Employee Retention: A Case Study of Junix Holiday Resort Strategies

This report investigates employee retention strategies at Junix Holiday Resort, focusing on the importance of retaining competent and high-performing employees in a competitive market. The study analyzes the strategies employed by Junix Holiday Resort, including training, development opportunities, financial benefits, and employee appreciation. The report explores the research methodology, including qualitative research and data collection methods. It examines the background of employee retention, the significance of employee relations, and the impact of employee turnover. The report also includes a SWOT analysis of Junix Holiday Resort and concludes with recommendations for improving employee retention. The report is based on primary and secondary data, including questionnaires from Junix Holiday Resort employees, and provides a comprehensive overview of the topic.

An investigation of the strategies for retaining
competent, high-performing employees in an
Organization: A case study of Junix Holiday
resort
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Table of Contents
EXECUTIVE SUMMARY .................................................................................................................3
INTRODUCTION................................................................................................................................1
BACKGROUND .................................................................................................................................2
Section 2: Research Methodology .......................................................................................................4
Section 3: DATA ANALYSIS...............................................................................................................7
Introduction .....................................................................................................................................7
Making recommendations and justifying the areas for further considerations..............................14
Analysis of the findings .....................................................................................................................16
Recommendations..............................................................................................................................17
CONCLUSION..................................................................................................................................18
References..........................................................................................................................................19
ONLINE.........................................................................................................................................20
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EXECUTIVE SUMMARY
In the present, tough competitive market, every entity is directly impacted due to increase in
employee turnover ratio. The poor employee retention can minimize the efficiency of firm and in
return, prevent from attaining the desired aims and objectives. Therefore, proper strategies must be
used to retain the high performing and competent candidates within the organization. Junix resorts
and hotels have adopted various strategies to retain its best employees. The main reason for
employee retention is to save the investment done in grooming the new and old employees. In order
to retain the organizational members, company provide development opportunities, trainings,
financial benefits etc. The employees must be appreciated on their achievements, asked to render
ideas for building the working environment more effective, provided challenging roles etc. so as to
maintain their interest within the organization.
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INTRODUCTION
In every organisation the employees employed in that entity are the important factor due
to which the business can perform its activities and compete in market. Therefore it becomes
necessary for the enterprise to make every possible effort to retain its employees in organisation
(Mowday, Porter and Steers, 2013). The most important components which plays some
magnificent roles in preserving the retaining strategies and high performance employees
performing with their abilities in the Junix Holiday Resort. Retention of employee is very
important for the entity because if skilled and talented employee will leave the company it will
result into loss of productivity. There are several techniques which should be adopted for
employee retention like constantly nourishing their skills and talents with the help of training and
development programmes, appraising them with monetary benefits etc (Goetsch and Davis,
2014.). These techniques will help the employees to get motivated with these benefits and
administer them various opportunities to develop their skills and talents. For the purpose of
conducting this research, questionnaire has been taken into account to collect the information
from Junix Holiday Resort . It will also help in acknowledging their strategies about retaining
employees and high-performing employees, there appraisal system, benefits of these in context
of organisation. These were some aspects on which this particular report is prepared and
analysed from the point of view of questionnaire (Schweyer, 2010).
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BACKGROUND
Employees are the key components in the organisation to achieve its goals and objectives.
The importance of employee relation shows the pre-requisite for organisational success. Strong
and effective relations signify high productivity and employee satisfaction (Markos and Sridevi,
2010). Junix Holiday Resorts signifies several characteristics for their employees’ retention
programmes and their high performing employees. It became a major concern for corporate in
current scenarios. When an individual once being trained have an inclination to think that they
can switch to other organisation for better expectations. Advantageous salaries, suitable timings,
several growth opportunities, etc. are some relevant which incite the employees to go for a
change (Lee-Kelley, Blackman and Hurst, 2007). When any skilful employees deliberate their
willingness to move on, then it becomes the responsibility of the management and human
resource department to negotiate with that member immediately and analyse the exact reason
that why he has taken such a decision. Hiring is not an smooth process to carry out. Its cost
consuming and as well as time also. So its better for organisation to retain their employees by
conducting some sessions in which the human resource team listen to every problems and needs
of the work force and make every possible effort to come up with the solutions and fulfil the
needs of the employees simultaneously (Employee Relations - Importance and Ways of
Improving Employee Relations. 2016). There are several aspects on which the enterprise should
focus on retaining employees are analysed here: the member who are having some special skills
and talents, proper talent management programmes should be arranged so that they can enhance
their talents and other employees also gets an opportunities to acknowledge about their
expertises (Monsen and Wayne Boss, 2009). This help in motivating the employees that entity
are doing every possible effort to nourish their work force. With help of monetary efforts like
annual increments of the staff, rewards on the performance by members, providing medical
facilities to members, etc. helps in monetary terms to galvanize the members of organisation.
