Employee Relations at Puma: A Comprehensive Analysis and Report
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AI Summary
This report, focusing on Puma, delves into the intricacies of employee relations, examining the unitary and pluralistic frames of reference, the effects of trade unions, and conflict resolution strategies. It explores the roles of employers, employees, trade unions, and government agencies in shaping the workplace environment. The analysis includes an examination of negotiation in collective bargaining and its impact, highlighting the challenges and opportunities in maintaining positive employee relations. The report underscores the importance of adapting to changes in trade union dynamics, addressing issues like employee turnover, and fostering a sustainable and ethical approach to corporate governance. Overall, the report emphasizes the need for Puma to prioritize employee well-being, address grievances effectively, and implement strategies that promote a harmonious and productive work environment.
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EMPLOYEE RELATIONS
MIRELA TIPARU
12211-CW9
1
MIRELA TIPARU
12211-CW9
1
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Task-1..........................................................................................................................................................3
Employee relation....................................................................................................................................3
1.1 Unitary frame of references ..........................................................................................................3
1.2 Effects on employees’ relation with changes in trade union.........................................................5
1.3 Role played by the main player .....................................................................................................8
Task-2........................................................................................................................................................10
Introduction ..........................................................................................................................................10
Case study .............................................................................................................................................10
Nature of industrial conflicts and its resolution ................................................................................10
2.1 Procedures to resolve the different conflicts...............................................................................10
2.2 Key Future of employee’s relations.............................................................................................12
2.3 Effectiveness of the procedure....................................................................................................14
Task-3........................................................................................................................................................16
3.1 Negotiation in collective bargaining ................................................................................................16
3.2 Impact of Negotiation Strategy........................................................................................................16
Conclusion ................................................................................................................................................23
References.................................................................................................................................................24
2
Employee relation....................................................................................................................................3
1.1 Unitary frame of references ..........................................................................................................3
1.2 Effects on employees’ relation with changes in trade union.........................................................5
1.3 Role played by the main player .....................................................................................................8
Task-2........................................................................................................................................................10
Introduction ..........................................................................................................................................10
Case study .............................................................................................................................................10
Nature of industrial conflicts and its resolution ................................................................................10
2.1 Procedures to resolve the different conflicts...............................................................................10
2.2 Key Future of employee’s relations.............................................................................................12
2.3 Effectiveness of the procedure....................................................................................................14
Task-3........................................................................................................................................................16
3.1 Negotiation in collective bargaining ................................................................................................16
3.2 Impact of Negotiation Strategy........................................................................................................16
Conclusion ................................................................................................................................................23
References.................................................................................................................................................24
2

Task-1
Employee relation
The organization which has been elected for the purpose of this essay is Puma, leading company
having head office in German that design and manufactures athletic and casual footwear apparel
and other required sport stuff at large. With the deep history of this organization it is found that
in 1924, Rudolf and his brother Adolf Dazzler formed the company Genbruder Dassler on joint
basis and then later on with the increasing complexity in their business they decided to form two
separate entities Adidas and Puma. Rudolf Dassler was the key founder of the Puma which is
operated with the assistance of its CEO Bjorn Gulden. With the adamantine study of Puma
organization it is seen that company has been on its growth stage and having a turnover of more
than 400 Billion in given span of time. Large number of employee is engaged in manufacturing
of shoes and making their vigorous efforts for the betterment of the company. Therefore
employees are the key pillars of the organization and establishment of nexus between
employees’ growth and organization’s welfare is the key concern of the top management
(Ntaliani, et. Al., . 2015).
Employee’s relation is very much required factors to maintain in the process system of the
organization in order to make effective use of resources in context with accomplishment of set
goals and objectives. It is the adamantine study on the bylaws of relation between employers and
employees at large for the determination of influence factors issues and other concern at
workplace.
1.1 Unitary frame of references
It is the frameworks which are based on the assumption and values to determine that all the
problems and issues that come arise between employer and employees are not emerged due to
the employer and employees relations. Problems and issues arise due to the collective working
system or human behavior. Therefore conflicts start from two’s behaved or occurrence. In
context with Puma which has been maintain effective relation with the employees with the
concern of values, belief, attitudes, and other required intents of the employees. This values and
personal views have been set in organization with the competed understanding of employees
3
Employee relation
The organization which has been elected for the purpose of this essay is Puma, leading company
having head office in German that design and manufactures athletic and casual footwear apparel
and other required sport stuff at large. With the deep history of this organization it is found that
in 1924, Rudolf and his brother Adolf Dazzler formed the company Genbruder Dassler on joint
basis and then later on with the increasing complexity in their business they decided to form two
separate entities Adidas and Puma. Rudolf Dassler was the key founder of the Puma which is
operated with the assistance of its CEO Bjorn Gulden. With the adamantine study of Puma
organization it is seen that company has been on its growth stage and having a turnover of more
than 400 Billion in given span of time. Large number of employee is engaged in manufacturing
of shoes and making their vigorous efforts for the betterment of the company. Therefore
employees are the key pillars of the organization and establishment of nexus between
employees’ growth and organization’s welfare is the key concern of the top management
(Ntaliani, et. Al., . 2015).
Employee’s relation is very much required factors to maintain in the process system of the
organization in order to make effective use of resources in context with accomplishment of set
goals and objectives. It is the adamantine study on the bylaws of relation between employers and
employees at large for the determination of influence factors issues and other concern at
workplace.
1.1 Unitary frame of references
It is the frameworks which are based on the assumption and values to determine that all the
problems and issues that come arise between employer and employees are not emerged due to
the employer and employees relations. Problems and issues arise due to the collective working
system or human behavior. Therefore conflicts start from two’s behaved or occurrence. In
context with Puma which has been maintain effective relation with the employees with the
concern of values, belief, attitudes, and other required intents of the employees. This values and
personal views have been set in organization with the competed understanding of employees
3

