Impact of Employee Relations and Motivation on Aston Martin Success

This business research plan examines the influence of employee relations and motivation on the success of Aston Martin. The introduction defines employee relations and highlights its significance in fostering a positive workplace environment, employee loyalty, and job satisfaction. The research aims to explore the concept of employee relations and motivation, evaluate its impact on Aston Martin's performance, and identify effective strategies for better management. The literature review covers the conception of employee relations and motivation, analyzing their effects on organizational success, including heightened employee loyalty, reduced workplace conflicts, and longer retention of talented employees. The research methodology includes sampling methods, accessibility considerations, ethical issues, and significance, with deliverables, required resources, and a detailed implementation timetable. The research plan evaluates employee relations and motivation, providing a comprehensive analysis of the impact on Aston Martin's success, and the report concludes with a list of references.

Business Research
Plan

Table of Contents
Individual Business Research Plan..................................................................................................3
Research Topic: Impact of employee relation and motivation on success of an organisation. A
research work on Aston martin. ......................................................................................................3
Introduction......................................................................................................................................3
Research Aims/Objectives..........................................................................................................4
Rationale for selection of topic...................................................................................................4
Research questions .....................................................................................................................5
Scope and limitation....................................................................................................................5
Literature Review ............................................................................................................................6
To review about the conception of employee relation and motivation at workplace of an
organisation.................................................................................................................................6
To evaluate about the impact of employees relation and motivation on success and betterment
of Aston Martin. .........................................................................................................................7
To determine the effective and viable ways which ensures better management of employee
relation and motivation at workplace of Aston martin................................................................8
Research Methodology ...................................................................................................................9
Sampling method......................................................................................................................11
Accessibility..............................................................................................................................11
Ethical Issues.............................................................................................................................11
Significance...............................................................................................................................12
Deliverables..............................................................................................................................12
Required Resources...................................................................................................................12
Implementation Time Table......................................................................................................12
Business Research plan evaluation ...............................................................................................13
Evaluation of the individual research plan................................................................................13
REFERENCES..............................................................................................................................15

Individual Business Research Plan
Research Topic: Impact of employee relation and motivation on success of an
organisation. A research work on Aston martin.
Introduction
The conception of employee relation is mainly associated and relate with the level of
bonding and connection share by the employees and employer of an organisation. Thus,
employee relation is a vital phenomena that refers to the efforts of a firm to mange and develop a
positive and healthy relationship between its employees and employer with an aim of providing a
fair and consistent level of workplace for all employees (Muñoz-Pascual and Galende, 2017).
Employees relation is a vital tool and aspect to enhance employees loyalty and commitment
towards organisation by a way of providing better and positive workplace environment which
enhanced and lead to better motivation and job satisfaction in employees. It has been evaluated
that the employee relation and higher motivation level plays a vital role in enhancing success and
performance level of an organisation. Thus, current business plan is lead out on Aston martin to
evaluate and implicate the impact of employee relation and motivation on success of an
organisation.
Aston Martin is a well known and world wide famous British organisation that is
considered as an independent multinational manufacturer of luxury spots cars and other vehicles

which was founded in the year of 1913. The main headquarter and business operations of Aston
Martin is situated at the Gaydon, England, UK (Zhang and et. al., 2016). Apart from its
traditional business operation that was used to limited to manufacturing of luxury sports cars,
Aston martin is now also looking for explosion of its business operation's and planning to come
up with new projects including e-vehicles, bicycles, speed boats, etc. Beside this, a large size of
workforce is also employed by Aston Martin thus, it become vital and essential for those
organisation to maintain a positive employees relationship and motivates its employees for better
performance. Thus, this particular research project and business plan is undertaken on Aston
Martin in order to evaluate the impact of employee relation and motivation on success of an
organisation.
Research Aims/Objectives
Aim of the research
The main aim associated with selection of current research project is"To determine about
the concept of employee relation and motivation along with evaluation of its impact on success
of an organisation". An investigation lead out on Aston Martin.
Objectives of the research
 To review about the conception of employee relation and motivation at workplace of an
organisation.
 To evaluate about the impact of employees relation and motivation on success and
betterment of Aston Martin.
 To determine the effective and viable ways which ensures better management of
employee relation and motivation at workplace of Aston martin.
Rationale for selection of topic
The selection of current research topic based on the impact of employee relation and
motivation on success of an organisation is rationale and viable as it provides better
understanding about the crucial concept of employees relationship to maintain and create a
positive workplace environment. It is vital from professional aspects of researcher to develop
better understanding and implication about the concept employee relationship and motivation as
they are a vital conception to ensure better success and enhanced performance of employees.
Further, the selection of current research topic is also essential and vital from the personal
perception and interest of researcher as meet educational and academic purpose along with