Non-monetary benefits like administering them to work in shifts, furnishing them with some
time off from duties so that they can possess some rest and perform with efficiency,
implementing professional growth programmes like constantly flourishing their knowledge about
their job profiles, deriving growth opportunities for the staff members, etc. are some non-
monetary benefits which propel the employees (Need & Importance of Employee Retention.
2016). Adequate communication amongst the team members and the different level of
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management helps the work force to get connected with everyone and this helps in creating a
healthy relationship amongst members of entity (Ghere and York-Barr, 2007). Announcing
promotions time to time persuade the employee to perform effectively and efficiently, so that
other employees also get an opportunity to get promoted.
There are several benefits of retaining the employees in organisation. It is the ability of the
company to retain its employees and it is denoted with a simple statistics. Making all possible
efforts to create such a working ambiance which suits the members to remain in entity (De Vos
and Meganck, 2008). In order to have better understanding about the internal environment of
company,consideration can be given on SWOT analysis. It will further help in identifying the
strength, weakness opportunities and threats of company which can have impact on its overall
operations. The detailed explanation of which is as follows:
Strength: The major strength of Junix Holiday resort is that its have presence in prime locations
of UK which help entity in rendering services to many customers. Also, company have strong
human inventory consisting of experts, skilled employees etc. Junix hotel enjoys good brand
recognition in market resulting into loyalty among customers, employees and suppliers etc. The
other strength is that company have good customer relationship which helps in assuring their
repetitive visit and leads to more sales and revenue.
Weakness: The organizations have major weakness in terms of limited number of resorts in
terms of competitors. In addition to this, company have limited infrastructure as demanded by
customers. Thereafter, the businesses have less market share due to intense rivalry from
domestic and foreign players. The organization is also having weakness due to poor digital
presence which cause inconvenience among customers.
Opportunities: The major opportunity available to firm is regarding increase in digital presence.
The company can also increase its market presence by increasing its chain of hotels or through
strategic alliance. The entity can also take advantage of domestic tourism by targeting local
customers and influencing them through discounts etc. Junix Holiday resort can use research and
development to find innovative ways of satisfying customers’ needs.
Threats: The prime threat of business is the growing competition from new and existing
companies. The rivals expanding into new market and getting first mover advantage. Thereafter,
drop in the economy can have drastic impact on the business of company. The fall in disposable
income of buyers resulting into cut down of the expenditure is also major threat of business.
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SECTION 2: RESEARCH METHODOLOGY
Introduction
Research methodology is vital part of the research paper and is needed by the researcher
to choose most appropriate tools and techniques for doing the study. It involves research
sampling, data collection, data analysis methods, source of data, limitations of the study etc. The
research methodology encompasses varied tools and techniques that facilitate in collection and
analysis of data (Jackson, 2011). The prime benefit of research methodology is that it assists in
acquiring right finding with regards to the collected data. Furthermore, with the help of research
methodology the investigator can make a valid decision as it detail out the accurate results on the
basis of which decision can be taken. The present section will also showcase the limitations that
are featured during the study.
Research type
Research type can be characterized as the organized assemblage of data and
information for a specific study. Further it also considers the analysis of gathered data so as to
accomplish the key purpose of the study. There is various kind of research which can be used to
perform the study on a specific topic. It is needed by the investigator to find out research type so
that wanted outcomes can be attained in best possible way (Marczyk, DeMatteo and Festinger,
2005). Broadly, there are two main type of research which are used by the researcher,
quantitative and qualitative. Here, Qualitative research are one in which different themes are
formulated and on the grounds of the same data is analysed. On the other hand, quantitative
research is one that involve use of different statistical tools such as mean, mode and median so
as to study the data. In the current study, qualitative research has been used. Therefore,
qualitative data has been collected with the help of questionnaire and will be analysed by
developing different themes.
Data collection
Data collection is a procedure in which important information and data is
collected and is measured in order to get the desired outcomes. Further it is very essential for
investigator to ascertain impelling ways of data collection. Mainly, two methods are used for
collection and evaluation of data; they are primary and secondary methods. In primary method,
the investigator itself gathers the data with the aid of various methods such as questionnaire,
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survey, interview etc. The primary data is also regarded as first hand information as it is collected
for the first time (Neuman, 2005). On the other hand, secondary data is the information which
has been already collected by someone else. This information s readily available on sources use
as, internet, books, magazines, newspapers, journals etc. In the present study, data will be
collected from both primary and secondary sources. The prime concern behind the use of these
methods is to understand how strategies can be developed to retain competent and high
performing employees in Junix holiday resort.
