Employee Retention and Productivity: A Marriott International Study

This report delves into the critical topic of employee retention, exploring various strategies organizations can employ to enhance overall productivity, with a specific focus on Marriott International. The introduction highlights the importance of retaining skilled employees, emphasizing its impact on reducing turnover, fostering a positive work environment, and achieving a competitive edge. The background section provides context for the research, while the statement of research problems outlines the challenges faced. The research preview details the aim, objectives, research questions, and scope of the study, including the research hypothesis, attributes of research work, and the rationale and purpose of the topic. The literature review examines the requirements of employee retention, different retention methods, and the relationship between employee retention and business productivity. The report also outlines the research methodology, including research design, approach, data collection methods (quantitative and qualitative), and sampling techniques. Finally, the report presents the findings, analysis, and discussion, along with conclusions, recommendations, limitations, and a reflection on the research process, providing valuable insights for organizations aiming to improve employee retention and boost productivity.

Research project

Table of Contents
TOPIC: “Various ways through which an organisation can retain their employees in order to
improve overall productivity of firm”..............................................................................................4
Chapter 1 - INTRODUCTION........................................................................................................4
Introduction............................................................................................................................4
Background of research..........................................................................................................4
Statement of research problems..............................................................................................4
Research Preview...................................................................................................................5
Timescale................................................................................................................................6
LITERATURE REVIEW................................................................................................................9
Requirement of employee retention in an organization.........................................................9
Different methods through which Marriott can retain their employees in firm easily.........10
Relation between employee retention and business productivity.........................................11
RESEARCH METHODOLOGY...................................................................................................12
Research design....................................................................................................................12
Research approach................................................................................................................12
Data collection:.....................................................................................................................12
Quantitative..........................................................................................................................12
Qualitative............................................................................................................................12
Primary research...................................................................................................................13
Secondary research:..............................................................................................................13
Sampling:..............................................................................................................................13
Questionnaire: ......................................................................................................................14
DATA ANALYSIS .......................................................................................................................14
Chapter 4: Data Findings, Analysis and Discussion......................................................................15
Conclusion, Recommendations and anticipated Limitations.........................................................21
Reflection.............................................................................................................................21
Recommendations................................................................................................................21
Limitation.............................................................................................................................22
CONCLUSION..............................................................................................................................22

REFERENCES .............................................................................................................................23
Books and journals:..............................................................................................................23

TOPIC: “Various ways through which an organisation can retain their
employees in order to improve overall productivity of firm”.
Chapter 1 - INTRODUCTION
Introduction
Employee retention is considered as the capability if firm to sustain their workers. This is
related top various policies as well as practices that allow staff to stick to firm for longer duration
(Beyers and et. al., 2014). The main purpose of company is to keep proficient employees and
reducing turnover by raising optimistic work surroundings for promoting involvement,
facilitating competitive advantage, appreciation to employees as well as provide them effective
work life balance. Moreover, employers are basically interested to retain workers during less
employment and increase the competition for talent. For retaining the employees, organisation
utilise HR technology for recruiting, identifying the staff as well as facilitate them advantage.
Background of research
Employee retention is considered as the procedure in which workers are motivated to be
with firm for longer time period. The retention strategies assists company to provide effective
staff communication for making development in their commitment as well as enhance
personnel support for firm initiatives. This is essential increasing productivity and effective
personnel. For retaining the employees, it is significance for employer to maximise staff
motivation as well as facilitate them comfortable work surroundings in effectual manner.
Marriott international is a leading multinational diversified hospitality firm which handle as well
as franchises a broad hotel and lodging facilities portfolio. It's headquarters is in Bethesda,
Maryland, US. The respective company management deals and communicate with their staff in
optimistic way so that they remain encouraged. They facilitate training to workers for
maximising its knowledge and competencies so that they perform effectively. This create
positive effect upon Marriott international performance level.
Statement of research problems
Research problems are considered as the hurdles that are faced through researcher while
performing research which can be connected to procedures, financing, techniques, methods of
data collection and so on (Camahalan and Ruley, 2014). Because of these issues research results

