Research Project: Motivation's Role in Employee Engagement at Unilever

This research project investigates the critical role of motivation in enhancing employee engagement within Unilever Plc. The study delves into the background of employee motivation, defining it as a crucial factor for fostering morale, enthusiasm, and effective work performance. The research aims to analyze the significance of motivation, identifying key objectives such as exploring the concept of motivation in a business context, determining its importance within Unilever, identifying motivational techniques employed, and assessing the impact of motivation on employee engagement. The project establishes a theoretical framework, drawing on secondary sources such as books, journals, and articles to understand the existing body of evidence. It examines how motivation influences productivity, reduces employee turnover, and improves managerial efficiency within the organization. The project also includes a literature review, research methodology, data analysis, discussion, conclusions, and recommendations, providing a comprehensive analysis of motivation's impact on employee engagement at Unilever.

Research Project

Table of Contents
Title of the Research........................................................................................................................1
CHAPTER 1- INTRODUCTION....................................................................................................1
Introduction and Background of the Research Area........................................................................1
Justification and contextualization...................................................................................................4
Research Methodology....................................................................................................................6
CHAPTER 2 LITERATURE REVIEW........................................................................................10
CHAPTER 3- RESEARCH METHODOLOGY...........................................................................14
CHAPTER 4- DATA ANALYSIS................................................................................................16
CHAPTER 5- DISCUSSION........................................................................................................25
Conclusion.....................................................................................................................................27
RECOMMENDATIONS...............................................................................................................28
REFERENCES..............................................................................................................................29

Title of the Research
“The significance of motivation in enhancing the engagement of employees at
workplace”.
CHAPTER 1- INTRODUCTION
Introduction and Background of the Research Area
The study aim to determining the potential importance of motivation in enhancing the
engagement of employees at workplace, therefore, motivation is recognised to be a crucial aspect
which plays a vital role in developing morale and enthusiasm among employees to work in more
effective manner to attain higher growth and success. Employee motivation is defined to be a
process which is implemented for motivating employees in an intrinsic and internal drive to put
forth the required efforts and action towards work related activities (Lu and et. al., 2014). In the
present analysis Unilever Plc is the selected organisation, therefore, it is a British Dutch
transactional consumer goods company which is operated at all around the globe, thus the
headquarter of the firm is in London, England, UK and Rotterdam Netherlands. The company
was founded in the year of 1929 by the collaborative efforts of William Lever and James Dracy
Lever. The company is operated in different segments, thus the company mainly deals in
assorted products like beauty, personal care, food and refreshments and cleaning products and so
on. The company is operates all around the globe with the collaborative efforts of 1,55,000
employees, therefore, the company is having wide range of employees who are contributing their
significant efforts in the growth and success of the business. The key motive of the business is to
attaining higher growth and success via developing the engagement of employees at work place
via motivating them at workplace. Therefore, employee motivation is a major consideration of
the businesses to develop their operations via encouraging individuals to put their significant
efforts in the growth and success of the business (Van den Broeck and et. al., 2011).
Background
Motivation is one of the main reason that employees are been engaged in company. This
assists firm in growing and also achieving the goals and objectives. It has also been analysed that
there are various ways the leaders of Unilever can be engaged in motivating the employees. They
can have provided them with rewards and incentives, so that they can reduce worker’s turnover.
This will also assist the firm in increasing their brand reputation. It has also been analysed that
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motivated employees can also help in making the firm environment better. This assist in
increasing the productivity of the organization and also there managerial efficiency can be
increased because of this. Maslow (1943) presents a specific basis of needs that need to be met
for an individual to achieve a certain level of motivation. It has also been analysed that
motivation also help in enhancing the efficiency skills and abilities of workers which is also
necessary for the growth of Unilever Plc. Motivated employees can lead to increased
productivity and allow an organisation to achieve higher levels of output. It also helps in
achieving the set target and mission. It also helps the company in reducing employee turnover. It
also allows the firm to achieve the output. Motivation can also help in clearing what workers
need to achieve in the set period of time. It assists in growing and increasing the managerial
efficiency. Motivation will also help Unilever Plc in meeting out the needs and demands of
employees working in firm.
Research Aim
To analyse the significance of motivation in enhancing the engagement of employees at
workplace. A study on Unilever Plc.
Research Objectives
The key objectives of this present analysis that are based on research aim are associated as
below:
 To explore understanding in regards to the concept of motivation in the context of
business.
 To develop recognition in relation to the area of determining the importance of
motivation within Unilever Plc.
 To identify the motivational techniques that are implemented by Unilever Plc to develop
employees performance.
 To analyse the impact of motivation in improvising the engagement of employees within
workplace.
Research Questions
The research questions that are interconnected with the aim and objectives of the research are
determined as below:
 What is the concept of motivation in the context of business?
 What are the importance of motivation within Unilever Plc?
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 What key motivational techniques are implemented by Unilever Plc to develop
employees performance?
