Employee Motivation in Restaurants and Pubs: The Beehive Case Study

This research project investigates techniques for motivating employees in the restaurant and pub industry, with a specific focus on The Beehive Restaurant and Pub as a case study. The project includes an abstract, introduction, literature review, research methodology, data analysis, discussion, and conclusion. The introduction provides an overview of the research, background information, and rationale, emphasizing the importance of employee motivation for business success. The literature review explores the concept and techniques of employee motivation, as well as its impact on business growth. The research methodology employs a qualitative approach, using both primary and secondary data collection methods, including questionnaires. Data analysis is conducted using thematic analysis to identify key themes related to motivation. The findings are discussed, and conclusions are drawn regarding effective motivational strategies. The project examines various aspects of employee roles, salaries, and the application of motivational techniques to enhance employee performance and business outcomes. The research highlights the significance of employee satisfaction and engagement in delivering quality service and achieving business goals. References and an appendix are included to support the research findings.

Research Project
(To identify techniques for motivating
employees working in restaurants and
pubs. A case study on “The Beehive
Restaurant and Pub”. )

Abstract
The present project is based on identify techniques for motivating employees working in
restaurants and pubs. In this The Beehive Restaurant and Pub is the chosen organisation, as this
is a famous British restaurant and pub which is mainly famous for its historic culture and it is
London's oldest pub. In the present investigation area proper analysis is based on analysing
techniques for motivating employees working in restaurant and pubs. In this an appropriate
introduction section is being conducted to providing proper detailed analysis over the chosen
subject area as in this an appropriate overview, background, rationale is executed to provide
proper detailed research. In this predetermined aim and objectives are effective in providing
support to the overall work in assisting the investigator to moving ahead in right manner.
Literature review is effective in conducting an in-depth study, thus in this information
accumulation is based on secondary sources like books, journals, published research articles.
This part of investigation is effective in conducting a detailed theoretical framework in which
suitable analysis is being done over the area of analysing the techniques for motivating
employees working in restaurant and pub. Along with this, in this suitable selection of
methodologies are effective in assisting the overall work in right manner. Therefore, this
investigation is based on qualitative research tool as it is effective in conducting detailed
evaluation over the chosen subject area. In addition to this, both primary as well as secondary
sources are applied by the researcher as to reaching at the key outcome. Secondary investigation
is viable in conducting literature review and primary investigation is being executed via the
support of questionnaire, therefore this is most suitable sources of gathering information from the
wider population. In this present investigation work, data analysis is being done with the support
of thematic analysis as in this themes are created to cover aim and objectives of the research.
Discussion and conclusion has been made over the findings of the research, thus this is effective
in developing an detailed analysis over the outcome of the research.

Table of Contents
Abstract ...........................................................................................................................................2
TITLE: ............................................................................................................................................1
Chapter 1: Introduction ...................................................................................................................1
Chapter 2: Literature Review ..........................................................................................................6
The concept of motivating the employees at restaurant and pubs..........................................6
The technique of motivating the employees in restaurant and pubs......................................9
The importance of motivating employees for business growth............................................11
Chapter 3: Research Methodology ................................................................................................14
Research Setting ..................................................................................................................14
Participants...........................................................................................................................15
Materials...............................................................................................................................16
Procedures............................................................................................................................17
Chapter 4: Data Analysis and Results ...........................................................................................18
Theme 1: The concept of motivating the employees at restaurant and pubs........................33
Theme 2: The technique of motivating the employees in restaurant and pubs....................33
Theme 3: The importance of motivating employees for business growth...........................34
Chapter 5: Discussion and Conclusion ........................................................................................35
References......................................................................................................................................37
Appendix .......................................................................................................................................40

TITLE:
To identify techniques for motivating employees working in restaurants and pubs. A case
study on “The Beehive Restaurant and Pub”.
