Strategic Development: Employee Retention Research Report

This report delves into the critical area of employee retention, emphasizing the importance of strategies for maintaining a skilled workforce and ensuring business sustainability in a competitive market. The research employs qualitative methods, including surveys, interviews, and questionnaires, to gather primary data on employee perceptions and behaviors. The report recommends actionable steps such as providing rewards and flexible working options, and incorporating innovation, including updated equipment and digital platforms, to reduce employee workload. These measures aim to boost employee loyalty, enhance brand reputation, and attract potential candidates, ultimately contributing to the company's long-term success and market position.

Research for Strategic Development -
01

Purpose
The main purpose behind conducting a research work is to identify the factors which can
bring motivation among employees to retain their loyalty with company for longer
period of time. It ensures an organisation to maintain their profitability and sustainability
in competitive market for longer period of time. For this, suitable research techniques
and methods will required to adopt by the researcher such as qualitative which facilitate
to collect primary data ensuring reliability and accuracy in decision-making process to
increase existing employee retention. The researcher need to have an adequate
knowledge about conducting an appropriate research as the chances of receiving better
results at the end of research will be more.

Findings
It is important for an organisation to increase its employee retention rate by bringing
innovation in their business structures and processes. For this, the management need to
conduct market research to identify the reasons of maintaining experienced employees
with company for longer duration. This will increases the possibilities for company to
sustain in competitive market for longer period of time and achieve strong market
position.

Methodologies
 Innovation is best tool that is used by majority of organisation in present scenario to
increase productivity in their operations. In order to contain this research qualitative
methods is implement by investigator. This is defined as a market research method
which implemented to gather essential data and information that is used by them to
formulate effective communication channel between investigator and respondents.
 Primary method is used by researcher for conducting this research. In order to complete
it effectively they used survey, interview and questionnaire is executed it helps to collect
data directly from respondents. Moreover this method is designed by organisation that
reveals behaviour and perception of employee's.

Recommendations
It is recommended to the management to make corrective actions and steps such as
providing rewards and compensation, flexible working options etc. Having huge
workforce within an organisation increases brand identity and reputation which
indirectly attracts the candidates to apply for the job position in the same company.
Along with this, innovation also required to bring which includes updating and advanced
machinery and equipments, using digital platform to promote products and services
offered by Zara which indirectly reduces the work
load of employees results in high retention rate of
employees.

References
 Fernandez, S. and Rainey, H. G., 2017. Managing successful organizational change in
the public sector. In Debating Public Administration (pp. 7-26). Routledge.
 Kerzner, H., 2017. Project management: a systems approach to planning, scheduling,
and controlling. John Wiley & Sons.
 Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson
Education India.