BT Group Plc: Staff Motivation Schemes and Employee Retention Impact

This project proposal aims to analyze the impact of staff motivation schemes on employee retention, focusing on a case study of BT Group Plc. The objectives include evaluating the meaning and importance of motivation schemes, determining their impact on employee performance, identifying challenges faced by the company, and evaluating measures for improving these schemes. The research questions explore the meaning of motivation schemes, their impact on performance at BT Group Plc, challenges in implementation, and strategies for improvement. The proposal justifies the project's relevance by highlighting the importance of employee motivation for organizational success and talent management. It also outlines the scope, limitations, and key literature sources used to support the project objectives, including a critical literature review of articles related to employee motivation, performance, and retention strategies. This project will contribute to understanding effective talent management practices within multinational corporations. Desklib provides access to similar solved assignments and resources for students.

PROJECT PROPOSAL FORM
Student Name xx
ID Number xx
Centre Name xx
Proposed
Title
Impact of staff motivation schemes to employee retention: A
case study on BT Group Plc.
Section One: Title, aims, objectives
Title or working title of project
Impact of staff motivation schemes to employee retention: A case study on BT
Group Plc.
Project aims and objectives
Aim:
The aim of the report is “to analyse the impact of staff motivation schemes used
in the companies to the employee’s retention period. A case study on BT Group
Plc.”
Objectives:
 To evaluate the meaning and importance of using different staff
motivation schemes in an organisation.
 To determine the impact of staff motivation schemes used in BT Group
Plc to improve talented employee's performance.
 To identified the major challenges, face by the company while using staff
motivation schemes to retain their talented employees.
 To evaluate the measures used by the company for improving their
motivational schemes to retain their talented employees.
Research Questions
 What is the meaning of staff motivational scheme in different
organisations?
 What are the impact of staff motivational schemes used in the BT Group
Plc for improving staff performance?
 What challenges does the company face while using effective employee's

scheme and retain their talented employees?
 What are the major strategies used by the company for improving
motivational schemes to retain more talented employees?
Section Two: Reasons for choosing this project
Reasons for choosing the project
The businesses in all over the world is very challenging as there are different
internal and external factors affect the growth of the businesses for the
corporate performance and growth in the activities. Therefore, it is important for
the company to work and analyse the use of challenging and competitive world
for the growth of the company. There are different factors which, can be used by
the company to make inputs and engage with the higher level of management
calls. The development of the organisation is basically helpful for analysing the
situation and use motivated workers to remain relevant and productive
organisation growth within the organisation (Ali and Anwar, 2021). When it
comes to the motivation, it is said that this technique need high level of efforts to
reach organisational goals for satisfying the individual need. A need to utilise the
effective and possible values are wanted to achieve growth, work as per the
foundation and use devoid the techniques for impossible and motivated workers
to perform the task in an effective manner. The main reason for choosing this
topic is that employee motivation is one of the significant factor for analysing the
challenge and make effective benefits for the success of individual and
organisational performance. With the help of effective motivational techniques
used in an organisation, the company will be able to achieve their effective and
talented employees and boost up their morale (Degbey and et.al., 2021). This is
the reason for choosing this topic and the BT Group Plc, has been choose for
completing this project. As the company is multinational British
telecommunication company that headquartered is in London, England. The
company is working on the large scale, with numerous employee at different
platform. So they are needed to analyse about effective motivational scheme
and use of talent management to retain talented employees within the
organisation.

SCOPE OF THE PROJECT
The study is related to the effective growth and sector to analyse the concepts
of BT Group Plc. A structured for the growth and make effective changes in
different concepts to analyse the motivational concepts on the growth of
retention. This topic of motivation is helpful for analysing systematic changes in
the major sector. The scope of the project is helpful for analysing marketing
growth due to talent management and achieve the targets for containing
effective practices and management in the BT Group Plc. These will be helpful
for generating sources and make motivational, retention and possible
challenges in the marketing sector and growth (Pandey, Singh and Pathak,
2021). It would be helpful for generalising the techniques and used possible
changes in the company. This study is helpful for analysing the future scope and
challenges in the company. Further, it will make a relationship with different
skills, sector and professional approach to gain different knowledge about talent
management. These statement and challenges are helpful for analysing
effective growth and make objectives in the research that were accomplished in
the selected time period. The need of the research is helpful for challenging and
make significant aspect in limited factors of motivation, affect the researcher
skills and improve motivational approaches in the chosen company.
LIMITATION OF THE PROJECT
The major issues for the encountered the research and used applied sources in
effective strategies. The project is related to need limited factors for the growth
in project for make an impact on quality, delivery and resources for the growth of
project. The limitation of the project is face by the researcher is related to
insufficient knowledge, make questionnaire, and design the appropriate
research methodology for consulting effective growth in future activities. Due to
covid-19, collection of primary data process is helpful for analysing systematic
changes in the concepts (Reksa, 2021).
Section Three: Precedents and sources

