The Relationship Between Employee Motivation and Toyota Productivity

This research proposal investigates the relationship between employee motivation and organizational productivity, focusing on a case study of Toyota. The study aims to analyze the importance of employee motivation, assess the impact of various motivational approaches on Toyota's productivity, examine current motivational practices, and identify challenges in motivating employees. The research addresses the problem of staff turnover due to high work pressure and poor incentives. The proposal includes a literature review covering motivation theories, managerial implications, and challenges faced by organizations in motivating employees. The research questions explore the importance of motivation, the impact of different approaches, current practices, and challenges. The rationale highlights the significance of the topic, the researcher's expertise, and the relevance to current industry issues faced by car companies like Toyota, particularly in productivity, talent management, and retention.

RESEARCH PROPOSAL
Background
Employee has been considered as the important part that develops the organizational
productivity. In the recent area, employees are treated as valuable asset of business because
without them company cannot meet its goal. Employee motivation turned out to major concern
in order to have increase in profit along with customer satisfaction. Companies try to obtain
achievement of goals and objective by providing employee to various award session in order to
have proper training and development which has been considered as the main assets of required
organization. The motivation process is identified as the process through which companies make
its workers positive and ensure that they work hard in business and contribute in obtaining
business goal. This is turning out to be business strategy because this helps in retaining talent and
managing business operations in significant manner.
There are many companies where people feel over burden because of high workload in such
condition they fail to pay close attention over business activities which create problem for the
companies in managing competition and sustain in market for longer duration. Motivated
workforce aids in getting innovative ideas and handling business operations in significant
manner. If people are not happy with culture, then it may make them negative and they may
think to leave job soon. Motivated staff do not resist and they support the firm in every
condition. Productivity of the firm is highly depended upon the employee firm has. If workers
are paying attention on business activities then firm can gain competitive advantage and can keep
its consumers satisfied towards business unit
Research aim and problem statement
Problem statement
Recently staff turnover has become the major problem for Toyota, people do not like to stay in
firm for longer duration because of high work pressure and poor incentives. This discourage
people and they think to join other firm. By this way they fail to paying attention on business
which affect the operations of the organisation to great extent. This has become the major
problem in business unit hence there is requirement to motivate staff so that people like to work
hard and support management. This thing can help the firm in generating more profit in the firm
and minimising the operational errors. The company is trying to have the major focus on the
development to full potentiality in order to have proper development with high quality with

minimum risk. So that the company can pay major attention to customer in providing satisfaction
and generation of profit and revenue of the government. The company do surveys, analysis of
the findings, and they come up with the solutions and actions toward the survey questions. But,
unfortunately, it is not a successful process and usually they don’t get the expected outcome.
Competition is high hence firms have to ensure to improve its production ability so that it can
sustain in market for longer duration, but if enterprise is unable to manage productivity to meet
demand then kit may create problem for all business. Employee motivation ca n help companies
in improving the staff retention and productivity at workplace.
Aim
To analyse the relationship between employee motivation and organization productivity-
a case study on Toyota.
Objectives
 To evaluate the importance of employee motivation in organization performance.
 To study the impact of various approaches of employee motivation on Toyota
productivity.
 To investigate the current motivation practices influencing employee performer.
 To evaluate different challenges faced by organization in motivating employees.
Research questions
 What is the importance of employee motivation in organization performance ?
 How various approaches of employee motivation impact on Toyota productivity?
 What are the current motivation practices influencing employee performance?
 What are different challenges faced by organization in motivating employees.?
Rationale
The topics have been chosen as it has turned out to be important for the development of
the organization. This is interest area to research because employee motivation has become the
major problem in many companies. Apart from this, researcher has studies post graduation in
human resource management hence individual has better knowledge about this field. In addition,
many car companies are facing issue related to productivity, sometimes they fail to get skilled
people and sometimes fail to manage or retain talent. Hence this is a burning issues which needs
to be study.
LITERATURE REVIEW

Theme 1 Motivation Theories
Motivation research has a long history of considering employee motives and needs. As
per the views of Fiaz, M.and Saqib, (2017) employee performance has been described as the
collaborative function of development and ability for there compilation of task. The author also
stated that the manger have the continuous motivation of employee in orders to have their proper
development as belonging to their ability. On the other hand the Fiaz, M.and Saqib, (2017)
contradicts that the there is set of internal and external forces of motivation as the set of internal
and external forces that initiate work related behaviour, and determine its form, direction,
intensity, and duration. Moreover, there is they need well-defined motivation which enforce the
employee to move towards individual goal achievement along with organizational development
with inspiration in order to have proper acknowledgement and processing of task. .Work
motivation is a middle range concept that deals only with events and phenomena related to
people in a work context. There are various theories of motivation that will help in development
which have proper establishment of relationship between motivation and organisation
performance.
There theories of motivation have been distributed between the content theory and
process theory. As per the view of Fiaz, M.and Saqib, (2017) the content theory is having the
consideration with indemnification of relative strengths and goals in order to have proper
satisfaction of the customers needs. The author also stated that there are main theories Maslow
hierarchy needs; Herzberg’s two factor theory and McClellan d's achievement motivation theory.
On the other hand contradict that the there is major understanding of process theory which are
paying emphasis on process of motivation. The author also started that these theories have major
focus on dynamic variables which make up motivation and with how behaviour is initiated,
directed and sustained. For better understanding the examples of the process theories are
expectancy based models, Equity theory and the attribution one.
Theme 2 managerial implication
as per the view of Fiaz, M.and Saqib, (2017) it is important for manger and leaders to have
proper understandability in order to have proper study of worker at both level that is
organizational and individual one. On the other hand the Mackey and Gass, (2015) contradicts
that the manger and leaders should come up with adequate measure in order to have proper
motivation of employees as the single measures will not be possible to have the application on

