Motivating Employees for Retention: ASDA Dissertation, BMP6001

This dissertation, undertaken for a BSc (Hons) in Business Management, module BMP6001, evaluates various techniques employed by managers to motivate employees and enhance talent retention within ASDA. The study delves into the concepts of employee motivation, differentiating between intrinsic and extrinsic factors, and explores the significance of a motivated workforce for organizational growth. The research includes a literature review, methodology, findings, discussion, and conclusions. The findings are presented using illustrations and tables, analyzing the impact of different motivational strategies on employee engagement, productivity, and overall organizational performance. The dissertation also explores the importance of factors like recognition, rewards, and a positive work environment. The study concludes with recommendations for ASDA, offering insights into improving employee motivation and retention strategies.

BSc (Hons) Business Management Top up
BMP6001 Dissertation
Dissertation Title: To evaluate the way different techniques
used by manager to motivate employee's in order to retained talented employee's within
organisation. A study of ASDA.
:

Table of Contents
Chapter 1: Introduction .......................................................................................................8
Background to research topic ...............................................................................................8
Background to research organization ...................................................................................8
Research rationale.................................................................................................................8
Research question (s) ..........................................................................................................9
1.5 Research aims and objectives..........................................................................................9
1.6 Significance of the study.................................................................................................9
1.7 Dissertation Structure......................................................................................................9
Chapter 2: Literature review....................................................................................................10
Theme 1: Concept of employees motivation within the company......................................10
Theme 2: Different motivational techniques used by company to retained or motivate
employee's...........................................................................................................................11
Theme 3: Significance of motivated workforce for growth and success of organisation...13
Chapter 3: Methodology..........................................................................................................15
Chapter 4: Findings (data presentation) ..................................................................................18
Chapter 5: Discussion (data interpretation) .........................................................................30
Chapter 6: Conclusion, recommendations and implications for further research ............33
References ............................................................................................................................35

