Employee Relations' Effect on Productivity: A Study on H&M

This research report investigates the impact of employee relations on employee productivity, using H&M as a case study. The study examines the importance of employee relations within an organization, explores various strategies employed by H&M to enhance workplace relations, and identifies the effects of these relations on employee productivity. The research encompasses a literature review, a detailed methodology including both qualitative and quantitative research methods, and analysis of the collected data. Findings highlight the significance of positive employee relations, including fair treatment, open communication, and employee involvement, on employee commitment, motivation, and ultimately, productivity. The report provides recommendations for H&M to further improve employee relations and maximize productivity. The research also covers background of research, problem statement, research aim, research objectives, and significance of study.

Research

Contents
Research Proposal............................................................................................................................3
Research Project...............................................................................................................................2
Chapter 1..........................................................................................................................................2
INTRODUCTION...........................................................................................................................2
Background of research..........................................................................................................2
Problem statement..................................................................................................................2
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Significance of study..............................................................................................................3
Chapter 2..........................................................................................................................................4
What is the importance of employee relation in organisation?..............................................4
What are the various ways used by H&M to make improvement in employee relation at
workplace?..............................................................................................................................4
What is the impact of employee relations on productivity of employees in H&M................5
Chapter 3..........................................................................................................................................7
Research Purpose and Objectives....................................................................................................7
Rationale of study...................................................................................................................7
Research Aim.........................................................................................................................7
Research Objectives...............................................................................................................7
Chapter 4..........................................................................................................................................8
METHODOLOGY..........................................................................................................................8
Chapter 5..........................................................................................................................................1
Findings............................................................................................................................................1
Chapter 6........................................................................................................................................14
Discussion and Conclusion............................................................................................................14
Chapter 7........................................................................................................................................16
Recommendations..........................................................................................................................16
References......................................................................................................................................17

Research Proposal
Research title:
“Employee relations and its effects on employee productivity”. A case study on H&M.
Background to research topic:
Employee relation is referring as the effort of a firm to manage the relationship between
employer and employee that has prominent impact in overall productivity of business firm. An
organisation who have good employment relations program offers equal, fair and consistent
treatment to all employees in order to make them committed towards their jobs and reflects as
loyalty for firm. The aim and main purpose of such kinds of programs is to prevent and resolve
problems arise at workplace based on different situations (Adeinat and Kassim, 2019). It can be
referring as the part of human resource strategy that is developed to ensure the most effective use
of people in order to accomplish the end goal of business. Employee relation programs focus on
the issues such as- pay and benefits, safe working conditions, work life balance. One of the
effective way to ensure better employee relation is to choose a human resource strategy that
places high value on employees as a stakeholder in business firm. Stakeholders are consisting as
the key people of any organisation that are committed with company and are affected with
success & failure of firm. When employees are treated more than just paid labourers but have
power to affect business outcomes, they feel more valuable within firms and works hard in order
to achieve business objectives with full possible potential.
Background to research organisation:
Hennes & Maurtiz (H&M), is a multinational clothing retailing company based on
Sweden famous for its fast fashion clothing for all people including men, women, teenagers and
children. The company founded in 1947 with its headquartering in Stockholm, Sweden. H&M is
operated in 74 countries with over 5,000 stores under several company brands with 126,000 full
time equivalent positions. The firm has 126,376 employees who manage its business effectively.
Company earns $191 billion as off 2016. the firm was listed on the Stockholm Stock Exchange
in 1947. H&M continued its expansion in Europe and began to retail online in 1998.
Aim
“To determine impact of the employee relation on employee’s productivity.” A study on
H&M.
Objectives

