Analyzing Employee Relations and Stakeholder Engagement at AstraZeneca

This report provides a comprehensive analysis of employee relations within AstraZeneca, a British-Swedish multinational pharmaceutical company. It highlights the value and importance of maintaining positive employee relationships and explores the fundamentals of employment law. The report includes a stakeholder analysis, examining how stakeholder engagement and contribution can support positive employment relationships. It further analyzes the impact of both positive and negative employee relations on various stakeholders, such as customers, shareholders, employees, and society. The report also discusses the different types of rights, duties, and obligations that employers and employees have in the workplace and explores mechanisms for managing the employment relationship, emphasizing the importance of ethical conduct, motivational functions, and cultural considerations within AstraZeneca's operational framework. Desklib offers a wealth of similar solved assignments to aid students in their studies.

Managing employee
relationships

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
TASK 1............................................................................................................................................4
Explanation of the value and importance of employee relations in application as well as
explanation of the fundamentals of employment law.............................................................4
TASK 2............................................................................................................................................6
An explanation of the different types of rights, duties and obligations an employer and
employee has within the workplace. An exploration of various mechanisms for managing the
employment relationship and make justified solutions for a range of specific organisational
examples.................................................................................................................................6
TASK 3............................................................................................................................................7
A stakeholder analysis for the organisation and analysis of how stakeholder engagement and
contribution can support positive employment relationships.................................................7
TASK 4............................................................................................................................................8
Analysis of the impact of both positive and negative employee relations on different
stakeholders............................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In the corporate competitive world, it is compulsory for a company to develop precise
relations between different employees in order to get desired success in the market. The different
companies in the international market focus on developing positive employment relationship
using appropriate business techniques in order to grow in the market (Basnyat and Lao, 2019). In
this report value and significance of maintaining positive employment relationship is mentioned
along with fundamentals of employment law. This report also contains a brief analysis of
stakeholders in order to develop marketing goals and objectives and achieve them in a set period
of time. This project report also contains explanation of various duties, rights of an employer and
employee in order to perform business operations in a perfect manner. In this report example of
Astrazeneca is taken into consideration which is a British-Swedish multinational
pharmaceutical company. The company was founded in the year 1999 and is headquartered in
Cambridge, United Kingdom.

MAIN BODY
TASK 1
Explanation of the value and importance of employee relations in application as well as
explanation of the fundamentals of employment law
For the benefit of the organisation employer make better relationship with their employees.
Failure and success of businesses have directly affected from the working of the staff as it is
important for the company to make a effective strategy to make good and strong relations to their
employees. Successful businesses pay proper attention to make good relationship between
employers and employees of the companies for achieving the objectives for the company. In this
employer should be ensuring about the proper satisfaction of the employees so they give their
best efforts to the company for achieving the goals, mission, or objectives in more effective way.
If a company want to make good relationship with their employees they start to treat them more
valuable instead of only a resource that is use only for the benefit of the company. They should
be treating equal in order to make long and healthy relations with them. By using employee
relation it helps the company to increase strong cooperation and good understanding in a
working area (Berber and Lekovic, 2018) It helps the employees to have open and effectual
communication within a business. If an employee is satisfied and happy then he put more efforts
to their work it will help them to increase growth of the company. Astra Zeneca also focus on to
make good relations with their employees in order to achieve goals or objective for the company.
Importance and value of employee relations in AstraZeneca are given below:-
 There are several issues on which an individual cannot take decision alone- In a
company employees need some advice and guidance in some cases and also want to take
decision so they want to have good relation with their employees. In some cases
employees give brilliant ideas so it is important to have strong relation and
communication with employees. AstraZeneca also take ideas and give proper guidance to
their employees.
 Work becomes easy if it is shared among all- Employers healthy relations with their
employees makes work easier and decrease the load and also help them to improve or
increase productivity of the company. The employers of the company divide the work

among team members to decrease the load and work will complete on time. AstraZeneca
also divide its works among their employees in order to achieve target within a time.
Employment law
Employment laws are those in which rules and regulations are provided in order to make
strong relationship between employer and employees of an organisation. This would also help
employers to solve legal problems of the employees. The employment law present the good
relationship and interaction between employers and their employees. In a business it is main role
of human resource management to focus on employment related laws in order to develop ethical
conduct of employees (Hansen and Pihl-Thingvad, 2019). Majority of operations which are
developed by Astra Zeneca should be considered by the business entity while following majority
of laws. The companies should consider best management practices related to employment
legislation in order to conduct ethical business at the marketplace. In the market almost every
company follow employment law for desired effective success of the company.
Some examples of Employment Law in United Kingdom’s are:-
 Employment Rights Act 1996
 National Minimum Wage Act 1998
 Employment Relations Act 1999
 The Equality Act 2010
 Agency Workers Regulations 2010
Ways to improve employee’s relationship
 Employer's should be ensure about employees satisfaction, if an employee satisfied they
give complete efforts to the task this will help to achieve goals of the organisation.
 Training and development program would be created in order to gain interest of
employee towards their work. It is necessary for a company to provide development of
employees with the help of appropriate training in order to develop at marketplace.
 It would be better to take regular feedback from their employees in order to know the
problems faced by the employees within an organisation (Norlander, 2019). Taking
regular feedbacks from the employees will help company to perform desired changes in
employee handling. The management of AstraZeneca should take into consideration