Abstract
The research has included information related to employee's motivation and the way it has
contribute in growth and development of company. It has furthermore, contained information
related to motivation techniques that are used by manager in order to inspired individual to
enhance their overall performance. So overall it has contained detailed related to various
method that are used by manager to handle diverse individual.
Acknowledgement
I will thank to my superior as well as god that has given me opportunities to make the
research project on employee's motivation. Therefore, it can be stated that I am highly happy
and satisfied that my lecturer has given me opportunities to complete the research on the
project and gathered relevant data.
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Glossary
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List of tables
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List of figures
Illustration Index
Illustration 1: Concept of employees motivation................................................................................20
Illustration 2: importance to employee's motivation..........................................................................21
Illustration 3: Motivation techniques..................................................................................................22
Illustration 4: impact of motivational techniques................................................................................24
Illustration 5: Things that make employees happy or motivated........................................................25
Illustration 6: Different method that could be used to measure motivation level of employee's......27
Illustration 7: Method used by manager to motivate employees.......................................................28
Illustration 8: Manager respect and recognize efforts of each individual...........................................29
Illustration 9: Motivated employees are important for organization..................................................31
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List of appendices
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Chapter 1: Introduction
Background to research topic
Employee motivation can be described as the level of energy seriousness, durability
and creative thinking that an organization's employees bring to their jobs. It is a well-known
saying that higher the employee motivation, higher the employee engagement and
productivity of employees towards the organization which helps in achievement of goals and
objectives. It is basically an asset for the organization that helps to the pure success towards
the employee satisfaction which helps the overall working environment of the organization.
Employee motivation majorly classified into two categories i.e. Intrinsic and Extrinsic.
Intrinsic motivation includes the activities such as learning and growth opportunities, social
contact and status, maintaining curiosity of learning new things and lastly providing respect
and honour to the employees of the organization (Hanaysha, 2017). On the other hand,
extrinsic motivation includes the salary, bonuses and perks given to the employees,
organization of activities in such way which motivates the candidates, promotional activities,
grading system, punishments and lay-offs given at the time of doing incorrect activities
motivate other employees to do correct and fair work at the workplace.
Background to research organization
ASDA, is a British supermarket whose headquarter is in Leeds, West Yorkshire. The
performance of employees of the company affected by various factors that requires effective
changes in their motivational strategies in positive way which ultimately provide a positive
change in the environment of the organization and employee behaviour. With the help of
different motivational techniques such as promotions, financial benefits, health benefits, etc.,
the organization is able to meet the target of achieving goals and objectives on time
(Shangareev, 2018).
Research rationale
The primary purpose of conducting this research is to investigate the concept of employee
motivation within the organization. It defines the energy level and commitment of the
employees which helps in bringing the amount of creativity towards the organization on a
day to day basis. Another reason for conducting the study is to describe the motivational
techniques and how it helps in retaining workforce for longer duration of time. Majorly, this
report will provide vast knowledge about the effectiveness of motivational techniques in
order to motivate the employees of the organization. Moreover, with the motivation of
employees, the retention of the candidates with the help of effective motivational techniques
also elaborated in this report. Because it basically enhances the productivity and level of
output of the employees towards the establishment (Khalid , 2017).
Various motivational techniques has been set some parameters in the company for employees
which helps in meeting organizational goals and objectives. With the help of this report the
ASDA managers will able to maintain the environment of motivated employees which lead
towards the encouragement of teamwork.
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Research question (s)
◦ What is the concept of employee motivation within the company?
◦ What are the different motivational techniques used by ASDA to motivate or
retain their workers?
◦ What is the significance of motivated workforce for organizational growth of
ASDA at market place?
1.5 Research aims and objectives
Aim
“To investigate the different motivational techniques used by company to retain their
workforce.” A study on ASDA.
Objectives
 To explore the concept of employee motivation within the company.
 To determine the different motivational techniques used by ASDA to motivate or
retain their workers.
 To identify the significance of motivated workforce for organizational growth of
ASDA at market place.
1.6 Significance of the study
Effective direction, motivation and leadership bring the organization forward.
Amongst all the factors, motivation majorly plays a vital role to identify and satisfy the needs
of employees as well as organization. The importance of motivated workforce for the overall
growth of the organization to maintain their market place explains the real effectiveness of
this activity within the organization. Managers use various motivational activities in order to
encourage employees to achieve their maximum potential which lead towards the
improvement of organizational performance (Varma, 2017). The importance of this study
explains that the ASDA increases the productive usage of resources, efficiency of employees,
development of friendly environment and stability at workforce with the help of motivational
techniques.
1.7 Dissertation Structure
1. Introduction: In introduction the researcher include the importance of employee
motivation within an organization. Various techniques used by the managers with
regard to motivating the employees to achieve maximum level of output in the
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company. Moreover, the importance of motivated workforce for the overall growth of
the organization has also been explained in the study.
2. Literature Review: Literature review includes the perception of different authors
which describes the study and their viewpoints in positive as well as negative context.
Both perception helps the researcher to analyse the study in a deeper and complete
direction.
3. Methodology: Methodology explains the importance of various tools and techniques
used by the researcher to complete the analysis of study. Various approaches,
strategies, methods, tools, sampling, etc. has been used to complete the study in an
effectual way which provides complete and valid results to the researcher.
4. Findings and analysis: Findings and analysis of this report includes the data which is
collected through the primary and secondary data collection methods which helps in
interpreting the results with the help of charts, graphs, diagrams, etc. which helps in
providing accurate data regarding the research.
5. Conclusions and recommendations: Conclusion includes the final analysis of the
report and with the help of recommendations, researcher has been shared their views
which might help the organization in future to improve the drawbacks in their
management system towards the achievement of particular goals.
Chapter 2: Literature review
2.1 Introduction of literature review
In this chapter, researcher will critically evaluate different viewpoints given by different
authors with regard to motivational techniques used by company to retained workforce. In
order to achieve research objectives, researcher have divided this chapter indifferent themes
and in each theme both the negative and positive viewpoints of authors will be stated.
5.2Main body with heading and sub-heading
Theme 1: Concept of employees motivation within the company
As per point of view of Rodríguez and et.al., (2019), employees motivation is
important for organisation as it helps in inspiring employee's to give their best so that
company can retained its market positioning for longer time frame. The word “ Motivation”
literally means that movement or things that influence individual to make best utilisation of
its existing capabilities, skills for achievement of end goals. Therefore, it is all about
engagement of employee's towards organisation so that they are motivated to be part of firm
for longer time frame. Intrinsic and extrinsic are two motivation that inspired individual to
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enhance their overall performance. Employee's motivation is intangible in nature as it is
quite difficult to measure the level individual are motivated and satisfied to work with
organisation. Manager must have deep knowledge regarding the method which it can use to
motivate employee's so that company can enjoy high profitability. Segmentation of
individual on the basis of their preferences will effectively helps in deciding motivation
techniques and increase employee's engagement. Therefore, employee's motivation helps in
coordinating diverse individual to work as team rather for achievement of common goals.
From the view of points Klopotan, Mjeda and Kurečić, (2018), intrinsic motivation
can be termed as internal motivation that inspired individual to give its best so that company
can growth and sustain for longer time frame. Common qualities that are present in motivated
employees is curiosity, acceptances, desires and honour that helps in achievement of goals.
Further it has been identified that continuous praise helps in increasing internal motivation
level of individual. On the other hand, another author states that extrinsic motivation means
employee's are inspired through external factors like rewards and recognition. There are
some individual that only get motivated through external sources rather than internal in order
to complete several task in most effectively manner.
Another author Kruglanski and et.al., (2018), also supported that bonus, awards and
perks are some of the method that are used by manager to motivate employees to make
optimum utilisation of their capabilities so that company can attained end objectives. At the
same time it has recommended that manager needs to be careful while making use of