 What is the impact of motivation in improvising the engagement of employees within
workplace?
Theoretical background and research focus
Theoretical background is defined to be the key area of an investigation as it is effective in
enhancing the understanding of an individual learner and researcher in relation to this present
investigation area which is based on determining the significance of motivation in enhancing the
engagement of employees at work place (De Clercq and et. al., 2014). This section of
investigation is effective in developing in-depth analysis that are significant for assessing an
investigation area in effective manner via the support of gathering information from the assorted
areas. Therefore, in this information accumulation is mainly based on theoretical perspective
which are mainly implemented by the opinion analysis of authors and writers. This area of
investigation is mainly encompasses over secondary source of information, thus in this data is
mainly gathered though books, journals, published articles, non published articles and so on.
As per the opinion analysis of Adi Bhat, 2020, employee motivation is refers as the
enthusiasm’ energy level, commitment and the amount of creativity which an employee brings to
the business on a regular basis. In addition to this motivation is defined to be a planned
managerial procedure that stimulates individual to work to the best of their capabilities through
rendering them with motives that are encompasses over their unfulfilled needs. Therefore,
motivation is effective in encouraging employees at work place with the assistance of executing
business operations in effective manner. Motivated employees are defined as an asset to a
business and they are significantly proportional to a business success. Motivation is intangible
and difficult to analyse and extremely hard to control but very easy to facilitates in right manner
(Chughtai and Buckley, 2011). In the context of business, employees are the key asset of the
business and they are mainly concern over motivating employees at workplace for the purpose of
attaining higher growth and success, via developing their engagement at workplace. Businesses
now a day’s are focuses over enhancing employees performance for the purpose of enhancing the
engagement of employees at workplace and attaining higher growth and success at market place.
As per the opinion analysis of Muhammad Bazil, 2014, employee motivation is recognised
to be the primary consideration of business as the management and human resource managers of
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a business are concern over motivating employees at work place for the purpose of encouraging
them to contribute their vital efforts in the growth and success of the business. Unilever, Plc is
refers to be the one of the largest suppliers of fast-moving consumer items in the globe. Unilever
is an Anglo-Dutch multinational corporation which is significantly operating globally with
subsidiaries in around 100 countries (Suh and et. al., 2017). The company owns more than 400
brands; however, the operation of the business are mainly concerned over 14 major brands that
produce collective revenues of over one billion Euros. With such a wide scope of operations
around the globe, an organization may face issues pertaining to human resource management,
therefore, the management of Unilever Plc is concern over implement effective strategy to
explore business operations in effective manner, thus, there are assorted benefits of that are
gained by Unilever Plc like enhancing business operations, developing organisational operations,
increase in productivity, strengthen workforce and so on (Petrou and et. al., 2012).
According to the opinion analysis of Lisa McQuerrey, 2019, Motivating employees at
workplace, within an organisation is refers as a delicate and purposeful challenge which needs
more than an annual review or jotting a few notes in an individual’s personal life. Unilever Plc,
is operating at global level and mainly focuses over enhancing their operations at global level
and attaining higher growth and success. There are assorted ways like, incentive, rewards
system, gamify, recognise great work, stay positive etc, therefore, these are recognised to be the
best ways to motivating employees at work place. However, these are the key aspect that are
needs to be considered by the businesses to develop their operations at workplace. Although,
motivation has direct positive impact over the operations and progression of the business,
therefore, employees are the primary substance of a business as the growth and success of a
business is concern over enhancing their engagement in respect to improvising the operations at
wider scale (Airila and et. al., 2012). Thus, businesses and its managements are mainly concern
over enhancing the engagement of employees at work place for the purpose of enhancing their
contribution via, developing their coordination and collaboration within workplace. Higher
collaborative employees are more valuable for a business to enhance their operations and
progression at workplace.
Justification and contextualization
Why is your research important?
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The study into consideration is based on determining the key significance of motivation
in enhancing the engagement of employees at work place, therefore, it is a wide area of
investigation as it recognised to be the most common issue which has a direct impact over the
operations and progression of the employees. Thus, motivation is a most common issue which is
significantly concern by the businesses or its management to explore their operations in effective
manner (Abraham, 2012). However, the present study is effective in exploring knowledge
regarding the conceptualisation of motivation and how it is effective for a business in enhancing
their engagement at workplace. This study is effective in providing insight and out in relation to
the chosen study area, In addition to this the analysis is also imperative in developing an
individuals personal as well as professional skills that might be effective for them in attempting
their future projects in more liable manner.
Why is it important to find what you are trying to find?
The present study is concern over fining the importance of motivation in the context of
business for developing the engagement of employees at workplace, therefore, motivation is a
crucial aspect which is effective in providing the potential benefits of motivation in the
enhancement of business operations via the developing engagement of employees. Therefore,
this suitable analysis over motivation is required as it is effective for the businesses to determine
the importance of motivation at workplace. Furthermore, the study also signifies the role of
employees in attainment of business growth. The major recognition of analysing motivation is to
addressing the issues relation with motivation and employees engagement at workplace. The
another reason of conducting this analysis is the personal interest of the researcher as the
investigator wants of explore own knowledge and skills in regards to the area of motivation and
how it will be significant for a business to increase the engagement of employees at workplace.