fulfilling context of programme and stream. Thus, selection of current topic is viable and
rationale for business research palm along with enduring and leading enhanced management
skills and better competencies.
Research questions
 What is meant by the conception of employee relation and motivation at workplace of an
organisation?
 Is any significant impact is lead by employees relation and motivation on success and
betterment of Aston Martin?
 What could be the effective and viable ways which ensures better management of
employee relation and motivation at workplace of Aston martin?
Scope and limitation
The scope of current research project and business plan is quite wide as consist of an
evaluation of vital concepts associated with the employees relation and motivation. Beside this,
implication about the role and impact of employee relation and motivation on success of an
organisation is also represent the valid scope and extent of current business plan. Apart from this,
determination of effective and viable ways that enureses and leads to better management and
creation of positive employees relation and high motivation level is also consists in this
particular business plan which represent the wide and valuable scope of current investigation.
Apart from the above stated scope and extent of current business plan some limitation
and obstacles are also associated with regard to current investigative which comprises of lack of
sufficient time along with unavailability of sufficient resources which hampers the efficiency and
conduction of current investigation. To overcome the issues of lack of resources along with
insufficiency of time use and implantation of Gantt chart is made which ensures more systematic
bifurcation of resources and time across various activities to ensure a better and efficient
conduction of business plan. Further, to overcome the issues of collection of reliable and
authentic information use and implication of best and most suitable research method and
approaches is also made for current business research plan.
Literature Review
The current task of business research plan through light on the background and basic
fundamentals of an investigation through leading better evaluation and analysis of secondary

form of data that exists and present as past facts and article (Hao, Farooq and Zhang, 2018).
Literature review is taken as vital and important part of a research plan as it ensures and leads to
better awareness and enhanced understanding about the selected research topic and its opted
objectives. In accordance with current investigation a range of online article and authenticated
journal are evaluated to have a better understanding about the selected topic of employee relation
and motivation to have a base and framework for current business research plan.
To review about the conception of employee relation and motivation at workplace of an
organisation.
With respect to the information provided by the Erin Schreiner, 2019, when an employee
is get appointed and hired by a employer they not only bring a new member to workforces but
also create and starts a new relationship. Thus, it can be evaluated that, the conception of
employee relationship is mainly associated with the efforts and steps lead by an employer to
offer better on-boarding of an employee to ensure and maintain a positive relationship and
effective bonding with its customers. Employer and employees work at a common place and
often in a close work quarter thus, a regular interaction and connection is developed between
them. It has been provided and evaluated that managing a positive relationship is vital for an
employer as it lead to greater employee happiness and also boost their motivation level to have
better productivity and performance level (Landry and et. al., 2017). Thus, an evaluation can be
drawn that the conception of employee relation is vital to set a better bonding and connection
among employer and employee which develop enhanced motivation and satisfaction in
employees along with leading enhanced loyalty and commitment level.
Further, with regard to the opinion of Marion E. Bunch, 2020, the concept of motivation
is mainly associated with those driving factors that leads influence on the mind set of employees
to work and act in a more efficient and viable way. Thus, the concept of motivation is basically
associated with those driving fires that guides and directs an employee for better performance
and ensures an enhanced level of job satisfaction and interception to lead continual improvement
in ones performance and efficacy level (Chua and Ayoko, 2019).
To evaluate about the impact of employees relation and motivation on success and betterment of
Aston Martin.
With respect to the information provided by the Padmajaa Iyer and Saurabh Madan,
2020, having good and positive relationship with the employees forms a vital aspect for a success

