BUSN20016: Research on Employee Motivation and Amazon's Performance

This project examines the critical link between employee motivation and organizational performance, focusing on Amazon as a case study. The assignment begins with a problem statement highlighting the significance of workforce motivation in the e-commerce sector and its impact on organizational outcomes. It sets out a clear research aim to evaluate the impact of employee motivation on Amazon's performance and defines specific objectives to understand employee motivation, its role in organizational performance, and to recommend motivational approaches. The methodology includes a mixed-method approach, utilizing qualitative and quantitative methods, and emphasizes the use of both primary and secondary data, including academic journals, industry reports, and online resources. Data collection methods involve interviews and literature reviews, with data analysis employing correlation methods. The project concludes with a discussion of the findings and recommendations to improve organizational performance through effective employee motivation strategies, providing a comprehensive analysis of the topic.

Evaluate the impact of employee
motivation on the organization
performance: in the context of Amazon".
Student id

Brief statement of the problem,
research aim, and objectives
 Statement of problem
 In the ecommerce industry, the motivation of workforces has been increased that directly impact on the
organizational performance
 Policy of motivation could encourage the workforce of their organization for increasing the possibilities of
getting higher benefits (Cania, 2014).
 Research aim
 Evaluate the impact of employee motivation on the organization performance: in the context of Amazon".
 Objectives
 Discover the conceptual understanding of employee motivation and organizational performance:
in the context of Amazon
 Explore the role of employee motivation in the organizational performance: in the context of
Amazon
 Recommended the motivational approaches in improving the performance of organization: in the
context of Amazon

Brief methodology
 Mixed method
 Qualitative method
 Quantitative method
 Literature review
 Academic journals
 Government data
 Ecommerce industry report
 Data collection method
 Interview method
 Literature review method (Hameed, Ramzan, & Zubair, 2014).

Sources of secondary data, data
presentation and analysis methods
 Secondary data collection method
 Online,
 Articles,
 Books,
 Journals
 Data analysis method
 Correlation method (Hameed, Ramzan, & Zubair, 2014).

References
 Cania, L. (2014). The impact of strategic human resource management
on organizational performance. Economia. Seria Management, 17(2),
373-383.
 Hameed, A., Ramzan, M., & Zubair, H. M. K. (2014). Impact of
compensation on employee performance (empirical evidence from
banking sector of Pakistan). International Journal of Business and Social
Science, 5(2).