can get impacted in negative way. While performing the research, investigator faced several
problems like individuals are not responding appropriately lack of funding and so on. Moreover,
the researcher face problems regarding time period that are facilitated for doing investigation on
selected topic.
Research Preview
Research Aim
“ To analyse various ways through which an organisation can retain their employees in
order to improve overall productivity of firm. A study on Marriott international”.
Research Objectives
 To analyse the requirement of employee retention in an organisation.
 To ascertain different methods through which Marriott can retain their employees in firm
easily.
 To determine relation between employee retention and business productivity.
Research Questions
 What is the requirement of employee retention in an organisation.
 What are the different methods through which Marriott can retain their employees in firm
easily.
 What is the relation between employee retention and business productivity.
Scope of research
This is considered as the topic on which research is performed and by this their
effectualness can also be ascertain (Creswell, 2014). It is ascertain mainly on 3 levels that are
marketing, environment and organisation. Research topic for particular project is various ways
through which an organisation can retain their employees in order to improve overall
productivity of firm that aids in maximising staff productivity which will also develop
organisational profitability.
Research Hypothesis
This is considered as the systematic system that is developed through researcher that
depends upon research results which is performed by project manager (Einfalt and et. al., 2012).
Research hypothesis of this investigation is that management of Marriott International can
understand the various ways through which an organisation can retain their employees in order to
improve overall productivity of firm. It will aids in maximising productivity and market shares.

Attributes of research work
Attributes of research work considered as the method that can be utilise through
researcher for performing research effectively so that they accomplish its objectives and aim in
effectual way.
Rationale of topic
This is considered as the method that are adapted through researcher fro attaining their
research objective (Eriksson and Kovalainen, 2015). By it Marriott International can able to
know about several ways that maximise the employees retention at firm as well as through this
they can increase its productivity and ratio of profit.
Research purpose
The purpose of performing this research is to get knowledge about the topic that is ways
through which an organisation can retain their employees in order to improve overall
productivity of firm effectively. By this researcher are capable to find out and know about
employees retention and their effectualness. Also, the Marriott can able to find out several
manner by which they can retain staff easily.
Time Duration
This is needed by researcher for gathering data as well as performing research in effectual
way. In context of this investigation, investigator need approx 3 months for doing research on
respective topic effectually.
Resources
This is considered as the resources that are needed through firm researcher for attaining
its investigation in effectual way in stipulated time periods (Goodman-Scott, Doyle and Brott,
2013). Resources that are needed through investigator for performing appropriate research are
proficient staff, techniques, trained labour and so on.
Timescale
Gantt Chart: This is considered as the graphical representation in context of bar chart
that shows the initial and finish dates of several projects like responsibility, resources, milestones
and many more. It aids in finding projects which has been implemented as well as do not initiate
the another work unless essential task are accomplished. Moreover, this also monitor possible
gridlock as well as analysis work which have been eliminated. It is basically utilize through
project manager, general managers and many more.

Work Breakdown structure: This is considered as the framework that breaks the
project into smaller portions to explain role as well as accountability of group in appropriate way
(Hällgren, 2012). It aids manager to examine the outcomes that help in developing effectual
decisions and capable to decide the process and modifications adapted are appropriate or not.
The advantage of work break down structure are this is relevant and reduces risk and describes
team uncertainties. It also aids team member to improve techniques that is needed to formulate
structure confidently.

LITERATURE REVIEW
Requirement of employee retention in an organization
According to Sabrina Son (2019), Various firms treat its staff as a dime of dozen. They
think that its best employees can simply be replaced, specifically in current tricky economy in
which these are no lack of folks seeking for job. But it is not true, good company know the
requirements of keeping of keeping its staff for longer period. Some requirements are mentioned
below:
 Cost of turnover: Cost of staff turnover incurs more money to firm's expenditure. While
this is tough to totally compute the turnover cost which includes training cost, recruiting
cost and so on. So, it is essential for the firms like Marriott International to retain their
employees so that turnover cost get minimized.
 Retaining Efficiency: In case staff resigns then many time that firm loses in hiring new
one and then facilitate them training. This is considered as the loss for the firm directly
that several time get ignored. And even though it do not ensures that same efficiency can
be obtain from new staff. So, it is the requirement of the firm like Marriott International
to retain their workers which saves their time and do not losses the efficient employees.