and better performance of an organisation and it is suitable mantra to keep business practices on
track through having an effective and mutual coordination among them. Thus, it can be evaluated
that a positive and optimistic form of impact is lead by employees relation and motivation on the
overall success and betterment of an organisation. The main points and factors which are
representing the positive impact and benefit of having good employees relation in context of
Aston Martin are provided below:
Heightened Employee Loyalty- The first and foremost influence lead by positive
employee relation is associated with increased and better loyalty and commitment level in
employees. Thus, it can be evaluated that leading a positive and fair workplace environment
along with enhanced interaction and connection level with employees leads to more better
commitment and loyalty in employees of Aston Martin as they strengthen feeling of bond and
enhanced connection with the organisation that enhance their loyalty and commitment level to
improve their overall performance an productivity (Sahir, Phulpoto and uz Zaman, 2018).
Reduction in workplace conflicts- Lack of coordination and ineffective bonding among
employee and employer are the main cause and reason for failure of a business as they are not
able to accomplish desired goals on time. Thus, positive employee relationship is vital for
success and better performance of Aston Martin as it ensures and leads to better communication
and connection among employees and employer which ensures reduction in chance of conflicts
and chaos thus, ensures timely achievement and accomplishment of desired goals for better
success and performance (Lee and Kim, 2016).
Longer retention of talented employees- The another positive impact lead by the
employees relation and motivation comprises of longer retention of talented employee as a
positive and healthy workplace environment is provided to them to work in a more efficient and
viable way. Thus, it can be evaluated that leading positive employee relation and enhanced
motivation level by Aston martin will create a positive and healthy workplace environment
which support creativity and innovation level of employees which leads to longer retention and
attraction of talented employees (Unsal and Brodmann, 2020).
To determine the effective and viable ways which ensures better management of employee
relation and motivation at workplace of Aston martin.
According to the view point of Annemaria Duran, 2020, poor employee relation leads to
many consequences for a company in form of high employee turnover and reduction in

productivity. Therefore, utilisation and adoption of some better ways and strategies are required
to ensure better management and positive creation of employee relation along with leading
higher level of motivation. Some of theses effective and viable ways that could be adopted or
utilised by Aston Martin to have better management of employees relation and motivation at
place of work are evaluated and provided below:
Improve communication- The best way of improving communication with employees
comprises of leading and having improved communication which makes employees an j integral
part of company. The employers of Aston martin should remain visible for employees and they
must be easily accessible and approachable by employees to have better connection and bonding
with them. Further, having regular meetings and involving employees in goal setting process are
also viable ways to ensure and lead better employee relation and higher motivation (Shenoy and
Uchil, 2018).
Offering career development- Another viable approach to motivate and set better
employee relationship comprises of offering and encouraging better career development for
employees. Thus, introducing better career advancement opportunity and professional
development plan could be provided by employer of Aston Martin to develop better employees
relation and motivate them for enhanced performance through leading enhanced opportunity and
growth.
Implication of participative leadership- The best way to encourager and motivate
employees is allowing a sense of freedom and independence to show their creativity which could
be done by allowing proper participation and involvement of employees in decision making.
Thus, adoption of participative form of leadership style by Aston Martin is viable way to support
creativity and betterment of employees which leads to higher loyalty and commitment level in
them thus, ensures better management and creation of positive employee relation and higher
motivation level at place of work of Aston Martin (Ambrosius, 2018).
Research Methodology
For having better understanding about the research methodology that are used for current
investigation on Aston Martin, utilisation of research onion is made. A research onion is
encompass about the developing of effective research methodologies. The research onion is
generally derives about detailed maximum credibility that provides the proper justification.