 To analyse importance of employee relation in context of organisation.
 To determine different which H&M used to improve employee relations at workplace.
 To identify the impact of employee relations on employee’s productivity in H&M.
Questions
 What is the importance of employee relation in organisation?
 What are various ways used by H&M to make improvement in employee relations at
workplace?
 What is the impact of employee relations on productivity of employees in H&M?
REVIEW LITERATURE
The importance of employee relation in organisation: Employee relation has prominent impact
over productivity and performance of business firm. Effective relation may lead to best outcomes
can be reach from the employees and other stakeholders of firm.
Various ways used by H&M to make improvement in employee relations at workplace: In
order to improve relation of emplo0yees respective organisation uses different ways such as
engaging employees within teams and groups so as to enhance coordination and cooperation
within accomplishment of business objectives. This leads to effectiveness and efficiency within
entire performance and productivity of firm (Akhtar, Bal and Long, 2016). Another important
way to improve employee relation within respective firm is to make e effective relationship
between management and subordinates and engaging employees in decision making process of
firm so that they can learn from their seniors and better their skills and expertise.
The impact of employee relations on productivity of employees in H&M: Due to effective use
of several ways by respective firm in order to improve skills and expertise of employees so that
they can work effectively and efficiently. This can improve H&M' performance and productivity
in effective and successful manner in terms of raising employees relationships with top
management and leads to profit and sales of firm through effectiveness within employees
performance. This will be beneficial for both firm and employees.
METHODOLOGY
Research methodology is considered as the effective process which is used by
investigator in order to gather informations about a specific topic. In research paper research
methodology allows the reader to critically evaluate the overall reliability as well as validity of
study. It refers as the theoretical analysis of the body of methods and principles associated with

bucket of knowledge that can be employed from diverse disciplines vary depending on their
historical background. Research methodology is also referred as the collection of both method or
rules applied to research as well as theories, principles and values that supports research
approach.
Research Philosophy: It refers as the belief within which al the data, information are
collected, executed and analysed in order to accomplish the purpose of research. In context of
present research several information and data collected in a prescribed and systematic way.
Research philosophy can be derived within two parts are explained as follows: Epistemology:It refers as the ways within which knowledge and information can be
obtained effectively. Ontology: On the other hand ontology consist the several ways that helps in clear
existence of understandings.
Type of Investigation: Research methods refers to process that mainly used to gather
information and data for making effective business decisions. It is regarded as search for the
knowledge by systematic and objective methods of searching solution to arisen problems. There
are qualitative and quantitative two different research methods.
Quantitative Research: It is defined as the type of research approach which is
presentation gather informations in numeration and statical manner. Numbers, chars and figures
are used to provide quantitative data. Quantitative research approach is used to make
effectiveness within research. There are various method of using quantitative research for
instance questionnaire, experiments etc. it comes under secondary data information that is easily
available in books & journals, publications.
Qualitative Research: It also an important approach of research based on use of open
ended questions, observations and use of numeric & statical data can be conducted by a firm for
the first time and helps to provide first hand information. Thus, quantitative research approach
based on primary research.
In conducting an investigation, quantitative research method has been used because this
method is helpful in give the valuable insights to ordering of the reality and materialised
discourses. It helps in collect the large scale data within less period of time.
Sampling: This is explained as process through which an investigators choose the
representative subset of total population that could be studied for topic to draw valid conclusion.

There is probabilistic and non- probabilistic two sampling methods. In present research, 30
respondents will be chosen by using the random sampling method and they are managers of
company. The reason behind using random sampling method is that it gives the equal chance to
chosen respondents.
Data collection & Analysis: It is process of collecting the information on particular
variables with objective of examining the outcomes. Data collection is the most important and
primary step for research, irrespective the field of research. It can be differ from filed of study
and depending on the required information. An investigator can examine their hypothesis
according to collected data and information. Data collection methods are of two different types
such as primary and secondary. In conducting present investigation, primary research method
will be used as developing questionnaire regarding the specific research area. The questionnaire
is set of the written questions with choice of the answers that devised for purpose of survey. It
served to record performance of chosen group of the people in specific area.
Timescale

Resources: It can be refers as the source and supply from which a benefit is produced
and that has some utility. Resources are broadly be classified upon their availability. This can be
consisting of the racecourses that has prominent impact over research can be in the form of
finance, technology, physical equipments etc. it helps to enhance the performance, perfection
within the research.