Use of key literature sources and precedents to support your project objectives
PART A: CRITICAL LITERATURE REVIEW
As per the view of Shehroz (2021), The use of talent management is relatively
new and effective for the growth in addressing research objectives. There are
different multinational companies and make governmental changes are used to
work and shown in the different field of Talent management (Sandjong, 2021).
Different authors provide the relevant and different concepts that help the
company for choosing right sources that may be suited for the top key positions
within the growth of an organisation. There are different theories and method
are used to analyse skill development and choose the own employee's growth
for analysing the key position and manage the challenges for having internal
and external factors. There are different devising strategies has been used to
make a previous research for the growth of fundamental challenges in the
market (Talent management: Current theories and future research directions,
2021). Talent management is one of the significant aspect for the use of
strategic changes in human resource management in the company for analysing
the human resource team work. Most of the companies use effective
motivational approaches for analysing the technique and theoretical boundaries
for the area and management in practical and debatable concepts for the growth
in addressing issues in the effective talent management practices.
PART B: HOW TO CRITICALLY WRITE LITERATURE REVIEWS
ARTICLE 1: Role of Motivation in Employee Retention (Juneja 2021)
The use of effective motivational concepts is helpful for getting effective
knowledge to use employee retention and involve in the steps for the wishes to
make a move and able to work on the challenging and effective organisational
sector. The use of motivational techniques is helpful for generating sources and
make effective satisfaction in the employee retention period. The use of effective
motivational techniques is helpful for generating sources and performed
effective performers. It would be helpful for the company to work and make
expectation for giving best in the growth of the company (Role of Motivation in
Employee Retention, 2021). Employee retention is one of the significant aspect

for the growth to provide related changes and opportunities in the organisation
and achieve basic growth in the applicability in company. Appraisal, incentives
and prizes are the motivational challenges for the growth of an employee.
As per the view of Silvera (2020), motivational schemes are helpful for
generating effective growth and boost up productivity for using employee’s
engagement. There are different ways and methods which, play a significant
role in addressing issues to addressing talent management monetary rewards
and method (Motivation schemes can build long-term engagement, 2020). This
could be helpful for generating long term impact and growth for using
engagement strategies and apply those skills on the effective motivational
approach within the company. The role of motivation in employees are helpful
for generating sources and make systematic growth over the period to achieve
engagement of employees.
Here, the researcher uses secondary source of data collection that is helpful for
generating source and applied the secondary data through the online journal
articles while following the positivism approach in research (Santhanam and
et.al., 2021). This article is helpful for collecting data and know more about the
roles and concepts of the data related to the organisation success and
employee's retention period.
Article 2: Six Ways to Drive Employee Performance and Motivation (Burkus
2021)
Motivating the employee is a delicate and purposeful activities that make a
significant growth in the employees. In order to make effective employees
motivational schemes are helpful for considering the new management system
for improving employee’s performance and motivational changes in the
workplaces. This is important to analyse the concepts and make sure about the
positive impact of motivation on the employees that further, is helpful for
generalising impact on employee's retention period (Six Ways to Drive
Employee Performance and Motivation, 2021).
Here, the researcher uses quantitative methodology for completing LR and
achieve the systematic progress. This article is help for analysing different ways
and motivational concepts to work in order to retain talent management (Shaikh,

2021).
As per the view of Sushil (2021), The two terms motivation and their basic
growth are helpful for generalising the statement. All is helpful for using source
and make positive impact on the employee’s performance to achieve and retain
the source in an effective manner. These motivational schemes are helpful for
analysing the concepts of intrinsic and extrinsic sources of motivation within the
organisation (Motivation and Retention, 2021). There are different ways and
method are needed to be analyse and achieve the use of retention of talented
employees in an organisation and achieve objectives for the growth.
Article 3: Employee retention: 10 strategies for retaining top talent (florentine
2021)
In order to complete the work and retain more employees in the company is
helpful for generating sources and make effective contacts to ensure the
success within the organisation (Singh and Rokade, 2021). BT Group is helpful
for using different challenges in the company while using effective talent
management strategies. As the use of employee’s retention is helpful for
analysing the situation and make effective growth in order to manage focus on
the growth of the companies in an effective way. Here, the researcher is able to
analyse the system and applied the different basic activities to manage and
implement the proactive growth in addressing issues and manage sustainable
growth sector (Employee retention: 10 strategies for retaining top talent, 2021).
As per the view point of Santhanam (2021), the company is needed to be
analyse effective growth in overcoming issues major challenges and sustainable
and effective external and internal environments. It would be helpful for
completing strategic changes and achieve the growth in analysing the market
demand in the company success. In order to overcome the challenges in the
chosen company is helpful for the growth and applicable to analyse desire of the
organisation to work in an effective manner (Challenges in Retaining Talent,
2021). These two articles are helpful for completing source and gain more
knowledge for addressing issues and make growth in the challenges face by the
company.

