Employee Morale and Job Satisfaction: A Research Report Analysis

This report proposal investigates the relationship between employee satisfaction, morale, and organizational effectiveness. It explores how employee morale and job satisfaction are interconnected and vital for business success, influencing productivity and financial stability. The study aims to identify factors impacting employee morale and satisfaction, with a focus on how these elements contribute to business performance. The research methodology involves a positivism philosophy, a deductive approach, and a descriptive research design, utilizing a quantitative method with survey questionnaires. The research will collect primary data from employees in various organizations in the Netherlands to analyze the impact of employee morale and job satisfaction on business productivity, profitability, and effectiveness. The report includes a literature review that discusses job satisfaction determinants, employee morale factors, and the interplay between morale and job satisfaction.

Running head: EMPLOYEES SATISFACTION LEVEL AND EMPLOYEES MORALE
TOWARDS JOB
EMPLOYEES SATISFACTION LEVEL AND EMPLOYEES MORALE TOWARDS JOB
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Chapter 1: Introduction.....................................................................................................3
Background of the study...............................................................................................3
Purpose........................................................................................................................ 3
Rationale...................................................................................................................... 4
Aim and Objective of research.....................................................................................4
Research question........................................................................................................4
Research Hypothesis................................................................................................... 4
Chapter 2: Research Methodology.................................................................................. 5
Research Method undertaken......................................................................................5
Research onion............................................................................................................ 5
Research Philosophy....................................................................................................6
Research Approach......................................................................................................6
Research Design..........................................................................................................7
Research Method.........................................................................................................8
Data collection method.................................................................................................9
Chapter 3: Data Analysis................................................................................................. 9
Chapter 4: Ethics and Values...........................................................................................9
LITERATURE REVIEW..................................................................................................11
Introduction:................................................................................................................... 11
Job Satisfaction:.............................................................................................................12
Concept and background:.......................................................................................... 12
Determinants of job satisfaction:.................................................................................12
Nature of work:........................................................................................................12

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Pay and promotion:.................................................................................................13
Supervision quality:.................................................................................................13
Supportive colleagues:............................................................................................13
Conducive working conditions:................................................................................13
Age:.........................................................................................................................13
Education level:.......................................................................................................14
Employee morale:.......................................................................................................... 14
External factors:..........................................................................................................14
Internal factors:...........................................................................................................14
Organizational goals:.............................................................................................. 15
Structure:................................................................................................................ 15
Nature of task:.........................................................................................................15
Managerial philosophy:...........................................................................................15
Working conditions:.................................................................................................15
Compensation:........................................................................................................16
Group:..................................................................................................................... 16
Morale and Job Satisfaction:..........................................................................................16
Conclusion:.................................................................................................................... 16
Reference.......................................................................................................................18

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RESEARCH DESIGN PROPOSAL
Chapter 1: Introduction
Background of the study
The present research proposal will provide an overview about the employee’s
satisfaction level and their morale towards their job. Employee’s morale and their job
satisfaction level are mutually interrelated as well as interdependent. Employee’s
morale describes their emotions, satisfaction, behavior and their outlook while at work
within the business environment. It is recognized as the important factor that influence
productivity as well as financial stability of the business. In fact, low morale might lead to
decreased concentration, which can result to several mistakes and poor service to the
customers (Abraham, 2012). Moreover, employee’s satisfaction is also important for the
success of business since satisfied worker focuses to work even harder for meeting
business targets. However, it is vital for the management of the entity to communicate
with the workers for knowing their requirements in their job. Lack of communication with
the workers can be the major contributor to dissatisfaction level as it becomes difficult
for the workers to make progress in their job and efficiency. It has been observed from
evidences that job satisfaction of employees is invariably associated with favorable as
well as conducive attitude of the employees. Therefore, job involvement as well as job
satisfaction will be higher when employee’s morale becomes greater. Azanza, Moriano
and Molero (2013) opines that employees morale and their work satisfaction level is
closely linked to motivation. This means that high morale of the employees leads to
positive inspiration, which in turn leads to the job contentment level. This determines
effectiveness and performance of the organizations. Therefore, success or failure of the
companies can be attributed to the employee’s satisfaction level and morale towards
their job.
Purpose
The purpose of this study will identify the significance of the employee’s morale
and their satisfaction level towards job for increasing business productivity, profitability
and effectiveness. Providing employees with higher growth opportunity can be one of

