The Need for Employee Motivation in Business: Unilever Plc

This project is a dissertation that investigates the critical role of employee motivation in enhancing business operations and productivity, using Unilever Plc as a case study. The research explores the concept of employee motivation, its necessity in the workplace, and its impact on organizational performance. It reviews existing literature from secondary sources, including books, articles, and online resources, to understand different motivational strategies. The methodology employs a quantitative research approach, collecting primary data through questionnaires and secondary data from various sources. The findings analyze the effects of employee motivation on company productivity, examine factors influencing employee motivation, and identify effective ways to motivate employees within Unilever Plc to improve productivity and profitability. The project concludes with recommendations based on the research findings, offering insights into how organizations can foster a motivated workforce.

6001 Dissertation

ABSTRACT
The present investigation is taken into consideration on employee motivation. Employee
motivation is the important part of work life of staff members. This inspires the people for
putting efforts towards attaining organisational objectives. The aim of this research is need of
employee motivation in increasing the operations and productivity of the business. The employee
motivation helps in improving the performance level and productivity of an organisation. The
literature review has been done by using the secondary sources for an instance books, articles,
internet sources and others. In the literature review, there has been discussion about the
employee motivation and the different ways to motivate the staff members within an
organisation. Research methodology is one of the main part of research that consists different
approaches, methods, philosophies and others. There has been quantitative research method used
as it provides the relevant information and also facts and figures regarding the particular area.
For collection of data, there has been primary and secondary methods of data collection used. In
the primary method, questionnaire developed regarding the employee motivation. The findings
are based on the primary and secondary basis. The findings stated from the primary method
consists about the employee motivation impact on the productivity of company. There has been
examined the factors affecting the motivation of employees. The findings on secondary basis
analysed about the need to motivate the staff members within an organisation. There has been
determined the various ways to motivate employee in company that helps in enhance
productivity and profitability of an organisation.

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the Research...................................................................................................1
Background of the Research Organisation.............................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Rationale of Research.............................................................................................................2
LITERATURE REVIEW................................................................................................................4
Concept of employee motivation in the context to business..................................................4
Need for a business to motivate employees at workplace......................................................5
Impact of employee motivation over the performance and productivity of the business......6
The suitable ways that can be implementing by the Unilever Plc to motivating employees at
workplace...............................................................................................................................7
METHODOLOGY........................................................................................................................10
Research philosophies..........................................................................................................10
Research approach................................................................................................................10
Research strategies...............................................................................................................11
Research choice....................................................................................................................11
Data collection methods.......................................................................................................12
Time horizons.......................................................................................................................13
FINDINGS AND ANALYSIS......................................................................................................14
CONCLUSION AND RECOMMENDATIONS............................................................................1
Conclusion..............................................................................................................................1
Recommendations..................................................................................................................2
REFERENCES................................................................................................................................4

Title: The need of employee motivation in increasing the operations and productivity of the
business.
INTRODUCTION
Background of the Research
Motivation is regarded as most imperative matter in an organisation. Employee motivation
is related to commitment level, energy and persistence that employer of company bring to the
jobs. The motivation is helpful for the staff members to the high productivity level as well as
engagement. The employee motivation is key to success of the company. This is level of the
energy, drive and commitment that employees of company bring to perform role each day.
Without the motivation, firm experience minimize productivity, minimum output level and this is
likely that firm will fall short in order to reaching the necessary objectives. The motivation
mainly occupies necessary place in management process (Adeola and Adebiyi, 2016). It can
mainly use to encouraging the employees to make the positive contribution for attaining
organisational goals. Mainly employee motivation impact on employee engagement. engaged
staff member is committed emotionally to an organisation. This kind of commitment tends to
impact behaviour towards company. The motivated employees can be lead to enhance
productivity and permit to attain the high output level. If the employee will not be motivated at
workplace, then they will not able to perform in better manner and this develop the negative
impact on organisational productivity. In context to this, maintaining as well as improving the
employee motivation cab ne issue for organisation as each task will be of the interest and also
excitement to those which should be finish this. Firms should work to find out the effective ways
to enhance employee’s motivation level.
Background of the Research Organisation
Unilever Plc is British multinational consumer products company and its headquarter is in
London. This company is fast moving consumer goods firm. It operates more than 100 countries,
selling goods in more than the 190 countries. It deals in food, soft drinks, candy, ice cream,
cheese, pharmaceutical and other products (Ali and et. al, 2016). In Unilever company, high
organisational commitment and job satisfaction keeps staff members from switching to the other
company. this company have executed the innovate ways to assure the high motivation level of
employees. In this company, main focus of human resource is to motivate the employees and

