Motivating Employees for Retention: ASDA Dissertation, BMP6001

This dissertation, undertaken for a BSc (Hons) in Business Management, module BMP6001, evaluates various techniques employed by managers to motivate employees and enhance talent retention within ASDA. The study delves into the concepts of employee motivation, differentiating between intrinsic and extrinsic factors, and explores the significance of a motivated workforce for organizational growth. The research includes a literature review, methodology, findings, discussion, and conclusions. The findings are presented using illustrations and tables, analyzing the impact of different motivational strategies on employee engagement, productivity, and overall organizational performance. The dissertation also explores the importance of factors like recognition, rewards, and a positive work environment. The study concludes with recommendations for ASDA, offering insights into improving employee motivation and retention strategies.

BSc (Hons) Business Management Top up
BMP6001 Dissertation
Dissertation Title: To evaluate the way different techniques
used by manager to motivate employee's in order to retained talented employee's within
organisation. A study of ASDA.
:

Table of Contents
Chapter 1: Introduction .......................................................................................................8
Background to research topic ...............................................................................................8
Background to research organization ...................................................................................8
Research rationale.................................................................................................................8
Research question (s) ..........................................................................................................9
1.5 Research aims and objectives..........................................................................................9
1.6 Significance of the study.................................................................................................9
1.7 Dissertation Structure......................................................................................................9
Chapter 2: Literature review....................................................................................................10
Theme 1: Concept of employees motivation within the company......................................10
Theme 2: Different motivational techniques used by company to retained or motivate
employee's...........................................................................................................................11
Theme 3: Significance of motivated workforce for growth and success of organisation...13
Chapter 3: Methodology..........................................................................................................15
Chapter 4: Findings (data presentation) ..................................................................................18
Chapter 5: Discussion (data interpretation) .........................................................................30
Chapter 6: Conclusion, recommendations and implications for further research ............33
References ............................................................................................................................35

Abstract
The research has included information related to employee's motivation and the way it has
contribute in growth and development of company. It has furthermore, contained information
related to motivation techniques that are used by manager in order to inspired individual to
enhance their overall performance. So overall it has contained detailed related to various
method that are used by manager to handle diverse individual.
Acknowledgement
I will thank to my superior as well as god that has given me opportunities to make the
research project on employee's motivation. Therefore, it can be stated that I am highly happy
and satisfied that my lecturer has given me opportunities to complete the research on the
project and gathered relevant data.
4 | P a g e

Glossary
5 | P a g e

List of tables
6 | P a g e

List of figures
Illustration Index
Illustration 1: Concept of employees motivation................................................................................20
Illustration 2: importance to employee's motivation..........................................................................21
Illustration 3: Motivation techniques..................................................................................................22
Illustration 4: impact of motivational techniques................................................................................24
Illustration 5: Things that make employees happy or motivated........................................................25
Illustration 6: Different method that could be used to measure motivation level of employee's......27
Illustration 7: Method used by manager to motivate employees.......................................................28
Illustration 8: Manager respect and recognize efforts of each individual...........................................29
Illustration 9: Motivated employees are important for organization..................................................31
7 | P a g e

List of appendices
8 | P a g e

Chapter 1: Introduction
Background to research topic
Employee motivation can be described as the level of energy seriousness, durability
and creative thinking that an organization's employees bring to their jobs. It is a well-known
saying that higher the employee motivation, higher the employee engagement and
productivity of employees towards the organization which helps in achievement of goals and
objectives. It is basically an asset for the organization that helps to the pure success towards
the employee satisfaction which helps the overall working environment of the organization.
Employee motivation majorly classified into two categories i.e. Intrinsic and Extrinsic.
Intrinsic motivation includes the activities such as learning and growth opportunities, social
contact and status, maintaining curiosity of learning new things and lastly providing respect
and honour to the employees of the organization (Hanaysha, 2017). On the other hand,
extrinsic motivation includes the salary, bonuses and perks given to the employees,
organization of activities in such way which motivates the candidates, promotional activities,
grading system, punishments and lay-offs given at the time of doing incorrect activities
motivate other employees to do correct and fair work at the workplace.
Background to research organization
ASDA, is a British supermarket whose headquarter is in Leeds, West Yorkshire. The
performance of employees of the company affected by various factors that requires effective
changes in their motivational strategies in positive way which ultimately provide a positive
change in the environment of the organization and employee behaviour. With the help of
different motivational techniques such as promotions, financial benefits, health benefits, etc.,
the organization is able to meet the target of achieving goals and objectives on time
(Shangareev, 2018).
Research rationale
The primary purpose of conducting this research is to investigate the concept of employee
motivation within the organization. It defines the energy level and commitment of the
employees which helps in bringing the amount of creativity towards the organization on a
day to day basis. Another reason for conducting the study is to describe the motivational
techniques and how it helps in retaining workforce for longer duration of time. Majorly, this
report will provide vast knowledge about the effectiveness of motivational techniques in
order to motivate the employees of the organization. Moreover, with the motivation of
employees, the retention of the candidates with the help of effective motivational techniques
also elaborated in this report. Because it basically enhances the productivity and level of
output of the employees towards the establishment (Khalid , 2017).
Various motivational techniques has been set some parameters in the company for employees
which helps in meeting organizational goals and objectives. With the help of this report the
ASDA managers will able to maintain the environment of motivated employees which lead
towards the encouragement of teamwork.
9 | P a g e

