Determining Employee Retention Strategies: Hilton Hotel Case Study

This research project investigates employee retention strategies within the hospitality sector, specifically focusing on a case study of Hilton Hotel. The study begins with an introduction outlining the research aim, objectives, and questions, followed by a discussion of factors influencing project selection. A literature review provides a critical analysis of relevant references, setting the stage for the research methodology, which includes discussions on research philosophies, approaches, design, and techniques. The project uses a deductive approach with exploratory research design and qualitative techniques. Data collection methods are also discussed, including the use of primary data and random sampling of Hilton Hotel managers. The data analysis and interpretation section presents findings from the survey, analyzing themes related to employee awareness of retention, the influence of monetary rewards, the impact of low salaries, the importance of employee retention, and the role of motivation and engagement. The study concludes with recommendations and justifications for further consideration, highlighting the significance of employee retention for organizational success. The results reveal that monetary rewards, employee motivation, and engagement are important factors for employee retention, while low salaries contribute to employee turnover. The project emphasizes the importance of employee retention for achieving organizational objectives and business growth in the hospitality sector.

RESEARCH PROJECT

Table of Contents
Research Topic: To determine the ways of employees retention within hospitality sector : A case
study on Hilton Hotel.......................................................................................................................1
CHAPTER- 1 Introduction..............................................................................................................1
1.1 Formulate and record possible research project specification..........................................1
1.2 Factors that affect process of research project selection..................................................1
1.4 Produce a research project specification..........................................................................2
1.5 Provide an appropriate plan and procedure......................................................................4
CHAPTER- 2 Literature Review.....................................................................................................4
1.3 Critical review of key reference based on literature review.............................................4
CHAPTER-3 RESEARCH METHODOLOGY..............................................................................5
2.1 Match resources................................................................................................................5
2.2 The proposed research investigation................................................................................6
CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION.....................................................6
2.3 Record and collect relevant data.......................................................................................6
3.1 Research evaluation techniques........................................................................................7
3.2 Analysis and interpretation of the outcome......................................................................7
CHAPTER-5 CONCLUSION, RECOMMENDATION AND LIMITATIONS..........................13
3.3 Recommendation and justification for further consideration.........................................13
4.1 Appropriate media to present outcome...........................................................................14
REFERENCES..............................................................................................................................16

RESEARCH TOPIC: To determine the ways of employees retention within hospitality
sector: A case study on Hilton Hotel
CHAPTER- 1 INTRODUCTION
In the hospitality sector, an employee plays a very significant role for carrying out
business activities and functions. In the absence of human resource, organisation cannot be able
to sustain in the market for long time and achieve targets of a company. Human Resources are
crucial assets for company that help business unit in managing all operations to earn maximum
profitability and enhance sales (Gay, Mills and Airasian, 2011).
Thus, it is very important for company to understand the importance of employees and make
arrangement to retain them. If company is facing issues regarding employees turn over then it is
very big problem for it. Corporation have to adopt such strategies and practices through which it
can retain and manage its employees for long time.
The present research is based on the significance and strategies to retain employees for
longer time within Hospitality sector with respect to Hilton Hotel. For addressing this aim,
researcher has designed several objectives and themes in the literature review part. With the help
of various techniques in research methodology, research issue can easily identify.
1.1 Formulate and record possible research project specification
Research Aim
To determine the ways of employees’ retention within hospitality sector: A case study on Hilton
Hotel
Research Objective
To understand the meaning of employees retention
To assess the significance of employees within the hospitality sector
To identify the programs that helps company in retaining employees
To analyse the impact of employees retention of company performance
Research Questions
What is the meaning of employee’s retention?
What are different programs to retain employees within company?
What is importance of employees’ retention within the hospitality sector?
1

1.2 Factors that affect process of research project selection
The real purpose behind choice of this subject in the exposition is that scientist needed to
investigate their comprehension about the worker's maintenance inside friendliness area and
specialist additionally wants to get the learning about the representative's maintenance inside
accommodation division (Gast and Ledford, 2014) According to analyst see, it is extremely
fascinating theme which gives finished information and data about the worker's maintenance.
Another real explanation behind choice of this point look into theme is that analyst has
adequate data about this subject. Another real explanation behind choosing this point in the
investigation is that analyst needed to get detailed understanding about methodologies through
organization that can hold its workers for long time.
1.4 Research Project Specification
Research philosophy is imperative viewpoints in the examination ponder that guides the
examiner in gathering and evaluating data for discover the best elective arrangement. It is a
precise system for gathering, evaluating and interpreting messages about the subject as right
arrangement about it can acquire in a viable and effective way (Flick, 2015). Research procedure
is comprised with few strategies such as investigative methods of insight, inquire about
approach, and look into outline, information gathering, information examination, testing, moral
thought and so forth.
It is very important for the scholar to select right methods and techniques in the research
methodology so as they can address right solutions to research problems (Flick, 2011.). In the
current study, the major aim of scholar is to determine the ways to retain employees for longer
time within the Hospitality sector with respect to Hilton hotel.
For addressing this objective, researcher have used several techniques of research
methodologies which are discussed below-
Research Philosophies- It is the casing work that assistance in increment in adequacy of the
association to do the business exercises in viable manner (Fiegen, 2010). Research theory serves
specialists in tending to the arrangement of research issue in successful and proficient way.
There are significant two sorts of research methods of insight that is positivism and
interpretvitism. This will help in reasonable ascent in the treatment of information examination.
For the ebb and flow look into process, positivism has been utilized to accomplish focused points
and destinations.
2