various aspects. The manger has the various implication of different motivation theories such as
in case of Maslow there basic needs are identification as per views of an employee which is very
domination starting stage of careers. On the other hand the Mackey and Gass, (2015)
contradicts that the manger should take the advantage of corporates culture and employee talents
in order to have strengthening of team work in more effective manner. According to views of
Kumar, (2019 )employee engagement is the next phases of motivation. The author also added
that with increase in level of motivation, the employee will already make development of
organizational performance by having increase in employee engagement which contribute in
development of organizational productive at better extents. On the other hand the Fiaz, M.and
Saqib, (2017) t contradicts the with having the proper application of motivation, the company
mainly losses its flexibility and vision. The author also stated that the company have the loss in
considering the management committees among the competitors. As per the views of
Fernet and et.al., (2015 )here is tendency of development of narrow mindless and sectionalism
which can be indention the basic emergence. The motivated employee have the capability to
have acceptability to adapt rapid chasing business environment. As the Bresler and Stake,(2017.)
contradicts taught employee mostly have loss in their morale along with lack of commitment
and empowering leadership and team spirit. The author added that the motivated employee have
the impact of the companies bottom line and workplace management with interest of proper
interaction. On the other hand the employee who have having lack of motivation will s
completely vulnerable to both internal and external challenges because its employees are not
going the extra mile to maintain the organization's stability. An unstable organization ultimately
underperforms. Work motivation is a middle range concept that deals only with events and
phenomena related to people in a work context. There are various theories of motivation that will
help in development which have proper establishment of relationship between motivation and
organization performance.
Organization face challenge to motivate the employee
According to theFiaz and Saqib, 2017) Toyota is facing the challenge of the while
motivating the employees because the employees need to motivate effectively and also the
employees would improve the performance. As per the author the company has the poor
leadership structure which would not motivate the employees and the company would not
improve the performance of the employees. Ineffective leadership would also increase the

confusion among the employees and lack of the direction is affecting the work of the team as
well. Employees would be motivated effectively to due to encouraging them to work and
motivating them to which would improve the performance of the employees. As per the author
the company must also concentrate on the lack of the challenging work which would include the
make the employees bored and the employees are bored to work and also perform poorly which
would not increase the performance of the employees as well. It is due to the inappropriate hires
and failure of the leader to promote the employee. It also includes the place of the professional
work and also the development opportunities are not provided to the employees which are
working in the company.
According to the Fernet and et.al., 2015) company must concentrate in the workplace
conflict which would increase the conflict between the employees and it will increase the conflict
among the employees as well. Gossips are the main point in which the company would
concentrate effectively and also the business environment is affected by the complaints of the
employees in the human resource department. The employees of the company must be motivated
and the employees are motivated in the form of the bonus and promotion techniques which
would increase the confidence of the employees which are working in the company. As per the
author the lack of the confidence in the employees is demotivating the employees and the
employee are demotivated while performing the work. The issues of the employees of the
company would be mismanaged and the company would also employees of the company would
feel demotivated.
According to the Bresle. and Stake, 2017) the company size and the employees would
need to be motivated and the employees of the company would feel demotivated due to the no
regular performance evaluation and the lack of the personal goal setting it also includes the
absence of the regular feedback to the employees these are not encouraging to employees.
Employee motivation would also increase the productivity and the operational success of
employees which are working for the economy. Toyota must focus on the groups and the
employee committee which will increase the employees motivation and also the employers'
performance would be improved. The employees of the company need to be motivated and the
employees of the company need to be motivated effectively. Company must look after the
measures which would also not encourage the employees of the company. The performance of
the employees need to be improved and the employees' performance would be improved by the

