Strategies for Talent Management and Employee Motivation: Unilever

This case study delves into the realm of talent management, specifically examining the strategies employed by Unilever to enhance employee motivation and foster a productive work environment. The research explores the concept of talent management, its importance, and its impact on organizational success. The study begins with an introduction to the topic, outlining the rationale and objectives of the research, followed by a comprehensive literature review that examines the concept of motivation, its role in talent management, and its relationship with employee performance. The research methodology, preliminary results, and data analysis are presented, followed by a discussion of the findings, limitations, and areas for further consideration. The case study also offers recommendations for improving talent management strategies. The study aims to determine different strategies of talent management to increase employee’s motivation at the workplace using Unilever as a case study.

CASE STUDY: HYPOTHESIS DEVELOPMENT

Abstract
Talent management is an approach under which different strategies are used to retain
employees for longer run. Main aim to undertake current research is to determine different
strategies of talent management to motivate employees. In the report, there is a questionnaire has
been prepared to gathered required information. It is monitored that now Hr manager need to
make necessary changes in their current practices to motivate human resources in an efficient
manner.

Table of Contents
INTRODUCTION.......................................................................................................................................4
Importance of research:..........................................................................................................................5
Literature Review....................................................................................................................................6
Research Methodology..........................................................................................................................12
Preliminary Results................................................................................................................................15
DATA ANALYSIS...................................................................................................................................16
Results and Discussion...........................................................................................................................21
Limitation of research............................................................................................................................23
Areas for further consideration.............................................................................................................23
Recommendations.....................................................................................................................................24
CONCLUSION.........................................................................................................................................24
RFRENCES...............................................................................................................................................26

Topic: “To determine different strategies of talent management in order increase employee’s
motivation at workplace. A case study of Unilever.”
INTRODUCTION
Rational of research:
The present research has been undertaken with an aim to acknowledge the concept of
talent management. It provides significant information regarding value of talent management at
work place that will further help researcher to perform better at work place. In addition,
researcher will be able to formulate proper strategies so that employees get motivated and stay
with company for longer duration. This information is crucial to develop effective understanding
on chosen topic that will resulted to achieve predefined objectives of research in stipulated
period of time. With this, research will be get exponential opportunities to grow and prosper in
professional career.
Overview of topic
Talent management is a crucial aspect of business management which is concerned with
preparation of different strategies in order to manage work force in an efficient manner. This is a
wide concept which includes different activities from recruiting to work force to retaining them
for a longer run (Almaaitah and et.al., 2020). Main aim of talent management is to enhancing
morale of employees so that they stay with company for longer duration. The chosen topic is
related to identification of different strategies in order to motivate work force in an effective
manner.In the current report, Unilever has been selected as company that is a well known
organization of FMCG sector. It deals in foods, soft drinks, soap, personal and beauty care
products. It is headquartered in London, UK. The products of organization are available within
190 countries at global level. It possesses nearly 400 brands at international level. Unilever is
presently working within three different segments such as food & refreshments, home care and
personal care. The present report is based on talent management strategies that are being adopted
by company to motivate as well as retain employees for longer duration.
Research Aim: “To determine different strategies of talent management in order increase
employee’s motivation at workplace." A case study of Unilever.”

Research Objectives:
 To understand the concept of motivation in talent management.
 To determine the relationship between motivation and employee’s performance within an
organisation.
 To develop the need and values of talent management in choosing company.
 To identify different challenges face by organisation due to lack of talent management.
Research Questions:
 What are the concept of motivation while determining talent management?
 Explain the relationship between motivation and employee’s performance within
organisation?
 How you can understand the need and values of talent management?
 What are the challenges which are face by organisation due to lack of talent
management?
Importance of research:
It is stated that talent management is one of the emerging topic nowadays that is
concerned with effective management of work force. Now, human resources are considered as
crucial part of company as they put significant efforts for growth of business. So, this research
topic has been chosen in order to get detailed insights regarding talent management which will
result in improving morale of employees at work place (Cross Walker, 2020).
In addition, this topic is helps human resource manager to deal with different problems
related o work force in an efficient manner. It is stated that talent management is a process which
is concerned with hiring as well as selecting right candidate for improving value of business.
This experience will further assist researcher to perform different job roles and responsibilities in
correct way.
Concept of talent management is vital to motivating employees so that they work for
growth and success of business. In addition, main objective of talent management is to retain
work force for longer duration in terms of getting higher competitive edge. Therefore, this is new