Article 4: Great Employee Retention Strategies (Halvorson, 2021)
Employee of the organisation are needed to be work and make strategic
changes in analysing the situation and work on the basis of reinvented
challenges. There is the need to work and make effective growth in analysing
the employees for solving high risk and manage the activities in an authenticate
way. The very first strategy will be related to give competitive benefits, hiring the
right employee at right time, reduce the employee pain and help the company
for analysing the situation in an effective manner. The organisational changes
and method are helpful for generating unessentially growth in the market
capacity (Great Employee Retention Strategies, 2021).
Here, the researcher uses the qualitative and quantitative research methodology
which, is helpful for completing research methodology and collect the data for
the appropriate research methodology (Tj, Tecualu and Wijaya, 2021). This is
considered for the growth to manage data and applicable for the us of society in
an effective and appropriate manner. This article is helpful for analysing
systematic growth in the company’s strategic changes in effective employee
retention for longer period of time.
As per the view of Dellarocco (2021), employee motivation is helpful for strategic
changes for stayed engage in the activities for them authenticate work. For
motivating the employees in different workplaces for different environment. The
company should use the different strategies that is helpful for generating praise
and recognition, perks, performance indicators and provide related training and
development. This article is helpful for completing techniques and achieve the
growth for completing essential sources and make systematic growth over the
period of time. The chosen article is helpful for considering the information and
strategies used by the BT Group, in order to complete organisational objective
with efficient manner (Strategies for Improving an Employee’s Performance,
2021). All would be helpful for generating sources and make systematic growth
over the period of time and make systematic changes for the educational and
development factor of the company.
Article 5: 8 Strategies for Improving an Employee’s Performance (O’Neill 2020)
There are different ways which are needed to be used by the company for

analysing the situation and work for the development of effective motivation and
retain employees for the longer period of time. All of these are helpful for
strategic changes to work for applying sources to clear and authenticate
expectation in the management. The author tells about the empowering power
of the employee’s for doing their best in the appropriate manner. It would be
helpful for analysing the situation and accountable for the goals and activities in
an authenticate manner. Further, rewarding employee and appreciate them for
their work will be the best strategies to improve their performance. This is helpful
for generalising the statement and motivated the staff for the effective talent
management sources in the organisational concept’s (Top Employee Motivation
Strategies, 2020).
Here, the researcher uses secondary information for collecting data and make
changes as per the need of the employees in market. The research collects the
primary and secondary sources of data. That help the company for analysing
situation and make systematic growth over the period of time (Yeung, Zhou and
Chong, 2021). It would be associated to manage data and applicable for the
society work in an authenticate manner. This article is helpful for gaining
information to work in talent management and work for the appropriate growth in
the recent activities and managements process in the recent times.
Literature gap
With the help of above literature analysis, the literature gap section provide the
brief detailed information about the chosen aim and objectives and the analysing
theories with the help of secondary sources. This study analyse the meaning
and role of staff motivation, its impact and challenges faced by the management
team while having different staff motivation programmes. The last part of the
objectives is the strategies which are still under-process as, researcher is not
able to find the right strategies used by the companies in market.
References
Books and Journals
Ali, B.J. and Anwar, G., 2021. An Empirical Study of Employees’ Motivation and
its Influence Job Satisfaction. Ali, BJ, & Anwar, G.(2021). An Empirical