behavior and their reciprocate behavior in order to achieve set goals and objectives. The unitary
frame in Puma has been engaged in observing several facts and employees behaviors within the
several circumstances and that has results into very much help in achieving set of goals and
objectives.
Pluralistic Frame of references
This is concerned with the separate effects and issues which covers all the individual concerns
and objective of the employees working in different process system. With the ramification of
work load and increasing demand of efficiency from the employees it is observed that industrial
organization is comprised of plural society in which various set of employees with different
values and belief works. These possible factors of the employees must be maintained by the
organization in order to establish a positive set of work environment (Demirbas & Yukhanaev,
2011).
Implementation of Pluralistic frame
In Pluralistic Frame of references Puma has developed different set of work environment in
different process system. Pluralistic Frame is comprised of several set of groups of employees
and resulted into powerful and subgroups. Each group has their own intent and lawful loyalty
and respect to their assigned works and leaders decisions at large. Adoption of Pluralistic Frame
by Puma in maintains employees are very effective and divide the working system in teams and
set of people as per the caliber of the employees.
Implementation of Unitary frame
In this set of frame management of Puma will share all the values, Mission, statement of working
system with employees. In addition to this management will make sure that all the employees are
properly communicated with the available information. Unitary frame will provide set format
and determined set of working process for all the value chain activities.
For example-Puma will share all the values, belief, Mission, statement of working system with
employees so that employees oriented value chain activities could be developed.
4
frame in Puma has been engaged in observing several facts and employees behaviors within the
several circumstances and that has results into very much help in achieving set of goals and
objectives.
Pluralistic Frame of references
This is concerned with the separate effects and issues which covers all the individual concerns
and objective of the employees working in different process system. With the ramification of
work load and increasing demand of efficiency from the employees it is observed that industrial
organization is comprised of plural society in which various set of employees with different
values and belief works. These possible factors of the employees must be maintained by the
organization in order to establish a positive set of work environment (Demirbas & Yukhanaev,
2011).
Implementation of Pluralistic frame
In Pluralistic Frame of references Puma has developed different set of work environment in
different process system. Pluralistic Frame is comprised of several set of groups of employees
and resulted into powerful and subgroups. Each group has their own intent and lawful loyalty
and respect to their assigned works and leaders decisions at large. Adoption of Pluralistic Frame
by Puma in maintains employees are very effective and divide the working system in teams and
set of people as per the caliber of the employees.
Implementation of Unitary frame
In this set of frame management of Puma will share all the values, Mission, statement of working
system with employees. In addition to this management will make sure that all the employees are
properly communicated with the available information. Unitary frame will provide set format
and determined set of working process for all the value chain activities.
For example-Puma will share all the values, belief, Mission, statement of working system with
employees so that employees oriented value chain activities could be developed.
4
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1.2 Effects on employees’ relation with changes in trade union
Trade union is a group of employees which is created for the betterment of the employees and
their working system. In several organizations Trade union is developed with a view to
understand employees’ concern and their choice of actions. In the working of Puma there are
number of acts performed by the trade union so that smooth level of functioning could be
maintained in manufacturing process.
Role of trade union
Communicating employees concern with top management.
Establishment of positive working environment.
Maintain all the works legally and ethically with a view to achieve organizations goals
and objectives.
Resolution of conflicts and organization’s concerned.
Contributing to motive employees.
Separate body to encounter employee’s problems and hurdles at large (Tansel &
Gazîoğlu, 2014).
Right from the beginning of industrialisation, existence of trade unions was predominant. The
only thing that change was perspectives of employees and employers towards shared goals and
work pressures. During the 18th century, it was witnessed that ratio of workers to employers was
imbalanced. Factors like expansion of businesses and societies to other countries and
involvement of children, rural workers, immigrants lead to formation of trade unions. Industrial
revolution added fuel to the evolution and development of trade unions across the globe.
Workers started gaining conscious about their rights and basic rules which need to implied by
employers for organisational development.
The year 1872 addressed legalisation of trade unions. These organisations were set with a motive
to be beneficial for both human resource and the employers. Purpose of legalising these unions
5
Trade union is a group of employees which is created for the betterment of the employees and
their working system. In several organizations Trade union is developed with a view to
understand employees’ concern and their choice of actions. In the working of Puma there are
number of acts performed by the trade union so that smooth level of functioning could be
maintained in manufacturing process.
Role of trade union
Communicating employees concern with top management.
Establishment of positive working environment.
Maintain all the works legally and ethically with a view to achieve organizations goals
and objectives.
Resolution of conflicts and organization’s concerned.
Contributing to motive employees.
Separate body to encounter employee’s problems and hurdles at large (Tansel &
Gazîoğlu, 2014).
Right from the beginning of industrialisation, existence of trade unions was predominant. The
only thing that change was perspectives of employees and employers towards shared goals and
work pressures. During the 18th century, it was witnessed that ratio of workers to employers was
imbalanced. Factors like expansion of businesses and societies to other countries and
involvement of children, rural workers, immigrants lead to formation of trade unions. Industrial
revolution added fuel to the evolution and development of trade unions across the globe.
Workers started gaining conscious about their rights and basic rules which need to implied by
employers for organisational development.
The year 1872 addressed legalisation of trade unions. These organisations were set with a motive
to be beneficial for both human resource and the employers. Purpose of legalising these unions
5