How will it build on the existing body of evidence?
The existing investigation analysis is encompasses over determining the importance of
motivation in developing the engagement of employees working in the operations of an
organisation. Therefore, in this present analysis data has been gathered through secondary
sources, as theoretical frame work is developed through the support of books, journals, published
and non published articles and so on. Thus these sources are effective in developing descriptive
analysis with the opinion analysis of authors and writers (Hoon Song and et. al., 2012). In
addition to this, in this present investigation work past investigation is also imperative which
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works as the key evidence that assist the overall work in right manner to draw valid and reliable
outcome. The existing body is build through the support of opinion analysis of the authors who
are providing their opinion on the area of motivation and the subsequent books and journals that
are based on the similar investigation area.
Is it timely? Does it respond to an existing need? What makes it so?
This present exploration is effective for the individual who are having their personal interest
in the similar field or the businesses which are based on the efforts of employees and needs
descriptive idea about the importance of motivation in developing the engagement of employees
at workplace. This study mainly response to the potential need for a business to enhance the
collaboration of employees at work place with the help of motivating employees through putting
their significant efforts on the growth and success of the business. The investigation is
complemented at timely bases with the support of designing a time frame in which all the
activities are mentioned with their specified time.
Research Methodology
Research methodology is defined to be the most imperative area of an investigation as it is
effective in providing suitable assistance to the investigation to guide the exploration in right
direction with the use of suitable methodological implementation to draw valid and reliable
outcome. In this present investigation area based on analysing the significance of motivation in
enhancing the engagement of employees at workplace., therefore, suitable selection of
methodology is required to reaching at the key results. This area of research is based on multiple
applications that are associated as under:
Type of Research: This refers to be the key consideration of an investigation as it is the primary
obligation of an investigator to select the most suitable type of research in respect to assisting the
overall work in right direction to reaching at the key outcome. Therefore, this section of research
is based on qualitative and quantitative aspect, therefore, the appropriate selection of
methodology is required to implement all activities in appropriate manner to drawn reliable
outcome (Karatepe, 2013). In this present investigation work, quantitative research will be the
most suitable tool as it is effective in conducting descriptive analysis in regards to the area of
determining the significance of motivation in developing the engagement of employees, Thus,
quantitative analysis is supportive in gathering information though the observation of human
participants and proving information with actual facts and figures.
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Research Paradigm: This is the another important aspect of the methodology as it is defined as
an approach or an investigation model to executing a research that has been verified through the
investigation community for long and which has been in practice for many years. Therefore,
most of the investigation paradigms are emerge through one of the two essential aspects like
Interpretivism and positivism research. In the existing investigation context, positivism research
will be the most suitable tool as it is imperative in executing quantitative analysis and also
effective in gathering information that are based hypothesis testing. In quantitative analysis the
whole investigation is in consist over probabilistic model which is analysed through the past
investigation.
Research Approach: An investigation approach is defined to be a procedure which consists of
the steps of broad assumption to detailed tools of information accumulation, evaluation and
analysis. Research approach is mainly of two types i.e. deductive and inductive research
approach, therefore, the selection of approach is based on the data which are accumulated
address an issue in effective manner. In the present investigation analysis, deductive research
will be the most effective sources as it is imperative for quantitative analysis and effective in
developing detailed evaluation via developing theirs and hypothesis that are based on motivation
and the concepts that are significant for increasing the engagement of employees at workplace
(Wollard and Shuck, 2011).
Data Collection Tools: This section of research is mainly based on two aspects i.e. primary and
secondary sources of investigation, therefore the selection is based on the investigation and helps
in carry out the whole research in right manner to reaching at the key outcome. In the context of
this present analysis, based on determining the significance of motivation in developing the
engagement of the employees at workplace, therefore, in this both primary and secondary both
the tools will be applicable to gather suitable information to assist the investigation in right
manner. Primary investigation will be conducting via the support of developing survey through
the integration of designing questionnaire (ten Brummelhuis and Bakker, 2012). Therefore, it
will be the most suitable aspect of executing analysis over determining the significance of
motivation in enhancing the engagement of employees at work place. On the opposite side,
secondary sources like books, journals, published and non-published articles are supportive in
executing theoretical framework which is effective in developing understanding in regards to the
chosen study area.
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Data Sampling: This is the effective area of an investigation, therefore, sampling is mainly
implicates over gathering information from the original population. Therefore, this section of
investigation is mainly encompasses over probabilistic and non-probabilistic sampling. This in
this present research work, random sampling will be the most suitable sampling tool as in this
individual are randomly select to gather valuable information. Therefore, sample size 40 will be
the suitable for assisting the overall work in right manner to gather valuable information to
reaching at the key results (Albrecht and et. al., 2015).