Chapter 1: Introduction
Overview of the Research
In the recent scenario, the key concern of a business is to developing their profit and
customers base via satisfying the needs and wants of people within market place. In addition, the
basic motive of each size of business is to attaining higher growth and success within
commercial centre, thus, the success and growth of business is mainly based on the performance
of employees at work place. Employees were mainly recognised as an input to the production of
the business, therefore the performance of employees will lead the firm towards attainment of
growth and success. For the purpose of developing organisational performance, businesses are
concern over motivating employees in order to developing their courage and enthusiasm to
putting their efforts in showing hard work. This create value in increasing business performance
via the help of contributing hard efforts of employees (Bolino and Grant, 2016). In an
organisation employee motivation is refers as the major considered area of human resource
management. Thus, the key role of management is to motivating employees at workplace for the
purpose of increasing sustainability and growth of business. In the context of restaurant and pub,
employees are recognised as the key asset of the firm, as the growth and success of business is
mainly based on the performance of employees at work place. For maintaining employees
working, within restaurant and pub, organisation are concern over implementing multiple
motivational techniques, as effective practices are suitable in encouraging employees at work
place. People with high motivation are liable in fulfilling the desires of customers via offering
them effective and suitable facilities. This mainly create value in developing the operations and
performance of firm within commercial centre. In the present dissertation, The Beehive
Restaurant and Pub is the chosen organisation, it is a famous British menu classics in red-brick
village pub with modern, country-chic decor, plus beer garden. The key motive of restaurant is to
motivate their employees via implementing various motivational techniques which involves
monetary and non-monetary benefits to the employees (Scholten and Ellemers, 2016). On the
ground of restaurant and pub, the success is mainly based on the satisfaction of customers,
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therefore, the satisfaction of customers are based on the effective performance of employees. For
the purpose of developing employee moral and productivity, organisations are concern over
implementing various motivational practices and techniques that are suitable in encouraging
employees to support the growth of business via providing their significant efforts. This report
contains the study about identify techniques for motivating employees working in restaurants and
pubs, as in this industry development of employees performance are required to attain
competitive edge. An effective investigation is being conducted via covering various aspects.
thus in the present study area introduction will support in providing an overview about the study
area with the support of aim, objectives and background on the research (Miner, 2015).
Literature review will also be taken place in execution of literature in which in-depth evaluation
has been created on discussing the investigation issue in proper and detailed manner. In this
research methodology will also be effective in providing support to the overall work via the
selection of suitable methodologies that are effective in assisting the work in right manner. This
section basically involves the detail about the type of methodology, detail of data collection
sources and size of sample. Along with this, data analysis will provide support in analysing the
information with the support of conducting primary research. At the end conclusion and
discussion will be created to develop a summarised outcome that supports the finding of the
research in suitable manner (Bhuvanaiah and Raya, 2015).
Background of the Research
The project aim to identifying the techniques for motivating employees working in
restaurants and pubs. Thus the overall investigation area is mainly based on the tools and
techniques that are implemented by the restaurant businesses for the purpose of motivating
employees at work place. In the modern business environment, competition within market is so
high and the key consideration of businesses is to attaining higher growth and sustainability
within market via enhancing their operations and functions. For efficient business growth,
employee motivation is the most significant aspect, thus in the growth and success of business,
the key role is mainly performed by employees (Owens, Wallace and Waldman, 2015).
However, it is important for the businesses to implementing effective motivation techniques for
the purpose of encouraging employees at work place. In the context of restaurant business,
employee motivation is turns into a significant aspect for delivering better and effective services
to the customers. The Beehive Restaurant and Pub, is a famous and large restaurant, which has
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its major motive to satisfying the desires of customers via offering unique and effective services.
The Beehive Restaurant and Pub is a British restaurant and pub which is placed in Waltham
Road, White Waltham, Maidenhead, UK. It is London's oldest pub which is established in the
year of 1884 and offer facility through friendly country pub and eating house. The average salary
for Bar Staff jobs is £19,000. These employees work in this sector with full motivation and
satisfaction. As it will be beneficial for company to retain employees for long time. Different
motivation techniques used by company to motivate their workers. It includes pay, healthy
working environment, job rotation etc. It is a large British menu classics in red-brick village pub
with modern, country-chic decor, plus beer garden. In the Restaurant and Pub, the salary of
Bartender is based on Hourly wage which is around £7 to £11 an hour with including tips.