extrinsic rewards to motivate employee's as too much of anything is harmful. Moreover, it
has stated that motivation is important in every sphere of organisation as it helps in inspiring
individual to enhance their overall performance so that company can attained its end goals. It
contribute in building interest and zeal among several individual which enhance efficiency of
employee's and lead in growth and success of firm in external environment. Therefore
motivation is nothing but an action of inducement of different individual to work as a team
for achievement of common goals.
In the opinion of Decety and Yoder, (2017), there are some reason which inspired
individual to work for organisation or behave in specific manner so that best outcome can be
achieved in limited time frame. So, the concept of employees motivation refers to willingness
to make use of energy in order to attained desired goals. Therefore it is burning passion that
inspired employee's to contribute their best in growth and expansion of business so that it can
enjoy maximum market share in external environment for longer time frame. Different
people have different needs and preferences therefore manager needs to decide appropriate
method which it could use to influence individual. So as per the author employee's
motivation is concept of inspiring individual to work hard thereby company can enjoy high
market share.
Theme 2: Different motivational techniques used by company to retained or motivate
employee's
As illustrated by Porreca and Navratilova, (2017), organisation in order to make
workplace highly productive and performance it needs to keep employee's motivated and
energetic. As an more motivated employees will be influenced to learn new skills and talent
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that can contribute company in retaining and gaining competitive advantages. There are
various method that are used by manager of company in order to motivate employee's such as
it regularly takes their feedback in order to their relative feedback. Asking individual
suggestion helps in creating a feeling of belongingness as they feel valuable when manager
consider the viewpoints. Another motivational techniques which could be used by manager to
motivate employees is rewarding and recognised employee's for their hard work and
determination. Personal enrichment program are also one of the best method or techniques
that could be used to motivate employees as it helps in their development of respective skills
and talent. Supportive and friendly environment provided to employees also contribute in
influencing employees to work on their performance and productive so that company can
enhance its market share in competitive environment.
According to Rhew and et.al., (2018), manager can also make use of more
motivational techniques in order to inspired wide range of employee's to make optimum
utilisation of their skills so that company can enjoy high profitability. Like it by focusing on
ensuring job security and safety of employee's can motivates its to work freely and hardly for
benefits of organisation. At the same time it needs to focus on building social relationship
among employee's so that they employee's are ready to work with different individual for
achievement of specific goals. Therefore, a good management system, clarity of roles and
responsibilities need to be completed by specific individual helps in making employee's
happy and satisfied.
From the view point of Priarso, Diatmono and Mariam (2019), celebrating
achievement and milestones is another techniques that is used by manager in order to
motivates employees to work hard for great success of organisation. Gratitude, respect,
recognition and rewards are also various motivational techniques that contribute in
enhancing overall performance and productive of employee's in better manner. Financial
incentive, bonus contribute in making employee's happy and satisfied to work for growth and
expansion of enterprise so that it can enjoy maximum profitability. Thus, as per view of
author all these motivation techniques will contribute in retaining maximum number of
individual in the organisation for longer time frame.
The author Çetin and Aşkun (2018), identified positive impact of using different
motivational techniques such as all these techniques contributed in enhancing performance
and productivity of company thereby giving maximum value to customers. Motivation
techniques also lead in reducing employees turnover rates and building strong brand image in
minds and hearts of customers. All individual will be motivated to come to organisation on
regular basis as they are highly motivated and satisfied with the organisation. Furthermore it
can be illustrated that It also helps in delivering qualitative services to customers as highly
motivated employees give more efforts so that needs of people can be meet. So, it can be
stated that it motivation techniques has great impact on growth and sustainability of
company.
On the contrary note, another author illustrated that there are some of negative impact
of making use of different motivational techniques by manager. Such as manager may not be
able to motivate all individual on equal basis as each individual have different needs and
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preferences. There may be some employees that may feel affiliated that manager focused on
needs and requirements of particular individuals. Therefore, while using several motivation
techniques manager needs to be highly concerned about motivation techniques needs to be
used so that each employee's of company can feel happy and satisfied.
Theme 3: Significance of motivated workforce for growth and success of organisation
As noted by Frazier and Tupper, (2018), motivated workforce are significance for
growth and success of organisation as it helps in enhancing productivity of each employee's.
Such as motivated employees are ready to effectively and efficiently work so that company
can enjoy maximum market share and profitability. Another importance of motivated
workforce as per the author is that it helps in brining innovation within organisation.
Employee's are motivated to find new and new method to complete the task so that company
can retained its market share for longer term. Moreover, it is also important as it contribute in
reducing staff turnover, chance of absenteeism thereby leading in delivery of services to
customers in limited time frame. Therefore, there are various importance of motivated
workforces so manager needs to make use of different techniques in order to make them
happy and satisfied for development of firm.
According to Dewi (2019), the employee motivation is a key part of the organization's
success. Without effective motivational activities, the companies face lower productivity,
reduced output level and demotivated employees which more or less effects the overall
achievement of organizational goals and objectives which leads the company towards the
risky position. However, Vlacsekova (2017), critically evaluated that employee motivation
sometimes creates conflict and tension at the workplace because of not receiving same level
of motivation which may results in felling stressed and create discord.
Truxillo (2020), explained that the importance of motivated workplace for
organizational growth plays a vital role in the profit and non-profit activities of the company.
The primary step of managerial process of direction is motivating the employees towards the
completion of organizational tasks. On a contrary note Badubi (2017), argue that
unmotivated employees do not take interest in the organization. They try to spread rumours
within the company.
According to Christensen (2017), the effective motivational activities improves certain
prospects such as Increases productivity and ensures organizational efficiency. Impressive
motivational activities increases the productivity of employees and thereby creates the drive
to work to the best of their abilities. A well and inspired employee always willing to put their
complete effort towards the betterment of the company. Companies use many ways to reward
and motivate their employees. Ensures organizational efficiency with the help of
motivational techniques, the managers are able to change the attitude of the employees in the
organization. The presence of such kind of approving attitude allows the company to prosper
the successful position in the market space. However, as per the view of Diamantidis
(2019), employee motivation sometimes undermine loyal workforce if it lacks in ensuring the
loyalty of employees towards the organization. The bonus scheme of companies offers their
employees to contribute towards the success in motivating the candidates but it also creates
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an environment of competition which creates discomfort and chaos among the employees.
Due to this some employees may feel disappointed and demotivated.
Chahar (2020), states that though employee motivation facilitates direction to the
employees of the organization but as the managers of the organization discuss with each
employee about their performance where the factors considered by the managers are
customer service, how well and fast they complete their tasks, etc. this particular method
sometimes demotivate some employees because the discussion of performances performed in
such manner that each and everybody well-known about the performance award given to
specific employee so, in such case those employees who did not receive the performance
appraisal feel disappointed and dissatisfied from the company.
But on a reflective note, Lin (2018) explained that employee motivation increases the
loyalty of employees towards the company because a satisfied employee works longer than
dissatisfied employees. The directional process is possible when the employees of company
work in the direction which is determined by the managers of the company because it
requires motivating workforce within the organisation. With the help of various motivational
activities, establishment is able to create an environment which facilitates directions to its
employees.
2.3 Conclusion of literature review
In the chapter headed literature review, researcher considered all the viewpoints given by
authors which include both favour and against views. Thereby it can be stated that that
literature review has helped in supporting various data and information related to motivation
that lead in growth and success of firm. Moreover it can be understand that review of various
author are taken in order to gathered accurate, reliable and appropriate information related to
employee's motivation.
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Chapter 3: Methodology
In the chapter of methodology, the tools through which information has been collected by
researcher, its presentation and the appropriate technique for analysing data will be stated.
The whole researcher's approach in carrying out research objectives will be mentioned by
justifying the same through stating reason for choosing a particular alternative. How
researcher will collect information, from whom it will be collected, who would be forming
part of our sample, etc., would be the matter mentioned in this chapter. In the closure of this
chapter it has been evident that how researcher has maintain reliability and ethics in
