Research Project: Factors Affecting Employee Retention - Hilton London

This research project investigates employee retention strategies within the hospitality sector, using Hotel Hilton London, UK, as a case study. The project begins with an introduction highlighting the importance of employee retention for long-term growth and customer satisfaction. Chapter 1 outlines the research objectives, questions, and methodology, including a discussion of research philosophy, design, approach, and data collection methods. Chapter 2 provides a literature review. Chapter 3 details the research methodologies employed. Chapter 4 presents the data findings, analysis, and discussion, including thematic analysis of survey responses from Hotel Hilton employees. The findings reveal that factors such as equal wages, effective training, supportive supervision, performance appraisals, and the perception of employee retention as a growth-oriented aspect significantly influence employee retention. Chapter 5 concludes with recommendations for improving employee retention, emphasizing the importance of creating a positive work environment and strengthening employee commitment. The project suggests further areas for consideration and presents the research outcomes. The project uses survey data to support its conclusions and includes a comprehensive reference list.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
CHAPTER 1....................................................................................................................................3
1.1 Formulation and recording of possible research outline specification..................................3
1.2 Identification of number of factors which contribute process of research project selection
.....................................................................................................................................................1
1.3 Description on Research Project Specification.....................................................................1
1.4 Appropriate plan and procedures for agreed specification of research. ...............................2
Activities and Timescales:...............................................................................................................2
CHAPTER 2 ...................................................................................................................................3
LITERATURE REVIEW ...............................................................................................................3
1.3 Undertaking of critical review of key references..................................................................3
CHAPTER 3 RESEARCH METHODOLOGIES...........................................................................1
2.2 Undertaking of proposed investigation in accordance with agreed specification. ...............2
CHAPTER 4 Data findings, Analysis And Discussion...................................................................3
2.3 Recording and collate relevant data where it appropriate.....................................................3
3.1 Description on use of appropriate research evaluation technique.........................................5
3.2 Interpret and analyse the results in terms of original specification.......................................5
CHAPTER 5 ...................................................................................................................................9
3.3 Recommendation and justification of further area for consideration....................................9
4.1 Appropriate media of present research outcomes...............................................................10

INTRODUCTION
Employee retention is one of the crucial processes in which workers of an enterprise
encourage to remain for longer period. In this, strategies in relation to employees’ retention are
important as it is helpful to create a positive working environment (Belias and et. al., 2015). To
cope up with number of policies that has been addressed where focus is to deal with various
needs of employees so that there can be enhancement in job satisfaction of employees.
The present report is based on number of factors, which can help to maintain employee’s
retention in the hospitality industry. In this, business activities of Hotel Hilton London, UK will
be considered. Furthermore, hospitality industry is an establishment, which offers excellent
services and good experience to customers. It is a competitive sector in which employees have
new challenges every day to deal with, so that they are able to get better position. Thus, it can be
true to say that employee's retention is one of the most overlooked aspects as it is growth
oriented.
CHAPTER 1
1.1 Formulation and recording of possible research outline specification.
The following research is based on business activities of Hotel Hilton London, UK. The
main purpose is to maintain employee's retention within hospitality industry so that long-term
growth of an enterprise can be maintained. It is helpful to maintain economic balance in several
aspects like job safety, additional profits and extra spending on goods and services (Chang and
et.al., 2015).
In addition to this, attracting, engaging and motivating employee's to produce quality
results can lead to good customers’ satisfaction. In this, well-trained and engaged staffs have
substantial influence on customers’ satisfaction. It is essential to maintain employee retention in
the hospitality industry as workers used to leave the organisation due to factors as job
dissatisfaction, lack of training and development, and ineffectual supervisor assistant and
feedback. Moreover, effective retention strategies will help to cope up with it and enhance
profitability to an enterprise.

Aim
To analyse the factors affecting employee retention within hospitality industry: A study on Hotel
Hilton London, UK
Objectives
1. To determine the concept of employee's retention in hospitality industry
2. To identify Job satisfaction of employee retention in Hotel Hilton London, UK
3. To examine the current expectation of employees to improve existing retention strategies
4. To recommend the most suitable ways to improvise satisfaction of employees in Hotel
Hilton London, UK
Research Questions
1. Why hospitality industries maintain level of satisfaction of employees in Hotel Hilton
London, UK?
2. What are current expectations of employees to improve existing retention strategies?
1.2 Identification of number of factors which contribute process of research project selection
Rational Analysis- The main purpose behind selecting this topic is to identify the core
strategies, which help to maintain retention of employees. It is needed to be done because
productive and talented employees of an enterprise are encouraged to stay longer period. The
main motive of hospitality industry is to provide excellent services to customers so that quality
services can be delivered to customers (Devonish, 2013.). The enterprise is needed to focus on
number of strategies of employee retention so that effective steps can be taken towards it.
1.3 Description on Research Project Specification
To frame effective research, it is essential that all methods that include techniques,
methods and relevant approaches are needed to be taken into consideration.
There are number of methodologies that have been discussed below:
Research philosophy- This enables to determine appropriate sources through which specific
information can be gathered. Thus, there are two types of philosophies as positivism and
interpretvitism. To carry out the research, investigator will have use of combination of both
philosophies. Moreover, focus is needed to be given on aims and objectives that are already set.
1