Research Project
Chapter 1
INTRODUCTION
Employee relations is explained as efforts of company to manage the relations among
employees and employers. Company with better employee relation gives fair treatment to staff
members so that they will be loyal to company. Having the better employee relation is necessary
to company as when managers and staff members share positive relationship, productivity,
morale and motivation are high. H&M is multinational clothing company and known for its fast
fashion clothing for women, children, men and teenagers. H&M has open door policy that
granting all the staff members right and opportunities to explain the work related complexities
with management directly. This company support the ability and rights of staff members to be
organise and also decide who should be represent them at workplace.
Background of research
The management of efforts for creation as well as maintenance of affirmative relationship
with their employees is defined as employee relations. The manner in which relations are
developed within the organisation, it leads to creation of affirmative impact on the ways in which
they deliver their liabilities (Andrew, 2017). In case, if opposite happens than organisation have
to pay its cost like turnover rate will become high, decline in the productivity, timeline will not
be maintained and many more aspects are there which will have overall pessimistic impact on
the ways in which organisation offers their services. H&M needs to ensure that there is healthy
relationship as well as environment that prevails within the working premises through which it
will lead them to attain their mission and vision statements within peculiar duration of time.
Problem statement
The term employee relations imply efforts of organisation for managing relationship
among employer as well as employees is defined as employee relation. Organisations that have
maintained this program renders consistent along with fair treatment to all human resources so
that they can furnish their jobs in committed manner (Delmas and Pekovic, 2018). The problem
statement is identification of influence that will be created on the overall productivity of the
H&M. With reference to this, it becomes important to analyse the concept of employee relations,

ways in which this aspect can be improvised along with identification of influence that will be
created on the productivity of organisation. It is essential for firm to make sure that healthy
environment is created by maintenance of affirmative and constructive employee relationship
with intent to have loyal as well as engaged workforce. With reference to H&M, human resource
department is accountable for ensuring this aspect so that employees can be retained for longer
frame of time.
Research Aim
“To determine impact of the employee relation on employee’s productivity.” A study on
H&M.
Research Objectives
 To analyse importance of employee relation in context of organisation.
 To determine different which H&M used to improve employee relations at workplace.
 To identify the impact of employee relations on employees’ productivity in H&M.
Questions
 What is the importance of employee relation in organisation?
 What are various ways used by H&M to make improvement in employee relations at
workplace?
 What is the impact of employee relations on productivity of employees in H&M?
Significance of study
This research is significant as it will provide an in-depth insight into different aspects
associated with employee relation. It will enable researcher within identifying factors impacting
employee relationship and also understand the aspects through which they can be enhanced so
that overall affirmative results can be attained (Jehanzeb and Mohanty, 2018). There are some
affirmative associated with the employee relations through which H&M can have enhanced
functionalities and attain desired levels of productivity along with profitability.

Chapter 2
Literature Review
What is the importance of employee relation in organisation?
As per viewpoint of Sampurna Majumdar, 2015, Employee relation plays very important
role in organisation which takes a long way as far as organisations. Satisfy or happy employee
are effective employee. It is realistic fact that successful enterprises know how to make best
relationship or how to manage that in term of build lasting personnel satisfaction. Employee
relation occur the manner in which administration address and interacts with the employee.
Building good employee relations which help to reduce man power conflicts, boost morale of the
staff, and highlight overall productivity. Workforce or employee is most important part of the
organisation and any other business. Which is not possible enterprise can run easily and
effectively without them. They need to coordination to each other communicate to another in
term to get their jobs completed. Employer must maintain the good relationship between
employee and make good coordination to each other. Ensure that business runs effectively and
efficiently, to avoid the difficulties and come up with the solution. In which employee are
looking forward to give their best outcomes. An excellent employee relation system starts with
clearly terms and conditions. Many organisations have powerful relation department who ensure
that organisation strategies are followed through fairly and consistency which gives the
advantage to the organisation. The employee relation department coordination to each other and
works in collaboration with labours and administration in term of ensure smooth operating of the
company. Communication play very important to make good employee relation. It mandatory to
make personnel busy and responsible. Which is need to inform about company what is going on
how management implement the plans on business. Plan of administration affect their job and so
on. Employee must feel their responsibility are being heard and cared at the same time.
What are the various ways used by H&M to make improvement in employee relation at
workplace?
H&M is known as a fair and equal employer. In which organisation are committed to
giving a safe and attractive workplace. So where all the employees are recognised, feel
appreciated. To make improvement in employee relation, organisation must set the tone from the