various ways of taking appropriate feedback from employees in order to develop precise
strategy.
 If an employee performs its task in effective manner within a time so they would be
praise and give some benefits this play a vital role to encourage other employees of
organisation. The organisation should provide regular monetary and non monetary
benefits for developing performance of the employees. It is the main task of a business to
perform all management practices of providing incentives and bonus. The company
should also effectively manage the available resources with providing monetary benefits
in order to increase productivity of employee (Remnant, 2021). Many companies in
international and national market provide clear advantage to business by providing
deserving benefits to the company. It is
TASK 2
An explanation of the different types of rights, duties and obligations an employer and employee
has within the workplace. An exploration of various mechanisms for managing the
employment relationship and make justified solutions for a range of specific organisational
examples
In the operations of AstraZeneca Company it is essential for the business employee and
employer to follow different types of rights, duties. If a business entity follows all duties, rights
and obligations of employment then it can establish itself in the market with major competitive
edge. The following are duties of employer at AstraZeneca:
 Performance management- This is a major function and duty of employer at
AstraZeneca to develop performance management of different employees. It is main role
of human resource management in a company to develop performance of the employees
in a systematic manner for long term growth of the business.
 Conflict management- The conflicts in a company should be handled by a company in a
significant manner in order to develop healthy relations between employees (Sharma,
2020). It is the main role of HR management to manage conflicts with ethical practices in
order to succeed at the marketplace.

 Motivational functions- Employer of AstraZeneca should focus on developing
motivation in employees using content and process theories of motivation. The
application of motivational theories will increase performance of the employees and also
helpful in overall development of the companies. The AstraZeneca should also take
assistance of HR management to implement main theories of motivation in order to
increase organisational productivity.
 Culture- As AstraZeneca is a multinational company, it is essential for the management
of company to maintain precise culture in the company. It is important for the company
to maintain and develop effective internal environment by maintaining professional and
effective culture. The culture is a main parameter which is essential for gaining
competitive advantage in a short span of time. Most of the companies in domestic and
international market develop precise culture for achievement of target and goals.
Employee duties-
 Follow employment legislations- It is main responsibility of employees to follow rules
and regulations related to employment laws in order to grow at marketplace. The
employment legislations are rules formulated by government of United Kingdom for the
business entities.
 Ethics and integrity- The business organisations in the market should focus on
employees to perform all the major operations with ethics and integrity (Shirin and
Kleyn, 2017). This will bring transparency in operations of AstraZeneca to develop
various operations in market.
 Business targets and goals- Employees of AstraZeneca should focus on achievement of
targets and goals in a set period of time. The organisational growth can be achieved by
the business if the employees follow to achieve the set targets and goals.
TASK 3
A stakeholder analysis for the organisation and analysis of how stakeholder engagement and
contribution can support positive employment relationships
It is essential for a company to perform stakeholder’s analysis in order to grow at
marketplace. The stakeholder engagement should be main priority of every company like
AstraZeneca to achieve marketing goals and objectives. It is the major responsibility of strategic

management of a company to focus on employment relationships and stakeholders for long term
success of the business. The stakeholder analysis of AstraZeneca is mentioned below:
 Customers- The customers are most important stakeholders of the company, who
increase the revenue and turnover of company. In the era of stiff competition between
companies, it is major duty of management of AstraZeneca to give priority to customers
(Siyanbola and Gilman, 2017). In the development of a business, there is a major role
played by customers, so it is ethical responsibility of business to manage customer by
focusing on customer relationship management.
 Shareholders- Shareholders are the asset holders of a company as they purchase equity
shares of the company. They provide financial support to a business, so it is essential for
a business entity like AstraZeneca to focus on development of effective relationships with
different shareholders.
 Employees- The employees of a company are responsible for performing various
functions and roles that are effective in achievement of organisational goals (Skyers,
2020). Employees are major stakeholders in a company and it is the main duty of top
level management in a business to focus on welfare of employees for achievement of
long and short term goals.
 Society- Society is also a major stakeholder for a business entity which includes the
development of a business through social factors. It is major role of a business to take
assistance of society in order to achieve cultural and ethical values.
TASK 4
Analysis of the impact of both positive and negative employee relations on different stakeholders
There is a crucial impact caused by maintaining effective relationships with different
customers in order to grow at marketplace (Thakur and Bhatnagar, 2017). The positive and
negative employee relationships with different stakeholders in a business impact on major
functions and tasks of the company. The explanation of different factors related to relations with
different stakeholders for AstraZeneca is mentioned with help of following points:
 Customers- It should be the utmost priority of every business organisation to maintain
healthy relationship with customers to survive at the marketplace. Maintaining negative
relationship with customers will lead to decrease sales of the company which will