Data analysis
Data analysis is can be defined as process of detailing and accumulating the raw data
which has been gathered by using different tools and techniques. The data analysis is also known
as important part of literature review and it necessitates to be performed out in foremost possible
manner. In order to study the collected data, two techniques are mainly used such as qualitative
and quantitative (Creswell and Clark, 2007). In addition to this, qualitative methods are used
when the data is in non numeric form. The data in the form of numeric figures is analysed with
the aid of quantitative method. On the other hand, qualitative data is used when the information
is not in numeric form. In the present study, the data analysis has been done with the help of
qualitative method. Therefore, themes are developed on the basis of it conclusion is drawn.
Sampling
For primary data collection investigation is required to select sample of respondents from
Junix hotels and resorts who will provide important data for the study. For choice of sample
researcher will use random number sampling method which is suitable for the present research
work because it renders an equal chance to each employee to be selected in a research sample.
Along with this, it also cut down the sampling error of the entire enquiry (Crowther and
Lancaster, 2012). Sample size will be 5 which will reflect the all characteristics and features of
the whole research population.
Limitation
Limitation can be refereed as challenges and obstacles that are overcome by the
investigator during the course of research. They further affect the overall study. The major
limitation which has impacted the present study are related to time and cost. The lack of
availability of resources is main restraint factor faced during the study. The data was to be
collected from HR manager who were not ready to provide important data. In addition to this,
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research was needed to be done in a set time frame and also in provided budget (Jackson, 2011).
Delimitations
Delimitations is the important part of the study that help in justifying the scope of study.
It further explain why particular aspects of a subject were selected and why others were
excluded. It relates to those aspects which will not be covered by the researcher. The present
study only focused on the strategies for retaining the competent and high performing employees
in Junix holiday resort (Marczyk, DeMatteo and Festinger, 2005). Therefore, the study was only
organization specific and not considered entire hospitality industry. The more focus was given on
the role of HR department in retaining the skilled human resources.
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SECTION 3: DATA ANALYSIS
Introduction
It is one of the important part of research paper where data is collected and analysed so as
to acquire the desired results. It can be defined as method or evaluating data using analytical and
logical reasoning to study each variable of the data provided. The chapter mainly focuses on the
primary data gathered through questionnaire and contrasting tools that are used for analysing the
gathered information (Markos and Sridevi, 2010). With the help of thematic analysis, the
information gathered in the current study will be analysed.
Data analysis: Interpreting and analysing the results
Theme 1: The majority of respondents are between age 30-35 and 35 years and above
Analysis: According to the above graphical statement, it can be interpreted that majority of
responses are collected from 5 employees of Junix hotels and resorts that are between age group
of 30-35, 35 and above.
Theme 2: The majority of the respondent were working as senior HR executive in Junix resort
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20-25 years 25-30 years 30-35 years 35 and above
0
0.5
1
1.5
2
2.5

Analysis: During the course of inquiring with the respondents, it was identified that majority of
them were working as senior executive in cited firm. From total 5 respondents, 3 are working as
senior executive while 2 respondents are performing their job as senior personnel.
Theme 3: The majority of employees are not leaving the organization after 3-5 yrs or during
their initial 12 months.
Analysis: From the above graph, it can be states that employees are not leaving after 3-5 years or
during their initial 12 months. It can be noticed that 3 out of 5 respondents agreed that
employees do not leave early or after spending considerable time in the organization. Therefore,
it can be stated that various tactics are used by company to main its human inventory (SPENCE
LASCHINGER, Leiter and Gilin, 2009.).
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Senior HR manager HR personnel Others
0
0.5
1
1.5
2
2.5
3
3.5
Series1
Are employees leaving after three to five years or during their
first 12 months
Yes
No

Theme 4: The Company is rendering enough career development opportunities to employees
Analysis: As per the above chart, it can be stated that Junix hotels and resorts are rendering
enough career development opportunities to its human resources. Only 2 out of 5 respondents
disagreed that company does not have proper career building opportunities for its employees.
While, 3 out of 5 respondents that hotel is providing enough possibilities for the career growth of
its employees. In order to render best development opportunities, company can emphasis on
various aspects such as , training session, seminars, brain storming activities, personal and
professional development programs etc (Lee-Kelley, Blackman and Hurst, 2007). Other than
this, entity can be focus on job rotation, job enrichment and job enlargement etc.
Theme 5: The employees getting adequate training and development opportunities in Junix
hotel and resort
9
Are you rendering enough opportunity for caree development to
employees
Yes
No