enhance their performance level so that they can work effectively and perform business
operations. Other than this, management is concerned to encouraging staff members in an
organisation in such a way to giving the monetary as well as non- monetary advantages to using
abilities in perform business operations and sustain employees for long time period (Al-Sada, Al-
Esmael and Faisal, 2017).
Research Aim
“To identify the need of employee motivation in increasing the operations and productivity
of the business. A case study on Unilever Plc”.
Research Objectives
The effective objectives of the research that are specifically based over the aim of the
research are associated as under:
 To understand the concept of employee motivation in the context to business.
 To analyse the need for a business to motivate employees at workplace.
 To articulate the impact of employee motivation over the performance and productivity
of the business.
 To determine the suitable ways that can be implement by the Unilever Plc to motivating
employees at workplace.
Research Questions
The key questions that are imperative to aid the project in right manner are associated as
below:
 What is the concept of employee motivation in the context to business?
 What is the need for a business to motivate employees at workplace?
 What is the impact of employee motivation over the performance and productivity of the
business?
 What are the suitable ways that can be implementing by the Unilever Plc to motivating
employees at workplace?
Rationale of Research
The present investigation is related to the need of employee motivation in increasing the
operations and productivity of the business. Employee motivation is main function that each
manager has to be perform with some of the other managerial function. The motivation is helpful

for company to enhance the employee’s performance and productivity of company. There is
personal and professional context of an investigator to perform an investigation. In personal
context, personal recognition of a researcher wants to be explore ability enhancing the abilities
and skills (Antoni and et. al., 2017). In the professional context, conducting the present
investigation helps in increasing the analytical and research skills to perform similar type of
investigation in future. This helps in provide the better understanding about the employee
motivation and in which manner it impacts on productivity of an organisation.

LITERATURE REVIEW
Literature review is also considered as narrative review which is consider as process review
articles related to topic. A literature review is determined as scholarly paper which present
current information or knowledge include substantive aggregation and theoretical as well as
methodological attempt to specific topic. By adopting literature review researcher able to
evaluate aspects as well as viewpoints of other researcher on the same topic.
Concept of employee motivation in the context to business
According to Roselle Rogers (2020) it has been stated that Employees motivation in
simpler terms can be stated as the level of commitment, honest efforts and creativity they are
able to bring in their work on a regular basis. It shows how much connected they feel as a part of
the Organization they work in and are engaged to achieve the Goal of the organization. There are
many factors that influences the performance of the Organization that mainly consist of human
resources, Environment and capital. From all the three factors, human resources influence the
most on the performance level of the work. Thus it is justifiable to motivate the employees so
that they value their work and firm as a whole and concentrate their full efforts to accomplish the
goals of the Organization. Employees are considered as asset of the Organization and are majorly
responsible for the success of the organization (Badrianto and Ekhsan, 2019). If the employees
are motivated by themselves to do their work, then they by themselves take the responsibility to
do their work and are also ready to do whatever is required so that their creativity can help them
individual and also make a valuable contribution to the organization thereby increasing the
revenue on a periodic basis and that also leads to increase their profit margin. Apart from this
motivation also is fruitful that includes certain qualitative measures that includes positive
atmosphere within the company. Staff members are committed and feel secured that ultimately
results in making the customers satisfied as well as happy thereby customers remain connected to
their company. This ultimately helps the Organization to be in a better position compared to
competitors. The Motivation isn't visible and it is impossible to measure motivation in
quantitative terms and it is also uncontrollable but it is can be easily be done if done correctly
and with right reasons. If an Employee has a very low level of motivation then it would result in
a quite slow pace, even lead to avoidance of the task and spending their valuable time and energy
in internet suffering or using excessive use of their mobile phone in work time. It will result in