indirectly lead to minimisation of revenue and turnover of the company. Also developing
positive relationship between different customers will lead to develop goodwill and
reputation. The target customers of AstraZeneca should be taken into consideration in
order to develop essential targets in a short span of time. Many companies in market
develop customer relationship management by taking assistance of information and
technology in order to gain success in the market.
 Employees- In the corporate world, it is compulsory for a business entity to focus on
developing positive employee relationship which will increase employee productivity and
satisfaction. On the other hand, if a business organisation develops negative and false
relationship with employees then it can impact negatively on employee's productivity and
will also create conflict in the company. It is the ethical responsibility of top level
management in a business to deliver best practices related to business employee
relationship in order to gain desired success. In the competitive world, it is essential duty
of management to develop positive employee relationship for long term business success.
The employees in a company should be treated equally by the management in order to
develop effective market share through positive performance of the employees. It is also
main role of management to focus on regular performance of the employees in order to
achieve sustainable marketing objectives (Xi, 2019). The companies should take into
consideration the fact that it is main duty of it to take care of the employees for business
development. In various cases of employee development, a business entity measures
performance of the employees in a significant manner for sustainable growth of business.
 Shareholders- The main duty of a company is to develop and provide best solutions to a
business related to shareholders in order to increase goodwill of the company. Negative
relationship establishment with shareholders can lead to minimise the financial instability
of the company. It is moral duty of top level management of a company to take care of
shareholders and regularly provide premium to them in order to seek attention of more
singers. Major companies in domestic market focus on providing regular interest to
shareholders for establishment of reputed business. It is also the main role of shareholders
to maintain transparency related to business in order to conduct ethical business. The
business organisation should also take help of finance and accounting department in order

to maintain different customers. It is the major aim of a business to take care of needs of
different customers in order to gain perpetual success.

CONCLUSION
From the above stated report, it can be concluded that it is important for a company to
develop and maintain positive employment relationships in order to lead the marketplace. The
maintenance of positive employee relationship in an organisation leads to long term success of
the business entity and also helps a business to gain competitive advantage. This project
concludes the importance of strategic and top level management in development of precise
employee relationship of employees. In this project report it can be concluded that it is
compulsory for a business entity to perform stakeholder analysis in order to grow at faster pace
in the market.

REFERENCES
Books and Journals
Basnyat, S. and Lao, C.S.C., 2019. Employees’ perceptions on the relationship between human
resource management practices and employee turnover: A qualitative study. Employee
Relations: The International Journal.
Berber, N. and Lekovic, B., 2018. The impact of HR development on innovative performances in
central and eastern European countries. Employee Relations.
Hansen, J.A. and Pihl-Thingvad, S., 2019. Managing employee innovative behaviour through
transformational and transactional leadership styles. Public Management Review, 21(6), pp.918-
944.
Norlander, P., 2019. Individualism, Democracy and Conflict in the USA. In International
Comparative Employee Relations. Edward Elgar Publishing.
Remnant, J., 2021. Managing cancer in contemporary workforces: how employees with cancer
and line managers negotiate post-diagnosis support in the workplace. Employee Relations: The
International Journal.
Sharma, D., 2020. Employer-employee relations: A judicial perspective. LBS Journal of
Management & Research, 18(1), pp.17-24.
Shirin, A. and Kleyn, N., 2017. An evaluation of the effects of corporate reputation on employee
engagement: The case of a major bank in South Africa. International Studies of Management &
Organization, 47(3), pp.276-292.
Siyanbola, T.O. and Gilman, M.W., 2017. Extent of employee turnover in Nigerian SMEs:
employees’-owner/managers’ standpoint. Employee Relations.
Skyers, M.J., 2020. A Qualitative Exploratory Study on Communication Strategies of Leaders to
Improve Employee Relations in Organizations (Doctoral dissertation, Colorado Technical
University).
Thakur, S.J. and Bhatnagar, J., 2017. Mediator analysis of job embeddedness: Relationship
between work-life balance practices and turnover intentions. Employee Relations.
Xi, J., 2019. Employee Relations and Harmony in China. In International Comparative
Employee Relations. Edward Elgar Publishing.