University of Northampton MKT4007 Entrepreneur Research Report

This report details a research project undertaken for the MKT4007 Entrepreneur Project module at the University of Northampton, focusing on employee retention issues at Vectair Holdings UK. The study aims to understand the human resource challenges the organization faces and identify strategies to improve employee retention. The research employs a primary quantitative analysis approach, utilizing surveys to collect data from employees. The report includes a literature review, justification for company selection, an outline of the research framework, expected data sources, and a Gantt chart outlining the project's timeline. The student explores the importance of retaining a strong workforce within the context of a small business unit, providing a structured approach to data collection, analysis, and interpretation to deliver recommendations for improved employee retention. The research follows a structured methodology, starting from February and concluding in May, with a detailed breakdown of each stage of the project, from initial topic finalization to the submission of the final work.

Running head: MKT4007 Entrepreneur Research Project
MKT4007 Entrepreneur Research Project
Registration of proposed research subject
Name
Student number

1MKT4007 Entrepreneur Research Project
I am undertaking a research on the Vectair Holdings United Kingdom. The research
aims to understand the Human resource issues being faced by the organization and how it can
retain employees for a longer period of time.
Proposed subject: The subject relates to the domain of Human resource management. The
organization has been facing issues relating to the retention of the employees and hence, it aims
to find the issues relating to the scenario and intends to provide recommendations on how the
company can retain its employees (Terera and Ngirande 2014).
Justification for your selection of the company/brand/tool
The reason why the Vectair Holdings has been selected is because it is a popular Small
business unit relating to the hygiene products and in association with this, the firm intends to
ensure that it is able to hire and retain a powerful workforce so as to ensure that it is being able to
serve the customers in a right manner (Bode, Singh and Rogan 2015).
Outline of framework to be used
The research framework which will be essentially made use of for the study can be
mentioned to be the Primary Quantitative analysis. Although the Review of Literature will
respond to the different sources of literature in order to understand the related concepts of
employee selection and retention, the Data analysis involved in the study will be carried out by
making use of the Primary sources of data and Quantitative analysis (Quinlan et al. 2109). The
data will be collected from the primary sources by making use of the surveys as a research
questionnaire and the findings will be represented in the form of graphs as well as charts.
Expected list of data sources

2MKT4007 Entrepreneur Research Project
The expected list of data sources can be mentioned to be as follows:
1. Aruna, M. and Anitha, J., 2015. Employee retention enablers: Generation Y
employees. SCMS Journal of Indian Management, 12(3), p.94.
2. Cloutier, O., Felusiak, L., Hill, C. and Pemberton-Jones, E.J., 2015. The Importance of
Developing Strategies for Employee Retention. Journal of Leadership, Accountability &
Ethics, 12(2).
3. Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and
employee retention. Mediterranean Journal of Social Sciences, 5(1), p.481.
4. Bode, C., Singh, J. and Rogan, M., 2015. Corporate social initiatives and employee
retention. Organization Science, 26(6), pp.1702-1720.
5. Haider, M., Rasli, A., Akhtar, C.S., Yusoff, R.B.M., Malik, O.M., Aamir, A., Arif, A.,
Naveed, S. and Tariq, F., 2015. The impact of human resource practices on employee
retention in the telecom sector. International Journal of Economics and Financial
Issues, 5(1S), pp.63-69.
6. https://www.bloomberg.com/profile/company/0256712D:LN
Primary or desk research
As mentioned earlier the study will be following a Primary research format and method.
In association with this, it becomes effectively essential to understand that, the Primary research
format can be rightfully defined as a research format with the help of which a study is generally
able to undertake relative information and idea from the primary sources (Kumar 2019). In
association with this, it is critical to mention that, the research instrument will be chosen as the

3MKT4007 Entrepreneur Research Project
Survey which will be distributed amongst all the employees at the Vectair to gain an idea about
the man
Outline timeframe (Gantt chart) to completion
Activity Months
M Feb
2
WEEK
S
M Feb
2
WEEK
S
M
March
2
WEEK
S
M
March
2
WEEK
S
M April
2
WEEK
S
M April
2
WEEK
S
M
Ma
y
Finalizing the
overall topic

Collecting the data
from secondary
sources
 
Formation layout of
the research work

Conducting the
Literature review
  
Formation of the
research plan
 
Selecting
appropriate research
methodologies
 
Collection of the
data from primary
sources
 
Analysis of collected
data sets
 
Interpretation of
collected data sets


4MKT4007 Entrepreneur Research Project
Concluding the Study 
Designing a rough
draft
 
Submitting the Final
Work to the
University
 
From the given Gantt chart, it can be understood that the time frame for understanding
the duration of the project. In consideration of this, it is essential to mention that, the project is
scheduled to begin from February and will go on till May. It can be understood that a step by
step procedure will be followed to ensure successful completion of the research outcomes.

5MKT4007 Entrepreneur Research Project
References
Bode, C., Singh, J. and Rogan, M., 2015. Corporate social initiatives and employee
retention. Organization Science, 26(6), pp.1702-1720.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
Terera, S.R. and Ngirande, H., 2014. The impact of rewards on job satisfaction and employee
retention. Mediterranean Journal of Social Sciences, 5(1), p.481.