was to settle conflicts and clashes that often arise amongst the two entities. Over time, the needs
and requirements of employees changed. The development of effective management styles led to
changing orientations of the company. Earlier goals were profit and money oriented but currently
business organisations work with a motive of attaining overall development. This kind of
progress involves employee betterment with earning profits and the concept is referred to as
sustainability. Modern day trade unions are perceived as more powerful as compared to historical
ones.
A drastic change that has been noticed in the working of the Trade union is that trade union of
the Puma has started to work only in the interest of organizations and employees concern are left
behind without any consideration. This has resulted into employees concern and in the near
future that will surely affect Puma’s productivity and employee’s relation in negative way. In
addition to this workers are forced to work beyond their working hours without any payment so
that company could meet the production requirement often economy. It is also observed that
trade union not only creating this harsh working environment but as well making strict rules for
the employees at large. Hence considering these issues it could be said that Puma employee’s
relation is going to be damaged in near future if this working procedure is being adopted on
consistent basis. Furthermore Puma has faced high level of turnover in which has also resulted
into high cost in the production of shoes. This level of changes in Trade union will surely
damage the employee’s relation and demoralize the employee, damage the brand image and
would result into high production cost to the organization (Bose & Mudgal,. 2013).
Changes affect the Trade Union
The key example which could be taken into account is Tribunal judgment where management
department took trade union in the court. But due to the emergence of trade dispute act 1996 it
was observed that employees were saved from the exploitation. Changes in trade union has
resulted into following factors which provides that trade union needs to be changed according to
the demand of management system and employees’ perspective.
With the increment of such problems and consistent work load in Puma Process system has
resulted into high employee’s turnover and put negative impacts on other employees at large. In
addition to this if this negative culture will be providing very big loss in its social policies and
6
and requirements of employees changed. The development of effective management styles led to
changing orientations of the company. Earlier goals were profit and money oriented but currently
business organisations work with a motive of attaining overall development. This kind of
progress involves employee betterment with earning profits and the concept is referred to as
sustainability. Modern day trade unions are perceived as more powerful as compared to historical
ones.
A drastic change that has been noticed in the working of the Trade union is that trade union of
the Puma has started to work only in the interest of organizations and employees concern are left
behind without any consideration. This has resulted into employees concern and in the near
future that will surely affect Puma’s productivity and employee’s relation in negative way. In
addition to this workers are forced to work beyond their working hours without any payment so
that company could meet the production requirement often economy. It is also observed that
trade union not only creating this harsh working environment but as well making strict rules for
the employees at large. Hence considering these issues it could be said that Puma employee’s
relation is going to be damaged in near future if this working procedure is being adopted on
consistent basis. Furthermore Puma has faced high level of turnover in which has also resulted
into high cost in the production of shoes. This level of changes in Trade union will surely
damage the employee’s relation and demoralize the employee, damage the brand image and
would result into high production cost to the organization (Bose & Mudgal,. 2013).
Changes affect the Trade Union
The key example which could be taken into account is Tribunal judgment where management
department took trade union in the court. But due to the emergence of trade dispute act 1996 it
was observed that employees were saved from the exploitation. Changes in trade union has
resulted into following factors which provides that trade union needs to be changed according to
the demand of management system and employees’ perspective.
With the increment of such problems and consistent work load in Puma Process system has
resulted into high employee’s turnover and put negative impacts on other employees at large. In
addition to this if this negative culture will be providing very big loss in its social policies and
6

will be detrimental in establishment of proper corporate governance. By making proper
consideration of these issues PUMA needs to make imperative changes in trade union policies
and frameworks (Mathew & Jones, 2012).
As per the outcome of working of Trade union now Puma needs to develop effective working
mechanism such as setting up benchmark, arrangement of extra wages, setting up of separate
body to resolve employee’s grievances.
Puma's vision at the time of establishment was to deliver their product with at most
effectiveness. To match customer expectations, the most important thing is quality. Employees
were trained with specific skills to manufacture products in such a way that competitors could
not withstand these. Trade unions were strengthening their roots at this time. Company was also
affected by the settlement of these organisations in the working atmosphere. It derived a code of
conduct for employees that reviewed and enhanced working conditions and environment.
Current aim of Puma is to explore talented athletes and help them in developing their skills
through products and services. Apart from trade unions, human resource department functions
for the company.
Employees that have been supporting the company right from its beginning are managed by this
department. The influence of trade unions is felt only when any sort of serious situation is being
faced by workers. For instance, illegitimate wages, unhygienic workspace, etc. From all these
aspects, it is easy to understand that future strategy of maintaining employee relations is
completely dependent on human resource management practises. In 2005, Puma had taken the
first step towards sustainability. A Code of ethics and environmental monitoring was introduced.
On the other hand, organisation has taken initiative of investing in social causes and benefit of
employees by providing better facilities and incentives.
7
consideration of these issues PUMA needs to make imperative changes in trade union policies
and frameworks (Mathew & Jones, 2012).
As per the outcome of working of Trade union now Puma needs to develop effective working
mechanism such as setting up benchmark, arrangement of extra wages, setting up of separate
body to resolve employee’s grievances.
Puma's vision at the time of establishment was to deliver their product with at most
effectiveness. To match customer expectations, the most important thing is quality. Employees
were trained with specific skills to manufacture products in such a way that competitors could
not withstand these. Trade unions were strengthening their roots at this time. Company was also
affected by the settlement of these organisations in the working atmosphere. It derived a code of
conduct for employees that reviewed and enhanced working conditions and environment.
Current aim of Puma is to explore talented athletes and help them in developing their skills
through products and services. Apart from trade unions, human resource department functions
for the company.
Employees that have been supporting the company right from its beginning are managed by this
department. The influence of trade unions is felt only when any sort of serious situation is being
faced by workers. For instance, illegitimate wages, unhygienic workspace, etc. From all these
aspects, it is easy to understand that future strategy of maintaining employee relations is
completely dependent on human resource management practises. In 2005, Puma had taken the
first step towards sustainability. A Code of ethics and environmental monitoring was introduced.
On the other hand, organisation has taken initiative of investing in social causes and benefit of
employees by providing better facilities and incentives.
7
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1.3 Role played by the main player
Employee’s relation is very critical to maintain in positive manner. As several employees and
employers are accompanied with separate human behaviors and due to this there is obvious of
emergence of conflicts in working of the organization (Demirbas & Yukhanaev, 2011).
Employees and employers
An effective and healthy relationship is required for understanding a better working environment
as per the employee’s cultures. Puma has been developing its all the policies and frameworks as
per employees concern. There are number of roles that is being played by the employers in puma
e.g. making policies and framework, developing effective work environment, showcasing path to
employees, handing all the strategically decisions and further more. Employees are the key
pillars of the organization that makes consistent efforts for the development of the company.
They are indulged in making their 100 % efforts so that best outcome could be drawn in
determined approach. They are deemed to be playing important part in the success of
organization (Griffin & Koerber, 2015).
Employees and trade union
Trade union is an association of employees who play significant role in the sustainable future of
the organization. Puma has been making consistent changes in its policies in order to establish
effective trade union. It maintains all required relation with employees and their concern in
according manner. It is the monitoring body over the employees who play significant role to
pursue organization’s goal and objectives. Therefore trade union helps employees to bifurcate
their works and accomplishes their set objectives in disciplined approach.
Government agencies
Government is the key body who makes all the laws and regulation for the better industrial
environment. There are various employment laws have been passed throughout the time such as
equal pay act, workmen compensation act, employment act and further more. Governments are
the bias body which plays its role without having any interest. In addition to this Puma has been
making high level of corporate governance. It helps in establishment of proper governance
8
Employee’s relation is very critical to maintain in positive manner. As several employees and
employers are accompanied with separate human behaviors and due to this there is obvious of
emergence of conflicts in working of the organization (Demirbas & Yukhanaev, 2011).
Employees and employers
An effective and healthy relationship is required for understanding a better working environment
as per the employee’s cultures. Puma has been developing its all the policies and frameworks as
per employees concern. There are number of roles that is being played by the employers in puma
e.g. making policies and framework, developing effective work environment, showcasing path to
employees, handing all the strategically decisions and further more. Employees are the key
pillars of the organization that makes consistent efforts for the development of the company.
They are indulged in making their 100 % efforts so that best outcome could be drawn in
determined approach. They are deemed to be playing important part in the success of
organization (Griffin & Koerber, 2015).
Employees and trade union
Trade union is an association of employees who play significant role in the sustainable future of
the organization. Puma has been making consistent changes in its policies in order to establish
effective trade union. It maintains all required relation with employees and their concern in
according manner. It is the monitoring body over the employees who play significant role to
pursue organization’s goal and objectives. Therefore trade union helps employees to bifurcate
their works and accomplishes their set objectives in disciplined approach.
Government agencies
Government is the key body who makes all the laws and regulation for the better industrial
environment. There are various employment laws have been passed throughout the time such as
equal pay act, workmen compensation act, employment act and further more. Governments are
the bias body which plays its role without having any interest. In addition to this Puma has been
making high level of corporate governance. It helps in establishment of proper governance
8