The company is having large number of employees who are contributing their significant efforts
in the growth and success of business. The restaurant provides delicious seasonal menu with the
Britain culture by suing their wonderful taste (Liu, Aungsuroch and Yunibhand, 2016). The
dishes offered by restaurant are affordable, packed with full of flavour and heart warming. The
company is concern over implementing effective techniques for motivating employees at work
place, thus the company is mainly focuses over encourgaing employees for strengthen their
workforces for the purpose of attaining higher position within market.
People Work in The Beehive Restaurant and Pub
The Beehive Restaurant and Pub, is focuses over effectively managing their staff for the
purpose of rendering effective facilities (The Staff You Need to Hire to Run a Restaurant, 2019).
The staff detailed of Restaurant and Pub is descrived as below:
Nature of the Restaurant
Job
Salary of employees
Manager Managers are getting the pay of around £35,000 to £60,000.
Executive Chefs Executive chefs typically earn between £53,000 and £76,000. This is
a basic salary for a chef in restaurant and pub.
Cooks Cooks are the key part of restaurant and pub business and the pay of
cooks is around £575 to £650 at monthly basis.
Dishwashers Expect to pay minimum wage to minimum wage plus £1.50 an hour.
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Service Staff The are also get paid at hourly basis and the hourly pay of Service
staff is around £15 to £20.
Hosting Staff In Restaurant and Pub the salary of Hosting Staff is around £150 to
£200 as hosting staff is also works as the cashier in the Restaurant.
Bus-persons The expected salary of Bus-persons is around £35 to £30 in
Restaurant and Pub which is a basic salary for Bus-persons.
Rationale of the Research
The investigation into consideration is based on the area of analysing the techniques for
motivating employees working in restaurants and pubs. Thus, the study area is wide as it is
effective in developing the idea and knowledge base of individual, that supports in attempting
future project in more liable manner. The major reason for conducting the research is the
personal interest of researcher as the investigator is executing the research for exploring their
own knowledge and skills that might be effective for them in enhancing their personal as well as
professional skills. The present investigation is effective for an individual or reader in developing
idea in the area of the tools that are effective for the businesses to motivate their employees. This
study has personal as well as professions significance (DeCenzo, Robbins and Verhulst, 2016).
Therefore, the chosen subject area assist an individual in developing their personal knowledge
that is beneficial for them in enhancing their personal skills that might help them in their
academic life. On the other side, this study is effective in enhancing professional skills of an
individual which could be effective in attempting professional ability which is beneficial in
attempting their professional tasks in more liable manner, Thus this resulted in developing their
career path in effective manner.
Research Aim
This refers as the primary consideration of an investigator is to design an effective aim
for the purpose of providing appropriate direction to the overall over investigation work, thus
this refers as a predetermined statement which is effectual in clearly defining research purpose
and assist the investigator in right manner to carry out the investigation activities in effective
manner. The key aim of this particular investigation is "To identify techniques for motivating
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employees working in restaurants and pubs". A case study on “The Beehive Restaurant and
Pub”.
Research Objectives
Research objectives are also recognised as the key area which is requires to be considered
by the researcher for assisting the work in right manner. Research objectives are based on
research aim and in this variables of research are explained in different statements, Thus, this
provides an effective way to determine the purpose of research (Sanghi, 2016). Research
objectives refers as clear and concise statement which are effective in clearly defining the areas
which will be cover in the exploration work. The main objectives of this particular investigation
are associated as below:
 To identify the concept of motivating the employees at restaurant and pubs.
 To determine the technique of motivating the employees in restaurant and pubs. To evaluate importance of motivating employees for business growth.
Research Questions
This area of investigation is mainly relay upon aim and objectives of the research, as in
this clear questions are implemented that are effective in leading the work in right manner via
execution of literature (Navimipour and Zareie, 2015). Research questions plays imperative role
in assisting the investigator in carry out the work in right direction. The main questions of the
research are associated as below:
 What is the concept of motivating the employees at restaurant and pubs?