There are six combination of research onion which reflects about the particular research
specification such as follows:
Research Philosophy: It is having two types of philosophy such as Positivism and
Interprivitsm. In this current investigation, the researcher is selected the Positivism philosophy
is provides the knowledgable information along with logic reason of data while Interprivitsm is
not determines as it basically evaluates the historic form of data information (Murugan and
Francifca, 2019).
Research Approach: This approach is having two kind of approach such as Deductive
and Inductive, where the researcher has been optimise the Deductive approach as it enhance the
optimum information of data from creation of hypothesis which is measured by expertise with all
the test of hypothesis perspective while inductive approach stats about the observed data which
would generates from new theory and that would not be suitable for this research (Shenoy and
Uchil, 2018).
Research Strategy: There is mainly few strategy are existed as researcher is been
considered Questionnaire and Interview. Questionnaire is a written document where it comprises
set of questions related with particular research topic and Interview is type of survey or
reviewing method where the individual having set of question to ask to the individual person for
collecting their views and reaction on a particular agenda.
Basic Questionnaire Interview
Advantages A Questionnaire can be cost
effective or easily negotiable
specially in the case of
administrative questionnaire
where a researcher don't need
to hire any volunteers for short
period of time.
It rectify overall errors or
misunderstanding easily
because there is necessary of
interview and interviewee
presence in office or board
room.
Disadvantages The respondent could be give
their dishonest views or
reactions or they might not be
completely truthful (Unsal and
It could be lengthy process as
candidate could be not go for
direct interview he/she have to
attempt the other criteria of

Brodmann, 2020). assessment to reach the
interview round.
Research Method: According to this it has two major methods for scrutinised data
through Qualitative and Quantitative research method. As for this situation researcher has been
selected for Quantitative research method as it will optimise the data information in numeric
terminology along with statistical framework of data representation to rectify the facts and figure
to framing the questionnaire. But Qualitative research method not been opted as it would provide
the theoretical based information of data research.
Time Horizon: In this factor it usually derives about the time framework of research . It
is scrutinize two important time elements such as Cross sectional data and Longitudinal data .
From the point of researcher has selected Cross- Sectional data as because all the data is been
measured and procure in the single time duration or having a common objective, while
Longitudinal data is not considered because it will generates the data information in different
time such as weeks , months or yearly (Lee and Kim, 2016).
Data Collection analysis: It is a final level of research onion which it address about the
correct form of techniques and modules assorted in terms of research requirement. It is ahving
Primary and Secondary Method. By assess and procure the data information through own efforts
or collects through self assessment such as interviews, survey, questionnaire, group discussion
and feedback is known as Primary Source of data (Sahir, Phulpoto and uz Zaman, 2018).
Secondary Source of data is address when the researcher procure the information through other
research documents or having the information presence in form of books, internet, articles or
research documents.
In this researcher is been opted for both primary and secondary source of data where forming of
questionnaire the data is been collected through the process of primary source while setting up
the responses and scrutinize the facts and findings of primary data is managed through secondary
source data collection.
Sampling method
It is subset of sample which is assorted from the big population size along with the
characteristics of the whole population (Chua and Ayoko, 2019).

Sampling theories: By selecting the Simple Random Sampling for this research, it is the
group of individuals subset which is selected from a larger set. From each individual is been
selected through randomly on the basis of having chances as it reduces the discrimination factor
and generates the same probability of responses.
Sampling profile: By assessing the sampling profile is determines the employees of
Aston martin company.
Sampling data: In this the sampling data, according the questionnaire the respondent is
opted as 30 Employees who are working in the Aston Martin company.
Accessibility
This particular section of the current business research plan mainly emphasis over the
way and channels used by the investigator to connect and access the selected respondents. With
respect to current business research plan it has been observed that utilisation of online modes of
communication and digital channels would be made by the researcher to have a better access and
wider reach towards selected respondents. Further, implication of online set of communication
and channels also ensures and leads to a more cost effective and uninterrupted way of interaction
to have better reach and accessibility with selected employee of Bastion martin and other
participants of current research plan.
Ethical Issues
The main ethical issues which are faced during leading a study or investigation are
associated with collection of reliable data along with maintaining the authenticity and privacy of
collected data. Further, ethical issues are also associated with conflicts of interest thus, due care
is kept while current investigation that none of research activity should not harm any individual
neither physically nor mentally. Further, implication of BERA code of ethics are also made to
fulfil and meet all ethical considerations. Beside this, utilisation of provisions of data protection
act are also made by researcher to maintain the authenticity and reliability of collected data along
with maintaining the privacy and security of personal data collected for current business research
plan for the purpose of study.
Significance
The significance of this particular research plan comprises of better understanding about
a vital concept of employee relations that plays important role in motivating employees and