 Loss of firm knowledge: When staff leaves the firm they go with essential knowledge
regarding organization, consumers, projects and previous history. Also, moire time have
been spent on workers in expectations of upcoming results. Therefore, it is there is
requirement to retain employees within company.
 Interruption of consumer services: Consumers perform business with firm in respect
due to the individuals. Relations are developed which motivate continued sponsorship of
enterprises. When staff leaves, the relation which workers develop for the firm are
offered, that leads towards potential consumer loss.
Different methods through which Marriott can retain their employees in firm easily
As per the Sarah K. Yazinski (2019), Staff leaves firm for several reasons. Approx 88%
of workers leaves its jobs for reasons other than pay moreover 70% manager think staff leave
mostly for the reason of pay. Now a day firm is facing the issues either to invest more money and
time its hiring strategy or give more attention in retaining available talent. Hiring new workers is
costly, time taking and stressful. There are various methods by which Marroitt can retain its staff
within company easily that are mentioned below:
 Facilitate growth opportunities: A firm can facilitate workshops, seminars and many
others to aids staff in enhancing their knowledge as well as what they want from its
careers and maximize its efforts of goals setting. This is essential for Marriott
International to facilitate appropriate job challenges to its employees so that they will
maximize their understanding in particular area. Therefore, they feel that in respective
company there is the opportunities of growth so they can retain their staff easily.
 Show appreciation, compensation and benefits: Facilitating things such as profit
sharing, pension, competitive salaries paid off time and many more. The rewards
provided to staff must be meaningful to effect its conception of the company as well as
thus has influence on their retention effort. Also, in case firm promises any reward then
hey should keep that promise. Therefore through this method Marriott International can
retain their employees easily.
 Training: Training are considered as the key factors that assist workers to grow with its
firm and remain marketable in it areas. Staff training reinforces its sense of value. By this
method, Marriott can aids their employees to attain objectives as well as assure that they
has solid knowledge of its job needs and also retain their staff easily.

 Lower stress from overworking and develop work life balance: This is essential to
meet the benefits of work life balance with staff requirements. It can be in respect of
providing non traditional working schedules. When work life balance is structured
effectively, both staff as well as employer come out ahead. Therefore, Marriott
International have to set work life objectives so that healthy work life balance can be
accomplished and also help to retain their workers effectively.
Relation between employee retention and business productivity
According to the Spinney (2013), Employee retention is the firm's capability to keep their
workers. It is generally presented as percentage. Business productivity is considered as the
measure of production efficiency. Higher productivity can lead towards large business
profitability and more income for people. As the percentage of the staff retention enhances then
the productivity of business maximizes. If the firm such as Marriott International are retaining
their staff so they increase their business productivity as through this respective organization can
minimize the turnover cost, training cost etc. Moreover, they free from loosing firm's essential
information regarding consumers, clients, competitors and many more. Thus, all these shows that
there is effective relation between the employee retention and business productivity. Moreover, if
employee retain for the long time so firm do not have to provide training and work happily with
that company which enhances the business productivity of the respective organization.
RESEARCH METHODOLOGY
Research design
This is considered as the set of procedures which is utilize through researcher to
accumulate various components of investigation in effectual way so that problems can be
managed efficaciously (Jensen, Jensen and Brunak, 2012). It is generally reliable in nature in
case research is performed n continuous basis.
Research approach
This is considered as the techniques that involves several steps in respect to method of
different functions like data collection, data analysis as well as their interpretation. This is
usually categorized into parts that are approaches related to data collection and data analysis.
Moreover, this is also refers as qualitative research approach which is effectual for social
approach.

Data collection:
Quantitative
This is mainly exploratory in nature. It is the kinds of research that fundamentally aims
at obtaining knowledge about motivation as well as opinions. This utilities scientific method of
observation to accumulate non-numerical data (Koopman, Skeet and de Graaff, 2014).
Moreover, this method facilitates insights issues which aids to improve hypotheses for possible
research. The sample size consider under this research is small as well as audience are chosen to
accomplish a provided quota. Few common methods included in this research are observations,
focus groups and so on. Also, methods of qualitative data collection may differentiate as this
utilizes semi structured or unstructured techniques.
Qualitative
This is considered as the research which generally aims to quantify the exact issues
through producing techniques of numeric data collection as well as convert them into used
statistics. Also, behaviors, attitudes and many are observed. This techniques of data collection is
refers as structured in comparison to qualitative one (Kumar, 2019). Also, in this researcher
research deeply with prime intention of mainly explaining and analyzing meaning by text. This is
mostly utilize by demography, economics and so on. Moreover, the data generates in this
particular investigation can only be utilize in particular situation. Several method involve in this
investigation are online survey, kiosk survey and so on.
Methods that is chosen through researcher for this research to gather data is qualitative
research as by this they are capable to examine as well as find out relevant information as per
the topic to get effective results.
Primary research
This is considered as the research by which information is accumulated directly from the
consumers and it is performed in context of discussions, surveys, and many more. The data
gathered by researcher in this investigation is relevant as well as reliable. This particular research
is costly as well as time taking. For example: Interviewer is organizing face to face to face
interview with the consumer at place that maybe shopping centre and other public ares. There are
various situations where primary research is not sufficient, researcher have to adapt one
additional method that will take time and little bit expensive.