program and provides a complete legal structure within which set objective would be
accomplished. In order to avoid penalties and defaults government agencies provides a legal
structure for the success of Puma.
Tribunals
These are the separate bodies which are established in order to take all the legal matters of
employees and employers. It is accompanied with lawful judiciary authority and will pass their
judgment only in their area of jurisdiction. Tribunal assists Puma in solving several conflicts and
problems with employees and plays a mediators part for resolving conflicts.
9
accomplished. In order to avoid penalties and defaults government agencies provides a legal
structure for the success of Puma.
Tribunals
These are the separate bodies which are established in order to take all the legal matters of
employees and employers. It is accompanied with lawful judiciary authority and will pass their
judgment only in their area of jurisdiction. Tribunal assists Puma in solving several conflicts and
problems with employees and plays a mediators part for resolving conflicts.
9

Task-2
Introduction
Organization is comprised of several parties such as employees, employers, trade union and
government agencies at large. In order to make effective use of resources organization has to
establish a positive level of equilibrium between all the factors. In this case study of conflicts
between employer’s Trade union and government decision has provided much of help in
understanding different parties with different choice of actions.
Case study
In this case study negotiation between British Medical association, NHS employers and
government has been running over the appointment of new junior doctors. Employers and
government bodies have agreed to the fact this contract should be passed but the part of conflicts
arise due to the different view point of the Trade union BMA about the appointment of doctors
and also using strike off power against such decision (Bonoli, 2010).
Nature of industrial conflicts and its resolution
2.1 Procedures to resolve the different conflicts
Conflicts are the problems which are normal to emerge in the different process system of the
organization. The main reason of emergence of conflicts is different human nature of employee
in given circumstances. The conflict that could be seen in the case study is that BMD was not
ready to give his consent for the contract. But gradually with the guidance of government BDM
agreed to the Contract to appoint new junior doctors. This is the case of emergence of conflicts
of employees who are member of BDM association and that problem has been come into notice
as employees were given less pay rate and asked to perform more. This problems have force
employees to not to give their consent for passing the resolution. Gradually in this case
employees end up with having strike, lockout and creating nuisance in the working system of the
organization if they are having conflict with decision of the employers. In addition to this all the
interest parties has been agreed to the contract except members of BDM. Therefore in order to
10
Introduction
Organization is comprised of several parties such as employees, employers, trade union and
government agencies at large. In order to make effective use of resources organization has to
establish a positive level of equilibrium between all the factors. In this case study of conflicts
between employer’s Trade union and government decision has provided much of help in
understanding different parties with different choice of actions.
Case study
In this case study negotiation between British Medical association, NHS employers and
government has been running over the appointment of new junior doctors. Employers and
government bodies have agreed to the fact this contract should be passed but the part of conflicts
arise due to the different view point of the Trade union BMA about the appointment of doctors
and also using strike off power against such decision (Bonoli, 2010).
Nature of industrial conflicts and its resolution
2.1 Procedures to resolve the different conflicts
Conflicts are the problems which are normal to emerge in the different process system of the
organization. The main reason of emergence of conflicts is different human nature of employee
in given circumstances. The conflict that could be seen in the case study is that BMD was not
ready to give his consent for the contract. But gradually with the guidance of government BDM
agreed to the Contract to appoint new junior doctors. This is the case of emergence of conflicts
of employees who are member of BDM association and that problem has been come into notice
as employees were given less pay rate and asked to perform more. This problems have force
employees to not to give their consent for passing the resolution. Gradually in this case
employees end up with having strike, lockout and creating nuisance in the working system of the
organization if they are having conflict with decision of the employers. In addition to this all the
interest parties has been agreed to the contract except members of BDM. Therefore in order to
10
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overcome this type of problems NHS employers needs to follow an effective procedure in
determined manner.
Finding ways to resolve conflicts- This step is covered with preparing strategic decisions by the
employers. It is better to recognize the possible conflicts which have been aroused between
employees and this could be resolved by following these process system .e.g.
Communicating with employees
Leading them with the positive outcomes that could be better for their own future
Making them familiar with the future prospective of the organization in context with the
sustainable future
In the given case study it is clearly found that members of BMA have been observing low with
the NHS organization activities. Therefore in order to make changes or undermine the conflicts
NHS employers needs to establish an effective working system and liberal the employee’s
policies and framework in orderly manner.
Implementation of decision- In these step NHS employers has to implement their plans in order
to manage conflicts between members of BMA. Avoidance, manage, force are the following
intents which are used by employers to make the equilibrium between employees and NHS
employers decisions. Other steps that could be used in order to maintain conflicts in organization
are working such as follow up program and consistent overview on the employees concern and
further more.
Procedure for dealing with conflicts
Step-1- NHS employees will accompanied tighter and discussed the problems with each other
and then collective information would be forwarded to trade union to represent their conflict with
the management as represented
Step-2 trade union will reveal the facts and finding before the management department that
employees are facing conflict with the determined problems.
11
determined manner.
Finding ways to resolve conflicts- This step is covered with preparing strategic decisions by the
employers. It is better to recognize the possible conflicts which have been aroused between
employees and this could be resolved by following these process system .e.g.
Communicating with employees
Leading them with the positive outcomes that could be better for their own future
Making them familiar with the future prospective of the organization in context with the
sustainable future
In the given case study it is clearly found that members of BMA have been observing low with
the NHS organization activities. Therefore in order to make changes or undermine the conflicts
NHS employers needs to establish an effective working system and liberal the employee’s
policies and framework in orderly manner.
Implementation of decision- In these step NHS employers has to implement their plans in order
to manage conflicts between members of BMA. Avoidance, manage, force are the following
intents which are used by employers to make the equilibrium between employees and NHS
employers decisions. Other steps that could be used in order to maintain conflicts in organization
are working such as follow up program and consistent overview on the employees concern and
further more.
Procedure for dealing with conflicts
Step-1- NHS employees will accompanied tighter and discussed the problems with each other
and then collective information would be forwarded to trade union to represent their conflict with
the management as represented
Step-2 trade union will reveal the facts and finding before the management department that
employees are facing conflict with the determined problems.
11