as well as emerging concept this it is imperative for Hr managers to get aware with the concept
of talent management for betterment of company.
Literature Review
Understand the concept of motivation in talent management
According to Damarasri and Ahman,( 2020), motivation is a process to encourage
employees by fulfilling their needs and requirements with an aim to enhance their satisfaction
level. Main aim of motivation is to attain higher level of productivity as well as efficiency of
staff members so that they work for goal accomplishment of organization. It is stated that
motivated employees tend to work in more efficient manner as they work for meeting their
unsatisfied needs. There are a lot of ways can be used by HR managers to encourage work force
such as monetary and non monetary. First, they need to analyze requirements of different
individuals to fulfill their needs and requirements.
According to Valène Jouany & Kristina Martic, (2020) In talent management motivation
plays a crucial role as it has become the recent need to manage talent at work place. In current
business environment, motivation is highly imperative to retain work force for longer duration.
In addition, it is also helpful to keep employee motivated towards work so that they perform task
with higher efficiency. Now Hr managers first analyze requirements of work force in an effective
manner and then prepare appropriate strategies to bring their full efficiency at work place. Here,
they also provide necessary recognition, acknowledgement to employees in order to encourage
them to work towards organizational growth and success. Further, they also welcome
suggestions of work force and encourage them to come with more better suggestions in
upcoming years. They also give appropriate rewards to ensure significant contribution of
employees in growth and success of company. Therefore, concept of motivation is vital in talent
management and help organization to ensure futute growth and success. Further, it will be
helpful in terms of enhancing value of entity and gaining higher sustainable competitive edge at
work place.
According to Kendra Cherry, (2020), motivation plays a crucial role in satisfying
employees as well as retaining them for longer duration. It is stated that motivated work force
likely to stay with company for longer run that is vital to maintain positive image of brand in

market place. In addition, through motivation they also have a sense of job security which
resulted better performance of employees at work place. Motivation is a driving factor which
helps to bring a particular behavior of individuals which further lead towards goal attainment. In
organization, it is the responsibility of HR managers to analyze unsatisfied needs of employees
and motivate them accordingly. This will help to develop desired behavior, attitude among
individuals that will lead organization towards higher growth and success.
According to Elegbe, (2016), In talent management, motivation has great significance to
manage work force in an efficient way. It is monitored that talent management is wide concept
and motivation is a crucial part of it which is concerned with enhancing morale of employees at
work place. Motivation is related to satisfy unfulfilled needs of work force in order to optimize
pleasure. It is sated that motivation can be related to monetary as well as non monetary aspects.
If, employees perform well, then managers provide them incentives, bonus and more.
Sometimes, it is not required to provide monetary benefits as individuals seek for
acknowledgement, appraisal and more in order to fulfill their social needs. So, managers need to
provide necessary rewards, recognition to acknowledge the efforts of work force in betterment
and growth of business.
According to Ambrosius, (2018), Motivation affects behavior, attitude of individuals and
drives particular behavior and actions. Each and every human being has some necessities,
requirements which encourage them to behave in a certain way. So, it is vital to understand
requirements of staff members and then select an appropriate way to motivate them. In talent
management motivation is one of the important aspect that is used to attain higher level of
satisfaction of employees so that they work in a certain manner. For this, HR manager of
Unilever arrange necessary monetary and non monetary motivation techniques in order to
enhance overall productivity and efficiency of work force. By this way, they are able to manage
talent within company in an efficient manner.
Relationship between motivation and employee’s performance within an organization
According to Nazir and Islam, (2017), Motivation is a crucial aspect which has direct
relation with enhancing morale of employees that will be helpful to improve their performance at
work place. Motivated individuals work for betterment of company. They use their skills,