Study of Employees’ Motivation and its Influence Job Satisfaction.
International Journal of Engineering, Business and Management, 5(2),
pp.21-30.
Degbey, W.Y., Rodgers, P., Kromah, M.D. and Weber, Y., 2021. The impact of
psychological ownership on employee retention in mergers and
acquisitions. Human Resource Management Review, 31(3), p.100745.
Pandey, P., Singh, S. and Pathak, P., 2021. An exploratory study on factors
contributing to job dissatisfaction of retail employees in India. Journal of
Retailing and Consumer Services, 61, p.102571.
Reksa, P.B.G., The Effect of reward management and leadership style on
employee performance at.
Sandjong, F.L.D., 2021. Training Strategies for Increasing Employee Job
Satisfaction and Retention in the Hospitality Industry (Doctoral
dissertation, Walden University).
Santhanam, N., Kumar, J.R., Kumar, V. and Saha, R., 2021. Employee turnover
intention in the milieu of human resource management practices:
moderating role of work-life balance. International Journal of Business
Innovation and Research, 24(1), pp.57-75.
Shaikh, M., 2021. Determining the Relationship between Human Resource
Practices, Employee Well-Being and Organizational Performance. RJ
International Journal of Management Studies, 1(1).
Singh, M. and Rokade, V., 2021. Employer Branding Dimensions of Public
Sector Undertaking in India and Its Impact on Employee Retention.
In Advances in Interdisciplinary Engineering (pp. 509-528). Springer,
Singapore.
Tj, H.W., Tecualu, M. and Wijaya, S., 2021. The Effect of Compensation and
Supervisor Support Mediated by Job Satisfaction on Employee Retention
(Case Study at PT Pradu). Primanomics: Jurnal Ekonomi & Bisnis, 19(1),
pp.147-157.
Yeung, D.Y., Zhou, X. and Chong, S., 2021. Perceived age discrimination in the
workplace: the mediating roles of job resources and demands. Journal of
Managerial Psychology.
Online
Burkus. D., (2021). Six Ways to Drive Employee Performance and Motivation.
[Online]. Available through:< https://davidburkus.com/2012/07/six-ways-
to-drive-employee-performance-and-motivation/>. {Last accessed on 25th
August 2021}.
Dellarocco. L., (2021). Top Employee Motivation Strategies. [Online]. Available
through:< https://www.guidespark.com/blog/top-employee-motivation-
strategies/>. {Last accessed on 25th August 2021}.
Florentine. S., (2021). Employee retention: 10 strategies for retaining top talent.
[Online]. Available through:< https://www.cio.com/article/2868419/how-to-

improve-employee-retention.html>. {Last accessed on 25th August 2021}.
Halvorson. C., (2021). Great Employee Retention Strategies. [Online]. Available
through:< https://wheniwork.com/blog/7-great-employee-retention-
strategies>. {Last accessed on 25th August 2021}.
Juneja. P., (2021). Role of Motivation in Employee Retention. [Online]. Available
through: < https://www.managementstudyguide.com/motivation-for-
employee-retention.htm>. {Last accessed on 25th August 2021}
O’neill. M., (2020). Strategies for Improving an Employee’s Performance.
[Online]. Available through:< https://www.samewave.com/posts/8-
strategies-for-improving-an-employees-performance>. {Last accessed on
25th August 2021}.
Santhanam. P., (2021). Challenges in Retaining Talent. [Online]. Available
through:< https://www.td.org/insights/challenges-in-retaining-talent>.
{Last accessed on 25th August 2021}.
Shehroz. M., (2021). Talent management: Current theories and future research
directions. [Online]. Available through:<
https://www.linkedin.com/pulse/talent-management-current-theories-
future-research-muhammad-shehroz>. {Last accessed on 25th August
2021}.
Silvera. I., (2020). Motivation schemes can build long-term engagement.
[Online]. Available through:< https://employeebenefits.co.uk/issues/june-
2013/motivation-schemes-can-build-long-term-engagement/>. {Last
accessed on 25th August 2021}
Sushil. S., (2021). Motivation and Retention. [Online]. Available through:<
https://www.ripublication.com/gjmbs_spl/gjmbsv3n7_10.pdf>. {Last
accessed on 25th August 2021}.
Section Four: Activities and timescales (20 weeks)
Activities to be carried out during the project How long this will
take?
Development and analysis of ideas 2 weeks (first 2 weeks)
Writing proposal & ethics form 6 weeks (first 6 weeks)
Writing literature review 4 weeks (from 3 to
week 7)
Writing methodology 3 weeks (from 11 to
week 14)
Data collection and analysis 3 weeks (from 14 to
week 17)
Writing Discussion and conclusion 2 weeks (from 18 to
week 20)
Milestone one: PART 1 LO1: 10 WEEKS

Milestone one target date (set by tutor): 10 weeks
Milestone two: PART 2: 10 WEEKS
Milestone two target date (set by tutor): Total 20 WEEKS
Comments and agreement from tutor
Comments (optional):
I here by declare that the learner has shown systematic progress in part 1
preparation in submitting both Proposal and Ethics forms.
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed by:
Tutor name: Dr.Rajini.C Date: 9/10/2021

RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use
of data, collected from human participants, may be required to gain ethical approval
before commencing their research.
Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor. Please complete this form in good time before your research
project is due to commence.
Section One: Basic details
Student Name xxxxxx
ID Number xxxxxx
Centre Name Campus name
Project Title Impact of staff motivation schemes to employee retention: A
case study on BT Group Plc.
Section Two: Project summary
Please select all research methods that
you plan to use as part of your project:
Interviews ( )✓
Questionnaires ( )✓
Observations n
Use of Personal Records n
Data Analysis ( )✓
Action Research n
Focus Groups n
Other (please specify
Section Three: Participants
Yes No
Will your research involve human participants? ✓