 What are the techniques of motivating the employees in restaurant and pubs? What is the importance of motivating the employees for business growth?
Research Structure
The key obligation of the researcher is to design an outline specification in respect to
executing overall investigation action in effective manner (Dutta and Sahney, 2016). The
effective completion of an investigation is based on multiple chapters and this investigation
contains a structure of five parts which is depicted underneath:
Chapter 1: Introduction
In the principal area of this exposition there is a review about the present theme of study
and bearing in which this will proceed. It support in building up a comprehension in regards to
the paper subject in the mind of researcher with the goal that they would have the option to
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accumulate additional information that have already been presented. Furthermore, this area will
cover research aim and objectives, that are effective in providing support to the investigation in
right manner.
Chapter 2: Literature Review
This is the second and important area of an investigation work as it is effective in
developing an in-depth analysis that supports the work in developing a suitable theoretical frame
work with considering the view and opinion of a writers (Taylor, Doherty and McGraw, 2015).
Therefore, this section is mainly based on accumulation of data from various sources like books,
diaries, articles and so forth. The critical evaluation of writers view point has been performed in
reference with points and targets so desired result can be accomplished.
Chapter 3: Research Methodology
In this area of examination there will be descriptive evaluation in regrades to the quantity
of tools and methods that are utilized by researcher so as to gather, translate and assess the data
to reach over a specific outcome (Kaufman, 2015). This section is based on the selection of
suitable methodologies that supports the overall work in right manner.
Chapter 4: Data Analysis
This is also another key area of an investigation work, thus this assist the overall work in
right direction by analysis of the accumulated information. In this present investigation work,
data analysis will be done with the help of thematic analysis, as it is effective in proper analysis
of the research in suitable manner.
Chapter 5: Conclusion and Discussion
This is the final section of the research as it is effective in providing a proper summary of
the research over the findings of the research. In this section discussion has been made over the
opinion prescribed by the respondents. This section performs vital role in providing a detailed
summary over the findings of the research.
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Chapter 2: Literature Review
The concept of motivating the employees at restaurant and pubs.
As per the views expressed by Ashley Donohoe, 2018, Employee motivation refers as an
effective tool for motivating employees, thus it is also defines as an intrinsic and internal drive
which are effective in putting necessary efforts and actions towards the work related actions or
activities. In addition to this, employee motivation is refers as a level of energy commitment or
creativity which an organisational employees brings to their jobs. Employee motivation is the
major concern of management, thus the management of businesses are mainly focuses over
motivating employees at work place for the purpose of enhancing their moral and capability to
work (Northouse, 2017). In the context of restaurant and Pub business motivation is the key
consideration , thus the overall growth and success of a restaurant of based on the effective
performance of employees. Therefore, management and employees of restaurant are the
representative, as individual are mainly attracted towards the way managers giving importance to
the clients, so it is essential for restaurant and Pubs to motivate their employees in respect to
proper execution of organisational operations. According to the opinion stated by Lodewijk
Noordzij, 2013, Employees are the key asset in the context of restaurant and pubs, thus the
growth and development of restaurants are based on the performance of employees. In restaurant
and pubs the primary consideration of management is to motivating employees at work place via
developing their overall operations and progression. Job motivation can be intrinsic and
extrinsic, thus the factor of motivating employees are mainly come from internal as well as
external resources. Therefore, employees motivated from external forces wants to attain
recognition, praise and some momentary rewards like incentives, compensations etc. by the
company. For example: The management of Beehive Restaurant and Pub are concern on
providing month rewards and bonus to their employees on the basis of their performance
(Thompson and et. al., 2017). On the contrast, an internal motivated employee is mainly inspired
to do well from a selected aim, power, meaningful work and independence etc. Thus the
management of an organisation can give a challenging and interesting work to motivate their
employees at work place. As per the opinion stated by Margot B. Dermody, Marilyn Young and
Susan Taylor, 2019, employee motivation is an effective aspect which performs vital role in the
context of restaurant and pub, thus in this industry customers satisfaction is the major key and
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the need of buyers can be satisfied through the effective performance of employees, so it is
important for a restaurant and pub business to motivate their employees in for their working, thus
it create value in attainment of higher growth and success at market place. Apart from this, an
individual is mainly works for fulfilling their own needs and desires, thus the satisfaction of an
individual is gained via the environment of the work place. Therefore, the key consideration of
management of an organisation is to developing the moral of employees at work place for the
purpose of attaining their personal as well as professional goals. As a large British restaurant,
The Beehive Restaurant and Pub, is mainly motivated for attaining growth and profitability via
strengthen their workforces, thus ultimate progress of the restaurant is based on the contribution
of employees. So the management of Beehive Restaurant and Pub, is concern over motivating
employees via providing external and internal benefits. However, employee motivation could
mainly be resulted in attainment of higher growth and success (Salehzadeh and et. al., 2015). In
the terms of restaurant and pub business, employee stability is essential and organisations are
concern over increasing sustainability of employees at work place via motivating them.