Research question (s)
◦ What is the concept of employee motivation within the company?
◦ What are the different motivational techniques used by ASDA to motivate or
retain their workers?
◦ What is the significance of motivated workforce for organizational growth of
ASDA at market place?
1.5 Research aims and objectives
Aim
“To investigate the different motivational techniques used by company to retain their
workforce.” A study on ASDA.
Objectives
 To explore the concept of employee motivation within the company.
 To determine the different motivational techniques used by ASDA to motivate or
retain their workers.
 To identify the significance of motivated workforce for organizational growth of
ASDA at market place.
1.6 Significance of the study
Effective direction, motivation and leadership bring the organization forward.
Amongst all the factors, motivation majorly plays a vital role to identify and satisfy the needs
of employees as well as organization. The importance of motivated workforce for the overall
growth of the organization to maintain their market place explains the real effectiveness of
this activity within the organization. Managers use various motivational activities in order to
encourage employees to achieve their maximum potential which lead towards the
improvement of organizational performance (Varma, 2017). The importance of this study
explains that the ASDA increases the productive usage of resources, efficiency of employees,
development of friendly environment and stability at workforce with the help of motivational
techniques.
1.7 Dissertation Structure
1. Introduction: In introduction the researcher include the importance of employee
motivation within an organization. Various techniques used by the managers with
regard to motivating the employees to achieve maximum level of output in the
10 | P a g e

company. Moreover, the importance of motivated workforce for the overall growth of
the organization has also been explained in the study.
2. Literature Review: Literature review includes the perception of different authors
which describes the study and their viewpoints in positive as well as negative context.
Both perception helps the researcher to analyse the study in a deeper and complete
direction.
3. Methodology: Methodology explains the importance of various tools and techniques
used by the researcher to complete the analysis of study. Various approaches,
strategies, methods, tools, sampling, etc. has been used to complete the study in an
effectual way which provides complete and valid results to the researcher.
4. Findings and analysis: Findings and analysis of this report includes the data which is
collected through the primary and secondary data collection methods which helps in
interpreting the results with the help of charts, graphs, diagrams, etc. which helps in
providing accurate data regarding the research.
5. Conclusions and recommendations: Conclusion includes the final analysis of the
report and with the help of recommendations, researcher has been shared their views
which might help the organization in future to improve the drawbacks in their
management system towards the achievement of particular goals.
Chapter 2: Literature review
2.1 Introduction of literature review
In this chapter, researcher will critically evaluate different viewpoints given by different
authors with regard to motivational techniques used by company to retained workforce. In
order to achieve research objectives, researcher have divided this chapter indifferent themes
and in each theme both the negative and positive viewpoints of authors will be stated.
5.2Main body with heading and sub-heading
Theme 1: Concept of employees motivation within the company
As per point of view of Rodríguez and et.al., (2019), employees motivation is
important for organisation as it helps in inspiring employee's to give their best so that
company can retained its market positioning for longer time frame. The word “ Motivation”
literally means that movement or things that influence individual to make best utilisation of
its existing capabilities, skills for achievement of end goals. Therefore, it is all about
engagement of employee's towards organisation so that they are motivated to be part of firm
for longer time frame. Intrinsic and extrinsic are two motivation that inspired individual to
11 | P a g e

enhance their overall performance. Employee's motivation is intangible in nature as it is
quite difficult to measure the level individual are motivated and satisfied to work with
organisation. Manager must have deep knowledge regarding the method which it can use to
motivate employee's so that company can enjoy high profitability. Segmentation of
individual on the basis of their preferences will effectively helps in deciding motivation
techniques and increase employee's engagement. Therefore, employee's motivation helps in
coordinating diverse individual to work as team rather for achievement of common goals.
From the view of points Klopotan, Mjeda and Kurečić, (2018), intrinsic motivation
can be termed as internal motivation that inspired individual to give its best so that company
can growth and sustain for longer time frame. Common qualities that are present in motivated
employees is curiosity, acceptances, desires and honour that helps in achievement of goals.
Further it has been identified that continuous praise helps in increasing internal motivation
level of individual. On the other hand, another author states that extrinsic motivation means
employee's are inspired through external factors like rewards and recognition. There are
some individual that only get motivated through external sources rather than internal in order
to complete several task in most effectively manner.
Another author Kruglanski and et.al., (2018), also supported that bonus, awards and
perks are some of the method that are used by manager to motivate employees to make
optimum utilisation of their capabilities so that company can attained end objectives. At the
same time it has recommended that manager needs to be careful while making use of
extrinsic rewards to motivate employee's as too much of anything is harmful. Moreover, it
has stated that motivation is important in every sphere of organisation as it helps in inspiring
individual to enhance their overall performance so that company can attained its end goals. It
contribute in building interest and zeal among several individual which enhance efficiency of
employee's and lead in growth and success of firm in external environment. Therefore
motivation is nothing but an action of inducement of different individual to work as a team
for achievement of common goals.
In the opinion of Decety and Yoder, (2017), there are some reason which inspired
individual to work for organisation or behave in specific manner so that best outcome can be
achieved in limited time frame. So, the concept of employees motivation refers to willingness
to make use of energy in order to attained desired goals. Therefore it is burning passion that
inspired employee's to contribute their best in growth and expansion of business so that it can
enjoy maximum market share in external environment for longer time frame. Different
people have different needs and preferences therefore manager needs to decide appropriate
method which it could use to influence individual. So as per the author employee's
motivation is concept of inspiring individual to work hard thereby company can enjoy high
market share.
Theme 2: Different motivational techniques used by company to retained or motivate
employee's
As illustrated by Porreca and Navratilova, (2017), organisation in order to make
workplace highly productive and performance it needs to keep employee's motivated and
energetic. As an more motivated employees will be influenced to learn new skills and talent
12 | P a g e