Step-3 All the management department will be creating a Board and decide with the given
problem of employees.
Step-4 a board meeting will be conducted in the presence of Trade union decision will be passed
Step-5 Trade union will communicate the results with the employees and further discussion will
be taken between employees and trade union.
Step-6 NHS employees do not agree with the management decision then a strike will be
organized by the employees under the presence of trade union.
Step-7 throughout the negation on the with the employees management department of NHS and
other Key managerial person make assure that all the demand and needs of employee will be
satisfied gradually as company is not in good position right now.
Step-8 In the end with the assurance of CEO of the NHS employees will end up with Negotiation
and will continue with the assigned work (Fischer, et. Al., 2010).
2.2 Key Future of employee’s relations
Employee’s relation means body of concern with several factors which determine the relation
between employees and employers. The key intent that would be required to maintain an
effective employee’s relation would be as given (Claveria & Verge, 2015).
Proper level of communication- This defines changes in information between employees. In the
given case study it is observed that members of BMA has problem with the proposed resolution.
Therefore NHS needs to establish a proper level of communication between its employees and
employer department for managing conflicts and possible problems. NHS has to establish a
proper data transfer process system in order to mitigate the problems and developing an effective
mechanism in the working environment (Claveria. & Verge, 2015).
Establishment of portal- There should be proper portal for the employees to raise possible
grievance in orderly manner. NHS has been facing conflict of employees for the newly passed
contract for appointment of new doctors. NHS needs to consult with members under the
guidance of an effective leader so that they could be pursued for the betterment of the company.
12
problem of employees.
Step-4 a board meeting will be conducted in the presence of Trade union decision will be passed
Step-5 Trade union will communicate the results with the employees and further discussion will
be taken between employees and trade union.
Step-6 NHS employees do not agree with the management decision then a strike will be
organized by the employees under the presence of trade union.
Step-7 throughout the negation on the with the employees management department of NHS and
other Key managerial person make assure that all the demand and needs of employee will be
satisfied gradually as company is not in good position right now.
Step-8 In the end with the assurance of CEO of the NHS employees will end up with Negotiation
and will continue with the assigned work (Fischer, et. Al., 2010).
2.2 Key Future of employee’s relations
Employee’s relation means body of concern with several factors which determine the relation
between employees and employers. The key intent that would be required to maintain an
effective employee’s relation would be as given (Claveria & Verge, 2015).
Proper level of communication- This defines changes in information between employees. In the
given case study it is observed that members of BMA has problem with the proposed resolution.
Therefore NHS needs to establish a proper level of communication between its employees and
employer department for managing conflicts and possible problems. NHS has to establish a
proper data transfer process system in order to mitigate the problems and developing an effective
mechanism in the working environment (Claveria. & Verge, 2015).
Establishment of portal- There should be proper portal for the employees to raise possible
grievance in orderly manner. NHS has been facing conflict of employees for the newly passed
contract for appointment of new doctors. NHS needs to consult with members under the
guidance of an effective leader so that they could be pursued for the betterment of the company.
12