Data Analysis tool: Data analysis is defined to be the most effective area of an investigation,
therefore, in this present investigation based on determining the significance of motivation in
enhancing the engagement of employees at workplace. Therefore, in this analysis will be
executed through thematic analysis as it will be the most effective tool for conducting primary
research in effective manner as in this themes will be developed over the questions of
questionnaire.
Research Access and Ethics: In the implementation of an investigation the fundamental
considered area for a researcher is to follow the research ethics in respect to assist the work in
right manner to completion of the work without facing any kind of issue of hazardous. Therefore,
in this present exploration the investigator needs to ensure their participants about the security
and safety of their personal data, therefore, participants are mainly concern about maintaining the
security of their private data. In addition to this, researcher needs to provide consent to their
participants for the intention of receiving their approval (van der Heijden and Bakker, 2011).
Furthermore, researcher also facing the issue related to the access of the information, therefore
researcher needs to receiving approval from the appropriate sources to assist the work in right
manner.
Project Timeline
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
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10
week
Identify
research topic
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Justification
on chosen
topic
Research
methodologie
s
Review of
Literature
Draft
finalization
Conclusion
Submission
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CHAPTER 2 LITERATURE REVIEW
Theme 1: understanding in regards to the concept of motivation in the context of business.
In the opinion of Koster, (2017) motivation in the workplace can be considered as the
willingness to provide high level of engagement of workers towards the organization. Motivation
assists firm in retaining employees in organization and also it can help in growth of firm. The
business who makes sure that their team members remain motivated must be engaged in
providing them with better environment. Motivation is effective in encouraging employees at
work place with the assistance of executing business operations in effective manner. Motivated
employees are defined as an asset to a business and they are significantly proportional to a
business success. The motivation in business has been clearly explained by the Maslow. In this
the author has identified the needs which must be fulfilled by organization so that they can
motivate and enhance employees towards the firm. The 5 basic groups identified by Maslow;
physiological (the most basic living needs such as sleep and food), safety (security in life), love
(social inclusion), esteem (level of status) and self-actualisation (to achieve the best/most)
provide a synonymous foundation that can be translated to the needs that must be met by any
manufacturer. This is the basic concept of motivation which must be fulfilled by the
organization. It also supports business in growing and achieving their set goals and objectives. It
has also been analysed that motivation is a type of managerial process which can help employees
in increasing their job satisfaction. Motivated and satisfied employees can also help in increasing
the productivity as well as managerial efficiency of the business. The business can be able to
gain competitive advantage because of the satisfied employees. There are various ways through
which employee can become motivated like recognising themselves for their efforts by providing
them with rewards. Motivated employees can be taken as the assists for organization. This
managerial process can also help in reducing down the employee turnover and can also help
business in growing. Motivation can support people in to work with their full capabilities. This
can help the business in increasing their productivity as well as operational efficiency. It can also
support the workplace in increasing the employees engagement. This can help them in achieving
the goals and objectives.
Theme 2: develop recognition in relation to the area of determining the importance of
motivation within Unilever Plc.
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In accordance with Avbar, (2016) Unilever Plc in order to increase the motivation level of
employees, needs to be engaged in increasing the recognition of employees working with them.
In this they can make use of various methods so that motivation level of workers increased. The
manager of Unilever Plc. Can be engaged in recognising employees work at online channels. In
this it has bene analysed that businesses and its managements are mainly concern over enhancing
the engagement of employees at work place for the purpose of enhancing their contribution via,
developing their coordination and collaboration within workplace. So, it is really important that
the employees are been recognised and supported in the firm. This also helps in retaining
employees. The motivation can also be provided by providing them with monetary benefits. This
works amazing as monetary benefits can lay positive impact on the satisfaction level of
employees. This can also help the firm in growing and achieving their set target and mission. It
has also been analysed that the business can also be involved in providing support and guidance
to those employees who are in need. Higher collaborative employees are more valuable for a
business to enhance their operations and progression at workplace. This can help them in solving
problems faced by workers and this can assist them in increasing the productivity as well as
operational efficiency. Non-monetary recognition like praising the employees on social media
channels or mentioning them in company’s website is also important for Unilever to retain
workers. This can assist them in creating employee belongingness. This can also help the firm in
making firm environment better which is really necessary for the growth of and expansion of
business activities. It has also been analysed that owner can also be engaged in analysing the
basic needs and demands of employees so that they can stay motivated and also this can assist
them in growing.
Theme 3: identify the motivational techniques that are implemented by Unilever Plc to develop
employee’s performance.