first day. First impression is the last impression which matters a lot. Giving positive feedback,
more often than not, focus of judgement are on how a personnel can improve, and what have
they do to more better outcome and give their performance better. Improve the communication
skills because without communication skills , organisation unable to present themselves.
Effective communication makes the attraction towards the employee. Give the training and
development program as well as offer of career development. Help and support them to make
happy and feel like a familiar. If organisation employee are happy, it will be more busy and
passionate along with productive at workplace. Organisation must know about they give the right
job to right person. If employee won't happy or successful in their work. If they are not in
profession that they are well suited for. Give them work according to its capability and
meaningful work, in which they are satisfy and happy with their work. Organisation take an
effective role in offering and encouraging career development for their personnels in which it
find employees end up with more motivated and well equipped manpower. Higher authority and
representative should work closely with personnel regarding ways which can improve on
existing skill and get new program of training. Which gives the highest benefit to the employee
as well as organisation.
What is the impact of employee relations on productivity of employees in H&M
According to viewpoint of Tanya Lesiuk, 2020, Employee relation defines the
relationship between employees and employers that involves the several issues related to pay,
managing conflicts, offering healthy work life balance that helps in maximising productivity of
workers. It helps the organisation to gain profitable results so that company culture is to be
improved. Effective employee relations can positively impact the business enterprise within H
&M. Due to effective employee relation productivity is to be developed as the workers and the
employees of H&M can be able to share knowledge in the company which increases the
efficiency and effectiveness of the company. Employee relations can helps to facilitate
innovation and creativity in the company as the internal communication helps the employees to
work with more creativeness and brain-stilling with each other in the company. As a result
employee relations creates impact in the productivity in the company by focusing on the solution
of the problem. With the help of good communication and work culture the employees develops
the mindset of problem solving mentality which can be beneficial for the good productivity of
the company and the personality development of the employees working in the company.

Employee relations helps in the engagement of the employees in the company. As in H&M
strategy there is a way of improving the engagement of the employee and that can be done by
initiating employee advocacy in the working culture. The employee satisfaction and employee
engagement can lead to boost up the morale and employee productivity towards the company.
The productivity of the employees of H&M can be achieved when the work culture of the office
is good and healthier. The companies with having high morale and employee engagement has
high revenue growth in the market. As H&M helps its employees in the work culture to initiate
and give their honest discussion and keep their view in front of the superiors if they are having
any disagreement. They employees and the workers have the rights to raise a healthy level of
disagreement in the company. As when the company 's employees know the exact work that they
have to do and what exactly are their goals that are to be achieved within specific period of time.
Then they are clearly get vision about their work and goals and then they will be able to work
with full of their efficiency and effectiveness and work as a team to achieve their set and desired
goals which leads to gain productivity in the company.

Chapter 3
Research Purpose and Objectives
Rationale of study
The purpose of studying this topic is to acknowledge the impact that is being created by
the employee relations within the productivity of the firm. It becomes crucial for the organisation
that they acknowledge the factors which might lead to creation of pessimistic influence on the
ways in which firm deliver their offerings within marketplace (Massoudi and Hamdi, 2017). This
will enable them to understand the factors and accordingly develop programs for dealing with
those aspects. In case of employee relations, management of H&M have to identify what they
lacks and with respect to that identify the ways through which these can be addressed. The
rationale behind doing so is to develop understanding related with different ways that creates
impact along with impact on the respective aspect will be analysed.
Research Aim
“To determine impact of the employee relation on employees productivity.” A study on
H&M.
Research Objectives
 To analyse importance of employee relation in context of organisation.
 To determine different which H&M used to improve employee relations at workplace.
 To identify the impact of employee relations on employees productivity in H&M.