Secondary research:
Secondary research is considered as the procedure of gathering data by another sources
like internet, news paper and many more. People who are conducting this particular research
generally used the the information of primary research (Lalonde and et. al, 2012). This is cost
effective as well as it saves the time but information gather from this particular is not relevant
and specific. For example: school or college student make its project with the help of secondary
sources like internet or book that may not be accurate. Mostly this particular research is
performed through large enterprises.
Method utilize for accumulating data in this research is primary method and for this
researcher prepare questionnaire that aids them in gathering accurate as well as relevant people
response.
Sampling:
This is considered as t eh observation procedures which is performed after statistical
analysis of large group. Sampling can be done in two manner first one is systematic sampling
and random sampling (McGrath and Coles, 2013). The benefits of sampling is it save time as
well as minimize data magnitude. Method that is chosen through the project manager of
respective research is random sampling method.
Sample size: This is considered as the number of people that are chosen through
investigator for performing its research in effectual way. In context of this particular research,
researcher take sample size 20.
Questionnaire:
This is considered as the most significance aspects for firm to accumulate essential
knowledge while doing research. In respect if company, this is very important to understand the
knowledge about the individuals reaction regarding employee retention and its significance in
firm's growth and development.
DATA ANALYSIS
Questionnaire

Q 1) Are you aware about the concept of employee retention?
a) Yes
b) No
Q 2) What are the different methods used by Marriott Hotel in order to retain their potential
employees?
a) Training
b) Facilitate growth opportunities
Q 3) What is the requirement of employee retention in Marriott Hotel?
a) To increase the productivity
b) To gain sufficient profitability
Q 4) According to your thought, with the aid of employee retention Marriott Hotel will be able
to enhance their overall productivity?
a) Agree
b) Disagree
Q 5) What are the positive impact associated with retaining employees on Marriott Hotel?
a) Improvement in customer satisfaction
b) Increase in Profitability
Q 6) Give any recommendations to Marriott Hotel for enhancing their productivity.

Chapter 4: Data Findings, Analysis and Discussion
Theme 1: Concept of employee retention
Q 1) Are you aware about the concept of employee retention? Frequency
a) Yes 15
b) No 5
Interpretation: Employee retention refers to a method in which organization retain their
capable staff members within their company by providing them effective working environment.
This is the best method for enhancing the performance and productivity of the overall
organization. As per the above mention graph, it is has been said that out of 20 respondents 15
says that they are very well aware about the concept of employee retention. But on the other
hand remaining 5 respondents says that they do not know about the meaning of employee
retention.
15
5
a) Yes
b) No

Theme 2: Different methods used for retaining employees
Q 2) What are the different methods used by Marriott Hotel in order to retain
their potential employees?
Frequency
a) Training 13
b) Provide growth opportunities 7
13
7
a) Training
b) Facilitate growth
opportunities

Interpretation: There are various methods with the help of which of management team
of the Hotel can retain their potential employees for a long period of time. Organizations adopt
various methods so that they can retain their best and potential employees within their hotel.
According to the above mention graph, it has been identified that on the basis of 13 respondents
says that training is one of the best method with the aid of which they can retain their staff
member. By providing proper training sessions to their employees, managers of the company can
develop skills and knowledge in their staff members an effectively. Remaining 7 respondents
says that by providing growth opportunities to their staff, management team can enhance their
performance as well as efficiency of staff members.