In the opinion of Rožman, Treven and Čančer, (2017) there are various motivational
techniques which can be implemented by the business organization. In this they can provide
employees with better working conditions so that workers can remain safe. This will help
Unilever Plc. in retaining workers and also increasing their efficiency. The Herzberg theory of
motivation has explained the various elements which can be used for developing the
performance level of workers. This can support company in creating employee engagement. It
has also been analysed that to motivate employee’s hygiene factors also needs to be considered
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by workers. In this better working conditions can be provided to employees so that they can
grow and also their ability increases. This can also support Unilever Plc. in enhancing the brand
reputation as well as equity. In this the author motivates employees to work harder so that they
can achieve their personal as well as professional goals. Poor hygiene factors can also increase
the dis-satisfaction among employees, so proper hygiene needs to be maintained. It is really
necessary There are assorted ways like, incentive, rewards system, gamify, recognise great work,
stay positive etc, therefore, these are recognised to be the best ways to motivating employees at
work place. This has the positive impact on the work performance level of employees. It has also
been analysed that Unilever Plc. in order to motivate workers can also motivate them by
providing responsibility. This can also help the workers in increasing satisfaction of employees
and they will also become responsible that can assist company in becoming more productive. It
can also help the firm in growing and retaining employees. It has also been analysed that in order
to motivate employees Unilever Plc. also needs to be involved in providing the promotion
opportunities so that the workers and team members stay motivated.
Theme 4: analyse the impact of motivation in improvising the engagement of employees within
workplace.
In accordance with Cook, (2018) the impact of motivation is really positive in enhancing the
engagement of employees within the workplace. It has also been analysed that motivated
employees make the environment of organization better and also it can attract high number of
talented worker towards them. This can also assist in growing and also this can help Unilever in
being more productive. Motivated and satisfied employees can also help in increasing the
productivity as well as managerial efficiency of the business. It is really necessary for business
for developing the engagement of employees at workplace, therefore, motivation is a crucial
aspect which is effective in providing the potential benefits of motivation in the enhancement of
business operations via the developing engagement of employees. It has also been analysed that
the motivated employees have a positive impact on the growth of firm. They can be able to
increase their revenue as well as profitability. In order to motivate employees, the managers can
also get engaged in communicating with the employees so that they can be able to analyse the
needs and problems which has been faced by the firm. It can also support them in growing and
making better bond with the team members.
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CHAPTER 3- RESEARCH METHODOLOGY
Research methodology consists of the methods which can be used for analysing, interpreting
and evaluating the data. It can help researcher in getting towards the end results. It also assists in
making sure that the data which has been collected is of high quality, authentic as well as
reliable.
Research type: It has been analysed that there two type of research which is quantitative
and qualitative. The qualitative type is based on the theories and also the experiences of human.
It consists of that data which do not include numerical and numbers. It is really to extract the
qualitative data. The data which has been collected by the researcher needs to be authentic and
reliable. In this photographs, video records can be taken to collect the data. The other type of
research is quantitative in nature. This type of research is based on numerical facts and figures.
By making use of this research method, scholar can extract reliable and authentic information
which can help them to get end results. It has been analysed that quantitative research will be the
most suitable tool as it is effective in conducting descriptive analysis in regards to the area of
determining the significance of motivation in developing the engagement of employees.
Research Approach: An investigation approach is defined to be a procedure which consists
of the steps of broad assumption to detailed tools of information accumulation, evaluation and
analysis (Devi, 2017). There are two type of research approach one is deductive and another one
is inductive. Inductive approach is being used in the qualitative study. This approach makes use
of the observation to collect the data. In this the new theory is been generated from the existing
theory. Mostly used during the time of qualitative study. On the other hand, other approach is
deductive. This approach is based on the quantitative basis and is been selected for the study.
This approach is being based on the testing theory. It means that the researchers can learn from
the practical theories so that they can reach out the end results.
Data Collection: It consists of primary and secondary method of data collection. In the
primary method raw and fresh data is been collected. It is basically the unpublished data. The
primary data collection method consists of observations, interviews, survey, questionnaire, focus
group. The data collection from this authentic and reliable. It has also been analysed that primary
data has been collected by the researcher himself and it has been collected for the specific
purpose. It is really easy to gather and analyse the primary data, but this can be considered as the
time consuming method and also lot of expenses are being related to it. The other type of data
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collection method is secondary, in this the data which has been collected is already published. In
this type of method, the information is being gathered with the help of books and journals,
articles, company log book. This type of data collection can be made for the large area of
research. The limitation of making use of this method is that there are chances that data which
has been collected does not match the subject matter. It consumes less time for the collection and
also it can help researcher in getting to end results.
Data analysis: For the present research, thematic analysis will be used. It can be used for
the quantitative as well as qualitative data. It has also been analysed that this data analysis
method can help the researcher in getting the end results. It can help the researcher in investing.
Sampling: This is the effective area of an investigation, therefore, sampling is mainly
implicates over gathering information from the original population. In this report simple random
sampling has been used. It is been used so that no biasness exists. This will help the researchers
in getting into the end results. It will be useful for the researcher so that end results can be find
out.