Trade union assistance- It is the representative body of employees and members which represent
members’ grievance before employer. There is requirement to understand the employees’
demand and need and provide them proper guidance about the new contract so that a better
relation could be maintained
Future relation- A positive level of employees’ relation is the core of motivation and
enthusiasm for the employees in their working process. Therefore NHS needs to take care of all
the relevant concern of the employees in determined manner. It will establish a complete level of
nexus in employees’ welfare and organization working performance.
Ideology- It is a set of opinion and belief of collected employees for the proper working. In the
working of organization it is observed that it is set of political belief or set of ideas that is
coupled with particular culture, capitalism, socialism in determined approach.
Conflicts- It is the problems and hurdles which are faced by employees in their working of value
chain activities. Trade union and other management department are the key people who will
reduce this sort of conflicts of employees.
Consultation- Line Manger and other appointed person will be the main body who will be
responsible in making complete guide and consultation to employees of NHS to resolve their
problems and conflicts in determined approach.
Negotiation- This is related with all the required activities which will be taken care by
employees and employers. In addition to this NHS organization needs to establish a separate
body like Trade union, HRM department to negotiate with employees.
Examples
Pension scheme for employee – BMA
Arrangement of Health insurance -NHA
With reference to the given situation, it is important for NHS to develop their working conditions
and employee relations in such a manner that effective negotiations take place. Clashes and
conflicts are important but only till a controllable limit. It is not necessary that every clash or
13
members’ grievance before employer. There is requirement to understand the employees’
demand and need and provide them proper guidance about the new contract so that a better
relation could be maintained
Future relation- A positive level of employees’ relation is the core of motivation and
enthusiasm for the employees in their working process. Therefore NHS needs to take care of all
the relevant concern of the employees in determined manner. It will establish a complete level of
nexus in employees’ welfare and organization working performance.
Ideology- It is a set of opinion and belief of collected employees for the proper working. In the
working of organization it is observed that it is set of political belief or set of ideas that is
coupled with particular culture, capitalism, socialism in determined approach.
Conflicts- It is the problems and hurdles which are faced by employees in their working of value
chain activities. Trade union and other management department are the key people who will
reduce this sort of conflicts of employees.
Consultation- Line Manger and other appointed person will be the main body who will be
responsible in making complete guide and consultation to employees of NHS to resolve their
problems and conflicts in determined approach.
Negotiation- This is related with all the required activities which will be taken care by
employees and employers. In addition to this NHS organization needs to establish a separate
body like Trade union, HRM department to negotiate with employees.
Examples
Pension scheme for employee – BMA
Arrangement of Health insurance -NHA
With reference to the given situation, it is important for NHS to develop their working conditions
and employee relations in such a manner that effective negotiations take place. Clashes and
conflicts are important but only till a controllable limit. It is not necessary that every clash or
13
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conflict is hindering organisation's growth. For instance, when BMA was negotiating with NHS
over the contract of new doctors, NHS could have revised the agreement and developed a point
were not benefits are compromised. In this situation the negotiation turned out to be healthy and
effective. On the contrary, given situation's negotiation led to development of clashes and
conflicts that eventually led to strikes.
2.3 Effectiveness of the procedure
NHS has been facing several employees’ conflicts in passing resolution of appointment of new
doctors. There are different types of conflicts which have been taken into consideration by NHS
such as Interpersonal behavior, structural, non-effective policies, strategies which are not
oriented with employees concern and further more. Therefore in order to establish the
effectiveness of procedure employers or line manager needs to make effective foot path for its
employees. Emergence of conflicts at work place arises when there is not proper effective path
system between employers and employees. In the given case study employees were given less
pay rate for the more overloaded work which has resulted to creation of negative environment. In
addition to this they have also not passed resolution for accepting the contract of hiring new
doctors. NHS employers have to include following steps in order to make effective procedure to
mitigate conflicts (Sayce, & Gold, 2011).
Regularly review the employee’s grievances portals and make consistent reply to avoid
problems.
Developing a line manager who will record all the problems of the employees at large.
Providing proper level of motivation to employees either offering monitory reward or
incentives.
Remove the harsh policies or framework in order to increase the effectiveness of
employee relation.
In the given conflicting situation, NHS and BMA resolved their issues after a successful
intervention of Health Secretary. Voting was performed by 68% of the eligible doctors that were
going to get affected through this contact. The organisation can opt for a procedure to resolve
14
over the contract of new doctors, NHS could have revised the agreement and developed a point
were not benefits are compromised. In this situation the negotiation turned out to be healthy and
effective. On the contrary, given situation's negotiation led to development of clashes and
conflicts that eventually led to strikes.
2.3 Effectiveness of the procedure
NHS has been facing several employees’ conflicts in passing resolution of appointment of new
doctors. There are different types of conflicts which have been taken into consideration by NHS
such as Interpersonal behavior, structural, non-effective policies, strategies which are not
oriented with employees concern and further more. Therefore in order to establish the
effectiveness of procedure employers or line manager needs to make effective foot path for its
employees. Emergence of conflicts at work place arises when there is not proper effective path
system between employers and employees. In the given case study employees were given less
pay rate for the more overloaded work which has resulted to creation of negative environment. In
addition to this they have also not passed resolution for accepting the contract of hiring new
doctors. NHS employers have to include following steps in order to make effective procedure to
mitigate conflicts (Sayce, & Gold, 2011).
Regularly review the employee’s grievances portals and make consistent reply to avoid
problems.
Developing a line manager who will record all the problems of the employees at large.
Providing proper level of motivation to employees either offering monitory reward or
incentives.
Remove the harsh policies or framework in order to increase the effectiveness of
employee relation.
In the given conflicting situation, NHS and BMA resolved their issues after a successful
intervention of Health Secretary. Voting was performed by 68% of the eligible doctors that were
going to get affected through this contact. The organisation can opt for a procedure to resolve
14

conflicts with more effectiveness which involves development of understanding. Whenever
employees are facing a problem the authorities of organisation have to take effective step by
developing understanding. After this step, cohesion is to be provided for creating togetherness
amongst group members. A legitimate decision must be taken without being biased or influenced
by external source. This process will help in finding better solutions to conflicts.
Effectiveness for results
By following the procedure and determined employer and employee chain there will be fewer
conflicts and employees will be providing their best efforts for the creation of synergy. In
addition to this NHS will be following a positive working environment by following problems
resolving steps. With the increment of problems of employees with the working style of NHS it
has been observed that NHS needs to make effective communication channel. Employees are the
key pillars therefore NHS establishes an open and free environment in order to grab employee’s
valuable concern.
15
employees are facing a problem the authorities of organisation have to take effective step by
developing understanding. After this step, cohesion is to be provided for creating togetherness
amongst group members. A legitimate decision must be taken without being biased or influenced
by external source. This process will help in finding better solutions to conflicts.
Effectiveness for results
By following the procedure and determined employer and employee chain there will be fewer
conflicts and employees will be providing their best efforts for the creation of synergy. In
addition to this NHS will be following a positive working environment by following problems
resolving steps. With the increment of problems of employees with the working style of NHS it
has been observed that NHS needs to make effective communication channel. Employees are the
key pillars therefore NHS establishes an open and free environment in order to grab employee’s
valuable concern.
15