Chapter 4
METHODOLOGY
Methodology refers to a procedure of gathering information and evaluating it, in context
to specific subject. It is used for the purpose of identification, selection and analysis of
information.
Research philosophy: It refers to belief regarding way of gathering and analysing data. It
can be divided into two types, that are, interpretivist and positivist (Adeinat and Kassim, 2019).
Former is applicable for gathering qualitative information, while, later is vital for collecting and
analysing information which is quantitative. Positivism philosophy is selected for the purpose of
facilitating numerical based information in context to minimum time period.
Research approach: It refers to plan or procedure which consists broad assumptions in
relevance to detailed method for collection, interpretation as well as analysis of data. There are
two types of approaches for research, that is, inductive and deductive. Inductive approach
evaluates qualitative data , while deductive evaluates qualitative information.
Research strategy: It can be defined as a strategy which can be applied by the researcher
for the purpose of collecting information. Various types of strategies are there in research, such
as, experimental, case study, survey or action research. Survey is selected for this research
because it enables gathering of large population data in short span of time. The use of survey is
important because through it information can be gathered from a large sample size and this will
help a lot in ensuring that the processing of the data can be done in the right manner. Thus it is
the right strategy whose use has to be made in the given research which will help a lot in
deriving of the conclusions and recommendations effectively and efficiently.
Research choice- It refers to the different types of methods which are adopted for the
purpose of carrying out a research on a specified topic. For the purpose of carrying out a research
there are two research choices i.e. Qualitative and Quantitative. In this research, the use of
Quantitative research will be made because the analysis of numerical information has to be made
for the purpose of deriving out analysis and interpretation effectively and efficiently. Also there
is more accuracy when the use of Quantitative information is made and thus in this way the
deriving of results can be done in a proper manner.

Research design- There are different types of research designs which are available i.e.
exploratory, experimental and descriptive (Kang, Yu and Lee, 2016). In this research, the use of
descriptive method is made so that the research can be carried out with description effectively
and efficiently. This will help in a proper analysis of the research requirements without problems
and issues.
Time horizon- In it, there is an use of the approaches like Cross-Section and
Longitudinal. In the given research, the use of cross-section approach will be made as by making
its use the data can be analysed in the right way. With its use the research can not only be
completed within a given period of time but it can be ensured that the aims and objectives of the
research can be attained.
Data collection- It is process of collecting the information on particular variables with
objective of examining the outcomes (Ma and Ye, 2019). An investigator can examine their
hypothesis according to collected data and information. Data collection methods are of two
different types such as primary and secondary. In conducting present investigation, primary
research method will be used as developing questionnaire regarding the specific research area.
The questionnaire is set of the written questions with choice of the answers that devised for
purpose of survey. It served to record performance of chosen group of the people in specific area.
The use of Questionnaires can be made for ensuring that the questions which are specific are
appropriately asked from the respondents which will help a lot in deriving the information in the
right way. In this way the analysis and interpretation of information can be done in the right way.
Questionnaire
1. Did you enlightened for employee relation and employee productivity within workplace.
a) Yes.
b) No.
2. Did Human resource management helps to improvise your performance?
a)Training and Development.
b) Performance Appraisal.
3. What are the significance of employee’s motivation for Iceland Food Limited?
a) Improved relations between management and employees
b) Improved worker performance

c) Retention of workers.
4. Which type of managerial activities increase better employee relations as well as
performances?
a) Employee Engagement.
b) Training and Development.
5. Does the factor of motivation can helps to increase employee performance in workplace of
H&M company effectiveness?
a) Yes.
b) No.
6. Does motivation plays an important role in increment of employees job satisfaction within
workplace?
a) Yes.
b) No.
7. According to your opinion, what types of performance technique assort to enhance high
productive outcomes?
a) Performance 360 Feedback.
b) Performance Appraisal.
8. What challenges to faced by H&M faced by H&M company for demotivated or
dissatisfaction employees within workplace?
a) Poor Communication.
b) Less Engaging work culture.
Sampling- This is explained as process through which an investigators choose the
representative subset of total population that could be studied for topic to draw valid conclusion.
There is probabilistic and non- probabilistic two sampling methods. In present research, 30
respondents will be chosen by using the random sampling method and they are managers of
company. The reason behind using random sampling method is that it gives the equal chance to
chosen respondents.