Ethical consideration: In this the researcher needs to be involved in making sure that
consent of the participants has been take before engaging in research. In this they must also be
involved in making sure that the sentiments of participants are not been hurt (Bøe, Hognestad
and Waniganayake, 2017). They also need to make sure that data which has been collected by
them is reliable and also researcher needs to be transparent. Researcher needs to provide consent
to their participants for the intention of receiving their approval. They also need to think about
that participants are not been harmed while collecting data.
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CHAPTER 4- DATA ANALYSIS
Questionnaire
Q-1 do you think that motivation helps in improving your performance?
Yes
No
Q-2 Does high work load and stress affect on your productivity?
Yes
No
Q-3 How managers encourage you at workplace?
Giving rewards
Fringe benefits
Fulfilling needs
Q-4 Does high motivation results in gaining satisfaction?
Yes
No
Q-5 if you are not motivated does it impact on your working efficiency?
Yes
No
Q-6 What type of motivation techniques are applied within organisation?
Celebrate milestone
Giving incentives
Trusting them
Recognising achievement
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Q-7 Do motivated staff engage more in taking decision at workplace?
Yes
No
Not sure
Q-8 Do you think that motivation is only source to engage staff at workplace?
Yes
No
Not sure
Q-9 Is there positive impact of motivation on employee performance or not?
Yes
No
Not always
Q-10 Do you think that motivation techniques used in Unilever is effective enough?
Yes
No
Q-11 how frequent is employees encouraged by manager in Unilever?
1 week
10 -15 days
More than 15 days
Theme 1 motivation helps in improving your performance
Column1
Mean 1.95
Standard Error 0.128851
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Median 2
Mode 1
Standard
Deviation 0.814925
Sample Variance 0.664103
Kurtosis -1.48292
Skewness 0.094259
Range 2
Minimum 1
Maximum 3
Sum 78
Count 40
Interpretation- From above table it is stated that mean value of 0.12 and median is 2.
However, SD in this is 0.66. This means that most people selected option 1 that is they said yes
motivation helps in improving performance. It increases their efficiency and goals are attained
in effective way.
Theme 2 high work load and stress affect on your productivity
Column1
Mean 1.375
Standard Error 0.077522
Median 1
Mode 1
Standard
Deviation 0.49029
Sample Variance 0.240385
Kurtosis -1.80484
Skewness 0.536739
Range 1
Minimum 1
Maximum 2
Sum 55
Count 40
Interpretation- by analysing table it is evaluated that mean is 1.375 and median is 1. Also, SD
is 0.49. here, it means that most employees said yes that high work load and stress impact on
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their productivity. They are not able to work properly and also goals are not achieved. The mode
in it is 1.
Theme 3 managers encourage you at workplace
Column1
Mean 2
Standard Error 0.129099
Median 2
Mode 2
Standard
Deviation 0.816497
Sample Variance 0.666667
Kurtosis -1.49573
Skewness -2.4E-17
Range 2
Minimum 1
Maximum 3
Sum 80
Count 40
Interpretation- By evaluating data it is stated that mean obtained is 2 and median is also 2.
Moreover, mode is 2 and SD is 0.81. thus, it is found that manager motivate employees by
providing them fringe benefits. There are different types of benefits given such as paid leave,
holiday trip, etc. however, it depends on performance of staff.
Theme 4 high motivation results in gaining satisfaction
Column1
Mean 2.075
Standard Error 0.109705
Median 2
Mode 2
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Standard
Deviation 0.693837
Sample Variance 0.48141
Kurtosis -0.82728
Skewness -0.1003
Range 2
Minimum 1
Maximum 3
Sum 83
Count 40
Interpretation- by evaluating data it is found that average value is 2.075 and median is 2. In
this mode is 2 and SD is 0.69. So, it is found that most staff said that they are not sure
motivation leads to gain satisfaction. It is because there are various other factors as well in it
such as salary, working conditions, etc. through which satisfaction is gained.
Theme 5 if not motivated it impact on your working efficiency
Column1
Mean 1.775
Standard Error 0.126529
Median 2
Mode 1
Standard
Deviation 0.80024
Sample Variance 0.640385
Kurtosis -1.29129
Skewness 0.437872
Range 2
Minimum 1
Maximum 3
Sum 71
Count 40
Interpretation- from above table it is analysed that mean value obtained is 1.775 and median is
2. Furthermore, SD is 0.8 and mode is 1. Therefore, it is identified that many participants said
19

yes that if not encouraged their performance is impacted. Besides that, they feel stress and it
also brings their morale down. It also hamper on their efficiency as well.
Theme 6 type of motivation techniques are applied within organisation
Column1
Mean 2.6
Standard Error 0.163299
Median 3
Mode 3
Standard
Deviation 1.032796
Sample Variance 1.066667
Kurtosis -1.0844
Skewness -0.13524
Range 3
Minimum 1
Maximum 4
Sum 104
Count 40
Interpretation- it is evaluated from above data that the mean is 2.6 and median is 3. Also, mode
is 3 and SD is 1.03. hence, several participants said that motivation technique applied by
Unilever managers is giving incentives and trusting staff. With that it becomes easy to encourage
employees. By giving them regular incentives their confidence is increased. Along with it, by
trusting staff they are motivated.