Task-3
3.1 Negotiation in collective bargaining
Negotiation is the process or set of activities in which two or more parties interact with each
other on certain matter and gradually end up with the mutual acceptance. This is process of
argument, consideration, facts, persuasion and compromise and mutual understating.
Collective bargaining- it is the process of negotiation of wages and salary by the employees in
determined approach. NHS has been paying less amount of salary to its employees and getting
more work done therefore it is required to apply collective bargaining approach by all the
employees for increment of their wages rate. Collective bargaining is the collective efforts of all
the employees for getting the desired wages and salary for their determined work. In simple
worlds it is also known as a collective agreement in which terms of Employment and Company’s
working styles are taken into consideration. In this collective barging the interest of employees is
represented by the trade union or other appointed authority (Griffin, et. AL., 2015).
Trade union is the representative body of employees which showcase all the collective concern
of the employees at large and make valuable interest by taking into consideration of all the
possible interest of employees. Trade union is the mutually appointed body by the employees by
passing resolution. Therefore it takes care of all the administrative as well employees’ concern in
determined approach. In addition to this it also measure the organization’s need and establish and
effective communication portal. In this case BMA has been acting as a Trade union for NHS
organization and needs to make collective bargaining efforts before the NHS employers so that
employees pay rate could be increased and also needs to divulge the possible ways of motivation
of employees. There are various motivational theories have been given such as Tyler, Maslow
and father more. Reward system has been understood to be the best effective motivational tools
for the employees.
3.2 Impact of Negotiation Strategy
Considering an example of NHS will help in understanding negotiation strategies and their
influences on employee relations.
16
3.1 Negotiation in collective bargaining
Negotiation is the process or set of activities in which two or more parties interact with each
other on certain matter and gradually end up with the mutual acceptance. This is process of
argument, consideration, facts, persuasion and compromise and mutual understating.
Collective bargaining- it is the process of negotiation of wages and salary by the employees in
determined approach. NHS has been paying less amount of salary to its employees and getting
more work done therefore it is required to apply collective bargaining approach by all the
employees for increment of their wages rate. Collective bargaining is the collective efforts of all
the employees for getting the desired wages and salary for their determined work. In simple
worlds it is also known as a collective agreement in which terms of Employment and Company’s
working styles are taken into consideration. In this collective barging the interest of employees is
represented by the trade union or other appointed authority (Griffin, et. AL., 2015).
Trade union is the representative body of employees which showcase all the collective concern
of the employees at large and make valuable interest by taking into consideration of all the
possible interest of employees. Trade union is the mutually appointed body by the employees by
passing resolution. Therefore it takes care of all the administrative as well employees’ concern in
determined approach. In addition to this it also measure the organization’s need and establish and
effective communication portal. In this case BMA has been acting as a Trade union for NHS
organization and needs to make collective bargaining efforts before the NHS employers so that
employees pay rate could be increased and also needs to divulge the possible ways of motivation
of employees. There are various motivational theories have been given such as Tyler, Maslow
and father more. Reward system has been understood to be the best effective motivational tools
for the employees.
3.2 Impact of Negotiation Strategy
Considering an example of NHS will help in understanding negotiation strategies and their
influences on employee relations.
16
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Instance: The nursing staff of NHS were not given necessary breaks and holidays due to an
outbreak of disease. They were promised by organisation managers and authorities that these
relaxation periods will be compensated. But this did not happen and a conflict arose. To resolve
this conflict NHS discussed this problem with effective trade union and after several
negotiations, the nursing staff were given sufficient cyclic breaks in their work calender.
Strategy adapted by NHS: Win-lose negotiations
It is based on the concept of discussing the pros and cons of the situation from perspectives of
both parties. In this example, NHS was arguing with their nursing staff and trade union regarding
the matter. Win-lose strategy helped cross check the actions taken by organisation and the staff
members as well. After proper evaluation and examination, the result was allocation of limited
leaves and breaks to the working members.
Negotiation strategy- This is referred to be an effective strategy to overcome the possible
problems and hurdles that is utilized by the parties in order to negotiate or achievement of set
goals and objectives. In this case employees, have been suffering with less salary or wages
payment which could be mitigated by the proper development of negotiation with the higher
authority. Trade union needs to develop an effective strategy. This sort of strategy helps
organizations to understand employee’s actual needs and demand from the organization. In
addition to this line manager also use this strategy with a view to develop motivational tools for
the employees. In this case trade union needs to develop a negotiation strategy for the employee
in context with their pay scale and their work load in determined manner (Sayce & Gold, 2011).
Negotiation could be used by employees to make sophisticated terms and condition with
management department with the help of trade union. In addition to this this technique is very
much useful for making manipulation in the required terms and conditions. However, employees
are not in position to make negotiation with the management but can present their cases in the
consideration of top management.
Impact of negotiation : The most effective impact of negotiation is that it makes changes in
existing condition and helps organization and employees to establish equilibrium between
expectation and needs of employees at large. NHS developed a better communication channel
with employees and also proper need recognition strategies were implied.
17
outbreak of disease. They were promised by organisation managers and authorities that these
relaxation periods will be compensated. But this did not happen and a conflict arose. To resolve
this conflict NHS discussed this problem with effective trade union and after several
negotiations, the nursing staff were given sufficient cyclic breaks in their work calender.
Strategy adapted by NHS: Win-lose negotiations
It is based on the concept of discussing the pros and cons of the situation from perspectives of
both parties. In this example, NHS was arguing with their nursing staff and trade union regarding
the matter. Win-lose strategy helped cross check the actions taken by organisation and the staff
members as well. After proper evaluation and examination, the result was allocation of limited
leaves and breaks to the working members.
Negotiation strategy- This is referred to be an effective strategy to overcome the possible
problems and hurdles that is utilized by the parties in order to negotiate or achievement of set
goals and objectives. In this case employees, have been suffering with less salary or wages
payment which could be mitigated by the proper development of negotiation with the higher
authority. Trade union needs to develop an effective strategy. This sort of strategy helps
organizations to understand employee’s actual needs and demand from the organization. In
addition to this line manager also use this strategy with a view to develop motivational tools for
the employees. In this case trade union needs to develop a negotiation strategy for the employee
in context with their pay scale and their work load in determined manner (Sayce & Gold, 2011).
Negotiation could be used by employees to make sophisticated terms and condition with
management department with the help of trade union. In addition to this this technique is very
much useful for making manipulation in the required terms and conditions. However, employees
are not in position to make negotiation with the management but can present their cases in the
consideration of top management.
Impact of negotiation : The most effective impact of negotiation is that it makes changes in
existing condition and helps organization and employees to establish equilibrium between
expectation and needs of employees at large. NHS developed a better communication channel
with employees and also proper need recognition strategies were implied.
17