competency to perform organization activities in an effective manner. It helps to bring desired
performance of staff members which is crucial for business enlargement. In addition, motivation
put positive impact on performance of work force. It is stated that human resources with higher
motivation are likely to perform assigned task effectively and have a higher life as well as work
satisfaction. Here, motivation enhance value of work force as they work with full efficiency and
productivity to attain predefined organizational objectives. Therefore, it is vital for ensuring
remarkable performance of employees.
According to Kontoghiorghes, (2016), It is sated that motivated individuals tend to put
their whole efforts, efficiency to attain desired goals. In organization, motivated employees are
considered as an asset for company as they work give significant contribution in success of
business. They make effective use of available resources by formulating effective strategies for
betterment of company. It is monitored that a motivated employee has higher level of
performance as they work with great enthusiasm, zeal towards goal attainment of entity. For this,
HR managers need to prepare effective strategies to inspire work force so that they get ready to
work in desired manner. It will help to bring out their maximum productivity in order to ensure
growth of business.
According to Wang, (2016), motivation is a business function which need to perform by
managers in an efficient manner. Under this, managers identify needs and requirements of
employees and prepare effective strategies so that they can meet with their unfulfilled needs. For
motivating work force, managers need to reward them for their contribution in success of
business. In addition, they are required to acknowledge their efforts by providing them
promotions, recognition and other benefits. It is sated that motivated employees are valuable for
organization as they significantly contribute in business growth with their higher efficiency and
competency. It leads organization towards higher productivity and profitability that is vital for
enlarging business at wide level.
According to Darwyne lang, (2018), Motivated work force are tend to have inclination
towards productivity in comparison of non productive employees. If, staff members are inspired,
then they work in better way to attain good results and outcomes. In addition, one motivated
employee also motivates others at work place so that they collectively work better to attain
predefined objectives in stipulated period of time. So, it is the responsibility of HR managers to

ensure higher motivation within company that will bring initiatives and stimulate work force for
better performance to drive better results as well as quality services. It is sated that performance
of an individual at work place is measured in terms of output they are putting in business. Thus,
performance as well as motivation both are directly link with each other. Increasing in
motivation will resulted to improving performance as well as outcomes of employees.
According to Somaraju, ( 2020), Each and every employer wishes that their work force
work their full capacity for betterment of business. But, there are ample of constraints, hardships
are faced by employees while working so motivation is crucial to keep them motivated for in
spite of obstacles. Here, motivation will help to bring best performance of employees that will
help company to attain desired goals within predefined period of time.
Develop the need and values of talent management in choosing company
According to Pandita and Ray, (2018), talent management is a concept which has been
evolved in order to manage human resources within company in an efficient manner. Here, talent
is considered as those employees who are working within company and have higher caliber,
potential as well as skill. In this, HR managers play a crucial role by preparing necessary
strategies and approaches which are concerned with managing talent within organization. Under
this, a lot of functions such as hiring, selection, motivating work force are included. Talent
management is imperative to retain work force in company for longer duration by lowering down
attrition rate. This practice further leads entity towards long term growth and sustainability. It is
stated that talent management is adopted to attract competent candidate who will significantly
contribute in business growth by formulating effective strategies and undertaking assigned task
in an effective way.
According to Maurya and Agarwal, (2018), talent management is highly valuable for
entity that is concerned from hiring to employees to motivating as well as retaining them for
longer duration. By recruiting potential candidates organization has work force to undertake
critical roles so that operations of entity run in smooth manner. Main aim of talent management
is to improve overall performance of human resources so that they will be able to satisfy
stakeholders of business by providing quality services. It is sated that employee engagement is
imperative to perform different business functions in systematic manner. It will help to bring

better results that will lead organization towards growth and development. Therefore talent
management provides ample of benefits to company as well as employees that will resulted
improving relationships between both the parties.
According to Ambrosius, (2018), talent management is an approach under which
potential applicants are recruited, motivates as well as retained with organization. Here,
managers also make sure to hire competent work force so that business task can be performed in
an efficient manner. It is sated that talent management has great association with enhancing
performance of overall business by providing better services to clients in terms of increasing
their level of satisfaction. Motivated staff members are able to provide better services to clients
that will lead them towards higher satisfaction. It is often examine that satisfaction of clients
remain higher while they get fast as well as effective service through skillful employees of
company. This practice improves image of organization in market by strengthening its position
among clients.
According to Mona Momtazian, (2020), Human resources are crucial part of organization
so there is requirement to have a separate department to manage work force. Here, one important
duty of HR manager is to manage talent at work place. Here, they are responsible to onboard,
motivate, manage as well as control human resources within organization. Main goal of talent
management is to create such a motivated work force that will stay with entity for longer
duration. In reference of Unilever, they are required to understand significance of talent
management concept by deploying human resource get qualified candidates onboard as well as
retain them for longer duration. With this, they are able to leverage maximum benefit of
employee performance to earn substantial amount of sales and profit margin.
According to SUSAN M. HEATHFIELD, (2021), now, talent management has become
an emerging concept as companies are more likely to consider employees as highly valuable
assets. This concept is helpful in selecting highly potential candidates who will significantly
contribute towards business growth and success. In addition, this concept also plays crucial role
in improving performance of employees so that they can provide better services to customers as
well as clients. In other words, talent management is directly related with enhancing business
profitability and productivity. In Unilever, managers prepare effective strategies in terms of
managing human resources effectively. It helps organization to enhance employee engagement