motivation the employees accordingly.
As per the author the company need to provide the promotion to the efficient employee
which are working in the company. The employees must be provided with the salary and the
incentives as well. The bonus is provided to the employees which are working in the company.
The employee of the company must be provided with the feedback and the reviews according to
their performance. Company must use the strategies to fulfill the need of the employees which
are working effectively. The motivated employees would give their best and the performance of
the employees would be changed accordingly. These would also increase the performance of the
company in the market as well. Employees of the company need to motivate effectively and the
Toyota need to take the effective measures which would also have the positive effect on the
performance of the employees. The company would also achieve the growth and the company
need to improve the strategies which would be made for the employees. The employee of the
company need to be motivated in the way of the employees' performance would be helpful for
the company. Company would build the image in the market and the customers would be
satisfied by the performance of the company. Company need to improve the way the Office
environment for making them feel comfortable and the employee of the company are motivated
to do better. These factors would improve the performance of the employees and the company as
well
Research methodology
Research methodology includes the research process which consist of research philosophy.
Research philosophy is the way in which the data will be gathered and analyzed and used as
well. The research philosophies include the two types of the philosophies used while doing the
research is positivist and interpretivist. Positivism believes that the reality is stable and the will
be observed and described form the viewpoint of the objective. Interpretivism is the subject
interpretation through which the reality is interpreted and fully understood. Interpretivism
Consist of the many interpretations of the reality and also the interpretation are the part of the
knowledge they are pursuing. The research will, include the Interpretivism because the
Interpretivism consist of the interpretation on the reality (Serhan, and et.al., 2018).
Research approach
Research approach is divided into three types deductive, inductive, abductive. The
research will consist of the inductive approach which include the and inductive interference and

it Will create the pattern and do the conceptual framework. Research approach consist of the
procedure and the planning which will be done while performing the research. The research also
include the research work and research would follow the inductive approach which consist of the
work dine on the research (Wulansari and Zahra, 2017).
research design
research design consist of the strategy to use the different components of the research
while doing the research. The research will include the blue print of the collection of the data and
also the analysis for the data. The research will follow the discipline research design which
consist of the discipline and the format while performing the research. Research design include
the design and the assumption which would be used while the components of the research would
also include the design in the which way it is prepared (Osabiya 2015).
data collection
data collection is way in which the data is collected and is the data collected include the
primary data and the secondary data. Primary data include the data which will be collected by the
researcher form the first-hand sources. Data collection is the most important way in which the
research is to do. The research will include the data collected from primary sources which would
include the resources firm which the data would be collected.
Sampling
sampling is the process in which the statistical analysis is done on the basis of the number
of the observations and the population as well. Sampling includes the number of the respondents
which are responding on the research. Sampling includes the way in which the data would be
collected and the data would also include the process in which the data would be selected and
evaluated and the data would also include the process of the sampling and the data would be
evaluated effectively (Mackey and Gass, 2015).
ethical consideration
it include the ethical consideration and the formulation and evaluation of the plan. It
includes the informed consent, voluntary participation, do no harm, confidentiality, anonymity,
only assess relevant components. Informed consent include the person which is participating in
evaluation and also the participants are informed about the evaluation. Participants will be aware
about the purpose and the objectives of the project. The research will include the in formed
consent of the participants which are participating in the evaluation.

Voluntary participation of the participants will be must because the participants consent
is important for the research. Participants will be free to with draw their name at the any time
form the program. Harm consist of the two types which includes the physical and psychological.
The participant which are participating tin the program will be free-form the stress and trauma
pain etc (Kumar 2019).
confidentiality consist of the identifying the information must not be made available to
anyone. It will ensure that the information gathered form the report and the documents will be
confidential. Anonymity is the form of the privacy and the confidentiality will be maintained
effectively. There is difficult to achieve the confidentiality when the research would include the
social research.
Only assess is given to those components which will be relevant to the program which is
being conducted. High risk is maintained and the data would be evaluated effectively. The data
gathered in the process of the research will be evaluated and also the data would include the
confidential information to the research.
Time line
Selection of topic- 1st week
Conducting review odf various literatures- 2nd week
Research method selection- 3rd week
Data analyses-4th week
Discussion- 5th week
Conclusion draw- 6th week
Submit the work- 7th week
Edition and final submission-8th week
.

REFERENCES
Books and journals
Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.
In Critical Essays in Music Education (pp. 113-128). Routledge.
Fernet and et.al., 2015. Transformational leadership and optimal functioning at work: On the
mediating role of employees' perceived job characteristics and motivation. Work &
Stress, 29(1), pp.11-31.
Fiaz, M., Su, Q. and Saqib, A., 2017. Leadership styles and employees' motivation: Perspective
from an emerging economy. The Journal of Developing Areas, 51(4), pp.143-156.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Osabiya, B.J., 2015. The effect of employees motivation on organizational performance. Journal
of public administration and policy research, 7(4), pp.62-75.
Serhan, and et.al., 2018. PUBLIC SECTOR EMPLOYEES’MOTIVATION: CAUSES AND
EFFECTS. PEOPLE: International Journal of Social Sciences, 4(2).
Wulansari, P. and Zahra, S.F., 2017. THE INFLUENCE OF MOTIVATION FACTORS ON
EMPLOYEE’S PERFORMANCE AT PT. TELEKOMUNIKASI INDONESIA, TBK,
TELKOM CENTRAL JAKARTA AREA. ISCLO 2017, p.199.

REFERENCES