many years you have been working for Thomas Cook? Frequency
0-5 years 17
5-10 years 20
10-15 years 9
15 years and above 4
10
Every researcher faced one or many limitations in the process of research which act as an
obstruction to the study (Bauer, 2014). In the present dissertation, researcher has faced some
limitations which affects the effectiveness in the dissertation. In this context, the limitations
faced by the researcher is described below: Data Collection and analysis: Researcher faced limitation during the process of data
collection. There are several methods of data collection and researcher got confused
regarding precise method for collection of data.
Resistance of participants: Participants of the study which were employees of Thomas
Cook resist to participate in the study. Researcher faced difficulties in conveying them to
participate.
RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS
Data Analysis
Theme 1: Total number of years you have been working for Thomas Cook
Since how many years you have been working for Thomas Cook? Frequency
0-5 years 17
5-10 years 20
10-15 years 9
15 years and above 4
10
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