Theme -7 motivated staff engage more in taking decision at workplace
Column1
Mean 1.975
Standard Error 0.115955
Median 2
Mode 2
20

Standard
Deviation 0.733362
Sample Variance 0.537821
Kurtosis -1.07619
Skewness 0.039263
Range 2
Minimum 1
Maximum 3
Sum 79
Count 40
Interpretation- from data analysis it is found that average value obtained is 1.9. besides
median and mode is 2. The SD is 0.73. so, it is stated that there are respondents who said no
motivated staff is not engaged in decision making. but staff must possess relevant skills and
ability for it. Alongside, there are many other factors as well in it.
Theme -8 motivation is only source to engage staff at workplace
Column1
Mean 1.925
Standard Error 0.109705
Median 2
Mode 2
Standard
Deviation 0.693837
Sample Variance 0.48141
Kurtosis -0.82728
Skewness 0.100299
Range 2
Minimum 1
Maximum 3
Sum 77
Count 40
Interpretation- by interpreting table it is evaluated that average value is 1.925 and mode as well
as median is 2. The SD is 0.69. thus, major participants said that no motivation is not only
21

source to engage staff at workplace. it is because there are many other ways as well like policy,
leadership style etc through which it can be done.
Theme -9 positive impact of motivation on employee performance
Column1
Mean 2.025
Standard Error 0.121357
Median 2
Mode 2
Standard
Deviation 0.76753
Sample Variance 0.589103
Kurtosis -1.2644
Skewness -0.0432
Range 2
Minimum 1
Maximum 3
Sum 81
Count 40
Interpretation- it is analyse from data that mean value is 2.02 and median is 2. The mode is 2
and SD is 0.76. thus, it is evaluated that most staff said that there is positive impact of
motivation on employee performance. It boosts their confidence and they are able to do task in
effective way. In addition, it increases their efficiency as well.
Theme 10 motivation techniques used in Unilever is effective enough
Column1
Mean 1.5
22

Standard Error 0.080064
Median 1.5
Mode 2
Standard
Deviation 0.50637
Sample Variance 0.25641
Kurtosis -2.10811
Skewness -1.8E-17
Range 1
Minimum 1
Maximum 2
Sum 60
Count 40
Interpretation – it is interpreted from data they the mean value is 1.5 and median is also 1.5.
moreover, mode is 2 and SD is 0.5. therefore, it is identified that most participants said that
motivation techniques in Unilever is not effective. The techniques needs to be changed so that
staff is encouraged properly. So, due to poor techniques motivation is not properly done.
Theme 11 frequent is employees encouraged by manager in Unilever
Column1
Mean 2.05
Standard Error 0.133733
Median 2
Mode 3
Standard
Deviation 0.845804
Sample Variance 0.715385
Kurtosis -1.60791
Skewness -0.09769
Range 2
Minimum 1
Maximum 3
Sum 82
Count 40
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Interpretation – from table it is analysed that average value is 2.03 an median is 2 and mode is
3. The SD is 0.84. so, it is stated that in Unilever staff is motivated within 10-15 days.
Besides that, it is done to ensure that their efficiency is maintained and they are able to attain
goals in effective way.
CHAPTER 5- DISCUSSION
From analysing above results it is stated that motivation plays significant role in engaging of
staff at work place. This is because it enables in boosting their morale and confidence through
which they are able to work in effective way. In addition to it, many respondents said that
motivation helps in increasing their productivity. Their concentration level increases and they
work in efficient way. Here, mean value obtained is 0.12. likewise, it has been found that when
there is high work load and stress manager must encourage. It is because this leads to creating
pressure on them due to which performance is hampered and affected. Hence, if staff is not
motivated then this results in non achieving of goals. As due to high work load employee get
nervous. Here, manager should also provide support to them in attaining of goals. This will
enable in boosting their morale. Moreover, it is evaluated that there are different ways through
which manager motivate staff. But in Unilever the most common used are offering fringe
benefits and trusting workers. With that it becomes easy to encourage as fringe benefits contains
various types such as paid offs, holiday trip, bonus, and many others. But it depends on
manager choice that which will be beneficial for both employee as well as company.
Additionally, it also depends on performance of staff that what goals are been accomplished and
how well they have performed. Besides that, it allows them to engage with others at workplace.
It has also been analysed that motivation also help in enhancing the efficiency skills and abilities
of workers which is also necessary for the growth of organisation. Motivated employees can lead
to increased productivity and allow an organisation to achieve higher levels of output. However,
these are the key aspect that are needs to be considered by the businesses to develop their
operations at workplace. Non-monetary recognition like praising the employees on social media
channels or mentioning them in company’s website is also important for Unilever to retain
workers. This can assist them in creating employee belongingness.