employees not being focussed and as a result organization productivity will suffer. Motivation is
bifurcated into two types one is intrinsic motivation and other is extrinsic motivation. There can
be number of ways that Organization can take to motivate employees that can include
employee’s motivation surveys through the way of online surveys employees can give genuine
feedback about their experiences, their suggestions that can help Organization now if any of
employees’ suggestion can bring positive change and that may even lead them towards higher
growth. Employees satisfaction surveys will help managers to resolve employees issues their by
resulting in significant reduction in number of dissatisfied employees (Bawa, 2017). Employers
should recognize the employers for their job it will create healthier bond between them it will
make the employees value their work and become more productive. Create a good working
environment were in their break enjoy snakes and doing friendly interact with their colleagues
that will motivation the employees and in turn Organization performance will increase by many
folds.
Need for a business to motivate employees at workplace
According to Catherine Lovering (2020) In an organization, Employee motivation is one of
the important aspect because it helps workers in enhancing their ability to do their best at
working area. Motivation is the desire and energy that makes employee interested and committed
to their job. It is the motivation that drives them or pushes them to achieve more. This also help
in employees to show up at work every day. Employee motivation is important for the company.
The more employees are motivated, more they are dedicated, work harder and therefore it also
help them to produce more. In other words, employee motivation improves the quality of work
within the organisation. On the other hand, employee with low motivation level working at a
slower pace and therefore get distract even spending more time away from their delegated tasks.
In some cases demotivated employees start occupying themselves in surfing online or spending
time on their phones. Which make them largely unfocused, do not enjoy their work, which
results in feeling burden of their work. Thus, this is not only wasting of company's resources but
also effect the fellow employees of the organisation. Lack of motivation among employees of the
company lead to producing less at work, less than standard performance and even lack in
meeting important targets. Therefore, company must avoid demotivation among employees.
There are number of benefits of motivated employee:

Increase in Productivity Level: When employees are motivated, they work faster and more
efficiently, thus lead to more output for the company. This increase productivity in both
employees as well as in company.
Increase in Innovation: With motivation employees not only will produce more, but also
done work in creative way, as they start enjoying their assigned work instead of boring. Being
highly focused on work, whether it is product or service, motivated employees try to see areas
for improvement, better way to perform them and they are driven towards work to keep
enhancing productivity.
Low Level of Staff Turnover: With positive motivation among employee’s company face
low staff turnover. Which save company from expenses in long recruitment process thus
company can be more focused on other crucial decisions, instead on new hire.
Low Absent ism: Motivation is key of happy and satisfied workforce in an organisation.
With happy, motivated, energised workforce company face less absents among its employees.
They are less likely to miss their work unless they have any valid or genuine reason for not be
available. A motivated employee feel that this could delay their progress
Enhance Reputation and Build Image: When employees of a company enjoy their task
and feel motivated, this help in enhancing reputation for the company in market create goodwill
and also build an image and known for its great workforce and work environment.
From above points the need of motivation in a company can be felt and also the positive
sides of it. Motivated employees are more enthusiastic, self-driven and takes pride in their work.
Employees accomplish their given tasks in time, take right action and want to give their best at
job, both for themselves and for the company. Whether company is currently at the top of their
business, or on the way up, employee motivation remains at critical importance at every level. It
is the employee's dedication, performance towards work that makes a company more successful
in their business.
Impact of employee motivation over the performance and productivity of the business.
Anar Nasibov (2020), it has been stated that motivation of staff members is one of the
major factor that each manager has to be perform with their managerial functions. The
Motivation occupies a necessary place as well as position in whole management process.
Employee motivation is considering as one of the essential part of organisation that is significant
for boosting performance and productivity. It has been determined that organisation needs to