collecting and presenting information for this particular study.
3.1 Research process
In this section of methodology, the whole process that is being followed by researcher in
solving its research problem has been explained. Research process begins from defining a
problem or topic on which the whole study will be based and continues till some conclusions
and recommendations can be derived through the study so conducted. Here in this particular
study researcher has first defined research topic, after that aims and objectives for
undertaking this research has been explained, then questions that will be addressed through
this research has been stated (Moodley and Hove, 2018). In the second stage, a detailed
review of already existing literature given by various researchers earlier has been included.
This section has both favour against views of authors which is mentioned in thematic form.
Thereafter, researcher has defined various approaches, tools, techniques and methodologies
adopted in this research. After adopting and stating the same whatever the data has been
collected and analysed, various findings has been communicated along with concluding the
whole research and recommending better motivational techniques to companies in order to
retained maximum number of individual within firm for longer time frame.
3.2 Research approach
Research approach are plan and procedures that are used by scholar in order to
collect, analysis and interpretate information or to effectively study on particular topic. It can
be stated that there are two types of research approach which could be used by researcher in
order to complete the study on topic and gathered necessary information. Like inductive and
deductive are two research approach, in inductive approach is common to perform as no
theory is used to test the same. Moreover it involves three stages such as observations,
observe a patterns and develop a theory. On contrary, deductive approach always start with
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an theory therefore if there is no theory then no deductive research. Therefore it can be
illustrated that inductive aims at developing theory on the other hand deductive is testing the
existing theory. Scholar has make use of inductive approach in order to pursue research as it
moves from specific observation to broad generalisations.
3.3 Research strategy
Research strategy helps in guiding the researcher regarding the way it will be plan,
execute and monitor or various method that would be used by scholar while collecting,
analysing information. Moreover, it introduce about the main components of the project that
is research topic areas, perspective, design and method. Or it defined the way researcher
propose the answer of question and implement methodology. Case study is one of the
research study that helps in depth investigation of particular case or any organisation.
Qualitative interviews is another research strategy in which interview of various individual is
taken in order to gathered relevant information related to the study. Whereas, quantitative
survey is most used method in business research which helps in access data of large number
of individuals (Moodley and Hove, 2018). So, statistical or numeric are used in order to
gathered, analysis and understand relevant information. Last research strategy is action
oriented is participatory process that helps in brining together theory, practices and reflection.
Out of all of the above research strategy, researcher has selected qualitative interviews to
conduct the research to gathered deep analysis and better information.
3.4 Research methodology
Research methodology explained about the path that is selected by researcher in order to
gathered relevant information. In another words, it specific the method or steps that are taken
by researcher to formulate objectives, identified problem and represent results or outcome.
So, that it can be stated that it include research method that are used by researcher in order to
complete the study and find accurate information. This is broad chapter that outline various
points such as research strategy, design, the way data will be collected, research limitation
and ethical consideration. Thus, it can be stated that main purpose of research methodology is
to satisfy research plan and target devised by researcher. It normally began with type of
research whether qualitative or quantitative, research approaches that is inductive or
deductive, then philosophies which is interpretativism and realism. Therefore, it can be
understand that research methodology describe about the several method that are used by
scholar to pursue and finish the study (Maithya, Mukolwe and Waka, 2019). Like in order to
make the study, researcher has make use of qualitative research as it helps in deep analysis or
understand rather than quantitative method which involves use of statistics. Out of two
approaches, scholar used inductive as it helps in developing new theory. Interpretativism
philosophies has been selected by researcher while conducting research as it helps in
integrating human interest into study. So, all these were important method which has been
used by scholar to accomplish the research and effectively analysis information. Both
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primary and secondary method of data collection has been used in order to make research
such as interviews of respondent. Moreover information has been taken from secondary
sources like books, journals, articles and etc.
3.5 Research instruments/tools
Research instruments is tool that is used by researcher in order to gathered, measure
and analysis data related to specific topic or subject areas. Researcher is responsible for
deciding appropriate tool/ Instruments that it can used to pursue the study so that accurate
and reliable information can be gathered. Instruments that needs to be used such as
qualitative, quantitative or any other generally depends upon type of study researcher is
doing. Like for example, for qualitative and primary data collection, interviews or survey of
individuals can be taken in order to gather accurate information (Babariya and Gohel, 2017).
On the other hand, in context of quantitative, scale may be used so instruments that used in
research mainly depends upon type of study scholar is undertaking. There are several
characteristics of good research instruments such as it should be valid, reliable, must be free
of bias and should be related to the content. Interview, observation, survey are different tools
that are used by scholar while conducting the research. All these helps in effective collecting,
analysis and interpretation of information and making research more useful for others.
3.6 Sampling
Sampling is a process that is mostly used in statistical analysis for predetermined number of
observation from large number of population. So it can be stated that sample is taken from
group of individual that actually participate in the research. Probability sampling and non
probability are two common method that are used by scholar to complete the project.
Probability sampling include random selection whereas non probability sampling include non
random selection. Probability sampling is an terms which explained that each individual is
given equal chance of being selected therefore it is used in quantitative research. So, this is
suitable when researcher wants to represent the whole population. It is further divided into
different categories such as simple random sampling, systematic sampling, stratified
sampling and cluster sampling (Jacobs and Huldtgren, 2018). Systematic sampling is also
somewhat similar to simple random sampling at the same time more easier to conduct. In it
each individual of group of population is selected at regular intervals. On the other hand
stratified sampling involves segmentation of population into sub groups which have some
difference. So, out of the above four method of research, the scholar has make use of simple
random sampling which involves randomly taking view of few individual out of large
population. In order to understand or get necessary information related to the topic.
Therefore, 50 respondent of ASDA has been taken in order to complete the research on the
topic and meet end outcome.
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3.6 Ethical implications
Ethics are set moral principles that are followed by scholar while making the research so that
no harm or undue influence can be caused to any individual. Systematic record or
maintenance or recommendations of what is right and wrong behaviour while conducting the
research. Likewise researcher has considered all ethical values, moral principles while
making the study so that it can be easily reliable and trustable by maximum number of
individual. Moreover, consent from respondent has been taken in order to gathered their
information which has helped in abiding to all ethics. At the same time, citation has been
made wherever required so that users can understand from which sources it has been taken in
order to make research (Healey, 2017). No discrimination or biased is done among the
respondent while collecting information thereby all individuals have been given equal chance
to share their respective views. The data that is gathered from various sources are reliable and
valid or published by well known author thereby it enhance validity of data collected and
analysis. Therefore, ethical implication related to research has helped in making research
more useful for different individual.
Chapter 4: Findings (data presentation)
It is chapter that represent finding or result of various research conduct on
particular study so that necessary information can be gathered. Scholar has make
use of thematical analysis method in order to analysis, interpretate and understand
information in better manner. It has logical arranged them in sequential order so that
users can easily understand and interprete the same. So, this chapter has include all
necessary information related to finding of the research.
Data analysis
Theme 1 : Concept of employees motivation
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All of the above is option which has been
selected by maximum number of respondent.
Outcome
It about the way employee's engage in the firm. 5
To channelise or inspired individual to work
hard.
10
To motivate employees to contribute in growth
of firm.
5
All of the above 30
Total 50
Interpretation: It can be analysed and interpreted from above study that out of 50
respondent, 60% of individual has selected all of the above options. It clearly state
that the concept of employee's motivation is the way company engage several
individual, inspired them to work hard and motivate them to give their best. 10% of
respondent states the concept of employee's motivation is the way employee's are
engaged and inspired to make optimum utilisation of their respective skills and
capabilities. So, it can be understood from above analysis, that all the individual that
are working for ASDA are highly aware about the concept.
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10%
20%
10%
60%
Concept of employees motivation
It about the way
employee's engage in
the firm.
To channelise or
inspired individual to
work hard.
To motivate
employees to
contribute in growth of
firm.
All of the above
Illustration 1: Concept of employees motivation

