BTEC HND Business Research Project Task 4: Employee Performance

This report presents a research project analyzing employee motivation and its impact on performance and organizational growth within LIDL. The study investigates various motivational strategies, including financial rewards, job security, performance appraisals, and the working environment. Data analysis, based on a questionnaire study, reveals that motivational strategies are effectively implemented at LIDL, with financial rewards and management support being key factors. The research explores the correlation between employee performance and organizational growth, the role of management in implementing motivational aspects, and the effectiveness of tools like 360-degree analysis. The findings indicate that motivational factors significantly enhance employee performance, leading to increased organizational growth and sales. The report concludes by emphasizing the importance of motivation in improving employee performance and organizational outcomes. The research also highlights the importance of providing equal opportunities to both male and female employees.

Research Project
Task 4

Table of contents
 Introduction
 Data analysis
 Conclusion
 References

Introduction
Performance of employees plays a very vital role in developing an
organisation in an effective manner. With the help of motivation
employees can be able to perform in more effective manner. Basically
concept of motivation has been analysed here to understand its impact
upon employees so that sale and revenue of the firm can be increased.

Analysis and Interpretations
Findings
As from the above graph it can be
analysed that In LIDL company
motivation strategies are practised so
that their employees can be able to
carry out their operations and
functions in most effective manner.
80% respondent are in favour of this
fact and said they are very effectively
implemented them in the firm.
Theme 1: Motivational strategies are practised by LIDL
Yes No
0
1
2
3
4
5
6
7
8
Frequency

Theme 2: Financial rewards are major factor that are
impacting employee's motivation
Findings
From the above graph it is been
understood that employees are very
much influenced by financial rewards
30% respondent were in favour of
this, second priority that has been
understood by research are job
security, performance appraisal and
working environment. Each were
carried 20% for this as many are
favouring these aspect as well. 10%
has also said that fear is a factor
which is motivating them.
Financial rewards
Job security
Fear
Performance appraisal
Working culture
0
0.5
1
1.5
2
2.5
3

Theme 3: Management is providing benefits
to employees
Findings
This graph shows that management is
very effectively contributing in
motivating employees of LIDL.
Employees are also supporting this
factor as firm's management team is
providing several benefits for them 6
respondents out of 10 has declared
that they are getting better and
motivating benefits through which
their performance are enhanced.
Yes No
0
1
2
3
4
5
6
Frequency

Theme 4: Many times employees opinions are considered
Findings
The presentation of graph is showing
that employees many time provide
suggestion regarding several aspects
50% employees said that opinion that
they have given has always
considered by management and also
has implemented in operations 30%
said that sometimes they concern and
sometimes does not and 20% also
said that their opinions have never
considered by management.
Always Sometimes Never
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5

Theme 5: Incentives and other motivational factors are enhancing
employees’ performance.
Findings
From above mention graph it can be
analysed that motivation is playing an
important role as because this will
help in influencing employees and it
ultimately will lead to their effective
productivity. 80% employees as they
were the sample size of study was in
favour that these factors are very
much impacting them in positive
manner and then they can be able to
carry out their operations and
functions in more effective manner.
Influencing Not influencing
0
1
2
3
4
5
6
7
8
Frequency

Theme 6: There is a strong relation between employee's
performance and organisational growth.
Findings
As it can be seen from the graph that
employees performance are very
much connected with growth of a
firm. As employee will perform
effectively according to that
productivity will get increased and
this will lead in growth of the
organisation. 40% employees as
respondent are very strongly agreeing
upon this aspect.
Agree
Strongly agree
Neutral
Disagree
Strongly disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
Frequency

Theme 7: Higher authority is responsible for
implementing motivational aspect.
Findings
From the above graph it can
be analysed that the most
responsible entity for
implementing strategies are
the top level management 6
respondents out of 10
agreed for this aspect. As
they are having authority to
do so in more effective
manner.
HR Administration Higher authority
0
1
2
3
4
5
6
Frequency

Theme 8: Organisational growth and performance enhancement are
results of implementing motivational strategies
Findings
As it can be analysed that
implementing motivational strategies
employee's performance can get
increased, organisational growth can
be attained and also sales of the firm
will also get better. 40-40%
employees stated that growth and
enhanced performance can be seen
and 20% said that sales can also get
increased through this.
Organisational growth
Increased sales
Employee's improved performance
0
0.5
1
1.5
2
2.5
3
3.5
4
Frequency

Theme 9: 360 degree analysis is the most effective
tool to evaluate performance.
Findings
The graph shows that employees
performance can be evaluated with
several methods but company is
using 360 analysis which is most
effective of all as this will lead in
knowing a proper review of an
employee by every one of a
company. 50% employees were in
favour of this aspect.
360 degree analysis
Counselling
Results and outcomes
Daily feedbacks
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency