This project report investigates talent management strategies, focusing on how organizations like Marks and Spencer attract and retain employees. It begins with an introduction to talent management, defining its importance in gaining a competitive advantage. The report outlines project aims, objectives, and a literature review on effective talent strategies, including training, diversity promotion, and employee engagement. Project planning is detailed, covering the work breakdown structure, Gantt chart, and the stages of the project, from initiation to execution. Primary research methods, including sample size and sampling techniques, are discussed. The report presents findings from the research, analyzing the value and benefits of talent management. The conclusion summarizes the key insights, emphasizing the significance of talent management for organizational success. The report is a comprehensive analysis of talent strategies, providing a valuable resource for understanding and implementing effective employee retention practices.