Theme 2: Manager give importance to employee's motivation or not.
Yes manager of ASDA gives importance to
employee's motivation in order to promote
growth of organisation.
Outcome
YES 45
NO 5
Total 50
Interpretation: The above graph clearly represent that manager of ASDA give
importance to employee's motivation which has helped in growth and success of
organisation. 90% of individual states that manager of company provide high
importance to motivating employee's to customers. On the other hand 10%
illustrated that manager of company is not much interested in motivating employee's
that has created barrier in effective operation of business. Therefore, it can be learnt
that ASDA manager by emphasizing on concept of employee's motivation is able to
promote growth and success of firm in external environment.
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90%
10%
Importance to employees motivation
YES
NO
Illustration 2: importance to employee's motivation

Theme 3: Different techniques that are used by manager of ASDA to motivate
employee's to enhance their performance and productivity
Reward and recognition and promote
employee's of employee's are two best
motivational techniques that has been used by
company to inspired individual.
Outcome
Reward and recognition 15
Provide friendly environment 5
Promote employee's 17
Organise various training and development
program.
3
Take feedback from employee's 5
Any other 5
Total 50
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Interpretation: It can be understand from the graph and table that there are 34% of
respondent that which states that company has use of promotional of employee's
and rewards, recognition method to motivates individual. While 10% has selected
take feedback from employee's, friendly environment to employee's and any other
options to states about different motivational techniques used by company to
retained maximum number of individuals. At the same time it can be interpreted that
6% of illustrate that training and development program organised by manager has
helped in making employee's happy and satisfied. So, it can be understand from the
above analysis that all these motivational techniques has helped company in
enjoying maximum market share and profitability.
Theme 4: Various impact of motivational techniques used by manager of company
to inspired and retained maximum number of individuals.
Reduce employee's turnover and enhance
organisation productivity and performance for
growth and success of firm.
Outcome
Helps in enhancing productivity 13
Contribute in increasing profitability and market
share
5
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30%
10%
34%
6%
10%
10%
Motivational techniques
Reward and
recognition
Provide friendly
environment
Promote employee's
Organise various
training and
development program.
Take feedback from
employee's
Any other
Illustration 3: Motivation techniques