Research design- It enables to carry research in systematic and effective manner. Thus, these are
of three types such as experimental, descriptive and exploratory. Among this, descriptive
research design will be carried out to determine theories related to research topic.
Research approach- In this, two approaches are given as inductive and deductive. In this,
Inductive theory works to develop the aim of the data, which has been gathered. On the other
side, deductive aims at testing the theory related to research topic. In this, research will make use
of Inductive approach technique ( Dombrowski and Mielke 2013).
Data collection- It will be carried out with primary as well secondary method. In order to make
it effective, the researcher will use both methods. Under this, primary method will be carried out
with the help of questionnaire of 20 employees. Thus, secondary data will be collected with the
use of books, journals and other media.
Data analysis- In this, proper analysis is needed to be made with the help of thematic analysis. It
will be conducted by tables, graph etc.
1.4 Appropriate plan and procedures for agreed specification of research.
Activities and Timescales:
Activity 1th
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Find research
Topic
Literature
Review
Drafting of
methodology
Finish
Proposal
Design
question and
pilot research
Carry out &
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Record
Research
Data Analysis
and
Making
Graphs
Discussion
and
Conclusion
Final Report
Editing &
Completion
CHAPTER 2
LITERATURE REVIEW
1.3 Undertaking of critical review of key references
This term is essential to determine differed research work and it will be carried out by
various researchers in order to have in-depth information so that each thing can be carried out
effectively.
Concept of employee's retention within hospitality industry
The employee retention is one of the critical issues in this industry. In this, turnover and
retention of employees directly impact over the performance of an enterprise. According to the
view of hospitality industry should focus over competitiveness and brand consistency. It is
essential to train and retain employees so profitability of an enterprise can be sustained for longer
period. In this term, it can be said that retaining employees mean to provide job satisfaction to
employees. In contrary to, Goyal, (2015) states that to have improvement in employee retention
involves focussing on areas as recruitment, selection, rewards, training and benefits etc. As per
the view of Inversi and et.al., (2017), it has been stated that impressive training and equal pay to
each employee will motivate individual to perform their activities effectively.
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To identify the level of satisfaction for employee retention
In this, it can be stated that employees should be satisfied in terms to each benefits
received by employees so that they are able to perform its work effectively. According to
the view of Good and Cooper, (2016). job satisfaction and dissatisfaction are the most common
reported reason due to which employees leave their job. In order to cope up with it, there should
have effective identification of lacking areas. In this, Frederiksen, (2015) states that there must
have effective communication between supervisors and managers so that there can be
improvement in job satisfaction. In this, with equal pay and distribution, employees’ satisfaction
can be improvised . In contrary to, Good and Cooper, (2016) states that to maintain economic
balance in several aspects like job safety, additional profits and extra spending on goods and
services.
Examine current expectation of employees which would helps to improve existing retention
strategies
In this, need and wants of employees is need to be cleared so that there can be
improvement in existing retention strategies and new plan of actions can be framed out.
According to the view of Frederiksen, (2015) states that the maximum dissatisfaction at the work
is related to clear mismatch between expectations of employees. In addition to this, Good and
Cooper, (2016) states that training and development are one of the crucial aspects in terms to
help employees. In this, effective communication will be assistive in terms to maintain good
relation among workers. In addition to this, states that Better money attracts everyone, this is
the main reason behind for leaving any company. Make sure you pay fair salary to the deserving
employee's. Incentives should be given as per the work. Time to time appraisals for performance
are also important to stay motivated for any employee and less chances for a looking a change.
Be motivated to the employee's for their work. Always praise their hard work by rewards. A
simple reward note can do wonders for them. Any employee can not balance the personal or
professional life it became a hectic job for them. Treat them like a employee not a Robot or a
machine. Flexible timings can work for this.
CHAPTER 3 RESEARCH METHODOLOGIES
1