directing them for better performance. Further, a better evaluation of impact of employee relation
and enhanced motivation level on overall success and betterment of an organisation is also
provided by current business research plan. Beside this, leading out current study is also vital and
significant as it lead to determination of most viable ways and strategies which ensures better
and more effective management of employees relation and motivation at place of work of an
organisation.
Deliverables
The main deliverable and statement of work of current investigation comprises of
determination of impact of employee relationship and motivation on the success and betterment
level of a company. The current study comprises of evaluation of conception of employee
relation which leads to better results and deliverables in form of enhanced understanding and
better awareness regarding this crucial aspect. Further, determination and evaluation of better
ways and strategies that could offer and ensures better management and creation of employees
relation and motivation to ensure enhanced performance and productivity of employees to lead
better success.
Required Resources
Conducting and leading out of a study comprises of use of various resources and assets.
With respect to current investigation use of financial resources are made to meet the expenses of
leading out current investigation which comprises of transportation cost, administrative cost, etc.
Beside this, human resources are also involved in this investigation which are involved in this
work as participants and other team members. Apart from this, use of statistical resources like
research methods and analytical tools along with technical resources which comprises of
computers, internet, etc. is also required and made for conducting current investigation.
Implementation Time Table
For better preparation and implementation of time table for leading and completing
current investigation on time utilisation of Gantt chart is made. The main purpose behind making
use of Gantt chart for current investigation and business research plan comprises of the evidence
that Gantt chart provides a more clear and systematic representation of all activity of an
investigation along with their set and expected duration to ensure timely completion and
efficiency in business research plan (Landry and et. al., 2017).

Business Research plan evaluation
Evaluation of the individual research plan
The current individual business research plan is based on the vital topic of impact of
employee relation and motivation on success of an organisation which is significant from the
personal and professional view point of researcher. It can be evaluated that current business
research plan would offer a vital understanding about the conception of employee relation and
motivation that leads a vital role in enhanced success and betterment of a company . Further,
enhanced menageries skills and better interpersonal competencies are also ensured and offered
by current study to meet the personal view point and interest of the investigator.
Apart from this, to ensure better implication and conduction of research work utilisation
and adoption of best possible research methods and approaches are made. An evaluation can be
made that use and implication of Positivism philosophy leads and ensures a more systematic and
scientific way of investigation along with supporting the quantifiable facts and figures associated
with current research topic. Further, adoption of deductive research approach is also viable and

suitable as it the one that support better scanning and testing of set objective to meet desired
objectives (Muñoz-Pascual and Galende, 2017). Apart from this, an evaluation can also be drawn
that use of qualitative form of research method are not much suitable and viable for current
business research plan as it a complex form of method which involves collection of theoretical
form of data that is more difficult and time consuming. Thus, an analysis can be made that use of
quantitative form of research method is suitable and viable for current investigation as it ensures
collection of numeric form of data that is much easier and less time consuming. Apart from this,
utilisation of quantitative form of research method also ensures better presentation of collected
information through making use of various statistical tables and graphs which leads to a more
measurable and authentic form of results to meet and accomplish set objectives (Zhang and et.
al., 2016).
An evaluation is also made that use of questionnaire as data collection instrument is more
appropriate as compared to interview as taking interview is a complex process that comprises of
two way communication thus, require more time and extra resources that hampers the efficiency
level of a study. Thus, adoption of questionnaire is suitable and viable for current study on Aston
Martin as it ensures and leads to collection of more abundant level of information from wider
range of respondents in minimum and smaller span of time to maintain the efficiency and
effectiveness of current business research plan. Apart from this, use of sampling method is also
justifiable for current study as it reduce the time consumption in research work through
facilitating selection of viable number of respondents for leading a research work (Hao, Farooq
and Zhang, 2018). Further, an evaluation regarding current business research plan also consist of
use of random sampling method as it ensures more fairness in leading an investigation through
facilitating equal chances of selection for all observation and units from a large population thus,
remove the chances of biasness and discrimination to lead more authentic and reliable results and
observation.

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