Better customers satisfaction 7
Enhance in goodwill of company 8
Reduce in employment turnover rate 15
All of the above 2
Total 50
Interpretation: There are several impact of using motivational techniques on
organisation profitability and productivity so manager needs to put efforts to make
them happy and satisfied. Maximum number of respondent that is 30% has
explained that overall all motivational techniques used by manager of ASDA has
helped in reducing employment turnover rates. Thereby retaining highly talented
individual for more longer time frame for growth and success of firm. On the other
hand, 26% of clearly specific that it contributed in increasing profitability and market
share of company. While from the perspective of 16% of employee's of ASDA it has
lead in enhancing goodwill of company. Only 4% has selected all of the above
options which states that all the objectives company is able to achieved by making
24 | P a g e
26%
10%
14% 16%
30%
4%
Helps in enhancing
productivity
Contribute in
increasing profitability
and market share
Better customers
satisfaction
Enhance in goodwill of
company
Reduce in employment
turnover rate
All of the above
Illustration 4: impact of motivational techniques

use of different motivational techniques. Customers satisfaction is also one of the
benefits that has been enjoyed by ASDA by making use of different motivation
techniques as per 14% of employee's that are working in the organisation. Thus, it
can be understood, from the analysis that company by making use of motivational
techniques is able to achieve its end goals in best possible manner.
Theme 5: Things that make employees happy or motivated to work for benefit of
organisation
Reward and recognition is the thing that make
employees happy and satisfied.
Outcome
Working environment 7
Management style 5
Reward and recognition 35
Any other 3
Total 50
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14%
10%
70%
6%
Things that make employees happy or motivated to work for benefit of organisation
Working environment
Management style
Reward and recognition
Any other
Illustration 5: Things that make employees happy or motivated

Interpretation: It can be learnt from above analysis that there are several things
which motivates employee's to give their best so that company can retained its
market positioning. Like as per 70% of respondent or employee's of ASDA company,
they are motivated to work for organisation because of its reward and recognition.
Manager has ensured that each individual is provided respect and financial rewards
so that it can be ready to work hard for growth and success of organisation. On
contrary, 14% has selected working environment that make them happy and
satisfied to work with organisation for longer time frame. Any other options has been
selected by only 6% of employee's of ASDA which means other then mentioned
options there are various things which make them motivated to work effectively for
benefits of organisation. Management system options was selected by 10% of
individuals as they think manager through its styles is able to motivated employee's
to enhance their overall performance and productivity. So, all these analysis or
interpretation clearly states that reward and recognition was one of the thing that
motivated them to contributed in growth and expansion of business.
Theme 6: Different method that could be used to measure motivation level of
employee's
Employee's turnover ratio and company
profitability are two common measure
used by ASDA manager in order to
Outcome
Employees turnover ratio 14
Chance of absenteeism 4
Company profitability 20
Brand image 4
Key performance indicator 5
Many more. 3
Total 50
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Interpretation: There are several things that could be interpreted from the above
data collected such as it can be learnt that 40% of respondent explained that
manager of ASDA has measured employee's motivation through company
profitability. Secondly, it can be understand that as per 28% of individual ASDA
measure motivation level of employee's by analysing employee's turnover ratio. Key
performance indicators is also one of the method that has been used by manager of
company in order to motivate employee's from the view point of 10% of respondent
of the survey. While it can be interpreted that brand image and chance of
absenteeism are two method that are used by ASDA manager in order to measure
effectiveness of motivation techniques. So, it can be understand that all these
method are common which are used by manager in order to measure outcome of
motivational techniques.
Theme 7: Manager of ASDA has put efforts in motivating employee's to give their
best so that it can retained talented individual for longer time frame
Yes most of the employee's has agreed that
manager of company has contributed in
effectively motivating several individual.
Outcome
Strong agree 8
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28%
8%
40%
8%
10%
6%
The way to measure employees motivation level
Employees turnover ratio
Chance of absenteeism
Company profitability
Brand image
Key performance indicator
Many more.
Illustration 6: Different method that could be used to measure motivation level of
employee's

Agree 32
Neutral 5
Disagree 2
Strongly disagree 3
Total 50
Interpretation: It has been analysed and interpreted from the above analysis that
majority of employees do agree that managers of ASDA has put there efforts in
motivating the employees to give their best so that it can retain talented individuals
for longer span of time. 16% of employees strongly agree on this point. However,
10% of employees gives their neutral reaction towards this question. 4% disagree
from this point that managers of ASDA is able to motivate their employees in that
better way which effects the efficiency of the performance of the organization. There
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16%
64%
10%
4%
6%
Manager is able to motivate employees
Strong agree
Agree
Neutral
Disagree
Strongly disagree
Illustration 7: Method used by manager to motivate employees

are some employees who strongly disagree with this statement that managers do
put their efforts while motivating the employees within the organization. So, it has
been interpreted that majority of employees i.e. 64% believes that managers of
ASDA do motivate their employees in an efficient way.
Theme 8: Manager respect and recognize efforts of each individual
Maximum number of employees gave four star
in order to agree that their managers respect
and recognize their efforts.
Outcome
★ 3
★★ 5
★★★ 4
★★★★ 32
★★★★★ 6
Total 50
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6%
10%
8%
64%
12%
Manager respect and recognize efforts of each individuals
★
★★
★★★
★★★★
★★★★★
Illustration 8: Manager respect and recognize efforts of each individual