Researches Approach- Research approach have two techniques that are inductive and
deductive. This technique allows to scholar in carry out investigation in more excellent manner
so as right solution can obtain (Hunleth 2011). In the present study, researcher will use deductive
research approach for determining the ways of employees’ retention within the hospitality sector.
Research Design- It is assessing that there are different sorts of research outline that assistance
the specialists to done the examination think about in coherent way (Eid, 2011.). In this way, it
encourages researchers to discover the fundamental research issues in powerful way and it is
worry with the plan that is essentially occurred. In the ebb and flow contemplate, specialist will
utilize exploratory research plan for deciding approaches to hold workers inside the Hospitality
area.
Research Techniques- It is the most imperative to do the examination venture by successfully
embraces the appropriate research procedure that assistance in achieving the targets of an
exploration venture (Cammarota and Fine 2010). There are essentially two kinds of research
ponder are subjective and quantitative investigation.
In the present study, researcher has used qualitative research techniques along with thematic
analysis for carrying out investigation in more effective way and finding out solutions.
Data Collection-Information examination is the most essential stage that assist the examiner to
complete exploration in adequate ways through discovering the fundamental issues of research
(Kassim and Asiah Abdullah, 2010). There are distinctive kinds of information gathering
strategies are the essential and auxiliary sources. Subsequently, in the essential source's
information are too gathered through examination that is constantly new and essential research.
(Billig and Waterman, 2014)
Another source is auxiliary technique where the researcher gathers examination data
through magazines, daily papers, and web based life, diaries and distribution etc.. In the present
research study, researcher will use primary data collection for collect fresh information about the
ways of employees’ retention within Hilton hotel.
Sampling- The Sampling are to be worry in which the researcher are skilled in gathering the
objective from everywhere throughout the world. The examination is to be due from the essential
3

source in that the examiner utilized survey strategy with the end goal of done the exploration
venture viably (Bauer, 2014).
In the current research study, researcher will use random sampling method where 10
managers of Hilton hotel will be selected for collecting fresh information about employees’
retention within the Hospitality sector.
1.5 Provide an appropriate plan and procedure
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Research Proposal
Focused on the aim an objective
Outline the research structure
Rationale of the study
Significance of the study
Design the theme of literature review
Implemented techniques of research
methodology
Data collection from primary sources
Analyse and interpret collected
information
Conclusion and recommendation
Final Submission
CHAPTER- 2 Literature Review
1.3 Critical review of key reference based on literature review
Meaning of employees retention
As per the view of Cerasoli, Nicklin and Ford, (2014) employees retention refers to the
ability of corporation to retain its employees for long time. It refers to various policies and
practice which let the personnels stick to firm for a long time period. Every organisation invests
the money and time make its employees more effective and talented. By provide effective
training and development, motivation, employees welfare program, incentives etc company can
make them happy and retain them within business entity for long time.
4