Data analysis- This means a process through which the analysis of the given data and
information can be carried out properly. In the given research, the use of frequency distribution
analysis will be made so that the evaluation of quantitative information can be made in a proper
manner. This will help a lot in ensuring that the evaluation of quantitative information can be
carried out within a short period of time. With the use of this method the data will be analysed
and interpreted and the conclusions and recommendations will be derived from it. The steps
which are to be taken in the use of data can be identified by making the use of this particular
method.
Ethical considerations- Ethics are important to be considered within research as it has to
be carried out within a given ethical scope only (Romi, Cook and Dixon-Fowler, 2018). Some of
the ethical considerations which are required to be followed in research are protection of
autonomy of the research participants, maintaining the confidentiality of critical information
gathered through the process of research, obtaining of consent for the use of data of the
participants, avoiding the use of malpractices in the research. Thus in this research these ethical
considerations will be considered and the required steps will be taken so that the analysis and
interpretation of the research findings can be made. The use of ethical considerations is very
important in the given research because by making g its use the information can be used in the
correct manner.
Research limitations- In the process of carrying out a particular research, a researcher
has to face different types of limitations. These limitations can be lack of sufficient sources of
funds, lack of sufficient time for carrying out the research activities. Thus these will be the
limitations the researcher will have to face in the process of carrying out this research effectively.
The researcher will be thus required to make sure that these limitations are avoided and the
appropriate steps are taken to make the research successful for deriving of conclusions and
recommendations.

Chapter 5
Findings
The term findings about a piece of information that able to discovered during that
enhance official examination where problem, situation or objectives that allows to requirement
of evidence. In this research report there is analysis for able to get physical evidence that
elaborates towards that engage to get positive outcomes for attaining positive outcomes in get
positive analysis and expectancy finding get succeed in effectively in positive outcomes. As in
perspective of above research analysis in H&M company for attaining positive way of
productivity in employee relation to getting attaining better way of sustainability in better
mannerism. By using of primary research there is assorting of Questionnaires which is related
within H&M company that enables to get acquire more expected information related within more
workplace premises in H&M company aspect to gain better way to existed in better way.
Research Instrument: As there are various instrument where it is necessary to get significant or
having importance to get gathering that based information about where specific towards field
study. These instrument is approach for Questionnaire for major conducting survey about
Employee Relation and employees productivity in H&M company.
Questionnaire
1. Did you enlightened for employee relation and employee productivity within workplace.
a) Yes.
b) No.
2. Did Human resource management helps to improvise your performance?
a)Training and Development.
b) Performance Appraisal.
3. What are the significance of employee’s motivation for Iceland Food Limited?
a) Improved relations between management and employees
b) Improved worker performance
c) Retention of workers.
4. Which type of managerial activities increase better employee relations as well as
performances?
a) Employee Engagement.b) Training and Development.

5. Does the factor of motivation can helps to increase employee performance in workplace of
H&M company effectiveness?
a) Yes.
b) No.
6. Does motivation plays an important role in increment of employees job satisfaction within
workplace?
a) Yes.
b) No.
7. According to your opinion, what types of performance technique assort to enhance high
productive outcomes?
a) Performance 360 Feedback.
b) Performance Appraisal.
8. What challenges to faced by H&M faced by H&M company for demotivated or
dissatisfaction employees within workplace?
a) Poor Communication.
b) Less Engaging work culture.
1. Did you enlightened for employee relation and employee productivity
within workplace.
Frequency
a) Yes. 25
b) No. 5
2. Did Human resource management helps to improvise your
performance?
Frequency
a)Training and Development. 20
b) Performance Appraisal. 10
3. What are the significance of employee’s motivation for Iceland Food
Limited?
Frequency