Motivated and satisfied employees can also help in increasing the productivity as well as
managerial efficiency of the business. The business can be able to gain competitive advantage
24

because of the satisfied employees. There are various ways through which employee can become
motivated like recognising themselves for their efforts by providing them with rewards.
Also, it is analysed that most respondents does not feel that staff motivation leads to
gaining of satisfaction. it is because motivation only results in boosting morale or confidence but
satisfaction is gained when there are many other aspects available. for instance, high salary,
proper health and safety working environment, positive culture, etc. there is change in things as
well in it. Besides that, staff is satisfied when all their needs are fulfilled. Alongside, satisfaction
is based on job security, growth opportunities, work life balance, etc. thus, in this there is no role
of motivation in it. However, it allows in comparing performance of staff in it. Besides that, it is
anlaysed that their performance is affected if they are no encouraged. Their confidence is
declined and it hamper on professional growth as well. Moreover, people gets tried and
frustrated if they are allowed to work continuously without any motivation. In Unilever
participant said that motivation technique applied is providing incentives. Staff are given
incentives on basis of their performance so that they remain encouraged in their work. So,
basically, these incentives are given in monetary terms. Henceforth, another technique applied in
company is trusting of staff. Employees are trusted by managers when they are given challenging
tasks or goals. They are allowed to take decision and finish tasks in specified time. Furthermore,
motivational techniques followed in Unilever is not proper. Thus, they need to revise it so that
employees are encouraged properly. There are other things as well in it. The manager in it does
not focus on use of technique in regard with employee needs. It is just done for formality and
making changes in it so that goals are attained. Apart from that, staff has to be engaged in it so
they integrate it at workplace.
25

It has also been analysed that motivated employees make the environment of organization better
and also it can attract high number of talented worker towards them. This can also assist in
growing and also this can help Unilever in being more productive. Motivated and satisfied
employees also help in increasing the productivity as well as managerial efficiency of the
business.
Conclusion
From the detailed analysis of the project, it has been concluded that motivation is an
important aspect which is effective for the businesses to consider as to developing their
employees to encouraging their employees to work with more coordination and collaboration.
Therefore, engagement is effective in implement collaboration among employees to effective
execute their business operations in appropriate manner. Therefore, motivation is a best way to
encourage people at workplace and enhancing their morale of working. So, it is really important
that the employees are been recognised and supported in the firm. This also helps in retaining
employees. It has been analysed that motivation can also be provided by providing them with
monetary benefits. This works amazing as monetary benefits can lay positive impact on the
satisfaction level of employees. This can also help the firm in growing and achieving their set
target and mission. It has also been analysed that the business can also be involved in providing
support and guidance to those employees who are in need. It has also been suggested that
company also engaged in making use of various different techniques so that the employees can
be motivated. Like they can involved in providing employees with rewards and incentives.
Motivated employees are defined as an asset to a business and they are significantly proportional
to a business success. Motivation is intangible and difficult to analyse and extremely hard to
control but very easy to facilitates in right manner. It has also been analysed that motivate
workers can make the firm more productive and this increases the efficiency of the organization.
They will also be able to increase their managerial efficiency and the brand reputation of firm
will also increase because of this. It has also been analysed that employers has been engaged in
providing better working conditions to workers so they stay motivated and also the firm is
involved in making sure that roles and responsibilities of every employee is clear. This has also
assisted them in keeping the workers motivated. It has also been analysed that in order to
motivate the employees, the company must be involved in fulfilling all basic needs. This will
26

assist them in increasing the self esteem and confidence level of employees which is really
necessary for the growth of firm. It will also help them in achieving the set goals and objectives.
Non-monetary recognition like praising the employees on social media channels or mentioning
them in company’s website is also important for Unilever to retain workers. This can assist them
in creating employee belongingness.
RECOMMENDATIONS
It is been suggested that Unilever Plc. Needs to be engaged in making the environment of
firm better so that employee stays motivated. They must also be involved in making sure that
needs and demands of workers are been fulfilled. This will also help company in growing and
achieving their goals and objectives. It has also been analysed that firm should also be involved
in keeping in mind the safety and security of employees in mind. This will assist them in
growing and also there goals will be achieved. It will also assist them in creating employee
belongingness. It has also been analysed that firm can also be involved in making use of non-
monetary incentives so that motivation of employees can be increased and also the revenue.
Here, apart from it, company can formulate a performance management policy and
system through which performance is measured. Through that certain standards and criteria can
be set and on basis of that employees are motivated. In addition, staff can be encouraged by
measuring their performance. So, it will be easy to give rewards and benefits to them. Another
recommendation that can be followed is by conducting motivation training sessions at
workplace. Unilever manager can do it to motivate employees and giving them knowledge about
different techniques of motivation. The company should also start providing non-monetary
recognition like praising the employees on social media channels or mentioning them in
company’s website is also important for Unilever to retain workers. This can assist them in
creating employee belongingness.
27

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