Employee motivation is an essential aspect which is requires to be considered by the businesses
for the reason of enhancing organisational practices, thus employee with high motivation are
more liable in providing satisfaction to the customers through using their experience in offering
satisfied services. The Beehive Restaurant and Pub, is a wide British restaurant hub which is
operating in different segments that involves friendly country pub and eating house, thus for the
success of business employee sustainability is essential and the firm is implementing multiple
techniques that are effective in enhancing the moral and enthusiasm of employees at work place
(Koryak and et. al., 2015).
Background of The Beehive Restaurant and Pub
The Beehive Restaurant and Pub, is a notable and large restaurant stated in Waltham
United Kingdom, which has its potential priority to fulfilling the ascendant of customers via
providing them unique and effective facilities. The Beehive Restaurant and Pub is a British
restaurant and pub which is mainly famous for its historic culture and it is London's oldest pub
which is established in the year of 1884 and offer facility through friendly country pub and
eating house. It is a large British menu classics in red-brick village pub with modern, country-
chic decor, plus beer garden. The company is having large number of employees who are
contributing their significant efforts in the growth and success of business. In the Restaurant and
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pub people are working who are having good hotel management skills or having proper idea
about hotel activities. In the today's modern service industry professionals are involved to
providing suitable support to the organisational structure. As a popular restaurant The Beehive
Restaurant and Pub is mainly concern over maintaining its reputation and for this, the
management and higher authority is focuses over hiring skilled and talented workforce for the
sack of maintaining sustainability within market place.
In the Restaurant and Pub the sustainability of employees is based on the culture and
environment, thus the management of resturant and pub are mainly concern over enhancing the
sustainability of employees at work place through implementing suitable motivation techniques.
In the context of restaurant business, motivation of employee is recognised as the key term,
therefore high motivation of employees helps in sustaining the employees at workplace. In the
restaurant business career growth is high as individual who are willing to be get successful in the
same field are working for long hours. Therefore, people from management are mainly working
for long hours. In the restaurant and pub, avalability of employees are required by 24*7 as few
employees especially from cleaning, serving etc. are working at part time basis, thus in the
restaurant students are woking for gaining a regular income.
The technique of motivating the employees in restaurant and pubs.
According to the opinion stated by Rob Wormley, 2016, employee motivation in the
context of restaurant business performs effective role, therefore in the service industry the
growth and success is based on the performance of employees. So it is important for the
businesses to motivate their employees for the purpose of attaining higher growth and success at
market place. Employees are the livelihood of a restaurant business, and if the employees of the
firm are not feeling happy or motivated that it affects the overall working of the restaurants.
Employees are more than just workers, as employees are recognised as the cogs in the machine
that’s a restaurant. Therefore, they keep the restaurant going in effective manner via putting their
significant efforts (Asah, Fatoki and Rungani, 2015). Beehive Restaurant and Pub, is operating
at large level and mainly focuses over achieving higher competitive edge via improvising the
operations and functions of the firm, Therefore, the restaurant and its management is concern
over motivating employees at work place for their effective working, as motivation is effective in
encouraging employees for putting their significant efforts in the proper execution of
organisational operations (Schultz and Schultz, 2015). According to the opinion stated by Jesse
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