2.2 Undertaking of proposed investigation in accordance with agreed specification.
Research philosophy- It is comprises of belief that collection and analysis of data. Research
philosophy are mainly of four types as are positivism, realism, pragmatism and interpretivism. In
order to carry out the present research positivism and interpretivism philosophies are need to be
used. Thus, hotel Hilton will make the use of combination of both and it provides depth
understanding about knowledge and factual information through observation. In positivism
research, the role of researcher is limited to interpretation and collection of data. On other hand,
interpretivism philosophies will be used in terms to determine the elements of study.
Research approach- It encompasses the plan for the procedures that each thing is need to be
carried out effectively. In addition to this, there are two kind of research approach as are
inductive as well as deductive. It can be called as top down approach. Inductive approach can be
termed out as to move from specific observation to broad generalisation. In this present
assignment, inductive approach will be taken. This kind of specific observations are helpful in
terms to detecting the patterns and regularities (Good and Cooper, 2016.).
Research design- It is one of specific strategy which will be adopted by the researcher for the
logical and coherent integration. These are of many kinds as are descriptive, exploratory, namely
and explanatory etc. In order to carry out present assignment, the descriptive research design will
be used. This is inclusive of three methods as are observation, case study and survey etc. It is
helpful in adopting suitable methods for studying the impact of employee retention and their job
satisfaction measure of Hotel Hilton, UK.
Data collection- It is concerned with using appropriate methods so that effective information can
be gathered. With help of it aim of study can be achieved. Thus, there are two methods as are
primary and secondary. In this, primary method will be taken out by using first hand information
and will be conduct with help of questionnaire basis. Thus, secondary data will be collected with
help of books, journal and media etc.
Sampling- In this, there are two kinds of sampling as are probabilistic and non- probabilistic. In
terms to carry out the present assignment, there will be use of probabilistic sampling method. In
this, sample of 20 employees will be taken with help of adopting sample random technique.
Data analysis- In this, data analysis will be inclusive of coding, cleaning and transforming of
data. In addition to this, there are two method of data analysis as are namely, qualitative and
quantitative. For present assignment, qualitative techniques will be adopted for determine the
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impact of employee retention on performance of business enterprise. On the basis of patterns
which has been identified, themes must be formed in better and efficient phenomenon.
Ethical issues- In this, one of the main ethical consideration is to carry out the study with taking
of prior permission from participants (Kim and Yang, 2016). Thus, confidentiality of information
is need to be maintained. In order to make this effective and unauthorized access to data is need
to checked.
CHAPTER 4 Data findings, Analysis And Discussion
2.3 Recording and collate relevant data where it appropriate.
Theme 1 : Yes, Hotel Hilton is paying equal wages to each employee of an enterprise.
Do you think Hotel Hilton
provides equal wages to
employees. Frequency %
Yes 15 75.00%
No 3 15.00%
may be 2 10.00%
Total 20 100.00%
Theme 2: Yes, effective training and development will be assistive to sustain employee for
longer period.
3

Do you believe effective
training and development
facilities will be helpful to
maintain employee retention. Frequency %
Yes 14 70.00%
No 5 25.00%
May be 1 5.00%
Total 20 100.00%
Theme 3: Yes, supervision are providing effective support to employees.
Is employees of Hotel Hilton
are having effective support of
supervisors. Frequency %
Yes 12 60.00%
No 7 35.00%
May be 1 5.00%
Total 20 100.00%
Theme 4: Yes, performance appraisal will maintain employee retention.
Do you think performance
appraisals is assistive to
maintain employee retention. Frequency %
Yes 14 70.00%
No 4 20.00%
4

May be 2 10.00%
Total 20 100.00%
Theme 5: Most of respondents thinks that employee retention is growth oriented aspect.
Is employee retention is one of
Growth oriented aspect. Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
3.1 Description on use of appropriate research evaluation technique.
In this, research evaluation can be done with the help of two techniques as are formative
and submissive. The Formative research method will determine the all collective information.
This approach will also inclusive of number of approaches of research projects (Millward and
Brewerton, 2015.). On the other hand, Submissive technique will focus over information in
relation to step by step process. With help of tables and other process will help to make research
process successful.
3.2 Interpret and analyse the results in terms of original specification.
Theme 1 : Yes, Hotel Hilton is paying equal wages to each employee of an enterprise.
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Interpretation & Analysis- Based on the above chart it can be interpreted that providing equal
wages to employees will be effective to retain employees to the enterprise for longer period.
Thus, there are total number of 20 respondents, among this all, 15 said yes, 3 said no and 2 are
not sure of it. In this term, it can be said that providing equal wages to employees will bring long
term productivity to an enterprise.
Theme 2: Yes, effective training and development will be assistive to sustain employee for
longer period.
6
Yes No may be
0
2
4
6
8
10
12
14
16 15
3
2
Frequency