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the important factors towards satisfaction level (Chen et al., 2012). Therefore, the
companies should give their employees new project for helping them to become
innovative and skilled in specific areas.
Rationale
In the present competitive world, there are several challenges that the
organization faces regarding retention of the employees and profitability functioning.
However, it is important for the organization to improve their employee’s morale and
satisfy them for improving their financial performance (Christian. and Ellis, 2014). The
rationale of this research proposal will reflect on how high morale of employees results
in job satisfaction, higher productivity, reduction of production cost, lower absenteeism
and better performance.
Objective of research
The objective of this study will be to focus on several factors that influence job
satisfaction level and morale of the employees (Kim and de Dear 2013). This study will
also elucidate on how employees satisfaction and morale towards job is helpful to
assess the performance and soundness of the organization.
Research question
The research question will help to provide clarity on the present research topic.
 Is there any relationship between employee’s morale as well as their job
satisfaction and company’s effectiveness?
 What are the ways by which the companies can ensure satisfaction of all
employees?
 Can high employee’s morale help to improve job performance and
satisfaction level in the business organization?
 What are the factors that impact morale and satisfaction level of the
employees within the entities?

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Research Hypothesis
H0: employee’s satisfaction level and employee’s morale towards job enhance
effectiveness and productivity of the organization
H1: employee’s satisfaction level and employee’s morale towards job do not enhance
effectiveness and productivity of the organization.
Chapter 2: Research Methodology
Research Method undertaken
For this specific research study, the researcher will undertake primary data in
order to gain knowledge about the topic that aligns with the employee’s satisfaction
level and their morale towards their job. The primary data will be gathered with the help
of survey questionnaire. Different types of techniques that will be used for completing
this research study are- research philosophy, research approach, research design and
data collection method (Flick, 2015).
Research onion
Research onion facilitates in developing research methodology as well as
executes the process in simpler way. This mainly exemplifies six stages that the
researcher will cover while developing strategy for this specific research study. This
stages also relates he process with the time horizon.

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Figure 1: Research Onion
Source: (Flick, 2015)
Research Philosophy
The research philosophy mainly facilitates the researcher to classify the principle
of the research by utilizing different aspect of study. Research philosophy are basically
of four types including- positivism, pragmatism, realism and interpretivism.
Positivism illustrates about scientific gathering of data as well as positive facts
gained from senses also termed as empirical evidences. This philosophy usually
reflects the society, which operates based on common laws (Kumar, 2014). Additionally,
this positivism philosophy involves the present theory that aids to develop testing of
hypothesis while conducting this research. The data collected is then construed by
applying proper logic. Thus, positivism philosophy usually deems with the facts for
authenticating the data.
Pragmatism philosophy refers to the philosophy that aids to assess the concepts
used in the research in form of various practical applications.

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Realism relates to the philosophy that is based upon ideas that are not
dependent on reality. This philosophy usually depends on reality facet independent on
perceptions and beliefs.
Interpretivism philosophy relates to one kind of social approaches that opposes
to positivism philosophy. This philosophy is mainly applied for interpreting the elements
connected to the research study and incorporating interest of individuals into the study.
In this specific research study, the researcher will use positivism philosophy in order to
analyze the employee’s satisfaction level and their morale towards work in improving
the effectiveness and performance of organization.
Research Approach
Research approach is basically categorized into two kinds such as – deductive
and inductive. Deductive approach is usually concerned with developing as well as
testing hypothesis for designing the strategy to be applied in the research. This
approach gives stress on testing relationship obtained in generic condition (Sekaran
and Bougie, 2016). In fact, the testing of hypothesis is done with appropriate adoption of
applicable procedures. The result attained from hypothesis is then examined by the
researcher for either accepting or rejecting it. However, the researcher modifies the
concept if rejected. It mainly deals with the quantitative data.
Inductive approach refers to the approach in which the researcher gathers data
and examines the pattern for creating new theory. This type of approach mainly applies
the observations for developing universal principles about the specific research study. It
is used by the researcher for developing common theories by devising tentative
hypothesis.
For this study, the researcher will apply deductive approach in order to
concentrate on significance of employee’s satisfaction level and employee’s morale
towards job for improving business effectiveness and productivity. This approach will aid
the researcher to design the strategy in order to develop as well test the hypothesis. In
addition, it will also facilitate the researcher to discover the study as well as test its
validity. Thus, the researcher can obtain accurate outcome by testing this hypothesis.