Interpretation: From the above diagram it can be concluded that maximum number
of employees feel that the managers of ASDA did respect and recognize the efforts
of their employees. However, 6% of total employees do feel that there managers are
bad at recognizing them. 10% of employees feel that there managers somehow give
them respect while 8% of employees give 3 stars in order to agree with this point.
12% of employees are highly satisfied and agreed that there managers are giving
respect and recognition to their work. But maximum number of employees i.e. 64%
gave 4 star to this point and agrees that there managers do consider their work
within the company. Therefore, it can be interpreted from above question that
managers' recognition are important in order to maintain and build a feeling of
motivation among the employees which contributes towards the loyalty of candidates
towards the organization. Because ultimately, the organizations purpose is to
enhance the productivity which can be possible with the help of efficient and
motivated employees and in this the managers plays a vital role on behalf of
organization. Thus, motivation is highly important for the working of employees
towards the achievement of objectives.
Theme 9: Motivated employees are important for organization
Employees agree that all options given in this
question contributes towards the employee
motivation which is an essential element for the
organization.
Outcome
Helps in retention of highly talented employee's. 8
Lead growth and expansion of firm 6
Contribute in building and retaining brand image 8
Enhance customers satisfaction 6
Increase profitability and performance of
organization
7
All the above options 15
Total 50
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Interpretation: From the study, it can be analysed that employees of ASDA do
agree that there are various factors which helps in motivating the employees of the
organization, and they are highly important for the company in order to achieve their
goals. 16% of employees feels that increased motivation helps in retention of highly
talented employees within the organization. 12% of employees do agree that
motivation is important for lead growth and expansion of work. 16% out of total
employees consider that motivation contribute in building brand image in the market
space. 12% believes that it enhances customer satisfaction because motivated
employees always work towards the achievement of the organizational goals. 14%
of employees said that according to them, motivation increases the profitability and
performance of the overall organization. And at last major amount of employees i.e.
30% says that all the factors contribute towards the fact that motivated employees
are highly important for the organization.
CONCLUSIONS
From the above chapter of data analysis it can be understand that company
has effectively taken steps to motivate employee's so that it can grow and sustain in
retail industry of United Kingdom. It is also learnt that ASDA by making use of
different method of motivation is able to retained and attracted highly skilled and
31 | P a g e
16%
12%
16%
12%
14%
30%
Motivated employees are important for organization
Helps in retention of highly
talented employee's.
Lead growth and expansion
of firm
Contribute in building and
retaining brand image
Enhance customers
satisfaction
Increase profitability and
performance of organization
All the above options
Illustration 9: Motivated employees are important for organization

talented employee's in the firm. So, the chapter was almost about the method and
impact of motivation techniques used by company to inspired individual to work hard.
Chapter 5: Discussion (data interpretation)
This chapter is all about discussion of the results and outcome that is gained
from survey or interviews conducted of 50 respondent that are employee's of ASDA.
All individual has different view and perspective therefore survey has helped in
understanding facts
From the above discussion and analysis, it can be interpreted that ASDA is an
organisation that have focused on making its employees happy and satisfied so that
they are ready to give their best for growth and success of firm. It has also been
understand that all individual working in ASDA are happy with manager and its
method of motivation techniques which has helped in gaining organisation
competitive advantages (Octaviannand, Pandjaitan and Kuswanto, 2017). It is also
understand from data collected that employees of company are highly aware of the
concept of employees motivation. At the same time manager has also give
importance to motivation that has helped in yielding maximum benefits to
organisation. Likewise it can be interpreted that it has helped in providing better
services to customers, enhancing goodwill of company and reducing employment
turnover rates. Moreover, it can be stated that ASDA through making use of different
motivational techniques is able to increase its profitability and market share. So,
overall it can be find out that different motivating techniques has helped company in
enhancing its market share in retail industry of United kingdom.
It is also understand from above study that there are various things that make
employees motivated to give their best so that company can retained its market
positioning and customers loyalty for many years. Such as it has been identified that
most of the employees of ASDA like reward and recognised method used by
company. Company have provide financial increment to employee's on continuous
basis so that they are ready to make optimum utilisation of their capabilities and
contribute towards growth and development of firm (Ciobanu, Androniceanu and
Lazaroiu, 2019). So, overall it can be discussed and analysis that organisation by
focusing on several areas is able to make employee's motivated and feel valuable
part of organisation.
Moreover it has been learnt that there are several method which has been
used by organisation in order to measure the outcome of motivation techniques used
by employee's. For example ASDA has make use of company profitability and
employees turnover ratio in order to understand whether strategy used by it was
fruitful or not. Therefore, it can be interpreted that manager of firm has put several
efforts to influence employee's so that company can retained them for many years.
32 | P a g e

It has been identified that the managers of ASDA put their best efforts in motivating
employees so that they will be able to retain talented individuals for longer time
frame. There are various efforts that can be included by the managers of the
organization in order to motivate employees such as: managers foster open
communication with the staff members to maintain the level of motivation among
employees. Another effort is that they create agile work environment which creates
easy flow of information from one stage to another. Incentivize the workplace in
order to motivate their employees to create better output towards the organization
(Almusaddar, Ramzan and Raju, 2018). Managers of ASDA invest in employees
happiness by doing various activities within the organization such as weekend
activities, games, etc. By providing supportive leadership to their employees,
empower individual employee, developing positive environment, encouraging team
work and recognize and rewarding procedures managers of ASDA creates an
environment of motivation within the organization (Ramzan , 2018).
When it has been asked from the employees of the organization that whether
they are recognized and respected by their managers, they agree that the managers
of ASDA highly put their efforts in order to maintain a level of good environment.
Employees feel that they respected from their managers within the company. In any
organization, when it has been asked from their employees that what matters most
to them, employees responded that a feeling of respect by their superiors tops the
list to motivate the employees. Disrespect holds back the creativity of employees
with regard to work and also affected the overall performance of the candidates and
make them less helpful towards one another. Many times Frazier (2018), does share
their views that the most effective ways to foster a culture of respect is to express
appreciation among employees and with this activity taking feedbacks from the
employees are also important in order to analyse that whether they are moving
towards the correct direction or not. Top managers also advises the HR department
to hire such civilized candidates within the organization and reward good behaviour
of the employees.
It has been analysed that motivated employees are highly important for the organization
because they help in retaining highly talented employees within the organization which lead
towards the growth and expansion of firm. Motivated employees always work towards building the
image of the organization in the marketplace and retaining and maintaining the brand image and
goodwill within the society (Lin and et.al., 2018). Motivated employees always work towards
the achievement of organizational goals which automatically increases the employees performances
which more or less increases' customers satisfaction level. By combining all the things it can be
analysed that it automatically increases profitability and overall performance of the organization.
CONCLUSIONS
It can be concluded from the above chapter of discussion that it has included all
points related to the way company has motivated and retained talented, skills and
experienced employee's in the firm. At last it can be summarised that discussion has
33 | P a g e