Theme 3: Requirement of employee retention
Q 3) What is the requirement of employee retention in Marriott Hotel? Frequency
a) To increase the productivity 10
b) To gain sufficient profitability 10
Interpretation: In every organization it is very important to retain their potential staff
members, so that they can achieve their goals and objectives in an effective manner. It is very
essential for the company to gain competitive advantages at the marketplace and for this, they
need to develop effective working environment. According to the above stated graph, it has been
said that on the basis of 10 respondents it is the very basic requirement to retain their staff
members so that they can increase the productivity of Marriott hotel. On the other hand,
remaining 10 respondents says that retain capable and trained employees can leads to gain
sufficient profitability for the overall company at the competitive marketplace. Therefore it is
required to retain their employees for a longer period of time in order to increase the productivity
as well as to increase the profitability in an effective manner.
10 10
a) To increase the productivity
b) To gain sufficient
profitability

Theme 4: With the help of employee retention company will be able to gain productivity at
the competitive marketplace
Q 4) According to your thought, with the aid of employee retention Marriott
Hotel will be able to enhance their overall productivity?
Frequency
a) Agree 17
b) Disagree 3
17
3
a) Agree
b) Disagree

Interpretation: Employee retention is a process used by every organization in order to
increase the retain their potential staff members, so that they can gain competitive advantages at
the marketplace. It has also been analyzed that there are ample number of methods used by
management team to retain their employees for a long period of time. As per the above mention
graph, it has been identified that on the basis of 17 respondents, adopting employee retention
strategy can leads to increase the overall productivity as well as performance of the company.
But remaining 3 respondents says that employee retention will not aid in order to increase the
productivity. Reason behind this, is that for increase the productivity there should be effective
technology, well trained staff and high quality products and services. All these will aid in
increasing the brand image as well as performance
Theme 5: Positive impact associated with employee retention
Q 5) What are the positive impact associated with retaining employees on
Marriott Hotel?
Frequency
a) Improvement in customer satisfaction 10
b) Increase in Profitability 10
10 10
a) Improvement in customer
satisfaction
b) Increase in Profitability

Interpretation: With the help of retaining employees, managers will gain various
positive impacts. For retaining best and capable employees, managers provide different benefits
to their employees which includes effective working environment, incentives, training sessions,
growth opportunities and many more. According to the above mentioned graph, it has been
identified that according to 10 respondents one of the positive impact on the company is that they
will improve the customer satisfaction in an effective manner. With the help of satisfied
customers, company can enhance its brand image as well as customer loyalty. Remaining 10
respondents says that by retaining capable staff members Marriott hotel can increase its
profitability at the competitive marketplace. Therefore, it has also been identified that by
retaining potential staff members, managers can enhance its performance, productivity as well as
brand image of the company.
Conclusion, Recommendations and anticipated Limitations
Reflection
It is my first research project which is regarding employee retention. With the assistance
of this project I has increased my knowledge and skills like I developed my communication
skills, personality in respect of leadership and so on. Moreover, I have obtained various
experiences in respect of employee retention which can be used in firm. Also, I have meet with
many customers and know its opinions about this research. While performing this, I faced many
challenges like different perceptions of respondents, communication problems, lack of time and
so on.
Recommendations
As per the above research it is recommended that firm has to choose appropriate types of
samples in order to get expected outcomes in respect of company. Firm has to select effective
techniques of sampling so that they can capable to accumulate relevant sources and data for
company. Therefore, organization has to bring modification as well as effectuates in its works
and process so that appropriate results can be acquired from proper sources. Along with this,
managers should perform there work in an ethical manner, so that they can set their brand image
at the competitive marketplace. In addition to this, they will be able to retain their employees as
they are highly satisfied with their working conditions and performance of company.

Limitation
While performing this particular research there are few of limitation that has been faced.
Some are mentioned below:
 Ethical condition: This have effected the research result as because of this there were
not any privacy as firm kept few data that are confidential (Prediger and Zindel, 2017).
This have affected a situation for researcher that data which have been gathered was not
possible.
 Lack of resources: While performing research, investigator faced various problems like
lack of resources in respect of finances, raw material and so on. Because of this,
activities are not done effectually that directly or indirectly affects research outcomes.
CONCLUSION
From the above report it has been concluded that firm always have to value its employees
as they are considered as the most precious assets. It aids firm to accomplish their objectives in
effective manner. With the assistance of employee retention, company can obtain competitive
advantage which are very much essential for them to obtain the expected results in optimistic
manner.

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Online
Requirement of employee retention. 2019 [Online]. Available through:
<https://www.tinypulse.com/blog/importance-of-employee-retention>
Different methods of employee retention. 2019 [Online]. Available through:
<https://hr.blr.com/whitepapers/Staffing-Training/Employee-Turnover/Strategies-for-
Retaining-Employees-and-Minimizing->