conduct different activities and that which will help in motivating employees so that business
practices can be smoothly and effectively performed. Employee motivation includes various task
of business that are conducted with the motive of boosting morale of employees as well as
encouraging them to carry out business practices in more effective and efficient manner. It can
be mainly used for encouraging employees to make positive contribution for attaining the set
objectives of an organisation. In regards to this, motivation is necessary as the human nature
requirements some inducement sort, incentive or encouragement to get the high performance
level. It has been determined that motivation of employee will lead to have positive impact over
their performance and productivity level as employees will be considering their full potential and
skills in order to significantly carry out business practices. The job performance is management
process by which managers assure those staff members activities as well as outputs are to be
congruent with objectives of company. Motivation level within workplace have direct impact on
the performance and productivity of staff members. It has been determined that motivated
employees will be able to conduct business practices in more effective and significant manner as
compare to less motivated employees. Through employee motivation engagement level of
employee with business practices will be enhanced as they will be more excited to carry out job
role activities in more effective manner (Dharma, 2018). This will lead to have major impact on
performance and productivity of business as well as assist in attaining desires goals and
objectives of business. Staff members who are motivated related to their jobs are able to conduct
their responsibilities and production numbers enhance as result. In regards to this, employees can
be focus on enhance performance level and productivity that allow company to attain high output
level. Many of the staff members need high motivation to be feel better regarding jobs and
perform effectively. Employee motivation helps in improving the employee efficiency. For
getting the better results, staff members require to have better balance among ability to be
perform task provided and also willingness to want to be perform task.
The suitable ways that can be implementing by the Unilever Plc to motivating employees at
workplace
As per perspective of George Dickson (2020) there are several methods which can be
adopted by a company in order to motivate employees at the workplace. It is essential for an
organisation manager to understand or determine best way to motivate their employees as
through that they can enhance their performance as well as productivity (20 Simple Ways to

Increase Motivation in the Workplace, 2020). Below some of main ways which can be adopted
by Unilever Plc to motivate their employees at the workplace: -
Recognised great work of employees – According to this strategy a company must
recognised the great performance of employees as through that they feel motivated which
increase their work quality. In respect of this Unilever Plc may adopt several methods such as
provide incentives, certificate, bonus and many more. It is one of the best way to motivate
employees at workplace. In respect of this respective company need to do analysis of staff's work
or performance every month so management can develop or create proper strategies and plan
accordingly.
Set small and measurable goals – In respect of this method or strategy to motivate
employees at workplace, a company manageable need to set small as well as measurable goals so
that employee can attain it successfully. In addition to this, it also helps in motivating employees
so that they can attain desire goal. Moreover, when the respective company manager set clear,
small and measurable goal they able to boost motivation level of employees which increase their
performance quality which is beneficial for company as well (Diamantidis and Chatzoglou,
2019).
Always celebrate result – According to this strategy to motivate employees a company
management need to celebrate the result of very project because through that staffs feel
encouraged as well as motivated which increase their performance. In respect of this it is
essential for Unilever Plc to conduct proper management of project so that all team may attain
their goal. In addition to this it is also essential for management to celebrate the result so that
employees feel motivated which increase their performance (Hao, Farooq and Zhang, 2018).
Provide regular breaks – In respect of this strategy a company need to provide regular
breaks to their staffs so that feel relax as well as motivated. This will increase the work quality of
employees which is also beneficial for the company as they able to enhance their profitability
ratio. In respect of this, Unilever Plc need to provide regulars break to their employees within the
working hours so that they can relax and feel refresh, this will increase their performance and
productivity. In addition to this respective company must also provide long breaks to employees
in which they can go for a holiday as that all impact positively on employee’s performance and
productivity as they feel motivated at workplace (Evangeline and Ragavan, 2016).

Be transparent – According to this strategy a company need to always be transparent with
their employees as that enhance their motivation level. In respect of this, by adopting this
strategy respective company need to be transparent with their employees as through that they feel
valuable in firm which enhance their motivation level effectively. This will also increase the
company performance as well as productivity (Jungert and et. al., 2018).
These are some of the most common strategies or plans which can be adopted by
Unilever Plc in order to motivate their employees at the workplace as that is beneficial for both
employees and company.