cover all major points related to employee's motivation within ASDA that helps in
growth and expansion of enterprise.
Chapter 6: Conclusion, recommendations and implications
for further research
It is chapter that summarised all crucial point related to the study related to
employees motivation and the way it has impacted on organisation growth and
success. This chapter has further covered information related to different
motivational techniques which are used by company to retained highly talented
employee's in the firm. So, it has included important data related to study so that
users can be understand information related to motivation.
From the above study or research there are various things which can be
summarised such as employee's motivation is necessary for every organisation. As
it helps individual in staying motivated to work effectively for growth and
development of firm. Moreover it has been understand that companies needs to
focus on finding new motivational techniques in order to make employees happy and
satisfied. There are various things that has been learnt from above report like type of
motivation techniques will be fruitful in inspiring individual to work hard so that end
objectives can be achieved.
There are more things that are also learned from study that why it is essential
for company to take steps to motivate employee's so that it can retained talented
34 | P a g e

individual in the firm. So it can be understand that manager of ASDA by making use
of different motivational techniques is able to gained competitive advantages.
RECOMMENDATION
From the above research it can be suggested that there are various steps
that need to be taken by ASDA manager in order to motivates and retained talented
employee's in the firm. So, key suggestion for manager are as follows:
 Firstly it can be understand that manager needs to be transparently and
openly share its views, ideas to other or individual so that they are happy and
satisfied to work with organisation. Manager by clearly defining roles and
responsibilities that needs to be performed by specific individual is able to
motivate them to contributed in development of firm (Chahar, 2020).
 Secondly ASDA manager needs to focused on providing more healthy and
friendly environment to employee's so that they can be inspired to give their
best. Social belongingness helps in reducing employee's turnover rate and
enhancing overall productivity. Therefore it can be understand that company
by offering good working culture can easily meet needs and requirements of
people. Moreover it needs to take feedback from employee's regarding the
way it can improve its performance so that end goals of firm can be achieved.
 Thirdly, ASDA manager has to put efforts to coordinate diverse individuals to work as a
team towards achievement of goals. It by promoting open communication and friendly
environment can motivates employee's to share their innovate ideas so that company can
enhance its market share (Kuswati, 2020). It needs to understand key problem
which are faced by employee's and find alternative method about the way
they can be resolved for better outcome.
 Moreover it has been suggested that manager of company needs to provide
security and safety of employee's so that they are inspired to make optimum
utilisation of their respective capabilities. ASDA manager has take all
necessary steps to ensure safety of individual so that they can freely
contribute in achievement of company.
 Manager by promoting employees to higher level can enhance their
capabilities and skills to complete the task in best possible manner so that
company can have maximum market share. Therefore, It can be suggested
that manager needs to focused on internal promotion of employee's to higher
level for benefits of organisation.
So it can be stated that company or manager of ASDA by abiding to several
recommendation is able to hired and retained highly qualified and trained employee's.
Company by making use of different motivational techniques is able to make individual
35 | P a g e

happy and dedicated to work effectively so that it can enjoy higher profitability and market
share in retail industry of United Kingdom (Christensen, Paarlberg and Perry, 2017).
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Word Count
xxxxx words
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Appendices
Appendix 1. A blank copy of questionnaire/interview script
\
Questionnaire
What does meant by concept of employees motivation?
 It about the way employee's engage in the firm.
 To channelise or inspired individual to work hard.
 To motivate employees to contribute in growth of firm.
 All of the above
Does the manager give importance to employee's motivation or not?
 Yes
 No
What are different techniques that are used by manager of ASDA to motivate employee's to
enhance their performance and productivity?
 Reward and recognition
 Provide friendly environment
 Promote employee's
 Organise various training and development program.
40 | P a g e

 Take feedback from employee's
 Any other
What are various impact of motivational techniques used by manager of company to inspired and
retained maximum number of individuals?
 Helps in enhancing productivity
 Contribute in increasing profitability and market share
 Better customers satisfaction
 Enhance in goodwill of company
 Reduce in employment turnover rate
 All of the above
What things that make you happy or motivated to work for benefit of organisation?
 Working environment.
 Management style
 Reward and recognition
 Any other
What are different method that could be used to measure motivation level of employee's?
 Employees turnover ratio
 Chance of absenteeism
 Company profitability
 Brand image
 Key performance indicator
 Many more.
Do you agree that manager of ASDA has put efforts in motivating employee's to give their best so
that it can retained talented individual for longer time frame?
 Strong agree
 Agree
 Neutral
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 Disagree
 Strongly disagree
Does the manager respect and recognised efforts of each individual?
 ★
 ★★
 ★★★
 ★★★★
 ★★★★★
Why motivated employee's are important for organisation?
 Helps in retention of highly talented employee's.
 Lead growth and expansion of firm
 Contribute in building and retaining brand image
 Enhance customers satisfaction
 Increase profitability and performance of organisation
 All of the above options.
Suggest various strategies that could be used by company in order to motivate employees for
achievement of end goals.
Start writing here
Appendix 2. A sample of completed questionnaire/ A sample of
Interview Transcript
Start writing here
Appendix 3. Data Analysis
Start writing here
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