a) Improved relations between management and employees 8
b) Improved worker performance 12
c) Retention of workers. 10
4. Which type of managerial activities increase better employee relations
as well as performances?
Frequency
a) Employee Engagement. 15
b) Training and Development. 15
5. Does the factor of motivation can helps to increase employee
performance in workplace of H&M company effectiveness?
Frequency
a) Yes. 25
b) No. 5
6. Does motivation plays an important role in increment of employees
job satisfaction within workplace?
Frequency
a) Yes. 20
b) No. 10
7. According to your opinion, what types of performance technique
assort to enhance high productive outcomes?
Frequency
a) Performance 360 Feedback. 21
b) Performance Appraisal. 9
8. What challenges to faced by H&M faced by H&M company for
demotivated or dissatisfaction employees within workplace?
Frequency
a) Poor Communication. 15
b) Less Engaging work culture. 15
Data Analysis:

According to this data analysis that helps to gain procedure of better analysis for
analysing data that majorly allows to get approach of Quantitative method that enables to get rid
off through gathering and attaining of research data base information to clear about objective for
better identify through valuable target for attaining all positive based outcomes. Through overall
questionnaire are elaborates through approaching bar graphs that getting expected rate of
outcomes in effective manner.
1. Did you enlightened for employee relation and employee productivity
within workplace.
Frequency
a) Yes. 25
b) No. 5
Interpretation: From the above mentioned graph or information, it has been interpreted that 25
employees say yes that employee's relations play a significant role when it comes to employee's
productivity. They say that relations makes the working environment enjoyable and increase
their efficiency to work. 5 employees say that it's not that important to maintain relations with
the other employees as it only creates chaos and reduces the work efficiency.
a) Yes. b) No.
0
5
10
15
20
25
25
5
Frequency

2. Did Human resource management helps to improvise your
performance?
Frequency
a)Training and Development. 20
b) Performance Appraisal. 10
Interpretation: According to the survey, 20 employees of the company say that training and
development is important that performance appraisal. As training and development helps an
employee to grow and develop. Whereas, 10 employees of the company say that performance
appraisal is much more important when it comes to improvisation in performance as it helps in
motivating the employees which increase their efficiency
3. What are the significance of employee’s motivation for Iceland Food
Limited?
Frequency
a) Improved relations between management and employees 8
b) Improved worker performance 12
c) Retention of workers. 10
a)Training and Development. b) Performance Appraisal.
0
2
4
6
8
10
12
14
16
18
20
20
10

Interpretation: After the survey, we got three results. 8 employees say that there will be an
improvement in relations between management and employees, 12 employees say that there will
be a better working performance and 10 employees say that this will retain the workers for a long
period of time.
4. Which type of managerial activities increase better employee relations
as well as performances?
Frequency
a) Employee Engagement. 15
b) Training and Development. 15
a) Improved relations between management and employees
c) Retention of workers.
0
2
4
6
8
10
12
8
12
10

Interpretation: The above graph was drawn on the basis of the survey. According to the above
graph, we can say that 15 employees favour in Employee engagement whereas the rest 15
employees say training and development.
5. Does the factor of motivation can helps to increase employee
performance in workplace of H&M company effectiveness?
Frequency
a) Yes. 25
b) No. 5
a) Employee Engagement.
b) Training and Development.
0
2
4
6
8
10
12
14
16 15 15

Interpretation: After the survey of the employees, the above is drawn which states the number
of employees who favours Yes and No. According to the above graph, we can say that 25
employees say that motivation helps in increasing employee performance in the workplace
whereas the rest 5 say no it doesn't increase the performance.
6. Does motivation plays an important role in increment of employees
job satisfaction within workplace?
Frequency
a) Yes. 20
b) No. 10
a) Yes. b) No.
0
5
10
15
20
25
25
5

Interpretation: The above graph was drawn after studying the survey of the employees.
According to the above graph, 20 employees say that motivation plays an important role in
increasing the job satisfaction of the employees in the workplace whereas 10 employees say that
motivation isn't that important for the increment of job satisafaction in the working environment.
7. According to your opinion, what types of performance technique
assort to enhance high productive outcomes?
Frequency
a) Performance 360 Feedback. 21
b) Performance Appraisal. 9
a) Yes. b) No.
0
2
4
6
8
10
12
14
16
18
20
20
10