and improving their performance level. In addition , concept of talent management is helpful in
motivating as well as retaining work force for longer run. By this way, company will be able to
attract new as well as competent talent who will provide higher competitive edge to sustain in
market for longer run.
Challenges which are face by organization due to lack of talent management
According to Cappelli and Keller, (2017), talent management is an important business
function and company has to face several challenges due to absence of effective talent
management practices at work place. Without this concept, it will be not easy for company to
recruit competent personnel who will fit with roles and responsibilities of vacant position. Hiring
and selecting right candidate is not an easy task as HR managers need to prepare a complete
process for screening candidates in order to select right one. After recruitment, they have to face
constraints in motivating employees as different employees have different needs. For this, they
need to require to analyze unfulfilled needs of work force and then provide them motivation
accordingly. For this, managers of respective organization need to maintain proper
communication with staff members so that they get to know about their preferences,
requirements which can be further used in preparing motivational strategies.
According to Gupta, (2019), human resources are one of the essential part of entity thus
it is imperative to manage them in an efficient manner. There are a lot of strategies are prepare
for this purpose in order to guide HR managers to deal with different problems related to work
force. It is sated that talent management is concern with ample of functions that are performed in
relation of human resources. If, company lacks in talent management practices then it may have
serious consequences such as increasing in employee turnover, lack of motivation and so on. In
reference of Unilever, HR managers can face several problems related due to lack of talent
management. Due to this, they will face obstacles in managing performance of work force in an
effective manner. Further, it will be also difficult for HR managers to maintain necessary
coordination and collaboration among individuals.
According to Grant, (2020), In current world, it is quiet difficult to stick talent people
with company for longer run as they might switch to another organization while getting better
opportunities. There is higher competition prevailing in market and individuals also likely to

look for better opportunities for their career growth and enrichment. Otherwise, they do not stay
with one organization for several years. It is sated that, retaining employees is more tough then
recruiting potential candidates. If, company is lacking in talent management then they cannot
retain work force for long period of time. For this, they need to maintain proper work culture,
performance management and more so that staff members stay with organization for longer
duration.
According to Andrea Berg, (2019), talent management there are a lot of challenges have
to face by managers while in terms of managing talent at work place. They face constraints in
recruiting work skillful as well as competent work force who will given significant contribution
in growth and success of business. Now, major problem of talent management is retention of
work force so that they stay with entity for longer duration. It is monitored that there are a lot
problems faced by managers of Unilever that will be create obstacle in managing talent at work
place. In absence of talent management approaches, they will be not able to communicate with
employees in significant manner. So, it is vital to adopt effective practices of talent management
in order to motivate as well as retain individuals for longer duration.
According to Nikos Andriotis, ( 2018), talent management practices are vital and helpful to hire
potential candidates without these practices it will be not easy to select potential applicant for
growth and success of business. In context of Unilever, they are required to adopt effective
practices of talent management in order to get competent candidates onboard with entity who
will play crucial role in future growth and development of organization.
Research Methodology
It refers is crucial part of research under which researcher need to define different
approaches, methods that are used to gather as well as analyze information in correct way. For
this purpose, different aspects of research are given as under:
Research Philosophy: It depicts the way that is used to collected from different sources
so that researcher can reach at appropriate conclusion. Here, researcher get an appropriate
phenomenon that need to be used to gather information. There are two forms of research
philosophy such as positivism and inrerpretivism. Positivism approach is used to gather large
samples as it is highly structured and helpful to reach at appropriate conclusion. On other side,