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Research Design
Research design indicates the strategy that is implemented by the researcher for
incorporating different components of research study in logical manner. It refers to the
procedure that is applied for assessing the variables of research study. Research
design is mainly of three types, which includes- explanatory, descriptive and
exploratory.
Exploratory research design is applied to investigate the information collected
for giving insight of the present study. It is utilized for establishing precedence among
various competitive explanations. This design also aids the researcher to clarify
concepts and formulate the problem in specific way. It also involves various procedure
including trail studies, interviews, group discussion for collecting information. The
researcher also applies this design for explaining the data in comprehensive way.
Explanatory research design attempts to connect the ideas for evaluating
cause and effect of the relationship. This design also helps the researcher to analyze
the things occurring together.
Descriptive design relates to the type of research design where the researcher
takes an attempt to investigate the matters relating to the given research topic. It also
helps to analyze the respondents with high accuracy.
For this research study, descriptive research design will be used by the
researcher for gaining exact idea about the research outcome that is to be expected.
However, it is predicted that the researcher will attain genuine result from the data
collected from the employees of five organizations operating in Netherlands. These
organizations includes- Royal Dutch Shell, Airbus, Exor, ING group, Ageon N.V
Research Method
The research method signifies different kinds of data gathered by the researcher
while doing the study. Based on the data variability, this is mainly categorized into two
methods- qualitative method and quantitative method. Qualitative method provides an

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overview about the problem and aids to develop hypothesis for the quantitative
research. This research method differ since either unstructured or semi structured
methods is used by the researcher. This method is applicable for collecting information
from secondary sources such as- journals, websites, newspapers etc. on the other
hand, quantitative method accentuate on statistical analysis of the data that is collected
through survey questionnaire by applying computational methods. This method is
usually adopted by the researcher to determine the questions along with the objectives
in clear way (Zhu, 2014).
For this particular research topic, the researcher will adopt quantitative method
for gathering information through survey questionnaire (Treiman, 2014). This method
will be conducted by the researcher as it will help in providing proper knowledge about
importance of employee’s morale as well as their job satisfaction in the performance of
the company.
Data collection method
The information that the researcher attains to disclose the authenticity of
research is mainly based on the data collected. Collection of data is classified into two
kinds that includes- primary and secondary (Time, 2012). Primary data is usually
collected from the observations and surveys while the secondary data is obtained from
the peer reviewed journals, websites, newspapers etc. As secondary data consists of
historical data, it is not considered as reliable as compared with primary data.
For this research study, the researcher will conduct primary data in order to
determine whether employee’s morale and their satisfaction level towards job impacts
on the organizational effectiveness and productivity. The researcher will gather primary
data from the responses collected from the employees of different companies in
Netherlands through survey questionnaire.
Chapter 3: Data Analysis
Data analysis has been taken into account as an important constituent to ensure
data integrity for analyzing the findings of study. It refers to the conversion method of
raw data into useful information for making decision in the particular research. The data

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will be gathered from the employees working in the organization situated in Netherlands
(Treiman, 2014). The HR management of these organizations will administer the survey
questionnaire at the off time of the employees. The researcher will select 100
employees from five different organizations. This method will help the researcher to
have clear view about the research study and obtain accurate result.
Chapter 4: Ethics and Values
It is vital for every researcher to abide by the rules or principles of research while
conducting the specific research study. The researcher must also consider ethical
issues for examining and formulating the plan. In addition, they must also follow
particular code of conduct for researching about the topic in ethical way. For this study,
the researcher will maintain data confidentiality for not disclosing the identity of the
employees who might wish to remain unidentified. The researcher will also keep in mind
the employees emotions so that they are not harmed. As the research will be based on
the primary data, they will consider employees voluntary participation.

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LITERATURE REVIEW
Introduction:
Employee satisfaction is crucial for the success of any organization. A high rate
of workers contentedness is connected directly to the low level of employee presence. It
is a crucial issue in the present world where every organisation needs to keep the
employees satisfied with their careers. Effective human resources and the commitment
towards their work are essential for the management of any organisation. The human
resources constitute an important component of the information centres and are
important part of any organisation. It is more and more important as happier and more
content employees will be better attached towards their work and this is essential for
any organisation.
The concept of job satisfaction is used to mean the degree to which an employee
or a staff member has positive or favourable feelings towards the work environment. It
also refers to the positive attitudes or the emotional characteristics which different
individuals gain from being heard in their respective organisations. There are different
factors which influence the job satisfaction including the working environment, the age
of the employees, their gender, the presence or absence of policies and practices, the
investment of the organisation in the well being of the employees among others ( Zelnik
et al. 2012).
The concept of employee morale is a widely used term and it is used to refer to
the feeling of enthusiasm, zeal or confidence in the individuals or the groups where they
have a chance of coping with the work which is being assigned to them. This is crucial
because the motivated employees work better and they contribute to the company’s
success. The aim of this literature review is to understand the different ideas and
concepts which is related to the issue of employee morale and employee satisfaction.
The aims and theories related to this topic are also discussed (Jackson et al. 2012).