18

TASK 4
19
19
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Industrial democracy could be defined as a place where all the employees concern and their
views are taken into consideration for the decision making. In this report, there is wide range of
study is made upon the influence of EU on the industrial democracy in U.K. Employees are the
key pillars of the organization therefore their participation and involvement are very much
effective in decision making
EU with its newly circulated policies and regulation has made industries to turn into palace of
industrial democracy so that timely involvement of employees could be taken into consideration
Democracy is nothing more than that a creation of place for the benefits of stakeholders at large.
20
views are taken into consideration for the decision making. In this report, there is wide range of
study is made upon the influence of EU on the industrial democracy in U.K. Employees are the
key pillars of the organization therefore their participation and involvement are very much
effective in decision making
EU with its newly circulated policies and regulation has made industries to turn into palace of
industrial democracy so that timely involvement of employees could be taken into consideration
Democracy is nothing more than that a creation of place for the benefits of stakeholders at large.
20

Collective efforts of employees to determine the employment terms and conditions are also
known as collective bargaining. Trade union is the representative body who takes cares all the
relevant concern of employees and put the matter before the Top management. In this
procedure, all the possible factors and employee’s terms and condition regard with the working
system is discussed.
21
known as collective bargaining. Trade union is the representative body who takes cares all the
relevant concern of employees and put the matter before the Top management. In this
procedure, all the possible factors and employee’s terms and condition regard with the working
system is discussed.
21

Industrial democracy is the process in which employees take decision and liable for its own
works while sharing responsibilities in determined manner. In many of the European country
structure of industrial democracy is very effective as per the organizational working. In addition
to this European legislation is also coming up several policies and regulation which determine
the value of employee’s participation for effective corporate governance. The role of work
council has also been used to establish an effective mechanism for a proper industrial
democracy.
22
works while sharing responsibilities in determined manner. In many of the European country
structure of industrial democracy is very effective as per the organizational working. In addition
to this European legislation is also coming up several policies and regulation which determine
the value of employee’s participation for effective corporate governance. The role of work
council has also been used to establish an effective mechanism for a proper industrial
democracy.
22
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There are several methods which are used by the organization for the betterment of decision
making process such as attitude survey which is used to fill up the questionnaires, interview and
other responsive answers of the employees.
Quality Circle measure the employee’s ability in context with its risk-taking behavior and
managing work effectively
Suggestion scheme is used to evaluate the employee’s choice of action and their responsive
behavior circumstances
Establishment of portal is the scheme in which authority ask several questions to employees in
order to grab their new creative ideas in particular circumstances.
23
making process such as attitude survey which is used to fill up the questionnaires, interview and
other responsive answers of the employees.
Quality Circle measure the employee’s ability in context with its risk-taking behavior and
managing work effectively
Suggestion scheme is used to evaluate the employee’s choice of action and their responsive
behavior circumstances
Establishment of portal is the scheme in which authority ask several questions to employees in
order to grab their new creative ideas in particular circumstances.
23

Considering methods gained popularity in recent year
Direct participation
Use of questionnaires
Suggestion scheme.
24
Direct participation
Use of questionnaires
Suggestion scheme.
24

In order to prevent the employees from the dumping and other exploitation European
government come up with effective policies and frameworks so that each and every employee
would be paid at least minimum wages for their work
25
government come up with effective policies and frameworks so that each and every employee
would be paid at least minimum wages for their work
25
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HRM is separate body structure of the organization which covers all the hiring, firing and
managing employees in effect e manner. It makes rational approach to increase the productivity
of the organization. It defines hard and soft version to maintain the employee relation.
10. Hard version and soft version in handing employee’s relation
Hard version- In this version HRM department of the organization it focuses on adoption of
relevant approach to handle employees in different process system.
Soft version- in this process HRM makes policies and regulation foe employee in context with
imparting training and other programs.
26
managing employees in effect e manner. It makes rational approach to increase the productivity
of the organization. It defines hard and soft version to maintain the employee relation.
10. Hard version and soft version in handing employee’s relation
Hard version- In this version HRM department of the organization it focuses on adoption of
relevant approach to handle employees in different process system.
Soft version- in this process HRM makes policies and regulation foe employee in context with
imparting training and other programs.
26

Industrial democracy helps organization to motivate employee in various manner. In addition to
this by taking suggestion from the employees it results into high amount of commitment of
employees toward the growth of the organization.
27
this by taking suggestion from the employees it results into high amount of commitment of
employees toward the growth of the organization.
27

There are various new example has been established throughout the time. Organization needs to
plan various policies and frameworks on mandatory basis for the better employee’s relation.
However, existing policies have been evaluated in industrial democracy to come up with new
plans in determined approach.
Throughout the time economy has been grown and with the ramification of the complexity in the
organization working process it has observed that Employees are the main concern for the
sustainable future in the growing industry. This complexity could be easily overcome with the
follow up of industrial democracy program.
28
plan various policies and frameworks on mandatory basis for the better employee’s relation.
However, existing policies have been evaluated in industrial democracy to come up with new
plans in determined approach.
Throughout the time economy has been grown and with the ramification of the complexity in the
organization working process it has observed that Employees are the main concern for the
sustainable future in the growing industry. This complexity could be easily overcome with the
follow up of industrial democracy program.
28
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29

30

Conclusion
In this report we have understood several aspects of employees relation and how important is to
maintain an effective employee relation for the betterment of the organization at large.
Organization is comprised of complex set of activities and managed by Key player such as
promoters, directors and mangers who formulate all the strategic policies and framework. In
addition to this trade union is being set up with a view to represent the employees concern before
top magnet department.
31
In this report we have understood several aspects of employees relation and how important is to
maintain an effective employee relation for the betterment of the organization at large.
Organization is comprised of complex set of activities and managed by Key player such as
promoters, directors and mangers who formulate all the strategic policies and framework. In
addition to this trade union is being set up with a view to represent the employees concern before
top magnet department.
31
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32

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33
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