Interpretation: From the above mentioned graph or information, it can be interpreted that 21
employees say that performance 360 Feedback will help enhancing the performance whereas 9
employees say that performance appraisal will help increasing the performance of the
employees.
8. What challenges to faced by H&M faced by H&M company for
demotivated or dissatisfaction employees within workplace?
Frequency
a) Poor Communication. 15
b) Less Engaging work culture. 15
a) Performance 360 Feedback.
b) Performance Appraisal.
0
5
10
15
20
25 21
9

Interpretation: From the above mentioned graph or information, it can be interpreted that 15
employees say that poor communication is the challenge faced by H&M company for unsatisfied
employees whereas 15 say that less engaging work culture is the problem for the employees
within the workplace
a) Poor Communication. b) Less Engaging work culture.
0
2
4
6
8
10
12
14
16 15 15
Frequency

Chapter 6
Discussion and Conclusion
From above it has been identified that employee relations are also referred to as industrial
relations that are concerned about emotional, practical, physical and contractual relationship that
prevails among employee as well as employer. Employee relations are regarded as part of human
resource strategy that is being designed with an intent for making effectual use of people for
accomplishment of mission of the organisation. For this firm tends to make use of different
strategic plans that will enable them within maintaining competitive edge within the
marketplace. The employee relations program emphasise on issues that create impact on
employees like work-life balance, health & sound working conditions, benefits and salaries
through which their morale can be boosted as well as deliver their best while rendering their
liabilities. Amplified benefits will be attained by organisation by maintaining healthy
relationship with their employees. H&M will be able to attain growth and development as
efficiency can be attained that in turn will lead to enhance the productivity of the latter. It
becomes important that employees are motivated as when their requirements will eb
acknowledged it will make them feel valued and this will lead to positive influence on the overall
working of the organisation.
Apart from this, there are certain ways in which overall employee relations can be
enhanced. The initial aspect is communication through which their requirements can be
understood and accordingly firm can provide them motivation with an intent to enhance their
performance. Furthermore, while formulation of decisions, employees can be involved, this will
make them feel valued through which both the entities that is firm (might have innovative
solution) and employees (feeling of importance and security) will be benefited. Employee
relation can also be improvised by taking as well as giving feedback but they must be given in
such manner that any entity might be demotivated and it has to be positive manner. The other
aspects include training and development, inspire & reward, leadership opportunities and many
more.
It is identified that there can be both positive as well as negative impact on the
organisation in context of kind of employee relations that are being maintained. In context of

positive, that will take place when good relationship is being maintained, this comprises of
enhanced motivation, higher employee loyalty, minimised conflicts within the working premises,
improvised levels of trust along with confidence, better workplace culture and many more. This
will have affirmative impact on the ways in which services are being delivered by the
organisation. On the other hand, if negative impact is taken into consideration then if healthy
relations are not kept then conflicts can take place, employees may not be satisfied, high
turnover, demotivation and many more. This will lead to decline within the productivity of
organisation. Thus, it becomes important that healthy employee relations are maintained that will
enable them to attain desired levels of productivity as per their mission and overall goal.

Chapter 7
Recommendations
The following are the recommendations to be followed in H&M for the purpose of
improvement in employee productivity-
 Through the way of giving financial incentives and motivating the people the company
can make sure that it is able to ensure that people in the firm can achieve the goals and
objectives effectively and efficiently. With the use of financial incentives the motivation
of the people can be ensured because they will be able to improve the performance in the
right manner. They will be motivated as if they improve their performance they will get
additional pay for the same. In the context of H&M, the mangers can make sure that the
incentives are provided on the level of performance which helps in making sure that the
efficiency and effectiveness.
 By organizing seminars and conferences in which discussions are made the management
of H&M can make sure that it is able to achieve the goals and objectives as the
employees will be able to enhance the productivity level by taking part in these seminars
and conferences because they will get to know the information on the ways through
which they are able to help in the attainment of goals and objectives of the company.

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