Significance of employees within the hospitality sector
In the perspective of Gillet, Gagné, Sauvagère and Fouquereau, (2013) in an organisation,
employees are crucial assets that helps to company in achieve its objective and solve issue
regrading business. In the absence of employees, company can not carry out its business
activities and functions. In every functional department like marketing, operation, administration,
human resource and finance employees role is very significance. As each and every activity of
these functional department can run by personnels. Organisation should understand significance
and importance of workforce and make them satisfied.
Identify the retention programs that helps in employees retention within Hospitality sector
According to the view of Gupta and Shaw, (2014) career development is one of the
effective program that helps in employees retention within the hospitality sector. It is very
important for employees to understand their career path so as they can achieve the organisation
goal as well. Company have to organise the career development program and activities so as it
can provide opportunity to employees for improve their personality and professionalism. In the
contradicting view Lazaroiu, (2015) stated that executive coaching is another program that help
employees retention within the company. With help of executive coaching, competencies and
ability can build in the leader within the company. With help of coaching, employees can
improve their existing skill, knowledge and ability. In the opinion of Malik, Butt and Choi,
(2015) employees motivation is another one of the significant way to retain personnels within
company for long time. In order to motivate personnels, firm can provide monetary and non
monetary rewards. Monetary reward is a financial reward such as incentive, fringe benefits,
perquisites, bonus etc. On the other hand non monetary includes training, appreciation,
recognition, growth opportunity etc. By provide monetary and non monetary reward, company
can motivate and encourage employees through which they can retain within company for long
time.
CHAPTER-3 RESEARCH METHODOLOGY
2.1 Match resources
While researcher initiate research study then three kinds of resources mostly required that
is human resource, financial resources and time. For conduct each and every activity in
systematic manner, scholar requires sufficient time and due to short time period sometime
researcher may face issue (Mowday, Porter and Steers, 2013). In order to overcome this issue,
5

scholar can use Gantt chart method and work break down structure. With help of Gantt chart
method, scholar divides whole task into small time period. Another resource is fund as for
initiate several activities like printing and stationary, transportation, internet cost etc scholar
requires. Due to insufficient fund it may difficult for conduct research investigation.
2.2 The proposed research investigation
In the current investigation, researchers have used primary data collection under which
scholar have conducted survey from 20 employees of Hilton hotel. For conduct survey,
researcher have developed a systematic questionnaire along with several questions of employees
retention within Hospitality sector. Researcher have taken personal email address from 20
employees of Hilton hotel so as information can become confidential and respondents can freely
share their views.
CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION
2.3 Record and collect relevant data
Theme 1: Employees aware about the terminology of employee retention
Do you aware about the terminology of employee retention ? Frequency
Yes 18
No 2
Theme 2:Monetary rewards influence employees to retain within organisation for long time
Which of the following technique influence you to retain within
organisation for long time ? Frequency
Career development 3
Non monetary rewards 4
Monetary reward 12
other 1
Theme 3: Low salary influenced employees to leave the corporation ?
Which of the following factors that influenced you to leave the
corporation ? Frequency
Low salary 7
Bad working condition 5
6

Low career growth 4
Negative behavior of supervision 4
Theme 4: Employee's retention is very important for achieve organisation objective
Do you agree that employee's retention is very important for
achieve organisation objective ? Frequency
Strongly agree 13
Agree 5
Disagree 1
Strongly disagree 1
Theme 5: Employee's retention helps to business growth and progress in the hospitality sector
Do you agree that employee's retention helps to business growth
and progress in the hospitality sector ? Frequency
Strongly agree 14
Agree 4
Disagree 1
Strongly disagree 1
Theme 6: Employee's motivation and engagement is the best technique for retain employees
for long time within the corporation
Do you agree that employee's motivation and engagement is best
technique for retain employees for long time within the
corporation ? Frequency
Strongly agree 13
Agree 5
Disagree 1
Strongly disagree 1
7

3.1 Research evaluation techniques
Research evaluation technique is also very significant method in the research study by
which information can effectively analyse and assess. There are major two kinds of research
evaluation method that is formative and summative. In the present study, scholar have used
formative evaluation technique for analyse information.
3.2 Analysis and interpretation of the outcome
Theme 1: Employees aware about the terminology of employee retention
Interpretation and analysis: By this section it has been assessed that many of the employees of
Hilton hotel are aware about the meaning and terminology of employees retention. From 20
personnels, 18 are well aware about the meaning of employees retention. On the other hand 2 are
unaware about the same.
Theme 2:Monetary rewards influence employees to retain within organisation for long time
8
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation and analysis: From this section it has been analysed that monetary reward
largely affect the employee's retention within the organisation. From 20 employees of Hilton
hotel, 12 employees said that monetary reward is major technique that influence employees to
retain within business unit for long time. It has been analysed that incentive, effective salary,
fringe benefits, compensation and bonus can affect employees retention within company.
Theme 3: Low salary influenced employees to leave the corporation ?
9
Career development
Non monetary rewards
Monetary reward
other
0 2 4 6 8 10 12 14
Frequency

Interpretation and analysis: By this section it has been analysed that low salary is major factor
that affect employees to leave company. Moreover, 7 respondents out of 20 said that low salary
is major factor that affect employees to leave company. Thus, from this collected data it has been
analysed that due to the lower salary and incentives, employees are demotivate and leave the
organisation.
Theme 4: Employee's retention is very important for achieve organisation objective
10
Low salary
Bad working condition
Low career growth
Negative behavior of supervision
0
1
2
3
4
5
6
7
8
Frequency